ZoomInfo Sales is a B2B sales intelligence / contact database by ZoomInfo Technologies Inc. This profile pulls together ZoomInfo Sales's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About ZoomInfo Technologies Inc.
ZoomInfo Technologies is a go-to-market intelligence platform built around a massive database of B2B contacts, company profiles, and buyer-intent signals. The company traces its roots to DiscoverOrg, founded in 2007 in Vancouver, Washington by Henry Schuck and Kirk Brown; the DiscoverOrg team acquired the original ZoomInfo contact-aggregation service in 2019 and rebranded the combined entity as ZoomInfo Technologies before going public on NASDAQ under the ticker ZI in June 2020. ZoomInfo's product suite covers contact and company data, buying-intent data, conversation intelligence (Chorus), digital advertising, and workflow automation. The company reported approximately $1.09 billion in full-year 2024 revenue, serving more than 35,000 customers globally, and employs roughly 3,000 people. Henry Schuck remains CEO and the platform is widely used by enterprise and mid-market sales and marketing teams as the primary data layer for outbound prospecting.
| Category | B2B sales intelligence / contact database |
| Company | ZoomInfo Technologies Inc. |
| Founded | 2000 (ZoomInfo brand); DiscoverOrg founded 2007; merged and rebranded 2019 |
| Headquarters | Vancouver, Washington, US |
| Industry | Software Development · B2B sales intelligence / data services |
| Team size | ~3,000 (2025 estimate following 2024 workforce reduction) |
| Ownership | Public, NASDAQ: ZI (IPO June 2020) |
| Founder / CEO | Henry Schuck and Kirk Brown (DiscoverOrg, 2007); original ZoomInfo founded 2000 |
| Specialties | B2B contact data, company intelligence, buyer intent, conversation intelligence, sales automation, marketing intelligence, recruiting intelligence |
| Website | zoominfo.com |
Find ZoomInfo Sales on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra · producthunt.com
ZoomInfo Sales ratings across the web
Aggregated from the major review platforms. Each links to the source.
Also rated: TrustRadius 7.9/10 (540).
Rating breakdown
Per-category scores from Capterra ZoomInfo (~400 reviews).
Who uses ZoomInfo Sales
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What people say about ZoomInfo Sales
Our synthesis across ~8,500 G2 reviews at 4.4/5 and ~400 Capterra reviews at 4.1/5, plus Gartner Peer Insights and TrustRadius. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- The sheer database depth is the top-cited strength: reviewers consistently point to ZoomInfo's contact coverage, direct-dial accuracy, and company firmographic detail as the best available for enterprise outbound prospecting
- The browser extension integrates into LinkedIn and company websites, surfacing contact data in context and cutting the time reps spend manually researching prospects
- Buying-intent data, when it fires accurately, lets teams time outreach to accounts showing active research behavior, which reviewers say meaningfully lifts reply rates on cold outreach
Most cited complaints
- Price is the single loudest complaint across all platforms: annual contracts start in the five-figure range and scale aggressively with seats and export credits, making ZoomInfo hard to justify for smaller teams and early-stage companies
- Data accuracy has inconsistencies, particularly for direct-dial mobile numbers, mid-market contacts outside North America, and titles at smaller private companies; reviewers report needing to validate a meaningful percentage of exported contacts
- Customer success and support quality drops noticeably at renewal time, with multiple reviewers describing aggressive upsell pressure and slow responses to data accuracy disputes
What we found testing it
What's great
- Buyer-intent signals (companies actively researching your category) surface directly inside the same workspace reps sequence from, so prioritization does not require a separate tool
- ZoomInfo's contact and firmographic data (the same database underneath SalesOS) is the deepest in this guide, which matters most for teams doing account-based outbound into narrow ICPs
- G2 rolled ZoomInfo Sales into the unified GTM Workspace product in 2026, and the combined listing holds 4.5/5 across 9,113 reviews, one of the largest review bases in the category
Watch-outs
- Not sold standalone -- Engage-style sequencing is an add-on layered on top of a SalesOS contract, so the real entry cost includes the base data subscription, typically five figures a year before sequencing is even switched on
- Sequencing depth is behind Outreach and Salesloft on conditional branching; this is a data-and-intent-first platform with engagement bolted on, not the reverse
- Pricing requires a sales conversation at every tier; there is no published rate card, which makes this the hardest tool in this guide to budget for without a call
ZoomInfo Sales funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Series A | Undisclosed | 2007 | TA Associates (bootstrapped growth before formal round) |
| Buyout | $500M | 2017 | TA Associates led majority-stake recapitalization |
| Pre-IPO / Secondary | $650M | 2019-2020 | Silver Lake, Carlyle Group, TA Associates |
| IPO | ~$935M raised (NASDAQ: ZI) | June 2020 | Public offering at $21/share |
Low risk as a public company, moderate concern around revenue trajectory. ZoomInfo is NASDAQ-listed (ZI) with approximately $1.09 billion in 2024 revenue and more than 35,000 enterprise and mid-market customers. The company has been profitable on an adjusted basis but has faced headwinds: revenue growth decelerated sharply in 2023-2024 as the market for new data subscriptions cooled and churn rose among smaller customers. ZoomInfo responded with a significant workforce reduction in 2024 and a product pivot toward AI-augmented data and automation. The platform is deeply embedded in the outbound stacks of large sales teams, which drives retention, but renewal negotiations have gotten harder and smaller teams increasingly cite the price-to-value gap as a reason to churn. The business is not at risk of disappearing, but buyers negotiating a contract in 2026 have more leverage than they did in 2021.
ZoomInfo Sales features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes (with ongoing legal scrutiny in various jurisdictions) |
| HIPAA | No |
| SOC 2 Type II | Yes (SOC 2 Type II) |
| SSO / SAML | Yes (SAML SSO on enterprise plans) |
Integrations: Salesforce, HubSpot, Microsoft Dynamics 365, Outreach, Salesloft, Marketo, Pardot, LinkedIn Sales Navigator, Slack, and Zapier.
ZoomInfo Sales leadership
ZoomInfo Sales pricing
| Plan | Price | Best for |
|---|---|---|
| Professional | Custom (est. $15K-$25K/year for small teams) | Core contact and company data, basic export credits, CRM integrations |
| Advanced | Custom (est. $25K-$60K/year) | Buyer intent data, enhanced firmographics, higher credit volumes |
| Elite | Custom (est. $60K-$150K+/year) | Full data suite, Chorus conversation intelligence, advanced enrichment |
| Enterprise | Custom (est. $150K+/year) | Large orgs with unlimited or high-volume credits, dedicated CSM, custom data feeds |
The catch: ZoomInfo does not publish pricing. Sales reps quote based on seat count, credit volume (contacts exported per year), data tiers (basic contact vs. intent vs. Chorus conversation intelligence), and contract length. Typical first-year deals for a small sales team of 5-10 seats with standard contact credits land between $15,000 and $25,000/year. Mid-market teams with intent data and Chorus add-ons run $50,000-$100,000+/year. Enterprise agreements over 50 seats with full suite access can exceed $200,000/year. Multi-year commitments unlock discounts, and negotiating at quarter-end historically yields meaningful concessions. The credit model means you can burn through your annual allotment faster than expected if reps export liberally.
ZoomInfo Sales alternatives & where it appears
Featured in our guides
ZoomInfo Sales product changelog
What ZoomInfo Sales has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- July 15, 2026
Copilot AI assistant general availability
ZoomInfo made its Copilot AI assistant generally available, surfacing AI-generated account summaries, next-best-action recommendations, and deal alerts directly inside the ZoomInfo Sales workflow.
Source - May 20, 2026
Intent data expansion to 4,500+ topics
ZoomInfo expanded its buyer-intent topic library to more than 4,500 monitored topics, giving subscribers finer-grained signal on which accounts are actively researching specific solutions.
Source - March 10, 2026
Salesforce and HubSpot bi-directional sync upgrade
Updated CRM integration now writes enriched contact, company, and intent data back to Salesforce and HubSpot in near-real time, replacing the prior nightly batch model.
Source - November 5, 2025
Chorus AI deal scoring
Chorus conversation intelligence added AI-generated deal-health scores and risk flags based on patterns across recorded sales calls, surfaced in the manager coaching dashboard.
Source
Latest ZoomInfo Sales news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- ZoomInfo (ZI) Stock May Be Undervalued Despite Fresh Customer Wins - finance.yahoo.comWed, 19 Aug 2026
- The 5 Most Interesting Analyst Questions From ZoomInfo’s Q2 Earnings Call - StockStoryTue, 11 Aug 2026
- ZoomInfo: Cheap On Earnings, Expensive On Enterprise Value (NASDAQ:GTM) - Seeking AlphaMon, 03 Aug 2026
- ZoomInfo Technologies (GTM) Earnings Date and Reports 2026 $GTM - MarketBeatWed, 05 Aug 2026
- ZoomInfo (NASDAQ:GTM) Posts Better-Than-Expected Sales In Q2 CY2026, Full-Year Outlook Slightly Exceeds Expectations - StockStoryWed, 05 Aug 2026
- ZoomInfo Technologies Inc. 2026 Q2 - Results - Earnings Call Presentation (NASDAQ:GTM) 2026-08-06 - Seeking AlphaThu, 06 Aug 2026
ZoomInfo Sales FAQs
How much does ZoomInfo cost?
ZoomInfo does not list prices publicly. Contracts are custom-quoted based on seat count, annual export credit volume, add-ons like buying intent or Chorus, and contract length. Small teams (5-10 seats) typically see first-year quotes of $15,000-$25,000. Mid-market teams with intent data commonly pay $50,000-$100,000+/year. Multi-year deals and end-of-quarter negotiations can reduce the price by 15-30%.
Is ZoomInfo worth it for small teams?
It depends on your outbound volume and deal size. ZoomInfo's data quality is strongest for North American enterprise contacts; if you are prospecting into large companies at high volume, the database depth often justifies the cost. Smaller teams or those prospecting into SMBs, international markets, or very specific niches often find the ROI harder to achieve at ZoomInfo's price point and migrate to Apollo.io or Clay at a fraction of the cost.
Is ZoomInfo a public company?
Yes. ZoomInfo Technologies trades on NASDAQ under the ticker ZI. The company went public in June 2020 at $21/share and reported approximately $1.09 billion in full-year 2024 revenue. Growth has decelerated from its post-IPO peak, and the company made significant workforce reductions in 2024 while investing in AI-driven product improvements.
How accurate is ZoomInfo's contact data?
G2 and Gartner reviews rate ZoomInfo's data accuracy above most alternatives for enterprise North American contacts and verified business emails. Direct-dial mobile accuracy is more variable, and international data outside North America and Western Europe is a consistent weakness. ZoomInfo has a data certification process and a credits-back policy for bounced contacts, but teams typically budget for a 10-20% inaccuracy rate on direct dials.
Does ZoomInfo integrate with Salesforce and HubSpot?
Yes. ZoomInfo has native bi-directional integrations with Salesforce, HubSpot, Microsoft Dynamics 365, Outreach, Salesloft, and Marketo. The Salesforce and HubSpot integrations allow automatic contact and company enrichment, intent-signal routing to CRM, and workflow triggers based on ZoomInfo data events. The integrations are generally well-regarded in reviews, though setup complexity increases with CRM customization.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- G2: ZoomInfo SalesOS reviews — rating 4.4/5, ~8,500 reviews (accessed 2026-08-30)
- Capterra: ZoomInfo — rating 4.1/5, ~400 reviews, sub-scores (accessed 2026-08-30)
- Gartner Peer Insights: ZoomInfo Sales — rating 4.3/5, ~310 ratings (accessed 2026-08-30)
- TrustRadius: ZoomInfo — score 7.9/10, ~540 reviews (accessed 2026-08-30)
- Wikipedia: ZoomInfo — founding history, DiscoverOrg merger, IPO, leadership (accessed 2026-08-30)
- Crunchbase: ZoomInfo — funding rounds, investors, IPO details (accessed 2026-08-30)
- LinkedIn: ZoomInfo company page — employee count, industry, HQ, specialties (accessed 2026-08-30)
- ZoomInfo IR: FY2024 results — FY2024 revenue ~$1.09B, customer count, workforce update (accessed 2026-08-30)