Kashoo is a Small business accounting software by Kashoo Inc. This profile pulls together Kashoo's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Kashoo Inc.
Kashoo is a Vancouver, Canada-based accounting software company targeting freelancers, sole proprietors, and very small businesses. Founded in 2008, Kashoo offers double-entry bookkeeping with a simplified interface aimed at non-accountants. The platform covers invoicing, expense tracking, bank reconciliation, and financial reporting. In 2021, Kashoo launched a new tier called TrulySmall Invoices (renamed from Kashoo Simple) and repositioned its product lineup. TrulySmall Accounting is the core full double-entry bookkeeping product. Kashoo competes with Wave (free), FreshBooks (invoicing-focused), and QuickBooks Simple Start at the low end of the accounting software market.
| Category | Small business accounting software |
| Company | Kashoo Inc. |
| Founded | 2008 |
| Headquarters | Vancouver, British Columbia, Canada |
| Industry | Financial Technology · Accounting Software |
| Team size | ~20-50 |
| Ownership | Private |
| Founder / CEO | Jim Secord |
| Specialties | Small business accounting, invoicing, bank reconciliation, expense tracking |
| Website | kashoo.com |
Find Kashoo on: Crunchbase · LinkedIn · G2 · Capterra
Kashoo ratings across the web
Aggregated from the major review platforms. Each links to the source.
Rating breakdown
Per-category scores from G2 and Capterra, ~440 reviews, 2025-2026.
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What people say about Kashoo
Our synthesis across ~440 G2 and Capterra reviews, 2025-2026. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Simple, non-intimidating interface for non-accounting business owners
- Real double-entry bookkeeping (vs. simplified alternatives)
- Good value at the price point
Most cited complaints
- Limited integrations vs. QuickBooks or Xero
- Fewer features than competitors at similar price
- Payroll not included (requires separate integration)
What we found testing it
What's great
- Live chat support is consistently the top-praised feature in G2 reviews, meaningful for an owner stuck mid-reconciliation with no accounting background
- Machine-learning categorization reconciles bank and credit card transactions automatically without a steep configuration process
- Priced at the low end of the market, comparable to Zoho Books and cheaper than QuickBooks Solopreneur at full price
Watch-outs
- 160 G2 reviews is a thin base next to QuickBooks or Xero, so there's less long-term reliability signal
- Reporting depth and third-party integrations are noticeably shallower than QuickBooks or Xero at the same price
- No dedicated payroll module, so a business with employees needs a separate provider from day one
Kashoo funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Seed/Early | Undisclosed | 2009-2011 | Undisclosed |
Small vendor serving a well-defined niche. Has operated for 15+ years. Risk: competitive pressure from free Wave and well-funded QuickBooks. Product is solid for very small businesses.
Kashoo features & integrations
Feature availability
| Feature | Status |
|---|---|
| Free tier | no, 14-day trial |
| Invoicing | Yes |
| Mobile app | Yes |
| Multi currency | No |
| Receipt capture | Yes |
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | N/A |
| SOC 2 Type II | Unverified |
| SSO / SAML | No |
Integrations: Stripe, PayPal, Square, Bank import (CSV/OFX), and Limited bank sync (Plaid-based).
Kashoo leadership
Kashoo pricing
| Plan | Price | Best for |
|---|---|---|
| TrulySmall Invoices | Free | Freelancers who only need invoicing |
| TrulySmall Accounting | ~$20/mo | Small businesses needing full bookkeeping |
The catch: TrulySmall Invoices: free (invoicing and estimates only). TrulySmall Accounting: ~$20/month for full double-entry accounting. Annual plans provide discount. Minimal per-seat structure.
Kashoo alternatives & where it appears
Featured in our guides
Kashoo product changelog
What Kashoo has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- January 1, 2025
Latest Kashoo news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- 9 Best Accounting Software For Mac - ForbesFri, 31 Oct 2025
- Top 10 Accounting Tools for Students Who Own Small Businesses - VocalSat, 04 Oct 2025
- Kashoo Review: Features, Pricing, Alternatives and More - TechRepublicFri, 15 Sep 2023
- Kashoo accounting review - TechRadarMon, 01 Jul 2024
- 5 Top Picks for Small Business Cloud-Based Accounting - cio.comFri, 07 Jan 2022
- Best accounting software for small business of 2026 - TechRadarThu, 12 Feb 2026
Kashoo FAQs
Is Kashoo the same as TrulySmall?
Yes. Kashoo rebranded its product lineup to TrulySmall in 2021. Kashoo.com still redirects to TrulySmall. The same company operates both brands.
Does Kashoo/TrulySmall handle payroll?
No. Kashoo does not include payroll. It integrates with payroll providers, but payroll must be run separately.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- Kashoo/TrulySmall website — Product and pricing (accessed 2026-09-02)
- G2 Kashoo reviews — User reviews (accessed 2026-09-02)