Roll by ADP is a Chat-based payroll app for small businesses by ADP, Inc. This profile pulls together Roll by ADP's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.

About ADP, Inc.

Roll by ADP is a chat-based payroll app designed for small businesses with 1-20 employees, launched by ADP in 2021.

Unlike traditional payroll software with complex dashboards, Roll works through a conversational interface where users type commands like ‘Pay my team’ and the AI walks through the payroll process step by step.

Roll handles federal and state tax filing automatically, same-day direct deposit, and integrates with ADP’s compliance infrastructure.

It’s designed for small business owners who don’t have dedicated HR staff and want payroll to take 5 minutes, not 50. ADP is a public company with $18B+ in annual revenue and serves over 1 million businesses.

CategoryChat-based payroll app for small businesses
CompanyADP, Inc.
Founded2021 (Roll product; ADP founded 1949)
HeadquartersRoseland, New Jersey, US
IndustrySoftware Development · Payroll / HR Technology
Team sizeADP: ~60,000+
OwnershipADP, Inc. (public, NASDAQ: ADP)
Founder / CEOADP product team
SpecialtiesSmall business payroll, chat interface, tax filing, direct deposit, compliance
Websiteroll.adp.com

Find Roll by ADP on: LinkedIn · G2 · Capterra

Roll by ADP ratings across the web

Aggregated from the major review platforms. Each links to the source.

G2
4.8/5~400 reviews
Capterra
4.7/5~200 reviews
Gartner
NA
Clutch
NA

Rating breakdown

Per-category scores from G2 and Capterra, ~600 reviews, 2025-2026.

Ease of use
4.9/5
Customer support
4.7/5
Value for money
4.8/5
Features
4.6/5

Who uses Roll by ADP

Company sizeVery small businesses (1-20 employees)
Top industriesRetail, restaurants, professional services, construction, home services
Top rolesSmall business owners, solo operators, entrepreneurs without HR staff

Roll by ADP reviews from Topickz readers

Reader-submitted and moderated. This is separate from the third-party scores above. Verified-buyer reviews are labeled.

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What people say about Roll by ADP

Our synthesis across ~600 G2 and Capterra reviews, 2025-2026. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.

Most praised

  • Running payroll via chat commands is genuinely faster than any dashboard-based payroll
  • ADP's tax filing compliance means business owners never worry about missed deadlines
  • Setup takes less than 15 minutes versus hours with traditional payroll systems
  • Mobile-first design works for business owners who run everything from their phone

Most cited complaints

  • Limited to very small teams; not suitable for businesses with 25+ employees
  • Fewer integrations than Gusto or QuickBooks Payroll for accounting sync
  • HR features are basic; not a full HRIS like Gusto

Roll by ADP funding & ownership

Total fundingADP subsidiary (ADP public, NASDAQ: ADP)
OwnershipADP, Inc. (public, NASDAQ: ADP)
Excellent. Backed by ADP’s 75-year payroll infrastructure and $18B+ revenue base. Roll benefits from ADP’s compliance and tax filing network at a fraction of the complexity.

Roll by ADP features & integrations

Security & compliance

StandardAvailability
GDPRYes
HIPAANo
SOC 2 Type IIYes
SSO / SAMLNo

Integrations: ADP ecosystem, QuickBooks, FreshBooks, and Wave.

DeploymentMobile app (iOS and Android), and Web
SupportIn-app chat, Phone support, and ADP support network
TrainingIn-app guidance, and Tutorial videos

Roll by ADP leadership

Maria Black
ADP CEO
Roll is a product under ADP's broader portfolio

Roll by ADP pricing

PlanPriceBest for
Roll$29/mo + $5/employeeSmall businesses up to ~20 employees
The catch: Roll by ADP charges $29/month base plus $5/employee/month. A 5-employee business pays $54/month. No annual contract required; cancel anytime.

Roll by ADP product changelog

What Roll by ADP has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.

  • February 1, 2026

    Same-day direct deposit

    Same-day ACH for employees paid via Roll.

    Source
  • October 1, 2025

    Contractor payments

    Pay independent contractors and generate 1099s from within Roll.

    Source
  • February 1, 2025

    Benefits integration

    Basic benefits management and deductions integrated into payroll.

    Source

Latest Roll by ADP news

Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.

Roll by ADP FAQs

Is Roll by ADP the same as ADP's main payroll product?
No. Roll is a separate, simplified product designed specifically for very small businesses (under 20 employees). ADP’s main products (Run Powered by ADP, Workforce Now) are designed for larger organizations. Roll is simpler and significantly cheaper.
How does Roll by ADP compare to Gusto?

Gusto is more full-featured, with benefits administration, HR tools, and more integrations. Roll is simpler and cheaper if you just want payroll done fast. For businesses that want payroll only and don’t need HR features, Roll is often the better value.

For businesses that want payroll plus benefits and HR in one place, Gusto is better.

Sources

Every external figure on this page traces to a public source, last collected on the dates shown.

  1. Roll by ADP website — Product and pricing (accessed 2026-09-02)
  2. G2 Roll by ADP reviews — User reviews (accessed 2026-09-02)