Zapier is a No-code automation / workflow integration platform by Zapier, Inc. This profile pulls together Zapier's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Zapier, Inc.
Zapier is a no-code integration and automation platform that connects over 7,000 apps, letting business teams build automated workflows (called Zaps) without writing code. It was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop during a Y Combinator batch in San Francisco. The company is fully remote, with team members spread across more than 40 countries, and has been profitable since 2014. Zapier reportedly crossed $140 million in annual recurring revenue around 2023 and was valued at approximately $5 billion after its last funding round, though it has taken a deliberate path of avoiding aggressive fundraising and operating lean. The platform is the default first-choice automation tool for small and mid-size businesses that need to connect SaaS applications without a developer, covering use cases from lead routing and CRM sync to e-commerce order management and reporting workflows.
| Category | No-code automation / workflow integration platform |
| Company | Zapier, Inc. |
| Founded | 2011 |
| Headquarters | Remote company (incorporated in San Francisco, California, US) |
| Industry | Software Development · Automation / Integration Software |
| Team size | ~700 full-time (2024, fully remote) |
| Ownership | Private; VC-backed (~$1.4B total funding, last valuation ~$5B) |
| Founder / CEO | Wade Foster, Bryan Helmig, and Mike Knoop (co-founders, 2011) |
| Specialties | Workflow automation, app integrations, no-code automation, Zaps, data routing, trigger-based workflows, API connectivity without code |
| Website | zapier.com |
Find Zapier on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra · producthunt.com
Zapier ratings across the web
Aggregated from the major review platforms. Each links to the source.
Also rated: TrustRadius 8.6/10 (528).
Rating breakdown
Per-category scores from Capterra Zapier (2,900+ reviews).
Who uses Zapier
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What people say about Zapier
Our synthesis across 1,300+ G2 reviews at 4.5/5 and 2,900+ Capterra reviews at 4.7/5, plus TrustRadius and Zapier community forums. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- App library breadth is the most cited strength: 7,000+ connected apps means almost any combination of tools a business uses can be bridged without custom development, and reviewers say Zapier usually works the first time
- Setup speed and the no-code Zap builder are consistently praised as genuinely accessible to non-technical users; marketing ops and sales ops reviewers say they routinely build production automations in under 20 minutes
- Reliability at moderate task volumes gets strong marks; reviewers at SMBs running a few dozen Zaps say they rarely think about automation errors and the error log gives enough context to fix issues without developer help
Most cited complaints
- Pricing at scale is the dominant complaint: the task-based pricing model means costs compound quickly for teams running high-volume workflows, and reviewers repeatedly cite switching to Make (Integromat) for complex, task-heavy automations at a lower per-task rate
- Multi-step Zaps with conditional logic hit usability walls at complexity; Zapier's linear trigger-action model requires chaining filters and paths in ways that reviewers describe as unintuitive once workflows exceed 6-8 steps
- Customer support response times are a consistent complaint at the Professional tier, where many users say resolution of billing or broken-Zap issues takes days through email-only support
What we found testing it
What's great
- 9,000+ app integrations, the broadest coverage in the segment by a wide margin; no other tool comes close for long-tail SaaS apps
- Non-technical ops builders are live with their first working Zap in under an hour; the UX is the documentation
- SOC 2 Type II certified, GDPR + CCPA compliant, SSO on Team tier; passes most mid-market IT reviews without a fight
Watch-outs
- Task-based pricing gets expensive fast; a 5-step workflow running 100 times per day costs around $73/mo on Zapier vs $10-11/mo on Make
- Complex multi-branch logic and error handling feel like fighting the tool; past 8-10 steps Workato or n8n is the right move
- Free tier caps at 100 tasks/mo and two-step Zaps only; real operational use hits the Professional tier almost immediately
Zapier funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Y Combinator | $20K | 2012 | Y Combinator (W12 batch) |
| Seed | $1.3M | 2012 | Bessemer Venture Partners, Steadfast Financial |
| Series A | $6.1M | Apr 2014 | Sequoia Capital, Bessemer, Salesforce Ventures |
| Growth (undisclosed) | ~$140M | Aug 2021 | Sequoia Capital (secondary; company did not receive proceeds) |
Low risk for the product itself; the business question is around competitive pressure from well-funded rivals. Zapier has been profitable since 2014 and built a durable revenue base estimated around $140M ARR in 2023. The platform is deeply embedded in SMB tech stacks as the default automation layer. The relevant pressure is from Make (formerly Integromat) at the complex-automation segment and from Microsoft Power Automate within Microsoft 365 tenants. Zapier's response is an aggressive move up the stack into AI agents, Tables, and Interfaces. It is not a company at risk of disappearing, but buyers should factor in price increases across 2021-2024 and check whether Make's task-based pricing is cheaper for high-volume automation workflows.
Zapier features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | Yes (on Team and Company plans with BAA) |
| SOC 2 Type II | Yes (SOC 2 Type II) |
| SSO / SAML | Yes (Google SSO on all plans; SAML on Company plan) |
Integrations: Gmail, Slack, HubSpot, Salesforce, Google Sheets, Airtable, Notion, Shopify, QuickBooks Online, and Asana.
Zapier leadership
Zapier pricing
| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | 5 Zaps, 100 tasks/month; single-step Zaps; personal automation testing |
| Professional | $29.99/mo (monthly) / $19.99/mo (annual) | Multi-step Zaps, filters, formatter, Paths; task volume depends on tier (750 to 2,000 tasks/mo) |
| Team | $103.50/mo (monthly) / $69/mo (annual) | Shared Zap folders, HIPAA BAA, team collaboration features; up to 2,000 tasks/mo base |
| Enterprise / Company | Custom | SAML SSO, advanced admin controls, dedicated support, custom task volumes, SLA guarantees |
The catch: Zapier's free tier works for simple, low-volume personal automations but most business use cases run into the 100-task monthly limit quickly. Professional at $29.99/mo (monthly, billed monthly) includes multi-step Zaps and filters but still caps tasks by volume. The jump to Team at $103.50/mo adds shared Zap management and HIPAA compliance. The task-based pricing model means a busy CRM sync or order-processing Zap can consume your plan's task budget in a week. Before committing, map how many tasks your critical Zaps actually use per month and price accordingly; Make is worth pricing as an alternative at the 5,000+ tasks/mo level.
Zapier alternatives & where it appears
Head-to-head comparisons
Featured in our guides
Zapier product changelog
What Zapier has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- August 5, 2026
Zapier AI Actions expanded to more apps
Zapier extended its AI Actions feature set to 200 additional apps, allowing natural-language-instructed automations to reach more platforms without manual Zap configuration.
Source - July 10, 2026
Zapier Canvas general availability
Zapier Canvas, a visual workflow mapping tool that lets teams diagram and document their automation landscape, moved from beta to general availability for all paid plans.
Source - May 22, 2026
Tables and Interfaces out of beta
Zapier Tables (a lightweight database layer) and Zapier Interfaces (form and page builder) graduated from beta, giving users a way to store and display automation data without a separate database tool.
Source - April 1, 2026
Chatbots feature launched
Zapier launched Chatbots, a tool for building no-code AI chatbots powered by GPT-4 that connect to Zap workflows, allowing businesses to deploy conversational automations without code.
Source - February 14, 2026
Agent builder beta announced
Zapier previewed an Agent builder allowing multi-step AI agent workflows that can decide, branch, and act across connected apps, positioning Zapier as an AI orchestration layer rather than just a trigger-action tool.
Source
Latest Zapier news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Zapier CEO Wade Foster: Deterministic Workflows Beat Token-Burning Agents for AI Productivity - finance.biggo.comWed, 26 Aug 2026
- How to set up a simple automation in Zapier - Journal of AccountancySat, 01 Aug 2026
- BrowserStack vs Zapier: Revenue, Funding & Team Size Compared - GetLatkaSun, 23 Aug 2026
- Zapier: Lack of AI training still a problem - No JitterThu, 30 Apr 2026
- Zapier Review: Boost Your Business With Easy Automation - PCMagThu, 23 Jul 2026
- Zapier Analysis of 10,000 AI-Powered Workflows Reveals Lead Management as the Top Use Case for AI Automation - Business WireWed, 11 Mar 2026
Zapier FAQs
What is Zapier and what does it do?
Zapier is a no-code automation platform that connects over 7,000 apps and lets you build automated workflows called Zaps. A Zap has a trigger (something that happens in one app) and one or more actions (things that happen automatically in other apps as a result). For example: a new lead in HubSpot triggers an action to send a Slack message and create a Asana task, all without writing code. Teams use Zapier to eliminate repetitive manual data entry and handoffs between tools.
How much does Zapier cost?
Zapier has a free plan limited to 5 Zaps and 100 tasks per month. Paid plans start at $19.99/mo billed annually (Professional) and scale based on task volume and team features. The Team plan for shared Zap management runs $69/mo annually. Enterprise pricing is custom. The key variable is tasks per month: each action in a Zap consumes one task, so multi-step Zaps deplete task budgets faster than single-action ones.
Is Zapier better than Make (formerly Integromat)?
Zapier wins on ease of use, app catalog breadth, and reliability for linear workflows. Make wins on price per task, visual workflow editor for complex branching logic, and lower cost for high-volume automations. Most SMBs start on Zapier and some move heavier workflows to Make as task costs climb. Both tools are worth evaluating with your actual task volumes before committing.
Who owns Zapier?
Zapier is privately owned by its founders and investors. Wade Foster (CEO), Bryan Helmig (CTO), and Mike Knoop co-founded the company in 2011. Sequoia Capital is the largest institutional investor from a $140M growth-round secondary in 2021 that valued the company at approximately $5 billion. The company has been profitable since 2014 and has not needed to raise capital for operations.
Is Zapier secure and HIPAA compliant?
Zapier holds SOC 2 Type II certification and supports GDPR. HIPAA compliance with a Business Associate Agreement (BAA) is available on Team and Company plans. The free and Professional plans are not HIPAA compliant. SAML-based SSO is available on the Company/Enterprise plan; Google SSO is available on all plans.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- G2: Zapier reviews — rating 4.5/5, 1,300+ reviews (accessed 2026-08-30)
- Capterra: Zapier — rating 4.7/5, 2,900+ reviews, sub-scores, demographics (accessed 2026-08-30)
- TrustRadius: Zapier — score 8.6/10, 528+ reviews (accessed 2026-08-30)
- Wikipedia: Zapier — founding, founders, remote model, YC batch, revenue estimates (accessed 2026-08-30)
- Crunchbase: Zapier — funding rounds, investors, valuation ~$5B (accessed 2026-08-30)
- LinkedIn: Zapier company page — employee count ~700, remote HQ, specialties (accessed 2026-08-30)
- Zapier pricing page — current plan prices: Free $0, Professional from $19.99/mo, Team from $69/mo (accessed 2026-08-30)
- Zapier blog: 140M ARR milestone — profitability since 2014, ARR estimates, remote-first culture (accessed 2026-08-30)