Brevo is an Email and SMS marketing platform by Brevo (formerly Sendinblue S.A.). This profile pulls together Brevo's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Brevo (formerly Sendinblue S.A.)
Brevo (rebranded from Sendinblue in 2023) is a Paris-based marketing platform offering email marketing, SMS, WhatsApp campaigns, chat, CRM, and marketing automation. Founded in 2012 by Armand Thiberge and Kapil Sharma, Sendinblue started as a transactional email service and evolved into a full marketing platform. The rebranding to Brevo in 2023 accompanied an expansion into CRM and multi-channel marketing. Brevo is known for competitive pricing based on emails sent (not contacts stored), which makes it particularly attractive for businesses with large contact lists that send infrequently. The company raised $160M in Series B funding in 2021 at a valuation north of $1B, making it a unicorn. Brevo serves over 500,000 businesses globally.
| Category | Email and SMS marketing platform |
| Company | Brevo (formerly Sendinblue S.A.) |
| Founded | 2012 |
| Headquarters | Paris, France |
| Industry | Software Development · Email Marketing / Marketing Automation |
| Team size | ~700-900 |
| Ownership | Private (unicorn, valuation $1B+, 2021) |
| Founder / CEO | Armand Thiberge (CEO) and Kapil Sharma |
| Specialties | Email marketing, SMS marketing, marketing automation, transactional email, CRM, WhatsApp campaigns |
| Website | brevo.com |
Find Brevo on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra
Brevo ratings across the web
Aggregated from the major review platforms. Each links to the source.
Rating breakdown
Per-category scores from G2 and Capterra, ~4,500 reviews, 2025-2026.
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What people say about Brevo
Our synthesis across ~4,500 G2 and Capterra reviews, 2025-2026. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Pricing based on email sends (not contacts) is the main differentiator for large lists
- Strong GDPR compliance as an EU company
- Transactional email delivery rate is excellent
- Free tier is genuinely useful for small businesses
Most cited complaints
- Customer support can be slow for Free/Starter plans
- Automation builder is less intuitive than Klaviyo or ActiveCampaign
- Rebranding from Sendinblue to Brevo created confusion
What we found testing it
What's great
- Send-volume pricing model (charge per email sent, not per contact stored) works out significantly cheaper than contact-based tools for B2B teams with large databases and low monthly send frequency
- Free tier gives 300 emails per day and up to 100,000 stored contacts; no tool on this list has a more generous free plan for the list-size dimension
- All-in-one platform: email, SMS, WhatsApp, transactional, and a basic CRM under one subscription with no per-channel add-on fees
Watch-outs
- Advanced automation logic (multi-branch, conditional splits, lead scoring) is limited compared to ActiveCampaign or HubSpot at equivalent price points
- Professional tier jumps to $499/mo, a steep step from the $18-$129/mo range of Starter plans; there is a mid-market gap in the pricing ladder
- Social media integration and advanced analytics are thinner than what mid-market teams expect; Brevo is strong on email execution, less so on multi-touch attribution
Brevo funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Series A | $15M | 2018 | Partech Partners |
| Series B | $160M | 2021 | Bridgepoint |
Strong. Unicorn status, 500K+ customers, profitable on the email delivery side. Rebranding to Brevo with CRM adds complexity but also revenue potential. Stable long-term choice for SMB email marketing.
Brevo features & integrations
Feature availability
| Feature | Status |
|---|---|
| Ai optimization | • basic |
| Deliverability score | 95% |
| Free tier | yes, 300 emails/day unlimited contacts |
| Sms channel | ✓ all paid tiers |
| Visual builder | Yes |
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes (EU-headquartered, GDPR-native) |
| HIPAA | No |
| SOC 2 Type II | Yes |
| SSO / SAML | Yes (Business and above) |
Integrations: WordPress, WooCommerce, Shopify, Magento, PrestaShop, Salesforce, HubSpot, Zapier, Make (Integromat), Facebook Lead Ads, and Stripe.
Brevo leadership
Brevo pricing
| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Up to 300 emails/day, unlimited contacts |
| Starter | From $25/mo | 20K-100K emails/month, basic automation |
| Business | From $65/mo | Unlimited automation, A/B testing, phone support |
| Enterprise | Custom | Volume discounts, SSO, dedicated IP |
The catch: Brevo's Starter plan starts at $25/month for 20K emails. Pricing scales by email volume, not contacts. A list of 100,000 contacts sending twice monthly would need Business at $65/month. This makes Brevo significantly cheaper than per-contact pricing tools for large inactive lists.
Brevo alternatives & where it appears
Featured in our guides
Brevo product changelog
What Brevo has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- February 1, 2026
- October 1, 2025
- February 1, 2025
Latest Brevo news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- 15 Best Email Marketing Platforms 2026: Free & Paid - BrevoWed, 19 Aug 2026
- 12 Best Email Automation Tools (January 2026) - BrevoWed, 17 Jun 2026
- AI Email Marketing: Uses Cases & Top 10 Tools - BrevoMon, 17 Aug 2026
- 11 Most Effective Marketing Automation Examples - BrevoTue, 05 May 2026
- Email automation for small business: Best tools and use cases - HostingerFri, 04 Sep 2026
- Best Marketing Automation Software (2026): 11 Tools Compared - BrevoFri, 13 Mar 2026
Brevo FAQs
Does Brevo charge per contact or per email sent?
Brevo charges based on emails sent per month, not per contact stored. This is the key differentiator vs. Mailchimp and Klaviyo, which charge per contact.
Is Brevo GDPR-compliant?
Yes. Brevo is headquartered in France and built GDPR compliance into its core product. It's a popular choice for European businesses and those targeting EU audiences.
What happened to Sendinblue?
Sendinblue rebranded to Brevo in 2023 to reflect its expansion beyond email to multi-channel marketing (SMS, WhatsApp, CRM). The product is the same company.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- Brevo website — Product and pricing overview (accessed 2026-09-02)
- G2 Brevo reviews — ~2,500 user reviews (accessed 2026-09-02)