Workato is an Enterprise integration platform as a service (iPaaS) / automation by Workato, Inc. This profile pulls together Workato's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Workato, Inc.
Workato is an enterprise integration platform as a service (iPaaS) and business automation tool that connects applications, automates workflows, and orchestrates processes across an organization's technology stack without requiring deep engineering resources. It was founded in 2013 in Mountain View, California by Vijay Tella, Gautham Viswanathan, and Harish Sarda. Tella previously served as Chief Product Officer at Tibco Software, bringing enterprise middleware experience to a cloud-native platform. Workato's defining approach is its recipe model: integrations and automations are built as recipes that combine triggers, actions, and conditional logic across connected apps, and these recipes can be shared in a community library. The platform targets IT, operations, and business teams at mid-market and enterprise companies, positioning itself as more powerful than consumer-grade tools like Zapier but more accessible than traditional integration platforms like MuleSoft. Workato was valued at $5.7 billion in its Series E round in 2022 and has raised approximately $405 million in total funding.
| Category | Enterprise integration platform as a service (iPaaS) / automation |
| Company | Workato, Inc. |
| Founded | 2013 |
| Headquarters | Mountain View, California, US |
| Industry | Software Development · Enterprise Integration / Business Process Automation |
| Team size | ~1,000 (2025 estimate) |
| Ownership | Private (last valued at $5.7B at Series E closing, 2022) |
| Founder / CEO | Vijay Tella (CEO), Gautham Viswanathan (CPO), and Harish Sarda (CTO), co-founders, 2013 |
| Specialties | iPaaS, enterprise integration, workflow automation, API management, data orchestration, business process automation, embedded iPaaS |
| Website | workato.com |
Find Workato on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra · producthunt.com
Workato ratings across the web
Aggregated from the major review platforms. Each links to the source.
Also rated: TrustRadius 8.8/10 (143).
Rating breakdown
Per-category scores from G2 Workato (627 reviews).
Who uses Workato
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What people say about Workato
Our synthesis across 627 G2 reviews at 4.7/5 and 74 Capterra reviews at 4.7/5 and 408 Gartner Peer Insights reviews at 4.5/5, plus TrustRadius. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- The recipe-based builder strikes the right balance between low-code accessibility and enterprise-grade power; IT teams praise being able to build complex multi-step integrations across a dozen apps without writing custom middleware
- Pre-built connector library (1,000+ apps) and community recipe sharing significantly accelerate implementation; reviewers regularly cite finding and adapting a community recipe rather than building from scratch
- Customer support and customer success teams get strong marks, particularly at Enterprise tier; Gartner reviewers specifically highlight the quality of onboarding and ongoing account support as differentiators versus lower-cost tools
Most cited complaints
- Pricing opacity is the most common complaint; Workato does not publish rates, negotiations can take weeks, and the recipe-based pricing model (you pay per recipe, not per seat) surprises buyers who come from seat-based tools
- Complexity scales fast with sophisticated integrations; power users building high-volume real-time data pipelines sometimes hit performance limits that require engagement with Workato's professional services team
- The community recipe library is valuable but inconsistently maintained; reviewers note that some templates are outdated as API versions of connected apps change
What we found testing it
What's great
- Recipe governance, RBAC, and audit logs that IT and security teams actually trust; the strongest governance layer in the SMB-to-enterprise band
- 1,200+ pre-built connectors for enterprise systems (Salesforce, SAP, Oracle, Workday, ServiceNow) with certified recipe templates
- Placed as a Leader in Forrester's Q3 2025 Enterprise iPaaS Wave; highest peer review scores in the segment
Watch-outs
- Entry pricing starts around $10K/yr, mid-market deployments land $25-50K/yr; the price is hard to justify before you've outgrown Make or Zapier
- Implementation takes longer than mid-market tools; plan 6-10 weeks to go live with a mature recipe library
- Less intuitive for non-technical ops builders compared to Zapier; benefit is realized when an IT-led automation center of excellence owns it
Workato funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Series A | $10M | 2016 | Storm Ventures |
| Series B | $25M | 2018 | Battery Ventures (with Storm Ventures) |
| Series C | $70M | 2019 | Altimeter Capital (with Battery Ventures) |
| Series D | $110M | 2021 | Insight Partners (at $1.7B valuation) |
| Series E | $200M | Jan 2022 | Battery Ventures, Tiger Global (at $5.7B valuation) |
Low-to-moderate risk. Workato is a well-funded, Gartner-recognized leader in the enterprise iPaaS category with approximately $405 million raised and a $5.7 billion valuation from its 2022 Series E. The company has a sticky customer base: once enterprise workflows are built on Workato recipes, switching costs are very high. The main concerns are that it has not yet gone public (the 2021-2022 valuation was set in a bull market), the category is competitive (MuleSoft, Boomi, Zapier for Business, Make/Integromat), and custom pricing creates unpredictability for buyers. For enterprise buyers with complex integration needs, Workato is among the most-respected platforms in the category.
Workato features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | Yes (Business Associate Agreement available) |
| SOC 2 Type II | Yes (SOC 2 Type II) |
| SSO / SAML | Yes (SAML 2.0 and OAuth SSO) |
Integrations: Salesforce, ServiceNow, Slack, Microsoft 365, Google Workspace, SAP, Workday, Jira / Atlassian, NetSuite, and Zendesk.
Workato leadership
Workato pricing
| Plan | Price | Best for |
|---|---|---|
| Business | Custom (typically $10K-$20K/year) | Small IT teams running 10-50 integrations between core business apps |
| Business Plus | Custom (typically $20K-$50K/year) | Mid-market teams needing real-time triggers, advanced data handling, and more concurrent recipes |
| Enterprise | Custom ($50K+/year) | Large enterprises needing dedicated infrastructure, BAA for HIPAA, enterprise SSO, and SLA-backed support |
| Embedded (for SaaS vendors) | Custom (revenue-share or flat) | SaaS companies embedding Workato as a white-labeled integration layer inside their own product |
The catch: Workato does not publish prices. Deals are quoted based on the number of active recipes (integrations), data volume, and the number of connected apps. Starter engagements for small IT teams typically run $10,000-$15,000 per year; mid-market deployments with 50-100 recipes commonly land in the $25,000-$75,000 range; and large enterprises running hundreds of recipes across HR, finance, CRM, and IT can exceed $200,000 annually. Get a demo and come prepared with your recipe count estimate, because the sales team quotes from that number. A professional services engagement for complex implementations is common and priced separately.
Workato alternatives & where it appears
Featured in our guides
Workato product changelog
What Workato has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- July 22, 2026
Workato AI Copilot for recipe building launched
Workato released an AI Copilot feature that suggests recipe steps, troubleshoots errors, and completes partial automations in natural language, reducing build time on complex multi-step integrations.
Source - May 9, 2026
Workato Embedded 3.0 for software vendors released
Workato updated its embedded iPaaS offering, which lets SaaS vendors white-label Workato integrations inside their own products, with a new UI framework and improved permissioning for multi-tenant deployments.
Source - February 28, 2026
ServiceNow connector v2 with bidirectional sync
A redesigned ServiceNow connector added real-time bidirectional sync for incidents, changes, and CMDB records, one of the most-requested features from enterprise IT operations customers.
Source - November 14, 2025
Workato named a Leader in Gartner Magic Quadrant for iPaaS
Workato was positioned as a Leader in the 2025 Gartner Magic Quadrant for Integration Platform as a Service, recognizing both vision and execution in the enterprise automation space.
Source - August 30, 2025
Recipe co-development with partners program expanded
Workato expanded its connector and recipe co-development program with Salesforce, Workday, and SAP as anchor partners, adding hundreds of pre-built templates for common enterprise workflows.
Source
Latest Workato news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Workato Named a Leader in the 2026 Gartner® Magic Quadrant™ for iPaaS for the 8th Consecutive Time - Business WireWed, 18 Mar 2026
- I Evaluated 7 Best iPaaS Software in 2026: Here are the Top Winners - G2 Learning HubMon, 20 Jul 2026
- Workato Revenue 2024: $150M ARR, $5.7B Valuation - GetLatkaMon, 10 Aug 2026
- Top 10: AI Platforms for BPA - Business ChiefWed, 22 Jul 2026
- Workato Opens Hyderabad AI Collaboration Hub for Enterprise AI Development - analyticsindiamag.comMon, 10 Aug 2026
- Workato Launches Open-Source ‘Labs’ Hub for AI-Driven Automation - Open Source For YouFri, 03 Jul 2026
Workato FAQs
How is Workato different from Zapier?
Zapier is built for individuals and small teams doing simple point-to-point automations. Workato targets IT and operations teams at mid-market and enterprise companies running complex, multi-step integrations across dozens of apps, often with governance requirements, real-time triggers, and hundreds of concurrent automations. Workato also offers an embedded iPaaS product for SaaS vendors, which Zapier does not. Zapier is meaningfully cheaper; Workato is meaningfully more capable for enterprise needs.
What is a Workato recipe?
A recipe is Workato's term for an integration or automation workflow. Each recipe has a trigger (an event in one app, like a new Salesforce opportunity) and one or more actions (update a record in NetSuite, post a Slack message, create a Jira ticket). Recipes can include conditional logic, data transformation, and loops. Workato prices by the number of active recipes, so understanding your recipe count is the first step in any pricing conversation.
Is Workato HIPAA compliant?
Yes. Workato will sign a Business Associate Agreement (BAA) for customers in healthcare or other HIPAA-regulated industries. SOC 2 Type II and GDPR compliance are also in place. Enterprise plans include the compliance documentation package; verify scope with the sales team before committing for regulated use cases.
Is Workato a good alternative to MuleSoft?
For mid-market companies that cannot justify MuleSoft's cost and complexity, Workato is frequently the top alternative. It is cheaper, faster to implement, and more accessible to business-side stakeholders without developer involvement. Very large enterprises with heavy API management and developer-centric integration needs may still prefer MuleSoft's deeper customization. Workato and MuleSoft appear together in most iPaaS shortlists.
Does Workato have a free trial?
Workato offers a limited free trial for prospective customers to test recipes and connectors. There is no permanent free tier. Most buyers engage through a demo and proof-of-concept before signing a contract. The trial access is scoped by Workato's team based on the use case, so connect with sales early to ensure the trial reflects your actual workflow.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- G2: Workato reviews — rating 4.7/5, 627 reviews, category leader in iPaaS (accessed 2026-08-30)
- Capterra: Workato — rating 4.7/5, 74 reviews, sub-scores (accessed 2026-08-30)
- Gartner Peer Insights: Workato iPaaS — 4.5/5 across 408 ratings, Gartner Magic Quadrant Leader 2025 (accessed 2026-08-30)
- TrustRadius: Workato — score 8.8/10, 143 reviews (accessed 2026-08-30)
- Crunchbase: Workato — ~$405M total funding, Series E at $5.7B valuation, investor list (accessed 2026-08-30)
- Wikipedia: Workato — founding, founders, HQ, product overview (accessed 2026-08-30)
- LinkedIn: Workato company page — industry, HQ, employee count, specialties (accessed 2026-08-30)
- Workato: security and compliance — SOC 2 Type II, GDPR, HIPAA BAA, SAML SSO (accessed 2026-08-30)