Loom is an Async video messaging / screen recorder by Loom, Inc. (an Atlassian company). This profile pulls together Loom's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Loom, Inc. (an Atlassian company)
Loom is an asynchronous video messaging platform that lets workers record their screen, camera, or both and share a link instantly instead of scheduling a meeting. It was founded in 2015 in San Francisco by Shahed Khan, Joe Thomas, and Vinay Hiremath, originally as Opentest before rebranding to Loom in 2016. Loom grew rapidly during the pandemic-era shift to remote work and raised approximately $203M before Atlassian acquired the company in October 2023 for $975M. The tool now ships as a standalone product and integrates natively across Atlassian's suite, including Confluence and Jira. Loom's core proposition is cutting down meeting load by letting a sender record a quick walkthrough that recipients can watch on their own schedule, comment on with time-stamped reactions, and respond to with their own Loom.
| Category | Async video messaging / screen recorder |
| Company | Loom, Inc. (an Atlassian company) |
| Founded | 2015 |
| Headquarters | San Francisco, California, US (now an Atlassian company) |
| Industry | Software Development · Async video communication / collaboration |
| Team size | ~350 at acquisition (October 2023); now operates as an Atlassian business unit |
| Ownership | Acquired by Atlassian in October 2023 for $975M (all cash) |
| Founder / CEO | Shahed Khan, Joe Thomas, and Vinay Hiremath (co-founders, 2015) |
| Specialties | Async video messaging, screen recording, video sharing, remote team communication, video transcription, AI video editing |
| Website | loom.com |
Find Loom on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra · producthunt.com
Loom ratings across the web
Aggregated from the major review platforms. Each links to the source.
Also rated: TrustRadius 9.0/10 (~120).
Rating breakdown
Per-category scores from Capterra Loom (~400 reviews).
Who uses Loom
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What people say about Loom
Our synthesis across ~2,000 G2 reviews at 4.7/5 and ~400 Capterra reviews at 4.7/5, plus TrustRadius and Gartner Peer Insights data. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Share a link instantly is the most-cited win: record a walkthrough and drop the URL in Slack, no file upload, no scheduling, no 45-minute meeting that could have been a 3-minute video
- Transcription quality and time-stamped reactions let reviewers watch at 1.5x and jump directly to the relevant moment, which saves real time in async-heavy teams
- The Chrome extension and desktop recorder are genuinely frictionless to set up; most reviewers say they were recording and sharing within 10 minutes of signing up
Most cited complaints
- The free plan's 5-minute cap and 25-video limit frustrate users who push past simple use cases; many report upgrading reluctantly just to unlock longer recordings
- Video organization gets messy at scale; reviewers on mid-sized teams say the library becomes hard to search once you have more than a few hundred recordings
- Some reviewers flag that AI features and advanced analytics sit behind the Business paywall, which feels steep for individuals or tiny teams
What we found testing it
What's great
- Fastest record-to-shareable-link in the segment, under 30 seconds from recording to a watchable URL
- AI chapters, auto-summaries, and filler-word removal bundled at $20/user/mo on the Business + AI tier
- 1,000+ integrations including Notion, Slack, Jira, Linear, and GitHub via the Atlassian ecosystem post-acquisition
Watch-outs
- Free tier caps at 25 videos per person at 5 minutes each, power users hit the wall in week one
- G2's top complaint with 147 mentions is recording reliability, frozen uploads and audio sync failures on slower networks
- Business + AI tier at $24/mo monthly (or $20 annual) is materially more expensive than Tella Pro at $13 for similar AI features
Loom funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Seed | $850K | 2016 | Kleiner Perkins, Y Combinator |
| Series A | $11M | 2018 | Kleiner Perkins |
| Series B | $30M | 2019 | Sequoia Capital |
| Series C | $73M | 2020 | Andreessen Horowitz (a16z) |
| Series D | $130M | 2021 | Andreessen Horowitz (a16z) |
| Acquisition | $975M (all cash) | October 2023 | Atlassian |
Very low risk. Loom is now a business unit inside Atlassian, a publicly traded Australian software company (NASDAQ: TEAM) with roughly $4B in annual revenue. That backing eliminates any near-term solvency concern, and Atlassian has committed to keeping Loom's free tier and expanding its integrations across Confluence and Jira. The realistic watch item is roadmap alignment: as Loom becomes more embedded in the Atlassian suite, users who do not use Atlassian products may find the standalone value proposition erodes over time if investment concentrates on the integrated experience.
Loom features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | No (not currently offered) |
| SOC 2 Type II | Yes (SOC 2 Type II) |
| SSO / SAML | Yes (Business and Enterprise plans) |
Integrations: Slack, Confluence, Jira, Notion, Gmail, HubSpot, Salesforce, Asana, Linear, and Zapier.
Loom leadership
Loom pricing
| Plan | Price | Best for |
|---|---|---|
| Starter (Free) | $0/creator/mo | Individuals needing occasional screen recordings; hard cap at 25 videos and 5 min each |
| Business | $12.50/creator/mo (billed annually) | Teams wanting unlimited recordings, AI editing, custom branding, and workspace analytics |
| Business + AI | $16/creator/mo (billed annually) | Power users who want AI-generated summaries, auto-chapters, and filler-word removal |
| Enterprise | Custom | Large organizations needing SSO, advanced admin controls, custom data retention, and dedicated support |
The catch: Loom's free plan is genuinely useful for occasional walkthroughs, but the 5-minute cap and 25-video ceiling hit fast in practice. Business at $12.50/creator/mo (billed annually) unlocks unlimited recordings, longer videos, AI editing features, and workspace analytics. Pricing is per creator, not per viewer, which keeps the cost reasonable if only a few people are recording. Viewers always watch for free. Atlassian customers should check whether Loom access is bundled with their existing Atlassian plan before buying separately.
Loom alternatives & where it appears
Featured in our guides
Loom product changelog
What Loom has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- July 15, 2026
AI video chapters on all paid plans
Loom rolled out AI-generated video chapters to all Business and paid Starter users, making long recordings easier to navigate without manual editing.
Source - May 20, 2026
Confluence native embed redesign
Loom videos embedded in Confluence pages now render with an updated inline player, supporting reaction comments and transcript search without leaving the page.
Source - March 11, 2026
Workspace analytics dashboard
Admins on Business plans gained a new dashboard showing video engagement rates, viewer drop-off, and most-watched recordings across the workspace.
Source - November 4, 2025
Loom AI trim and silence removal
AI-powered trim and filler-word removal launched for Business plan users, reducing editing time on recorded walkthroughs to under 30 seconds.
Source
Latest Loom news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Give AI agents the full picture with Loom video prompts - AtlassianWed, 22 Jul 2026
- How Loom turns customer support into a driver of business growth with Atlassian Customer Service Management - AtlassianTue, 02 Jun 2026
- Turn Loom meetings and bug reports into Jira work with AI - AtlassianWed, 18 Mar 2026
- Built for the Next Era of Teamwork: What’s New in Teamwork Collection - AtlassianWed, 06 May 2026
- How Datasite cut 4,000 meetings and built a culture of time empathy using Loom - AtlassianWed, 18 Feb 2026
- How to get your team unstuck from constant miscommunication - AtlassianTue, 03 Feb 2026
Loom FAQs
Is Loom free?
Yes. Loom's Starter plan is free with no time limit on your account, but caps individual recordings at 5 minutes and your library at 25 videos. For most professional use cases that involve anything longer than a quick bug report or product walkthrough, you hit the ceiling within a week or two. Business starts at $12.50/creator/mo billed annually.
Who owns Loom now?
Atlassian acquired Loom in October 2023 for $975M in cash. Atlassian trades on NASDAQ as TEAM. Loom operates as a standalone product but integrates deeply into Confluence and Jira, and Atlassian has committed to maintaining the free tier.
How does Loom pricing work?
You pay per creator (the person recording), not per viewer. Anyone with the link can watch a Loom for free. The Business plan at $12.50/creator/mo covers unlimited recordings, AI editing, custom branding, and workspace-level analytics. Enterprise pricing is negotiated and adds SSO, custom data retention, and a dedicated account team.
Is Loom SOC 2 compliant?
Yes. Loom maintains SOC 2 Type II certification and supports GDPR. SSO via SAML is available on Business and Enterprise plans. HIPAA is not currently offered; teams in regulated healthcare should verify current compliance scope on Loom's trust page before deploying.
What is Loom best for?
Loom is the default choice for remote and async teams that want to cut meeting frequency by replacing status updates, bug reports, design reviews, and onboarding walkthroughs with short recorded videos. It is weakest for teams that need advanced video editing, hosting for external marketing content, or video with heavy production requirements; for those use cases, Vidyard or Vimeo are better fits.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- G2: Loom reviews — rating 4.7/5, ~2,000 reviews (accessed 2026-08-30)
- Capterra: Loom — rating 4.7/5, ~400 reviews, sub-scores, pricing (accessed 2026-08-30)
- TrustRadius: Loom — score 9.0/10, ~120 reviews (accessed 2026-08-30)
- Gartner Peer Insights: Loom — ~50 ratings, 4.4/5 (accessed 2026-08-30)
- Atlassian press release: Loom acquisition — $975M all-cash deal, October 2023 (accessed 2026-08-30)
- Crunchbase: Loom — ~$203M total funding, investor list, acquisition details (accessed 2026-08-30)
- Wikipedia: Loom (software) — founding, founders, product history, acquisition (accessed 2026-08-30)
- Loom pricing page — Starter, Business, Enterprise tier prices and feature scope (accessed 2026-08-30)