mParticle is an Enterprise customer data platform by mParticle, Inc. This profile pulls together mParticle's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About mParticle, Inc.
mParticle is a New York-based enterprise customer data platform founded in 2013 by Andrew Karam, Mike Katz, and Michael Katz. The platform specializes in mobile-first data collection and real-time data quality enforcement through a data planning and governance layer. mParticle serves primarily large consumer apps and enterprises that need to manage complex mobile event streams across iOS, Android, and web. The platform includes data quality management, identity resolution, audience segmentation, and real-time streaming to 300+ integrations. mParticle has raised $253M in total funding and serves major brands including Airbnb, NBC Universal, and Spotify.
| Category | Enterprise customer data platform |
| Company | mParticle, Inc. |
| Founded | 2013 |
| Headquarters | New York, New York, US |
| Industry | Software Development · Customer Data Platform |
| Team size | ~500-700 |
| Ownership | Private, Series E ($253M total) |
| Founder / CEO | Andrew Karam, Mike Katz |
| Specialties | Customer data platform, mobile analytics, data governance, real-time streaming, identity resolution |
| Website | mparticle.com |
Find mParticle on: Crunchbase · LinkedIn · G2
mParticle ratings across the web
Aggregated from the major review platforms. Each links to the source.
Rating breakdown
Per-category scores from G2, ~100 reviews, 2025-2026.
Who uses mParticle
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What people say about mParticle
Our synthesis across ~100 G2 reviews and enterprise community discussion, 2025-2026. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Best mobile SDK quality and reliability of any CDP for iOS/Android
- Data plan governance catches schema violations before they hit downstream tools
- Identity resolution handles complex anonymous-to-known user stitching well
- 300+ out-of-box integrations with real-time streaming quality
Most cited complaints
- Enterprise pricing puts it out of reach for most SMB/mid-market companies
- Implementation complexity requires professional services or dedicated engineering
- UI can feel dated compared to newer CDPs
What we found testing it
What's great
- Purpose-built iOS and Android SDKs with battle-tested reliability at consumer scale (300M+ profiles reported by major clients)
- IDSync (identity resolution) handles the cross-device complexity of mobile + web + in-store better than any other packaged CDP
- Data Planning enforces schema contracts at the SDK level, catching bad events before they pollute the warehouse
Watch-outs
- Acquired by Rokt in January 2025 for $300M; product roadmap direction under new ownership is still uncertain as of mid-2026
- Pricing is entirely custom, entirely opaque; expect $30K/yr floor for any serious deployment
- Web-first SaaS teams with minimal mobile surface area will find Segment cheaper and almost as capable
mParticle funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Series A | $16M | 2014 | Social+Capital |
| Series B | $35M | 2016 | Bain Capital Ventures |
| Series C | $45M | 2018 | Arrowroot Capital |
| Series D | $45M | 2020 | Permira |
| Series E | $112M | 2021 | Permira |
Well-funded enterprise platform with strong brand among large consumer apps. $253M raised signals long-term staying power. Enterprise-grade data governance is a durable competitive advantage.
mParticle features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | Yes |
| SOC 2 Type II | Yes (Type II) |
| SSO / SAML | Yes (SAML) |
Integrations: Snowflake, BigQuery, Redshift, Amplitude, Mixpanel, Braze, Salesforce Marketing Cloud, Google Analytics, Facebook Ads, AppsFlyer, and Segment (migration).
mParticle leadership
mParticle pricing
| Plan | Price | Best for |
|---|---|---|
| Enterprise | Custom (enterprise only) | Large consumer apps and enterprise data teams |
The catch: mParticle pricing is enterprise-only and not publicly listed. Community reports suggest contracts typically start at $120,000-$500,000/year depending on MTUs and data volume. Not appropriate for companies below ~$50M ARR or without dedicated data engineering teams.
mParticle alternatives & where it appears
Featured in our guides
mParticle product changelog
What mParticle has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- February 1, 2026
- October 1, 2025
- February 1, 2025
Latest mParticle news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Rokt mParticle launches Performance Engine, led by Audience Agent - - Enterprise TimesTue, 30 Jun 2026
- Rokt Names Former mParticle Executive Sam Dozor CTO as AI Reshapes Ecommerce Infrastructure - citybizTue, 26 May 2026
- Rokt mParticle Named "Customer Identity Platform of the Year" in 2026 MarTech Breakthrough Awards Program - PR NewswireThu, 06 Aug 2026
- CDP consolidation continues, as Rokt scoops up mParticle - MarTechThu, 16 Jan 2025
- Mparticle Revenue 2024: $76M ARR, $121.3M Raised - GetLatkaSat, 30 Nov 2024
- MParticle Has Acquired Analytics Startup Indicative - Business InsiderWed, 12 Jan 2022
mParticle FAQs
Who is mParticle best for?
mParticle is built for large consumer apps and enterprises with high mobile data volumes, complex data quality requirements, and dedicated data engineering teams. It's overkill for most mid-market companies; Segment or RudderStack are better fits below $50M ARR.
How does mParticle compare to Segment?
mParticle is stronger for mobile, has better data governance and quality enforcement, and handles higher event volumes. Segment has a broader ecosystem, better UI, and is accessible to smaller companies. mParticle wins at enterprise scale; Segment wins for general-purpose CDP use.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- mParticle website — Product overview (accessed 2026-09-02)
- G2 mParticle reviews — User reviews (accessed 2026-09-02)