Vidyard is a Video platform for sales and marketing by Vidyard Inc. This profile pulls together Vidyard's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Vidyard Inc.
Vidyard is a Kitchener, Canada-based video platform for sales and marketing teams founded in 2011 by Michael Litt and Devon Galloway. The platform provides personal video messaging for sales outreach, screen recording, video hosting with analytics, and AI-generated video from text (AI Avatars). Vidyard is most recognized in the B2B sales world where personalized video has become a channel for breaking through email noise. The platform integrates natively with Salesforce, HubSpot, and Outreach, letting sales reps record and send personalized videos directly from their CRM workflow. Vidyard raised $25M in Series C funding in 2018 and serves over 20 million users including HubSpot, LinkedIn, and Lenovo.
| Category | Video platform for sales and marketing |
| Company | Vidyard Inc. |
| Founded | 2011 |
| Headquarters | Kitchener, Ontario, Canada |
| Industry | Software Development · Sales Technology / Video |
| Team size | ~200-400 |
| Ownership | Private, Series C ($25M total) |
| Founder / CEO | Michael Litt (CEO) and Devon Galloway |
| Specialties | Personal video for sales, screen recording, AI video avatars, video analytics, CRM integration |
| Website | vidyard.com |
Find Vidyard on: Crunchbase · LinkedIn · G2 · Capterra
Vidyard ratings across the web
Aggregated from the major review platforms. Each links to the source.
Rating breakdown
Per-category scores from G2 and Capterra, ~800 reviews, 2025-2026.
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What people say about Vidyard
Our synthesis across ~800 G2 and Capterra reviews, 2025-2026. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Personal video response rates consistently reported as 3-5x higher than plain text cold email
- AI Avatars enable personalized video at scale without per-video recording time
- Salesforce and HubSpot integration lets you send videos without leaving CRM
- View analytics (who watched how much) improve follow-up timing
Most cited complaints
- Free plan 25-video cap limits evaluation
- Pricing is steeper than Loom for teams that need both video and recording
- AI Avatar quality varies; not a substitute for genuine personal video for key accounts
What we found testing it
What's great
- Viewer-level analytics show who watched, when, and which sections they replayed, no other tool in this list ships this at equivalent depth
- CRM integrations with Salesforce, HubSpot, and Outreach push watch data directly into the lead record
- Video prospecting templates and AI-personalized video scripts designed specifically for SDR outbound workflows
Watch-outs
- CRM integration (Salesforce, HubSpot) is locked to the Teams tier at $99/user/mo, not the $59 Starter plan, so the sales use case costs more than the entry price suggests
- Less useful for pure internal documentation compared to Loom or Scribe
- AI features are newer and less polished than Loom's transcript and chapter quality as of May 2026
Vidyard funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Series A | $5M | 2014 | OMERS Ventures |
| Series B | $18M | 2016 | Bessemer Venture Partners |
| Series C | $25M | 2018 | Bessemer Venture Partners |
Stable. Pioneer in sales video with strong brand recognition. AI Avatars is a defensible new product direction. Competing against Loom (acquired by Atlassian) and new AI video tools.
Vidyard features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | No |
| SOC 2 Type II | Yes (Type II) |
| SSO / SAML | Yes (Business) |
Integrations: Salesforce, HubSpot, Outreach, Salesloft, Gmail, Outlook, LinkedIn, Slack, Marketo, Pardot, and Zoom.
Vidyard leadership
Vidyard pricing
| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Evaluation, 25 videos |
| Plus | $29/user/mo | Individual reps, unlimited videos |
| Business | $89/user/mo | Teams, CRM integrations, analytics |
| Enterprise | Custom | Large sales orgs, AI features, SSO |
The catch: Vidyard charges per user per month. Free: 25 videos total. Plus: $29/user/month (unlimited videos). Business: $89/user/month (advanced analytics, integrations, AI features). Enterprise: custom.
Vidyard alternatives & where it appears
Featured in our guides
Vidyard product changelog
What Vidyard has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- February 1, 2026
AI Avatars for prospecting
Send personalized AI-generated video at scale from a single recording.
Source - October 1, 2025
- February 1, 2025
Latest Vidyard news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- The 11 best screen recording software in 2025 - ZoomFri, 11 Apr 2025
- Top 15 Best Screen Recorder Tools in 2025 - AtlassianTue, 26 Nov 2024
- Best Video CMS Tools Reviewed: 8 Top Picks for 2026 - G2 Learning HubWed, 01 Jul 2026
- Vidyard rolls out AI avatars after securing funding from EDC and existing backers - BetaKitTue, 16 Apr 2024
- Top 10 Vimeo Alternatives in 2026: Full Video Hosting Comparison - MemeburnThu, 27 Aug 2026
- Vidyard raises US$15M as scale-up launches new AI tool - thelogic.coTue, 16 Apr 2024
Vidyard FAQs
How does Vidyard compare to Loom?
Vidyard is purpose-built for B2B sales with CRM integrations, video analytics, and AI Avatars. Loom is more general-purpose (internal comms, async video). Vidyard wins for outbound sales use cases; Loom wins for internal team communication.
What are Vidyard AI Avatars?
AI Avatars let you record yourself once and then create personalized videos for hundreds of prospects by inserting their name, company, and other details into the AI-generated version. It looks like a personal recording but is generated at scale.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- Vidyard website — Product and pricing (accessed 2026-09-02)
- G2 Vidyard reviews — User reviews (accessed 2026-09-02)