HiBob is a HR platform / HRIS for mid-market by HiBob Ltd. This profile pulls together HiBob's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About HiBob Ltd.
HiBob is a modern HRIS (human resources information system) built specifically for mid-market companies, typically between 50 and 1,000 employees. Its core product, branded simply as Bob, consolidates employee records, org charts, time and attendance, payroll integrations, performance reviews, and workforce analytics into a single platform. The company was founded in 2015 in Tel Aviv by Ronni Zehavi (CEO) and Israel Schorr, with headquarters now split between New York and Tel Aviv. HiBob raised a Series D round in February 2022 at a $2.45 billion valuation, bringing total disclosed funding to approximately $372 million. The platform is known for a consumer-grade interface that HR teams and employees actually use on their own, and for strong mid-market fit where legacy HRIS vendors like Workday or SAP SuccessFactors are overkill.
| Category | HR platform / HRIS for mid-market |
| Company | HiBob Ltd. |
| Founded | 2015 |
| Headquarters | New York, NY, US (with significant operations in Tel Aviv, Israel) |
| Industry | Software Development · Human Resources Information Systems (HRIS) |
| Team size | ~700 full-time (estimated 2025) |
| Ownership | Private (Series D, last round 2022 at $2.45B valuation) |
| Founder / CEO | Ronni Zehavi (CEO) and Israel Schorr (co-founders, 2015) |
| Specialties | HRIS, HR platform, people management, onboarding, performance management, time and attendance, workforce analytics, payroll integrations |
| Website | hibob.com |
Find HiBob on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra · producthunt.com
HiBob ratings across the web
Aggregated from the major review platforms. Each links to the source.
Also rated: TrustRadius 8.4/10 (95).
Rating breakdown
Per-category scores from Capterra HiBob (~150 reviews).
Who uses HiBob
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What people say about HiBob
Our synthesis across ~1,100 G2 reviews at 4.5/5 and ~150 Capterra reviews at 4.6/5, plus Gartner Peer Insights and TrustRadius. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- The interface is consistently called the cleanest in the mid-market HRIS category; employees and managers actually log in on their own without HR chasing them, which reviewers flag as genuinely rare
- Onboarding and offboarding workflows are a standout feature: automated task sequences, digital preboarding portals, and document signing mean a 50-person team can run structured onboarding without an HRIS specialist
- The org chart, people directory, and culture tools get strong marks from teams scaling internationally, where having a single view of who works where and in which time zone saves real admin time
Most cited complaints
- Payroll is not native, so HiBob depends on integrations with ADP, Gusto, and others; reviewers at companies with complex payroll setups say the sync can be finicky and require manual reconciliation
- Reporting and analytics are functional but not deep; teams that want custom workforce analytics often need to export data to a BI tool rather than build everything inside Bob
- Pricing is not transparent and requires a sales call; reviewers at smaller end of the mid-market (under 100 employees) sometimes find the per-employee cost hard to justify against lighter HRIS options
What we found testing it
What's great
- Strongest people analytics and engagement layer in the mid-market segment, the dashboards are designed for people-data decisions, not just compliance reporting
- Launched native US payroll (powered by Gusto's engine) in January 2026, eliminating the payroll-integration dependency that was the platform's biggest knock
- The self-service portal and employee experience design is noticeably better than BambooHR and Rippling; employees actually use it
Watch-outs
- Custom pricing only, typical contracts land $16-25 PEPM plus 10-20% implementation fee, making year-one cost hard to forecast without a call
- The newer US payroll module (GA January 2026) is mature in features but hasn't been tested across 12+ months of real edge cases the way Gusto's core has
- Customer support response times draw the same complaints as Rippling; enterprise-tier CSM access isn't automatic
HiBob funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Seed | Undisclosed | 2015 | Undisclosed |
| Series A | $7.5M | 2018 | Bessemer Venture Partners |
| Series B | $35M | 2019 | Battery Ventures, Bessemer Venture Partners |
| Series C | $70M | 2021 | Bessemer Venture Partners, Battery Ventures, Tiger Global |
| Series D | $250M | Feb 2022 | General Atlantic (at $2.45B valuation) |
Low risk for a private company. HiBob raised its Series D in 2022 at a $2.45 billion valuation with approximately $372 million in total funding, and General Atlantic participation signals institutional confidence in the business. The company has not publicly disclosed revenue, but analyst estimates and LinkedIn employee counts suggest strong growth through 2025. The mid-market HRIS category is competitive (Rippling, Lattice, Personio are direct rivals) but HiBob has carved a clear product identity and geography: strongest in EMEA mid-market and increasingly in North America. Realistic risks are a difficult IPO environment for high-multiple SaaS companies and a crowded category, not near-term solvency concerns.
HiBob features & integrations
Feature availability
| Feature | Status |
|---|---|
| Mobile app | Yes |
| Open API | Yes |
| Payroll | ✓ native (Jan 2026) |
| Perf mgmt | ✓ built-in |
| Self service | Yes |
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | No (HRIS platform; PHI handling not a core use case) |
| SOC 2 Type II | Yes (SOC 2 Type II) |
| SSO / SAML | Yes (SAML 2.0 / SSO supported) |
Integrations: Slack, Google Workspace, Microsoft 365, ADP, Gusto, Rippling, Greenhouse, Workable, Jira, and Zapier.
HiBob leadership
HiBob pricing
| Plan | Price | Best for |
|---|---|---|
| Core (estimated) | ~$8/employee/mo | Core HRIS: employee records, org chart, onboarding, time off, basic analytics |
| Growth (estimated) | ~$10-12/employee/mo | Adds performance management, continuous feedback, surveys, and advanced workflows |
| Enterprise | Custom | Dedicated CSM, advanced HRIS customization, enterprise SSO, premium integrations |
The catch: HiBob does not publish a price list. The market consensus across G2 reviews and analyst coverage is roughly $8 to $12 per employee per month depending on headcount, contract length, and which modules (performance, time tracking, payroll integrations) are included. Implementation and onboarding fees are common for mid-market contracts. The company requires a demo call before quoting, which means buyers cannot self-serve a price. Verify directly with a sales rep and negotiate on the module scope, not just the per-seat rate.
HiBob alternatives & where it appears
Featured in our guides
HiBob product changelog
What HiBob has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- July 15, 2026
Bob AI workforce insights beta
HiBob launched a beta of AI-powered workforce insights inside Bob, surfacing attrition risk signals and compensation benchmarks directly in manager dashboards.
Source - May 20, 2026
Payroll integrations expanded
HiBob added native payroll sync for Rippling and improved its existing integrations with ADP, Paylocity, and Gusto, reducing manual payroll reconciliation for HR teams.
Source - March 10, 2026
Time and scheduling module update
Bob's time and scheduling module received a major update including shift templates, manager approval workflows, and compliance rules for EU working-time regulations.
Source - November 8, 2025
Performance module redesign
HiBob shipped a redesigned performance review flow with continuous feedback timelines, calibration grids, and OKR linking inside Bob.
Source
Latest HiBob news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Salesforce leads $166 million investment in HiBob, valuing Israeli HR tech company at $3.2 billion - calcalistech.comTue, 01 Sep 2026
- Salesforce Backs Software Firm HiBob at $3.2 Billion Value - Bloomberg.comTue, 01 Sep 2026
- HiBob Raises $166M Led by Salesforce to Build "Organizational Intelligence" Layer - WowtaleFri, 04 Sep 2026
- HR software startup HiBob raises $166M after annualized revenue tops $400M - SiliconANGLETue, 01 Sep 2026
- Salesforce (CRM.US) led the latest funding round for HiBob, an "AI+HR" unicorn, injecting substantial capital to refute the "SaaS doom" narrative. - MoomooTue, 01 Sep 2026
- HiBob CEO dismisses IPO as "unrealistic" after Salesforce leads $166 million round - calcalistech.comTue, 01 Sep 2026
HiBob FAQs
What is HiBob best for?
HiBob is best for mid-market companies between roughly 50 and 1,000 employees that want a modern, employee-friendly HRIS without the complexity of Workday or SAP. It fits international teams well, has strong onboarding and org-chart features, and works best where HR wants employees to engage with the system themselves rather than routing everything through an HR admin.
How much does HiBob cost?
HiBob does not publish pricing publicly. Market estimates from G2 reviewer disclosures and analyst coverage put it at approximately $8 to $12 per employee per month. The final number depends on headcount, contract length, and which modules are included. A sales call is required before any quote is given.
Does HiBob have native payroll?
No. HiBob integrates with payroll providers including ADP, Gusto, Paylocity, and Rippling, but does not process payroll natively. The integrations sync headcount and salary data to your payroll provider. For teams with complex payroll, review the integration depth carefully before committing.
Is HiBob SOC 2 certified?
Yes. HiBob maintains SOC 2 Type II certification and supports GDPR compliance. SSO via SAML 2.0 is available. HIPAA is not a stated compliance target, as HiBob is an HRIS rather than a healthcare data platform. Check HiBob's current trust and security documentation for the scope of any specific compliance certificate.
Who are HiBob's main competitors?
In the mid-market HRIS space, HiBob competes most directly with Rippling (broader platform including IT and payroll), Personio (stronger in DACH/EMEA SMB), Lattice (performance-first with HRIS added), and BambooHR (simpler and cheaper for smaller teams). Workday and SAP SuccessFactors serve the larger enterprise segment that HiBob is generally not built for.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- G2: HiBob reviews — rating 4.5/5, ~1,100 reviews (accessed 2026-08-30)
- Capterra: HiBob — rating 4.6/5, ~150 reviews, sub-scores (accessed 2026-08-30)
- Gartner Peer Insights: HiBob — rating 4.4/5, ~82 reviews (accessed 2026-08-30)
- TrustRadius: HiBob — score 8.4/10, ~95 reviews (accessed 2026-08-30)
- Crunchbase: HiBob — funding rounds, investors, founding date (accessed 2026-08-30)
- LinkedIn: HiBob company page — employee count, HQ, specialties, founded (accessed 2026-08-30)
- TechCrunch: HiBob Series D — $250M Series D at $2.45B valuation, General Atlantic lead, Feb 2022 (accessed 2026-08-30)
- HiBob: official website — product overview, integrations, compliance claims (accessed 2026-08-30)