Hightouch is a Reverse ETL and data activation platform by Hightouch, Inc. This profile pulls together Hightouch's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Hightouch, Inc.
Hightouch is a San Francisco-based reverse ETL and data activation platform founded in 2020 by Tejas Manohar, Josh Curl, and Kashish Gupta. Reverse ETL is the practice of syncing data from your data warehouse (BigQuery, Snowflake, Redshift) into operational tools like Salesforce, HubSpot, Marketo, and customer.io. Hightouch removes the need for engineering to write custom sync pipelines by providing a no-code/low-code interface for data teams to define and manage syncs. The platform has expanded into AI Decisioning, which uses warehouse data to make personalized decisions at scale. Hightouch raised $40M in Series B funding in 2022 and serves data teams at companies including Spotify, PetSmart, and Retool.
| Category | Reverse ETL and data activation platform |
| Company | Hightouch, Inc. |
| Founded | 2020 |
| Headquarters | San Francisco, California, US |
| Industry | Software Development · Data Infrastructure |
| Team size | ~100-200 |
| Ownership | Private, Series B ($40M, 2022) |
| Founder / CEO | Tejas Manohar (CEO), Josh Curl, Kashish Gupta |
| Specialties | Reverse ETL, data activation, warehouse sync, CDP alternative, AI decisioning |
| Website | hightouch.com |
Find Hightouch on: Crunchbase · LinkedIn · G2
Hightouch ratings across the web
Aggregated from the major review platforms. Each links to the source.
Rating breakdown
Per-category scores from G2, ~100 reviews, 2025-2026.
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What people say about Hightouch
Our synthesis across ~100 G2 reviews and data engineering community discussion, 2025-2026. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Eliminates dozens of custom sync pipelines with a no-code interface data teams can maintain
- Excellent Snowflake and BigQuery support with incremental sync strategies
- Customer support is consistently praised as responsive and technically knowledgeable
- dbt integration lets analytics engineers use their existing models as sync sources
Most cited complaints
- Pricing scales quickly as you add more sources and destinations
- Complex transformation logic still needs SQL or dbt models
- Some destinations have sync limitations compared to building custom pipelines
What we found testing it
What's great
- Warehouse-native architecture means your Snowflake or BigQuery is the source of truth; no data copy, no second storage bill
- AI Decisioning layer added in late 2025 lets marketers run lifecycle campaigns directly from warehouse models without SQL
- 250+ destination connectors with sync-based pricing (pay per active sync, not per MTU or profile count)
Watch-outs
- Requires an existing data warehouse with mature dbt models; not viable for teams without a data engineer
- Growth plan starts at $1,000/mo; the jump from Free (2 syncs) to production is steep
- Younger ecosystem than Segment; some niche connectors require custom work or a Zapier bridge
Hightouch funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Seed | $2.5M | 2021 | Bain Capital Ventures |
| Series A | $12M | 2021 | Bain Capital Ventures |
| Series B | $40M | 2022 | Sapphire Ventures |
Well-funded in a growing category. Reverse ETL / data activation is becoming core data infrastructure. Strong team with Segment pedigree. Long-term viability is solid.
Hightouch features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | Yes (Business+) |
| SOC 2 Type II | Yes (Type II) |
| SSO / SAML | Yes (Pro+) |
Integrations: Snowflake, BigQuery, Redshift, Databricks, Salesforce, HubSpot, Marketo, customer.io, Braze, Intercom, Slack, Google Ads, Facebook Ads, and Klaviyo.
Hightouch leadership
Hightouch pricing
| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Single source, evaluation |
| Starter | Custom | Small data teams, 2-5 destinations |
| Business | Custom | Mid-market data activation |
| Enterprise | Custom | High volume, SLAs, governance |
The catch: Hightouch charges based on synced rows and destinations. Free: 1 source, limited rows. Business: custom pricing starting around $500-$1,000/month. Enterprise: custom. Costs scale with data volume and number of operational tool destinations.
Hightouch alternatives & where it appears
Featured in our guides
Hightouch product changelog
What Hightouch has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- February 1, 2026
- October 1, 2025
- February 1, 2025
Latest Hightouch news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Hightouch: The Composable CDP & Agentic Marketing Platform Enterprises Trust - quasa.ioSat, 20 Jun 2026
- The Composable CDP: Activating Data from Amazon Redshift to 200+ Tools Using Hightouch - Amazon Web Services (AWS)Mon, 04 Mar 2024
- Build an Actionable Customer 360 in the Data Cloud with Hightouch Events - SnowflakeMon, 09 Oct 2023
- Activating Data from the Lakehouse: Databricks Ventures Invests in Hightouch - DatabricksWed, 30 Aug 2023
- Hightouch Brings AI Identity Resolution to CDPs - CMSWireTue, 01 Jul 2025
- Hightouch launches Campaign Intelligence, adding marketer-friendly analytics to the Composable CDP - PR NewswireWed, 20 Mar 2024
Hightouch FAQs
What is reverse ETL?
Reverse ETL is the process of syncing data from your data warehouse back into operational tools (CRM, marketing automation, ad platforms). Traditional ETL moves data into warehouses; reverse ETL activates that warehouse data in tools your teams actually use.
How does Hightouch compare to Census?
Hightouch and Census are the two leading reverse ETL platforms. Hightouch has slightly stronger enterprise features and AI Decisioning capabilities. Census has a strong dbt integration and comparable core sync capabilities. Both are solid choices; the decision often comes down to existing tool relationships.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- Hightouch website — Product and pricing (accessed 2026-09-02)
- G2 Hightouch reviews — User reviews (accessed 2026-09-02)