Omnisend is an Email and SMS marketing for e-commerce by Omnisend Ltd. This profile pulls together Omnisend's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Omnisend Ltd.
Omnisend is a Lithuanian email and SMS marketing platform designed specifically for e-commerce businesses. Founded in 2014 by Rytis Lauris and Justas Kriukas in Vilnius, Omnisend started as Soundest before rebranding in 2017. The platform integrates natively with Shopify, WooCommerce, and BigCommerce, and offers pre-built automation workflows for cart abandonment, browse abandonment, welcome series, and post-purchase follow-ups. Omnisend serves over 100,000 e-commerce brands and is one of the top-rated alternatives to Klaviyo, particularly for smaller Shopify stores that find Klaviyo's pricing prohibitive. The company raised $50M in Series B funding in 2022.
| Category | Email and SMS marketing for e-commerce |
| Company | Omnisend Ltd. |
| Founded | 2014 (as Soundest) |
| Headquarters | Vilnius, Lithuania (US office in New York) |
| Industry | Software Development · E-commerce Marketing |
| Team size | ~300-400 |
| Ownership | Private, Series B ($50M, 2022) |
| Founder / CEO | Rytis Lauris (CEO) and Justas Kriukas |
| Specialties | Email marketing, SMS marketing, e-commerce automation, Shopify email marketing |
| Website | omnisend.com |
Find Omnisend on: Crunchbase · LinkedIn · G2 · Capterra
Omnisend ratings across the web
Aggregated from the major review platforms. Each links to the source.
Rating breakdown
Per-category scores from G2 and Capterra, ~1,600 reviews, 2025-2026.
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What people say about Omnisend
Our synthesis across ~1,600 G2 and Capterra reviews, 2025-2026. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Best Klaviyo alternative for Shopify stores under $1M/year GMV
- Pre-built e-commerce automation workflows that work out of the box
- 24/7 live chat support is consistently praised
- Email + SMS in one platform at significantly lower cost than Klaviyo
Most cited complaints
- Reporting and analytics less sophisticated than Klaviyo
- Fewer advanced segmentation options for complex CDP use cases
- SMS is US/Canada-centric; international SMS support is limited
What we found testing it
What's great
- 4.6/5 on G2 across 1,185 reviews; 4.7/5 in the Shopify App Store, reflecting a genuinely strong ecommerce-native reputation
- Email and SMS combined on every paid plan; no separate SMS add-on SKU and no per-message pricing cliff at low volumes
- Pre-built automation workflows for cart abandonment, browse abandonment, and post-purchase sequences that deploy in under 30 minutes
Watch-outs
- Designed primarily for ecommerce (Shopify, WooCommerce, BigCommerce); B2B teams with Salesforce as CRM find the integration story weak
- Pro plan at $59/mo for 500 contacts is not particularly cheap when Brevo charges $18/mo for 20K sends with no contact limit
- Advanced segmentation and reporting require the Pro tier; Standard plan analytics are basic by mid-market standards
Omnisend funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Series A | Undisclosed | 2019 | Hedosophia |
| Series B | $50M | 2022 | Nove Capital |
Well-funded, growing fast in the e-commerce niche. 100K+ customers and strong Shopify ecosystem integration. Competes effectively against Klaviyo on price for smaller Shopify merchants.
Omnisend features & integrations
Feature availability
| Feature | Status |
|---|---|
| Ai optimization | • basic |
| Deliverability score | 97% |
| Free tier | yes, 250 contacts 500 sends |
| Sms channel | ✓ Pro+ unlimited |
| Visual builder | Yes |
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes (EU company) |
| HIPAA | No |
| SOC 2 Type II | Yes |
| SSO / SAML | Yes (Enterprise) |
Integrations: Shopify, WooCommerce, BigCommerce, Magento, OpenCart, Volusion, Gorgias, Smile.io, Yotpo, Klaviyo (migration), and Zapier.
Omnisend leadership
Omnisend pricing
| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Small stores, 500 email sends/month |
| Standard | From $16/mo | Growing stores, 500-50K contacts |
| Pro | From $59/mo | Unlimited emails + SMS credits |
The catch: Omnisend charges based on contacts. Free: 500 emails/month. Standard: $16/month (500 contacts, 6K emails). Pro: $59/month (500 contacts, unlimited emails + SMS credits). Pricing scales with contacts. At 5K contacts, Standard is ~$60/month; Pro is ~$95/month.
Omnisend alternatives & where it appears
Featured in our guides
Omnisend product changelog
What Omnisend has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- February 1, 2026
- October 1, 2025
- February 1, 2025
Latest Omnisend news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Omnisend Review: A Low-Cost, AI-Powered Email Marketing Tool for SMBs - PCMagFri, 12 Jun 2026
- Omnisend Launches MCP to Bring Ecommerce Marketing Into ChatGPT - PR NewswireTue, 12 May 2026
- Omnisend Review: Pros & Cons, Features, Ratings, Pricing and more - TechRadarThu, 26 Feb 2026
- ChatGPT Hitch-up: Link Allows Brands To Work On Email, SMS Directly In AI Platform 05/12/2026 - MediaPostTue, 12 May 2026
- 10 Best AI Tools for Email Marketing in 2026: Tested & Compared - MemeburnWed, 22 Jul 2026
- Omnisend - Review 2026 - PCMag UKFri, 12 Jun 2026
Omnisend FAQs
Is Omnisend better than Klaviyo for small Shopify stores?
For stores under $500K/year GMV, most users find Omnisend offers better value. Omnisend is significantly cheaper at the same contact count, and the feature set covers 90% of what small stores need. Klaviyo has stronger analytics and advanced segmentation for larger stores.
Does Omnisend work with WooCommerce?
Yes. Omnisend has a native WooCommerce plugin with full e-commerce automation support including cart abandonment, browse abandonment, and order-based triggers.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- Omnisend website — Product and pricing (accessed 2026-09-02)
- G2 Omnisend reviews — User reviews (accessed 2026-09-02)