Heap is a Digital insights / product analytics platform by Heap Inc. (a Contentsquare company). This profile pulls together Heap's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Heap Inc. (a Contentsquare company)
Heap is a digital insights platform known for its auto-capture approach to product analytics: rather than requiring teams to instrument individual events before they can be analyzed, Heap records all user interactions by default and lets teams define events retroactively. This removes the 'you should have tracked that' problem that plagues traditional analytics. Founded in 2012 in San Francisco by Matin Movassate and Ravi Parikh, Heap raised approximately $95 million in venture funding before being acquired by Contentsquare, a French digital experience analytics company, in September 2023. Post-acquisition, Heap operates as a standalone product within the Contentsquare portfolio, which also includes Contentsquare's own session replay and heatmap tools.
| Category | Digital insights / product analytics platform |
| Company | Heap Inc. (a Contentsquare company) |
| Founded | 2012 |
| Headquarters | San Francisco, California, US |
| Industry | Software Development · Product Analytics / Digital Insights |
| Team size | ~300 full-time (post-acquisition estimate) |
| Ownership | Private; acquired by Contentsquare in September 2023 |
| Founder / CEO | Matin Movassate and Ravi Parikh (co-founders, 2012) |
| Specialties | auto-capture analytics, retroactive event definition, funnel analysis, session replay, digital experience analytics, behavioral cohorts |
| Website | heap.io |
Find Heap on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra · producthunt.com
Heap ratings across the web
Aggregated from the major review platforms. Each links to the source.
Also rated: TrustRadius 7.9/10 (140).
Rating breakdown
Per-category scores from Capterra Heap Analytics (~40 reviews).
Who uses Heap
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What people say about Heap
Our synthesis across ~1,100 G2 reviews at 4.4/5 and ~40 Capterra reviews at 4.5/5, plus Gartner and TrustRadius. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Auto-capture is the defining feature: reviewers consistently praise the ability to retroactively define events and run analyses on user behavior that was never explicitly instrumented, which saves days of back-and-forth with engineering
- Time to first insight is faster than traditional tagged analytics; product managers report being able to answer questions about past behavior without waiting for a new release cycle
- The funnel and path analysis views are polished and readable, with enough flexibility in the UI for non-technical users to run meaningful analyses independently
Most cited complaints
- Pricing opacity is the most common complaint; paid plans are custom-quoted with no public pricing page, which slows down evaluation and makes budgeting difficult for smaller teams
- Data volume and session limits on the free plan are low enough that many real products exhaust them quickly, forcing an upgrade conversation before the team has validated the tool
- Post-acquisition uncertainty around the roadmap is surfacing in reviews from 2024 onward, with some users noting slower feature velocity and concern about Heap's direction inside Contentsquare
What we found testing it
What's great
- Autocapture records every click, form submission, and pageview retroactively; you can define events after the fact and query historic data without re-instrumentation
- Sense AI assistant (Growth tier) surfaces unexpected behavior patterns the team didn't think to query, the kind of drop-off that manual analysis often misses
- Contentsquare acquisition brings DXM (Digital Experience Monitoring) and heatmap capabilities into the same platform, reducing the number of tools teams need for qualitative analysis
Watch-outs
- Autocapture data is inherently noisier than intentional instrumentation; analysts spend meaningful time filtering out noise before getting to signal
- Growth, Pro, and Premier tier pricing is not publicly listed; teams report wide variation in quotes, and the free tier caps at 10K sessions per month, which is tight for any product past the first few months
- The Contentsquare integration is still maturing; some features exist on one platform and not the other, and the combined roadmap is not fully public
Heap funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Seed | $2M | 2013 | Y Combinator and angels |
| Series A | $10M | 2014 | New Enterprise Associates (NEA) |
| Series B | $27M | 2016 | NEA (with Index Ventures) |
| Series C | $55M | 2020 | Menlo Ventures (with NEA, Y Combinator) |
| Acquisition | Undisclosed | Sep 2023 | Acquired by Contentsquare |
Moderate-to-low risk, with nuance. Heap as a standalone startup no longer exists; it is a product inside Contentsquare, which itself raised $600M in 2022 at a $5.6B valuation and is backed by Softbank, Blackstone, and others. That backing insulates Heap from closure in the near term, but product roadmap is now driven by Contentsquare's strategic priorities rather than Heap's original vision. Teams evaluating Heap should weigh the integration trajectory with Contentsquare and ask what independent Heap roadmap commitments exist before signing.
Heap features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | Available on Enterprise plans with BAA |
| SOC 2 Type II | Yes (SOC 2 Type II) |
| SSO / SAML | Yes (SAML SSO on paid plans) |
Integrations: Salesforce, Segment, Snowflake, BigQuery, Databricks, Slack, HubSpot, Intercom, Amplitude, and Zapier.
Heap leadership
Heap pricing
| Plan | Price | Best for |
|---|---|---|
| Free | $0 | Up to 10,000 sessions/mo; early-stage product teams validating auto-capture analytics |
| Growth | Custom | Growing products needing higher session limits, Heap Connect warehouse sync, and advanced cohorts |
| Pro | Custom | Larger teams needing data governance, SSO, dedicated support, and longer data retention |
| Premier | Custom | Enterprise accounts needing SLAs, HIPAA BAA, premium CSM, and Contentsquare cross-product access |
The catch: Heap's free plan is capped at 10,000 sessions per month, which is enough for early-stage products but exhausted quickly by anything with real traffic. Paid plans are custom-quoted by sales and vary based on session volume, seat count, and data retention period. There is no published pricing page for paid tiers; buyers should request a quote and model the session volume they expect at 12 and 24 months before committing.
Heap alternatives & where it appears
Featured in our guides
Heap product changelog
What Heap has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- June 20, 2026
Contentsquare platform unification update
Heap and Contentsquare dashboards now share a unified navigation bar, with cross-product session linking allowing users to jump from a Heap funnel drop-off directly into Contentsquare session replays.
Source - April 8, 2026
Retroactive cohort improvements
Retroactive cohort definitions now support up to 36 months of historical data lookback, up from 12 months, enabling longer-term retention analysis without re-instrumentation.
Source - February 14, 2026
Heap Connect for Databricks GA
Heap Connect now supports direct data sync to Databricks alongside its existing Snowflake and BigQuery connectors, with incremental sync available on all paid plans.
Source - November 5, 2025
AI event naming (beta)
Heap launched an AI-assisted event naming feature in beta that suggests human-readable names for auto-captured events based on DOM structure and URL patterns.
Source
Latest Heap news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Contentsquare Strengthens Executive Leadership Team to Fuel Future Growth - citybizTue, 10 Mar 2026
- PostHog Review: Product Analytics + Session Replay + Feature Flags in One Platform - quasa.ioThu, 18 Jun 2026
- Contentsquare ‘Squares Up’ to Acquire Loris AI, Expanding AI Agent Analytics and Conversational Intelligence - CMS CriticWed, 06 Aug 2025
- Contentsquare Expands Analytics Platform With Advanced AI Features to Accelerate Conversion, Retention and NPS Improvements - PR NewswireThu, 07 Nov 2024
- Heap - CrunchbaseFri, 05 Dec 2014
- Heap Acquires Session Replay Leader Auryc - Business WireWed, 01 Jun 2022
Heap FAQs
What makes Heap different from other analytics tools?
Heap auto-captures every user interaction by default, including clicks, taps, form submissions, and page views, without requiring engineers to instrument individual events first. Teams can define what an event means retroactively, which means you can go back and analyze behavior that was never explicitly tracked. Traditional tools like Mixpanel or Amplitude require upfront instrumentation before you can analyze an action.
Was Heap acquired?
Yes. Contentsquare, a French digital experience analytics company, acquired Heap in September 2023 for an undisclosed amount. Heap continues to operate as a standalone product but is now part of the broader Contentsquare platform, which also includes session replay, heatmaps, and voice-of-customer tools.
How much does Heap cost?
The free plan covers up to 10,000 sessions per month. Paid plans (Growth, Pro, Premier) are custom-quoted based on session volume, seats, and data retention. There is no public pricing page; request a quote from Heap's sales team and model your expected session volume before the call.
Is Heap suitable for small teams?
It depends on your traffic. The free plan works for early-stage products with low session counts. Most teams with real production traffic exceed the free tier and need a paid plan, which requires a sales conversation. For very small teams on a tight budget, PostHog's open-source option or Mixpanel's free tier may be more immediately accessible.
Does Heap work for mobile apps?
Yes. Heap supports iOS and Android auto-capture through its mobile SDKs, which record touch events, screen views, and gesture interactions automatically. The mobile auto-capture has some limitations compared to web (fewer DOM-level signals), but covers the primary user actions without manual instrumentation.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- G2: Heap reviews — rating 4.4/5, ~1,100 reviews (accessed 2026-08-30)
- Capterra: Heap Analytics — rating 4.5/5, ~40 reviews, pricing, deployment (accessed 2026-08-30)
- Gartner Peer Insights: Heap — rating 4.3/5, ~60 ratings (accessed 2026-08-30)
- TrustRadius: Heap — score 7.9/10, ~140 reviews (accessed 2026-08-30)
- Heap: Pricing page — free plan details, paid plans custom-quoted (accessed 2026-08-30)
- Crunchbase: Heap — ~$95M total funding, acquisition by Contentsquare 2023 (accessed 2026-08-30)
- LinkedIn: Heap company page — employee count, HQ, acquisition status (accessed 2026-08-30)
- TechCrunch: Contentsquare acquires Heap — acquisition announcement September 2023, deal terms undisclosed (accessed 2026-08-30)