Roll by ADP is a Chat-based payroll app for small businesses by ADP, Inc. This profile pulls together Roll by ADP's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About ADP, Inc.
Roll by ADP is a chat-based payroll app designed for small businesses with 1-20 employees, launched by ADP in 2021. Unlike traditional payroll software with complex dashboards, Roll works through a conversational interface where users type commands like 'Pay my team' and the AI walks through the payroll process step by step. Roll handles federal and state tax filing automatically, same-day direct deposit, and integrates with ADP's compliance infrastructure. It's designed for small business owners who don't have dedicated HR staff and want payroll to take 5 minutes, not 50. ADP is a public company with $18B+ in annual revenue and serves over 1 million businesses.
| Category | Chat-based payroll app for small businesses |
| Company | ADP, Inc. |
| Founded | 2021 (Roll product; ADP founded 1949) |
| Headquarters | Roseland, New Jersey, US |
| Industry | Software Development · Payroll / HR Technology |
| Team size | ADP: ~60,000+ |
| Ownership | ADP, Inc. (public, NASDAQ: ADP) |
| Founder / CEO | ADP product team |
| Specialties | Small business payroll, chat interface, tax filing, direct deposit, compliance |
| Website | roll.adp.com |
Roll by ADP ratings across the web
Aggregated from the major review platforms. Each links to the source.
Rating breakdown
Per-category scores from G2 and Capterra, ~600 reviews, 2025-2026.
Who uses Roll by ADP
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What people say about Roll by ADP
Our synthesis across ~600 G2 and Capterra reviews, 2025-2026. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Running payroll via chat commands is genuinely faster than any dashboard-based payroll
- ADP's tax filing compliance means business owners never worry about missed deadlines
- Setup takes less than 15 minutes versus hours with traditional payroll systems
- Mobile-first design works for business owners who run everything from their phone
Most cited complaints
- Limited to very small teams; not suitable for businesses with 25+ employees
- Fewer integrations than Gusto or QuickBooks Payroll for accounting sync
- HR features are basic; not a full HRIS like Gusto
Roll by ADP funding & ownership
Excellent. Backed by ADP's 75-year payroll infrastructure and $18B+ revenue base. Roll benefits from ADP's compliance and tax filing network at a fraction of the complexity.
Roll by ADP features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | No |
| SOC 2 Type II | Yes |
| SSO / SAML | No |
Integrations: ADP ecosystem, QuickBooks, FreshBooks, and Wave.
Roll by ADP leadership
Roll by ADP pricing
| Plan | Price | Best for |
|---|---|---|
| Roll | $29/mo + $5/employee | Small businesses up to ~20 employees |
The catch: Roll by ADP charges $29/month base plus $5/employee/month. A 5-employee business pays $54/month. No annual contract required; cancel anytime.
Roll by ADP product changelog
What Roll by ADP has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- February 1, 2026
- October 1, 2025
- February 1, 2025
Latest Roll by ADP news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Best Payroll Software And Services For Small Business (2026) - ForbesWed, 02 Sep 2026
- 10 Best Cheap Payroll Services Of 2026 - ForbesWed, 02 Sep 2026
- ADP Payroll Review 2026: Pricing & Features - Business.comFri, 29 May 2026
- 7 Best Online Payroll Services for One Employee - Small Business TrendsWed, 04 Feb 2026
- Roll™ by ADP® is Now Available in Spanish with Added Features, Expanding Small Businesses' Power to Manage Payroll - mediacenter.adp.comThu, 16 Dec 2021
- ADP Launches 'Roll™ by ADP®' Mobile App, a Completely Reimagined Way for Small Businesses to Do Payroll - PR NewswireThu, 25 Feb 2021
Roll by ADP FAQs
Is Roll by ADP the same as ADP's main payroll product?
No. Roll is a separate, simplified product designed specifically for very small businesses (under 20 employees). ADP's main products (Run Powered by ADP, Workforce Now) are designed for larger organizations. Roll is simpler and significantly cheaper.
How does Roll by ADP compare to Gusto?
Gusto is more full-featured, with benefits administration, HR tools, and more integrations. Roll is simpler and cheaper if you just want payroll done fast. For businesses that want payroll only and don't need HR features, Roll is often the better value. For businesses that want payroll plus benefits and HR in one place, Gusto is better.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- Roll by ADP website — Product and pricing (accessed 2026-09-02)
- G2 Roll by ADP reviews — User reviews (accessed 2026-09-02)