Mixmax is a Gmail-based sales engagement and email automation platform by Mixmax, Inc. This profile pulls together Mixmax's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Mixmax, Inc.
Mixmax is a San Francisco-based sales engagement platform founded in 2014 by Olof Mathé and Brad Vogel. Unlike broader platforms like Outreach or SalesLoft, Mixmax works entirely inside Gmail, treating it as the primary workspace rather than replacing it. The platform provides email tracking, one-click scheduling, email sequences, templates, polls, and CRM sync for Salesforce and HubSpot, all from the Gmail inbox. Mixmax is particularly popular with smaller sales teams and individual AEs who want power-user productivity tools without the complexity of enterprise SEPs. The company has raised $37M in total funding and serves over 100,000 users.
| Category | Gmail-based sales engagement and email automation platform |
| Company | Mixmax, Inc. |
| Founded | 2014 |
| Headquarters | San Francisco, California, US |
| Industry | Software Development · Sales Technology |
| Team size | ~100-200 |
| Ownership | Private, Series B ($37M total) |
| Founder / CEO | Olof Mathé (CEO) and Brad Vogel |
| Specialties | Gmail integration, email sequences, scheduling, email tracking, CRM sync, sales automation |
| Website | mixmax.com |
Find Mixmax on: Crunchbase · LinkedIn · G2 · Capterra
Mixmax ratings across the web
Aggregated from the major review platforms. Each links to the source.
Rating breakdown
Per-category scores from G2 and Capterra, ~1,500 reviews, 2025-2026.
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What people say about Mixmax
Our synthesis across ~1,500 G2 and Capterra reviews, 2025-2026. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Works entirely inside Gmail without switching tools, which is how most reps actually work
- One-click scheduling links eliminate back-and-forth email scheduling loops
- Email open and click tracking gives instant visibility into prospect engagement
- Salesforce sync is reliable and automatic, solving the CRM logging problem
Most cited complaints
- Gmail-only; not an option for Outlook or Office 365 users
- Sequence analytics are less robust than dedicated platforms like Outreach
- Some users report tracking pixel issues with certain corporate email clients
What we found testing it
What's great
- Gmail-native design means reps never leave their inbox; the extension feels designed for Gmail rather than bolted onto it
- Modular pricing from $29/user/mo for core features -- the cheapest serious sales engagement in this guide that includes real sequences
- Restrutured 2025 pricing into AI copilot modules (Inbox, Meeting, Engagement) so teams pay only for what they use
Watch-outs
- No Salesforce-native sync; Salesforce integration works but requires more configuration than Groove or Outreach
- Sequence depth is limited vs Outreach -- good for single-channel email flows, not built for complex multichannel branching
- Mixmax for Teams needs custom pricing; the per-user costs published do not reflect what a 15+ rep team will actually pay
Mixmax funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Series A | $10M | 2017 | Andreessen Horowitz |
| Series B | $27M | 2019 | Norwest Venture Partners |
Established in the Gmail-native SEP niche with 100K+ users. Competes with Outreach and Salesloft at the high end, and Apollo at the mid-market.
Mixmax features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | No |
| SOC 2 Type II | Yes |
| SSO / SAML | Yes (Enterprise) |
Integrations: Gmail, Google Calendar, Salesforce, HubSpot, Pipedrive, Slack, Zapier, LinkedIn Sales Navigator, and Greenhouse.
Mixmax leadership
Mixmax pricing
| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Basic email tracking only |
| SMB | $29/user/mo | Templates, scheduling, basic sequences |
| Growth | $49/user/mo | Full sequences, CRM sync, team analytics |
| Enterprise | Custom | Large teams, SSO, advanced reporting |
The catch: Mixmax charges per user per month. Free: basic tracking. SMB: $29/user/month. Growth: $49/user/month (sequences, CRM sync). Enterprise: custom. A 10-rep team on Growth pays $490/month.
Mixmax alternatives & where it appears
Featured in our guides
Mixmax product changelog
What Mixmax has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- February 1, 2026
- October 1, 2025
- February 1, 2025
Latest Mixmax news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Mixmax: Enhancing Business Communication and Workflow Efficiency - GoodcallMon, 11 May 2026
- A long commute inspired this former Google Gmail designer to start a profitable email startup with $13.6 million in funding - Business InsiderTue, 27 Feb 2018
- Mixmax Investor Sues In Del. To Inspect Corporate Books - Law360Mon, 25 Oct 2021
- 10 Best Sales Engagement Software I Tested for Closing Faster - G2 Learning HubMon, 20 Oct 2025
- 21 lead generation tools to fill the sales funnel - TechTargetMon, 28 Sep 2020
- How to track if someone opens your email - MashableThu, 23 Dec 2021
Mixmax FAQs
Does Mixmax work with Outlook?
No. Mixmax is Gmail-only. If your company uses Outlook, you will need a different sales engagement platform like Outreach, SalesLoft, or Apollo, which all support Outlook natively.
How does Mixmax compare to Outreach?
Mixmax is Gmail-native and better for smaller teams that want simplicity. Outreach is a purpose-built SEP with deeper analytics, dialing, and enterprise workflow tools. Mixmax is cheaper and easier; Outreach is more powerful for high-volume outbound teams.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- Mixmax website — Product and pricing (accessed 2026-09-02)
- G2 Mixmax reviews — User reviews (accessed 2026-09-02)