Make is a No-code automation and integration platform by Celonis SE (Make subsidiary). This profile pulls together Make's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Celonis SE (Make subsidiary)
Make (formerly Integromat) is a Prague-based no-code automation platform originally founded in 2012 by Ondřej Gazda. Integromat was acquired by Celonis in 2020 for an undisclosed amount and rebranded to Make in 2022. The platform provides a visual, canvas-based workflow builder with more advanced data transformation capabilities than Zapier, including branching logic, iterators, aggregators, and complex HTTP request handling. Make is particularly popular with technical operators, digital agencies, and power users who need automation complexity beyond what Zapier offers. The platform has over 400,000 users and 1,500+ app integrations.
| Category | No-code automation and integration platform |
| Company | Celonis SE (Make subsidiary) |
| Founded | 2012 (as Integromat) |
| Headquarters | Prague, Czech Republic |
| Industry | Software Development · Automation / Integration |
| Team size | ~200-400 |
| Ownership | Subsidiary of Celonis SE |
| Founder / CEO | Ondřej Gazda |
| Specialties | No-code automation, visual workflow builder, API integrations, data transformation |
| Website | make.com |
Find Make on: Crunchbase · LinkedIn · G2 · Capterra
Make ratings across the web
Aggregated from the major review platforms. Each links to the source.
Rating breakdown
Per-category scores from G2 and Capterra, ~1,200 reviews, 2025-2026.
Who uses Make
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What people say about Make
Our synthesis across ~1,200 G2 and Capterra reviews, 2025-2026. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Visual canvas makes it possible to build automation flows that would be impossible in Zapier
- Data transformation capabilities (mapping, aggregation, iteration) far exceed Zapier
- Price per operation is 5-10x cheaper than Zapier for equivalent automation volume
- Error handling and retry logic built into workflows
Most cited complaints
- Steeper learning curve than Zapier for non-technical users
- Some app integrations are community-maintained with inconsistent quality
- Support response times can be slow on free/Core plans
What we found testing it
What's great
- Visual scenario builder makes complex branching, error-routing, and parallel paths readable at a glance; easier to review and debug than Zapier's linear step view
- Operations pricing (only active steps counted) means 5-10x cheaper than Zapier at the same workflow volume
- 1,000 free operations per month with unlimited active scenarios; the free tier is genuinely usable for low-volume ops work
Watch-outs
- Steeper learning curve than Zapier; first-time builders usually need 3-5 hours to grok the scenario model and data-mapping syntax
- App library trails Zapier's 9,000+; some long-tail SaaS integrations require custom HTTP modules or aren't available at all
- Support response times slow down on free and lower-paid tiers; enterprise support requires the Company plan (custom pricing)
Make funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Acquisition by Celonis | Undisclosed | 2020 | Celonis SE |
Strong. Celonis SE is a $13B valuation company. Make benefits from Celonis's financial stability and enterprise distribution. Independent operation with own product roadmap.
Make features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes (EU company) |
| HIPAA | No |
| SOC 2 Type II | Yes (Type II) |
| SSO / SAML | Yes (Enterprise) |
Integrations: Slack, Airtable, Google Workspace, Shopify, HubSpot, Salesforce, GitHub, Jira, Stripe, Twilio, OpenAI, Anthropic, and 1,500+ others.
Make leadership
Make pricing
| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Testing and simple automations, 1K ops |
| Core | $10.59/mo | Small teams, 10K operations/month |
| Pro | $18.82/mo | Power users, custom variables, advanced tools |
| Teams | $34.12/mo | Team collaboration, 10K+ ops |
| Enterprise | Custom | High volume, SSO, dedicated support |
The catch: Make charges per operation (one step in an automation = one operation). Free: 1,000 ops/month. Core: $10.59/month (10K ops). Pro: $18.82/month (10K ops + advanced features). Teams: $34.12/month. Operations pricing scales; complex workflows consume more ops than simple ones.
Make alternatives & where it appears
Head-to-head comparisons
Featured in our guides
Make product changelog
What Make has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- February 1, 2026
- October 1, 2025
- February 1, 2025
Latest Make news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Accelerating Enterprise Automation using Agentic AI in Oracle Integration - Oracle BlogsTue, 14 Apr 2026
- Automate business processes with agents plus workflows in Microsoft Copilot Studio - MicrosoftFri, 10 Apr 2026
- Replace Make.com and n8n with Claude Code Routines: The 2026 Workflow Revolution - sitepoint.comFri, 17 Apr 2026
- Best AI Automation Platforms for Building Smarter Workflows in 2026 - HackerNoonTue, 09 Dec 2025
- Redesigning Workflows for AI - Jakob Nielsen on UXThu, 09 Apr 2026
- How to Scale SOC Automation with Falcon Fusion SOAR - crowdstrike.comWed, 11 Feb 2026
Make FAQs
Is Make better than Zapier?
Make is more powerful and cheaper per operation. Zapier is simpler to use and has broader app coverage. For technical operators and complex workflows, Make wins decisively. For non-technical teams wanting quick, simple automations, Zapier's simplicity wins.
What is an 'operation' in Make?
An operation is one step in a workflow. A scenario that runs every 15 minutes and fetches data from a CRM, transforms it, and sends it to a webhook uses 3 operations per run. Free plan: 1,000 operations/month total.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- Make website — Product and pricing (accessed 2026-09-02)
- G2 Make reviews — User reviews (accessed 2026-09-02)