MailerLite is an Email marketing for small businesses and creators by MailerLite UAB. This profile pulls together MailerLite's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About MailerLite UAB
MailerLite is a bootstrapped email marketing platform designed for small businesses, bloggers, and independent creators who want simple, affordable tools without the complexity or cost of enterprise-grade alternatives. Founded in 2010 by Ignas Rubezius in Vilnius, Lithuania, the company operates as a remote-first business with team members across multiple countries. It has stayed private and profitable without external investment, which gives it unusual pricing stability compared to VC-backed competitors. Core features include an email editor, automation workflows, landing page builder, website builder, and a digital products store for creators. MailerLite is one of a small number of email marketing tools that genuinely earns near-perfect ratings across multiple review platforms, driven primarily by its clean interface and value-for-money positioning.
| Category | Email marketing for small businesses and creators |
| Company | MailerLite UAB |
| Founded | 2010 |
| Headquarters | Vilnius, Lithuania (distributed/remote-first) |
| Industry | Software Development · Email marketing & marketing automation |
| Team size | ~130 (2025 estimate) |
| Ownership | Private, bootstrapped (no external investors) |
| Founder / CEO | Ignas Rubezius (founder and CEO, 2010) |
| Specialties | Email marketing, marketing automation, landing pages, website builder, digital products, pop-up forms, A/B testing |
| Website | mailerlite.com |
Find MailerLite on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra · producthunt.com
MailerLite ratings across the web
Aggregated from the major review platforms. Each links to the source.
Also rated: TrustRadius 8.6/10 (160).
Rating breakdown
Per-category scores from Capterra MailerLite (~1,900 reviews).
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What people say about MailerLite
Our synthesis across ~1,200 G2 reviews at 4.7/5 and ~1,900 Capterra reviews at 4.7/5; consistently the highest-rated email marketing tool in its tier. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Clean, intuitive interface that new users call the fastest to learn in the category; bloggers and solo operators regularly say they were up and sending their first campaign within an hour
- Value for money is the most consistently praised dimension across all platforms; the free tier's 1,000-subscriber limit and 12,000 monthly sends put it well above Mailchimp's free offering
- Support quality gets called out specifically by name in hundreds of reviews; the team is described as responsive, knowledgeable, and willing to help with setup questions rather than just pointing to docs
Most cited complaints
- Feature ceiling is real: advanced segmentation, complex conditional logic, and CRM-style contact management all hit limits that platforms like ActiveCampaign handle natively
- Deliverability can be inconsistent for accounts on shared IPs without a warm-up period; some reviewers report inbox placement issues that they did not have with larger platforms
- The digital products and website builder features feel secondary to the email core; reviewers building full online businesses often find they still need separate tools for ecommerce depth
What we found testing it
What's great
- Free forever plan includes 1,000 subscribers and 12,000 emails/mo; more generous than Mailchimp's 250-contact limit or Brevo's 300-emails/day cap
- 4.6/5 on G2 across 1,104 reviews with 92% from the small-business segment; the satisfaction score is unusually consistent for an email tool
- Newsletter and website builder included on all paid plans; teams can build a landing page and a newsletter sequence under one $10/mo subscription
Watch-outs
- Automation branching logic is lighter than ActiveCampaign or GetResponse at equivalent pricing; complex multi-branch flows hit a ceiling faster
- Free plan removes MailerLite branding only at the Growing Business tier; every email on the free plan includes 'Sent with MailerLite' footer
- Advanced plan at $20/mo is required for custom HTML editor and auto-resend to non-openers; these feel like features that should ship at the $10 tier
MailerLite funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Bootstrapped | Self-funded from 2010 | 2010–present | No external investors |
Low risk. MailerLite is a profitable, bootstrapped business that has operated for over 15 years without outside capital. The lack of VC pressure means pricing decisions are driven by product sustainability rather than growth-at-all-costs logic, which reviewers notice. The main risk is size: at roughly 130 employees, the team is small relative to the user base, which can show in support response times during high-volume periods. There is no acquisition to worry about, no IPO pressure, and no sign of financial distress. For budget-conscious small teams and creators, it is among the safest choices in the category.
MailerLite features & integrations
Feature availability
| Feature | Status |
|---|---|
| Ai optimization | ✓ Advanced+ |
| Deliverability score | 96% |
| Free tier | yes, 1K subscribers 12K emails/mo |
| Sms channel | No |
| Visual builder | Yes |
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes (GDPR-compliant, EU-based company) |
| HIPAA | No |
| SOC 2 Type II | Yes (SOC 2 Type II) |
| SSO / SAML | No (not currently available) |
Integrations: Shopify, WooCommerce, WordPress, Zapier, Stripe, Make (Integromat), Squarespace, Pabbly, Teachable, and PayPal.
MailerLite leadership
MailerLite pricing
| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Up to 1,000 subscribers, 12,000 emails/mo; automation, landing pages, websites included |
| Growing Business | From $9/mo (annual) | Unlimited emails, all subscriber tiers, custom domains, unsubscribe page |
| Advanced | From $18/mo (annual) | Custom HTML editor, priority support, advanced automation, AI writing assistant |
| Enterprise | Custom | Dedicated IPs, custom newsletter design, dedicated account manager, SLA |
The catch: MailerLite's free plan is one of the most generous in the category: 1,000 subscribers, 12,000 emails/month, automation, and a landing page builder all included at no cost. Paid plans start at $9/mo for Growing Business (billed annually), which is genuinely cheap by email marketing standards. At 10,000 subscribers, Growing Business runs about $73/mo. The Advanced plan unlocks priority support and more automation features. There are no per-email overage fees; you simply upgrade your subscriber tier. The only hidden cost is paid newsletter subscriptions if you use MailerLite's creator monetization features, which take a small revenue cut.
MailerLite alternatives & where it appears
Featured in our guides
MailerLite product changelog
What MailerLite has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- July 8, 2026
AI writing assistant updates
MailerLite expanded its built-in AI writing assistant to support subject line generation and email body drafts across all paid plans, with improved tone controls.
Source - May 20, 2026
Digital products storefront improvements
Creator-focused digital product sales features received a refresh: better sales page templates, improved checkout flow, and Stripe payout acceleration.
Source - March 15, 2026
Improved automation editor
The visual automation builder was redesigned with drag-and-drop branching paths, making multi-step conditional sequences easier to build without support.
Source - January 28, 2026
Website builder custom domain SSL
Automatic SSL provisioning for custom domains on MailerLite-hosted websites was rolled out, removing a manual step that had been a friction point for non-technical users.
Source
Latest MailerLite news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- 15 Best Email Marketing Platforms 2026: Free & Paid - BrevoWed, 19 Aug 2026
- MailerLite Revenue 2022: $12M ARR (Bootstrapped) - GetLatkaMon, 10 Aug 2026
- 17 top email marketing tools for 2026, tested and compared - HostingerThu, 20 Aug 2026
- 6 Best Free Email Marketing Services Compared - ThemeisleTue, 26 May 2026
- 10 Best MailerLite Alternatives (2026) - BrevoMon, 22 Jun 2026
- 9 best MailerLite alternatives: email marketing tools 2025 - Techpoint AfricaThu, 23 Oct 2025
MailerLite FAQs
Is MailerLite free?
Yes. The free plan supports up to 1,000 subscribers and 12,000 emails per month. It includes automation, landing pages, a website builder, and pop-up forms. The main limitation is that free accounts cannot send newsletters on custom domains, and access to the 24/7 support chat requires a paid plan. For most early-stage creators and small businesses, the free tier is genuinely functional.
How much does MailerLite cost?
Paid plans start at $9/mo (billed annually) for Growing Business with up to 500 subscribers. Pricing scales with subscriber count: roughly $18/mo for up to 1,000, $73/mo for 10,000, $139/mo for 25,000 on Growing Business. Advanced adds features like priority support and the custom HTML editor for a bit more at each tier. All plans include unlimited emails.
Is MailerLite bootstrapped?
Yes. MailerLite has operated without external investment since it was founded in 2010. Founder Ignas Rubezius has shared revenue and growth data publicly, and the company explicitly positions its bootstrapped status as a feature: no VC pressure means pricing decisions are based on sustainability rather than growth mandates.
How does MailerLite compare to Mailchimp?
MailerLite's free tier allows 1,000 subscribers versus Mailchimp's 500. At equivalent paid tiers, MailerLite is consistently cheaper and scores higher on ease-of-use and value ratings. Mailchimp has more integrations, more brand recognition, and more advanced ecommerce features. MailerLite is the better choice for creators and simple-use-case SMBs; Mailchimp is easier to justify if you are already in the Intuit ecosystem.
Is MailerLite GDPR compliant?
Yes. MailerLite is headquartered in Vilnius, Lithuania, an EU member state, and has built GDPR compliance into its data handling from the start. It offers data processing agreements, subscriber consent tracking, double opt-in workflows, and EU-based data storage options. For European businesses, this is a meaningful advantage over US-headquartered competitors.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- G2: MailerLite reviews — rating 4.7/5, ~1,200 reviews (accessed 2026-08-30)
- Capterra: MailerLite — rating 4.7/5, ~1,900 reviews, sub-scores (accessed 2026-08-30)
- TrustRadius: MailerLite — score 8.6/10, ~160 reviews (accessed 2026-08-30)
- Gartner Peer Insights: MailerLite — rating 4.5/5, ~45 ratings (accessed 2026-08-30)
- LinkedIn: MailerLite company page — company size, HQ, founding year, specialties (accessed 2026-08-30)
- Crunchbase: MailerLite — founding, bootstrapped status, founder (accessed 2026-08-30)
- MailerLite pricing page — current plan tiers, subscriber-count pricing, feature matrix (accessed 2026-08-30)
- MailerLite blog: company updates — product changelog and feature announcements (accessed 2026-08-30)