Groove is a Salesforce-native sales engagement and automation platform by Groove Labs, Inc. This profile pulls together Groove's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Groove Labs, Inc.
Groove is a San Francisco-based Salesforce-native sales engagement platform founded in 2013 by Chris Rothstein and Austin Chang. Unlike Outreach or SalesLoft which are built as standalone platforms, Groove is built on top of Salesforce, meaning all data lives natively in Salesforce without syncing. This architectural choice makes it the preferred choice for sales ops teams that consider Salesforce the system of record and need every activity logged with perfect fidelity. Groove was acquired by Clari in 2023, strengthening the revenue intelligence angle. The platform serves mid-market and enterprise B2B sales teams across Cisco, Google, and Uber.
| Category | Salesforce-native sales engagement and automation platform |
| Company | Groove Labs, Inc. |
| Founded | 2013 |
| Headquarters | San Francisco, California, US |
| Industry | Software Development · Sales Technology |
| Team size | ~200-400 |
| Ownership | Acquired by Clari (2023) |
| Founder / CEO | Chris Rothstein (CEO) and Austin Chang |
| Specialties | Salesforce-native SEP, email sequences, dialer, activity capture, revenue intelligence |
| Website | groove.co |
Find Groove on: Crunchbase · LinkedIn · G2 · Capterra
Groove ratings across the web
Aggregated from the major review platforms. Each links to the source.
Rating breakdown
Per-category scores from G2 and Capterra, ~1,900 reviews, 2025-2026.
Who uses Groove
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What people say about Groove
Our synthesis across ~1,900 G2 and Capterra reviews, 2025-2026. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Native Salesforce build means zero sync issues; every activity logged with perfect fidelity
- Sales ops teams love not having to manage a separate sync infrastructure or data reconciliation
- Clari integration adds forecasting and deal risk signals directly in the workflow
- Reps can work from Gmail or Outlook with full Salesforce data visible
Most cited complaints
- Higher price point than standalone SEPs like Apollo or Mixmax
- Requires Salesforce; not an option for HubSpot-only shops
- Feature development pace has slowed somewhat since Clari acquisition
What we found testing it
What's great
- Tightest Salesforce sync in the category -- emails, calendar events, and calls log automatically with no manual entry and no sync errors
- Top-rated enterprise sales engagement on G2 since 2018 (18 consecutive quarters as of the Spring 2023 report, still
- Clari acquisition unlocked revenue intelligence features (deal risk, forecast accuracy, pipeline health) that pure engagement tools do not ship
Watch-outs
- Groove only works with Salesforce; if your team runs HubSpot, Pipedrive, or Close, this tool does not exist for you
- Pricing has become opaque post-Clari acquisition; real contracts run $50-$150/user/mo before Clari platform fees
- Sequence branching is shallower than Outreach -- fewer conditional logic paths, less A/B infrastructure for power users
Groove funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Series A | $12M | 2018 | Google Ventures |
| Series B | $45M | 2021 | Viking Global |
Strong. Clari acquisition adds revenue intelligence capabilities and enterprise distribution. Salesforce-native positioning is a meaningful differentiator for Salesforce-first organizations.
Groove features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | No |
| SOC 2 Type II | Yes (Type II) |
| SSO / SAML | Yes (SAML) |
Integrations: Salesforce, Gmail, Outlook, LinkedIn Sales Navigator, ZoomInfo, Slack, Zoom, Microsoft Teams, and Clari.
Groove leadership
Groove pricing
| Plan | Price | Best for |
|---|---|---|
| Standard | ~$45/user/mo | Core sequences, email, calendar |
| Pro | ~$75/user/mo | Dialer, advanced analytics, AI features |
| Enterprise | Custom | Large orgs, custom integrations, SLAs |
The catch: Groove charges per user per month on annual contracts. Pricing starts around $45–$75/user/month depending on features and contract length. Enterprise discounts available for large teams. All plans require a Salesforce license.
Groove alternatives & where it appears
Featured in our guides
Groove product changelog
What Groove has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- February 1, 2026
- October 1, 2025
- February 1, 2025
Latest Groove news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- 5 Best Salesloft Competitors and Alternatives in 2026 - SalesforceThu, 12 Mar 2026
- Groove is the Top-Rated Enterprise Sales Engagement Platform on G2 for 18 Quarters in a Row - Business WireThu, 30 Mar 2023
- Revenue Intelligence Tool Selection: Performance & Accuracy Focus - marketsandmarkets.comWed, 03 Sep 2025
- 10 Best Sales Engagement Software I Tested for Closing Faster - G2 Learning HubMon, 20 Oct 2025
- 7 Best AI Sales Tools & Software in 2026 - SalesforceWed, 12 Mar 2025
- 7 Best AI Sales Tools & Software in 2026 - SalesforceSat, 05 Jul 2025
Groove FAQs
Is Groove better than Outreach for Salesforce users?
For teams that consider Salesforce the absolute system of record, Groove is often better because data lives natively in Salesforce rather than syncing. Outreach has more feature depth and is better for teams wanting a standalone platform. Groove is the safer choice for Salesforce-first enterprise organizations.
Does the Clari acquisition affect Groove's product?
The Clari acquisition has added revenue intelligence and forecasting features to the Groove workflow. Existing Groove customers gained access to Clari's deal risk and pipeline analytics. The core sales engagement features remain the same; the acquisition added, not replaced.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- Groove website — Product and pricing (accessed 2026-09-02)
- G2 Groove reviews — User reviews (accessed 2026-09-02)