AppFolio Property Manager is a Property management software by AppFolio, Inc. This profile pulls together AppFolio Property Manager's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About AppFolio, Inc.
AppFolio Property Manager is a cloud-based property management platform built for residential, commercial, student housing, and community association portfolios. Founded in 2006 in Santa Barbara, California by Jon Walker and Klaus Schauser, AppFolio went public on the NASDAQ in June 2015 under the ticker APPF. The platform centralizes leasing, maintenance, accounting, and owner reporting in a single system, and has added AI-powered features including an AI leasing assistant and bulk messaging tools in recent years. AppFolio reported approximately $789 million in full-year 2024 revenue and employs around 1,800 people. The company serves residential property managers as its core market, though it has expanded into commercial and community association management.
| Category | Property management software |
| Company | AppFolio, Inc. |
| Founded | 2006 |
| Headquarters | Santa Barbara, California, US |
| Industry | Software Development · Property management software |
| Team size | ~1,800 (2024) |
| Ownership | Public, NASDAQ: APPF (IPO June 2015) |
| Founder / CEO | Jon Walker and Klaus Schauser (co-founders, 2006) |
| Specialties | Property management, residential leasing, commercial property, maintenance tracking, tenant screening, online rent collection, owner reporting, community associations |
| Website | appfolio.com |
Find AppFolio Property Manager on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra · producthunt.com
AppFolio Property Manager ratings across the web
Aggregated from the major review platforms. Each links to the source.
Also rated: TrustRadius 8.2/10 (~80).
Rating breakdown
Per-category scores from Capterra AppFolio Property Manager (~1,900 reviews).
Who uses AppFolio Property Manager
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What people say about AppFolio Property Manager
Our synthesis across ~700 G2 reviews at 4.5/5 and ~1,900 Capterra reviews at 4.5/5, plus Gartner and TrustRadius. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- All-in-one platform covering leasing, maintenance, accounting, and owner reporting in one system is the most-cited strength; reviewers say it eliminates the need for separate accounting software
- Online rent collection and tenant portal are consistently praised; tenants can pay, submit maintenance requests, and sign leases digitally without the manager needing to chase paperwork
- AI leasing assistant and AI maintenance intake get strong marks from high-volume managers, with reviewers citing real reductions in after-hours calls and leasing team workload
Most cited complaints
- The minimum monthly fee ($298/mo on Core) is the top complaint from smaller operators; reviewers with under 200 units say the platform feels expensive relative to what they actually use
- Customer support response times draw criticism in a significant share of negative reviews, with some users reporting slow ticket resolution during peak leasing season
- Reporting is powerful but has a steep learning curve; new users frequently cite needing time to understand how AppFolio's accounting model differs from general-purpose tools like QuickBooks
What we found testing it
What's great
- G2 category Leader for property management software in Spring 2026, highest review volume in the category at 1,034 reviews and 4.6/5 average
- Realm-X AI layer (Leasing Performer and Maintenance Performer) handles after-hours inquiries, work order routing, and leasing follow-ups autonomously on Max tier
- End-to-end marketing and leasing workflow, property accounting, inspection tools, owner portals, and resident mobile app in one subscription; no core feature requires a separate add-on purchase
Watch-outs
- 50-unit minimum locks out individual landlords and small operators below that threshold entirely
- Custom-quote-only pricing on all tiers; no published per-unit rates; actual costs require a sales conversation and vary significantly by portfolio mix
- G2 reviewers in 2025-2026 flag customer support response times as the most consistent complaint, particularly for mid-tier Core accounts relative to Max
AppFolio Property Manager funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Series A | $6M | 2007 | Institutional Venture Partners |
| Series B | $34M | 2012 | IGSB / institutional investors |
| IPO | ~$62M raised (NASDAQ: APPF) | June 2015 | Public offering |
Very low risk. AppFolio is a profitable, publicly traded company on the NASDAQ (APPF) with approximately $789 million in 2024 revenue. The business serves a sticky customer base — property managers rarely switch platforms mid-lease cycle — and has expanded AI capabilities that are difficult for smaller competitors to replicate. The per-unit pricing model with minimum thresholds means AppFolio earns more as its customers grow their portfolios. The main concern for buyers is not viability but cost: the minimum monthly floor and per-unit pricing can sting small landlords, and the platform is widely considered overkill for portfolios under 50 units.
AppFolio Property Manager features & integrations
Feature availability
| Feature | Status |
|---|---|
| Ai agents | ✓ Max (Realm-X) |
| Free tier | ✗ (50-unit min) |
| Maintenance mgmt | Yes |
| Mobile app | Yes |
| Owner portal | Yes |
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | Not applicable |
| SOC 2 Type II | Yes (SOC 2 Type II) |
| SSO / SAML | Yes (available on higher tiers) |
Integrations: QuickBooks Online, Zillow Rental Manager, Apartments.com, TransUnion SmartMove (tenant screening), Stripe (payments), DocuSign, Lowe's (maintenance parts), Updater (move management), ShowMojo (showing scheduling), and Zapier.
AppFolio Property Manager leadership
AppFolio Property Manager pricing
| Plan | Price | Best for |
|---|---|---|
| Core | $1.49/unit/mo (min $298/mo) | Small to mid-size residential portfolios needing leasing, maintenance, and basic accounting |
| Plus | $2.49/unit/mo | Growing portfolios needing AI leasing tools, enhanced reporting, and more integrations |
| Max | $3.15/unit/mo | Large operators wanting enterprise analytics, priority support, and full AI suite |
The catch: AppFolio's per-unit pricing sounds simple but the monthly minimums change the math for small portfolios. At $1.49/unit/mo on Core, a 100-unit portfolio pays $149/mo, which is well below the $298/mo floor, so smaller operators effectively pay a flat rate until they cross ~200 units. The Plus tier at $2.49/unit/mo and Max at $3.15/unit/mo unlock AI tools and premium support, but the cost difference is material for large portfolios. Get a quote and run your unit count through all three tiers before committing.
AppFolio Property Manager alternatives & where it appears
Featured in our guides
AppFolio Property Manager product changelog
What AppFolio Property Manager has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- July 15, 2026
AI Bulk Messaging enhancements
AppFolio expanded its AI-powered bulk messaging capabilities, allowing property managers to generate and send personalized communications to large tenant groups with fewer manual steps.
Source - May 20, 2026
Leasing CRM improvements
Updates to the integrated leasing CRM streamlined prospect-to-lease workflows, reducing time from first contact to signed lease for high-volume residential managers.
Source - March 10, 2026
AI Maintenance Contact Center GA
AppFolio's AI Maintenance Contact Center reached general availability, enabling 24/7 automated intake for maintenance requests without additional staff.
Source - November 8, 2025
Max tier pricing rollout
AppFolio introduced the Max tier at $3.15/unit/mo, adding enterprise-grade analytics, priority support, and expanded AI tools for large portfolio operators.
Source
Latest AppFolio Property Manager news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- AppFolio (APPF) Sees a More Significant Dip Than Broader Market: Some Facts to Know - Yahoo! Finance CanadaFri, 04 Sep 2026
- AppFolio (NASDAQ:APPF) Stock Price Down 4.8% - Here's Why - MarketBeatFri, 04 Sep 2026
- AppFolio Inc (APPF) Shares Fall 4.2% -- What GF Score of 79 Tells Investors - GuruFocusFri, 04 Sep 2026
- 3 Reasons Growth Investors Will Love AppFolio (APPF) - qz.comTue, 01 Sep 2026
- How Investors Are Reacting To AppFolio (APPF) Upgraded Earnings Outlook And AI-Driven Growth Narrative - simplywall.stWed, 02 Sep 2026
- Brokers Suggest Investing in AppFolio (APPF): Read This Before Placing a Bet - finance.yahoo.comFri, 04 Sep 2026
AppFolio Property Manager FAQs
What is AppFolio's minimum monthly cost?
The Core tier starts at $1.49/unit/mo with a $298/mo minimum, which means portfolios under roughly 200 units pay the floor rate regardless of unit count. The Plus and Max tiers have higher per-unit rates without a published separate minimum. Check AppFolio's current pricing page and request a quote for large portfolios.
Is AppFolio good for small landlords?
AppFolio targets professional property managers rather than individual landlords. The $298/mo minimum on the Core tier makes it expensive for portfolios under 100-150 units. Smaller landlords with under 50 units are usually better served by Stessa (free tier), DoorLoop, or Yardi Breeze, all of which have lower entry costs.
Is AppFolio a public company?
Yes. AppFolio, Inc. trades on the NASDAQ under the ticker APPF, having gone public in June 2015. The company reported approximately $789 million in full-year 2024 revenue and employs around 1,800 people.
Does AppFolio handle commercial property?
Yes. AppFolio supports residential, commercial, student housing, and community association portfolios within the same platform. Commercial features include NNN lease management and commercial-specific accounting, though the platform's depth is strongest on the residential side where it was originally built.
What integrations does AppFolio support?
AppFolio integrates with major listing sites (Zillow, Apartments.com), tenant screening (TransUnion SmartMove), payments (Stripe), document signing (DocuSign), and maintenance parts ordering (Lowe's). It also connects to Zapier for custom automation. The integrations list has grown significantly with the Plus and Max tiers.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- G2: AppFolio Property Manager reviews — rating 4.5/5, ~700 reviews (accessed 2026-08-30)
- Capterra: AppFolio Property Manager — rating 4.5/5, ~1,900 reviews, sub-scores (accessed 2026-08-30)
- Gartner Peer Insights: AppFolio — rating 4.3/5, ~60 ratings (accessed 2026-08-30)
- TrustRadius: AppFolio — score 8.2/10, ~80 reviews (accessed 2026-08-30)
- AppFolio: Pricing page — Core $1.49/unit/mo min $298/mo; Plus $2.49; Max $3.15 (accessed 2026-08-30)
- Wikipedia: AppFolio — founding, founders, NASDAQ IPO 2015, HQ Santa Barbara (accessed 2026-08-30)
- Crunchbase: AppFolio — funding rounds, investors (accessed 2026-08-30)
- LinkedIn: AppFolio company page — employee count, HQ, industry, specialties (accessed 2026-08-30)