Amplitude is a Product analytics platform by Amplitude, Inc. This profile pulls together Amplitude's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Amplitude, Inc.
Amplitude is a digital analytics platform built around product analytics, behavioral cohorts, experimentation, and customer data infrastructure. It was founded in 2012 in San Francisco by Spenser Skates, Curtis Liu, and Jeffrey Wang, initially as a voice-recognition app before pivoting to analytics. The company went public on the NASDAQ under the ticker AMPL in September 2021 via a direct listing, and reported approximately $323 million in full-year 2024 revenue. Amplitude's flagship offering, the Amplitude Analytics suite, gives product and growth teams a behavioral graph of user actions across web and mobile, and the platform has expanded into experimentation (Amplitude Experiment) and a customer data platform layer (Amplitude CDP). The product runs on a freemium model, with a genuinely usable free tier capped at 50,000 monthly tracked users.
| Category | Product analytics platform |
| Company | Amplitude, Inc. |
| Founded | 2012 |
| Headquarters | San Francisco, California, US |
| Industry | Software Development · Product Analytics / Digital Analytics |
| Team size | ~700 full-time |
| Ownership | Public, NASDAQ: AMPL (direct listing September 2021) |
| Founder / CEO | Spenser Skates, Curtis Liu, and Jeffrey Wang (co-founders, 2012) |
| Specialties | product analytics, behavioral analytics, user segmentation, A/B testing, experimentation, funnel analysis, retention analysis, customer data platform |
| Website | amplitude.com |
Find Amplitude on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra · producthunt.com
Amplitude ratings across the web
Aggregated from the major review platforms. Each links to the source.
Also rated: TrustRadius 8.1/10 (220).
Rating breakdown
Per-category scores from Capterra Amplitude (~80 reviews).
Who uses Amplitude
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What people say about Amplitude
Our synthesis across ~1,200 G2 reviews at 4.5/5 and ~80 Capterra reviews at 4.6/5, plus Gartner and TrustRadius. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- The depth of behavioral analysis is the top strength: cohort comparisons, funnel breakdowns, and retention curves that would take weeks to build in SQL are available in minutes with no engineering support
- The free tier is substantive enough that many product teams run their entire analytics on it before ever needing to upgrade, which G2 reviewers cite as a genuine competitive advantage
- Chart and dashboard creation is fast for non-technical users; product managers specifically praise the ability to answer follow-up questions without filing a data ticket
Most cited complaints
- The event volume pricing model catches teams off guard as products scale; a startup that launches a new feature suddenly generating millions of events hits plan limits without warning
- The query interface has a steeper learning curve than it looks; reviewers note that unlocking the full power of Amplitude requires real training, particularly for custom formulas and derived metrics
- Customer support response times on lower-tier plans are slow, and several Capterra reviewers note that getting issues resolved requires persistence
What we found testing it
What's great
- Warehouse-native queries on Growth tier let analysts run Amplitude SQL directly on your Snowflake or BigQuery data without moving it
- Experiment module now built on the Statsig platform Amplitude took over in May 2026, giving full A/B testing and the tightest experiment-to-analytics loop in the segment
- Behavioral cohorts update in real time, no overnight batch jobs to wait on before acting on a segment
Watch-outs
- MTU-based pricing creates budget surprises as a product grows; a 10x user volume increase can produce a 15-20x price increase depending on anonymous vs identified user ratio
- Growth and Enterprise tiers require a sales call for exact pricing; teams routinely get quoted $48K/year for mid-scale products
- The UI depth is genuinely great but the learning curve past basic funnels is real; junior PMs take 3-4 weeks to build cohort analyses independently
Amplitude funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Series A | $9.3M | 2014 | Benchmark |
| Series B | $15M | 2015 | IVP (with Benchmark) |
| Series C | $30M | 2017 | Battery Ventures |
| Series D | $80M | 2018 | Sequoia Capital |
| Series E | $150M | 2020 | Sequoia Capital (at $4B valuation) |
| Direct Listing | NASDAQ: AMPL | Sep 2021 | Public direct listing |
Moderate. Amplitude is a publicly traded company (NASDAQ: AMPL) with approximately $323 million in FY2024 revenue and a customer base that includes Intuit, Ford, and Walmart. The business has faced pressure on growth rates and has gone through workforce reductions as it works toward profitability, which is the main watch item. The core analytics product is well-regarded and competitively entrenched in mid-market and enterprise product teams. The free tier keeps the funnel active. Amplitude is not a viability risk in the short term, but buyers at the growth stage should watch quarterly earnings for trajectory before signing multi-year contracts.
Amplitude features & integrations
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | Yes (Enterprise plans with BAA) |
| SOC 2 Type II | Yes (SOC 2 Type II) |
| SSO / SAML | Yes (SSO on Plus and above) |
Integrations: Segment, Snowflake, BigQuery, Redshift, Braze, Iterable, Slack, Jira, Figma, and Zapier.
Amplitude leadership
Amplitude pricing
| Plan | Price | Best for |
|---|---|---|
| Free | $0 | Up to 50,000 monthly tracked users, unlimited seats; product teams validating their data strategy |
| Plus | From $61/mo | Small teams needing unlimited MTUs up to 10M events/mo, behavioral cohorts, and basic experimentation |
| Growth | Custom | Scaling teams needing advanced experimentation, data governance, and warehouse integrations |
| Enterprise | Custom | Large orgs needing SSO, custom SLAs, dedicated support, and full Amplitude CDP access |
The catch: Amplitude's free plan is genuine and broadly used, but the Plus plan at $61/month resets the event ceiling at 10 million events rather than 50,000 MTUs, which confuses buyers who do not read the plan comparison carefully. Growth and Enterprise are custom-priced and scale with event volume and seat counts. Teams with fast-growing data volumes should get a volume quote before assuming the Plus price holds.
Amplitude alternatives & where it appears
Featured in our guides
Amplitude product changelog
What Amplitude has actually shipped, summarized from its own release notes and dated. Not auto-generated, updated as part of our freshness checks.
- July 15, 2026
Amplitude Data 2.0 schema editor GA
The rebuilt schema editor ships in GA, letting data teams enforce event taxonomy and property constraints directly inside Amplitude without external tooling.
Source - June 10, 2026
AI-powered funnel recommendations
Amplitude Compass now surfaces AI-generated funnel step recommendations based on historical conversion patterns, reducing time to insight for growth teams.
Source - April 22, 2026
Session Replay out of beta
Session Replay, Amplitude's qualitative complement to quantitative event data, graduated from beta and is now included in Growth and Enterprise plans with usage limits.
Source - February 18, 2026
Amplitude CDP connector updates
New real-time streaming destinations added for Braze, Iterable, and Customer.io, reducing event lag from hours to under five seconds on Growth and Enterprise plans.
Source
Latest Amplitude news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- A Look at Amplitude Inc (AMPL) After 3.9% Decline -- GF Value $1 - GuruFocusSat, 05 Sep 2026
- Amplitude (NASDAQ: AMPL) officer may sell a block of stock under Rule 144 - Stock TitanFri, 04 Sep 2026
- Amplitude (NASDAQ:AMPL) Trading Down 5.1% - Here's What Happened - MarketBeatFri, 04 Sep 2026
- Datadog, Amplitude, Zscaler, DocuSign, and Salesforce Shares Skyrocket, What You Need To Know - TradingViewThu, 03 Sep 2026
- Is Amplitude (AMPL) Undervalued After Its Earnings Beat And New Guidance? - finance.yahoo.comFri, 07 Aug 2026
- Amplitude, GitLab, Doximity, Freshworks, and Sprinklr Shares Skyrocket, What You Need To Know - StockStoryThu, 27 Aug 2026
Amplitude FAQs
Is Amplitude free?
Yes. The free plan supports up to 50,000 monthly tracked users with unlimited seats, covering core analytics, funnels, cohorts, and basic retention charts. Paid plans (Plus from $61/mo, Growth and Enterprise at custom pricing) unlock higher event volumes, experimentation features, and warehouse integrations.
How does Amplitude's pricing work?
Amplitude prices by event volume and plan tier rather than per seat. The free plan covers 50,000 MTUs. Plus starts at $61/month for teams needing higher throughput. Growth and Enterprise are custom-quoted based on monthly event volume, data destinations, and contract length. Growing products should model their event volume carefully before signing.
Is Amplitude a public company?
Yes. Amplitude, Inc. trades on NASDAQ under the ticker AMPL, having gone public via direct listing in September 2021. The company reported approximately $323 million in FY2024 revenue. It has made workforce reductions as it works toward profitability; check recent earnings releases for current financials.
How does Amplitude compare to Mixpanel?
Both cover behavioral product analytics with funnel, retention, and cohort analysis. Amplitude has invested more heavily in experimentation (Amplitude Experiment) and a CDP layer, while Mixpanel tends to be faster to set up and is often cited as more approachable for smaller teams. Enterprise buyers typically evaluate both and negotiate; the winner usually comes down to which data warehouse and CDP the team already uses.
Who is Amplitude best for?
Amplitude fits mid-market and enterprise product teams at SaaS, fintech, and e-commerce companies that need behavioral analytics across web and mobile without relying on data engineering for every query. It is strongest where product managers need self-serve access to event data, cohort analysis, and A/B test results in one platform.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- G2: Amplitude reviews — rating 4.5/5, ~1,200 reviews (accessed 2026-08-30)
- Capterra: Amplitude — rating 4.6/5, ~80 reviews, pricing, deployment (accessed 2026-08-30)
- Gartner Peer Insights: Amplitude — rating 4.4/5, ~95 ratings (accessed 2026-08-30)
- TrustRadius: Amplitude — score 8.1/10, ~220 reviews (accessed 2026-08-30)
- Amplitude: Pricing page — free tier MTU limits, Plus from $61/mo, Growth and Enterprise custom (accessed 2026-08-30)
- Wikipedia: Amplitude (analytics company) — founding, founders, pivot from voice recognition, NASDAQ direct listing (accessed 2026-08-30)
- Crunchbase: Amplitude — ~$336M total funding, investor list, funding rounds (accessed 2026-08-30)
- LinkedIn: Amplitude company page — employee count ~700, industry, HQ, specialties (accessed 2026-08-30)