How to evaluate marketing software the way buyers who answer to a CFO actually do it. Each guide gives you the weighted scorecard, the real multi-year cost, the security gate, and the one-page summary that gets the budget approved.
9 guides
Marketing
A buyer's guide for marketing, content, or L&D leads evaluating AI video generators. Real TCO, credit-burn traps, consent and SOC 2 evidence, plus a scorecard.
Marketing
A RevOps and demand-gen playbook for evaluating ABM platforms: a weighted scorecard, the true 3-year cost, conservative ROI, the security gate, and renewal traps.
Marketing
A buyer's guide to AI SEO tools for the SEO or growth lead defending a platform purchase to a CFO. Weighted scorecard, real 3-year TCO, and the security gate.
Marketing
A buyer's guide to choosing a GEO or AEO tool for the marketing or SEO lead who must justify the spend. Weighted scorecard, real pricing, and procurement gate.
Marketing
A B2B marketing and data operator's framework for choosing a CDP and defending the six-figure spend to a CFO: weighted scorecard, true 3-year cost, and ROI floor.
Marketing
A demand-gen and marketing ops playbook for evaluating marketing automation: a weighted scorecard, true 3-year cost, conservative ROI, and the compliance gate.
Marketing
A buying framework for the content or marketing lead picking an AI writing tool and defending the spend to a CFO. Real costs, adoption discount, and scorecard.
Marketing
A B2B marketing operator's framework for choosing AI marketing tools and defending the spend to a CFO: scorecard, true 3-year cost, ROI anchor, and security gate.
Marketing
A buyer's guide to SEO tools for SaaS teams: a weighted scorecard, the true three-year cost, the adoption discount a CFO applies, and the procurement gate.
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