Quick verdict

Close wins for outbound sales teams that dial and text as the primary motion. Its built-in Power Dialer and Predictive Dialer, higher G2 rating (4.7/5 vs Pipedrive's 4.3/5), and single-inbox design remove the tab-switching that kills rep productivity. Pipedrive wins for teams that want a visual pipeline first and calling second, and it stays cheaper at scale, topping out at $79/seat/mo versus Close's $139/user/mo Scale tier. The crossover is dial volume: under roughly 40 calls a day per rep, Pipedrive's lower ceiling wins on cost. Above that, Close's dialer economics start to pay for themselves.

Pipedrive vs Close at a glance

ToolBest forStarting priceFree tierExternal rating
Pipedrive
Small to mid-sized teams wanting a visual pipeline
$14/seat/moNo (14-day trial)G2 4.3/5
(2,916 reviews)
Close
Outbound-heavy inside sales teams
$9/user/moNo (14-day trial, no credit card)G2 4.7/5
(2,000+ reviews)

Feature comparison by criteria

CriteriaPipedriveClose
Starting price (annual)$14/seat/mo (Lite)$9/user/mo (Solo, single user)
Free tierNo, 14-day trialNo, 14-day trial, no card required
G2 rating4.3/5 (approx. 2,916 reviews)4.7/5 (2,000+ reviews)
Best for team sizeSolo reps up to large mid-market teams3-25 rep outbound teams
Built-in callingBasic click-to-call; no native dialerPower Dialer (Growth) and Predictive Dialer (Scale)
Pipeline visualizationDrag-and-drop pipeline is the core productPipeline view exists but is secondary to the calling inbox
SSOIncluded on all paid plansScale tier only ($139/user/mo)
Top-tier price$79/seat/mo (Ultimate)$139/user/mo (Scale)
Integration count400+ native, 500+ via API/automation layer8 core native integrations plus Zapier
Standout strengthVisual pipeline that new reps grasp in minutesOne inbox, zero tab-switching for high-volume dialing
Biggest weaknessSlow, weak customer support flagged across every review sourceReporting and customization lag behind broader CRMs
Our score (out of 10)8.78.9

What Pipedrive and Close actually charge per seat

Both vendors reworked their pricing within the past two years, so the sticker price alone does not tell the whole story. Here is what each charges on the annual plan as of August 2026, pulled from the vendor pricing pages and cross-checked against Topickz’s Pipedrive and Close entity profiles.

Pipedrive restructured its lineup in 2025. Lite starts at $14/seat/mo, covering the core pipeline, contacts, and deal tracking. Growth at $39/seat/mo adds forecasting and sequences. Premium at $59/seat/mo folds in LeadBooster (chatbot, live chat, web forms). Ultimate at $79/seat/mo raises the usage caps on custom fields and permissions. Add-ons like Campaigns, Projects, and Smart Docs bill separately per company, not per seat.

Close prices for calling volume, not just seats. Solo at $9/user/mo covers one rep with core CRM, calling, email, and SMS. Essentials at $35/user/mo adds unlimited contacts and shared inboxes but drops workflow automation. The Power Dialer only unlocks on Growth at $99/user/mo, and the Predictive Dialer needs Scale at $139/user/mo, which is also where SSO and role-based permissions live.

The structural difference matters more than either sticker price. Pipedrive charges more for pipeline depth and reporting. Close charges more for calling capacity.

A team that never touches the dialer overpays badly on Close’s higher tiers.

A team that dials heavily and settles for Pipedrive’s basic click-to-call underuses what it is paying for.

What 5, 25 and 100 seats cost per year

Vendor pricing pages hide the annual math behind a monthly-looking number. Here is the real cost at three common team sizes, comparing each vendor’s mid-tier plan since that is where most teams actually land once they need automation or calling.

Team sizePipedrive Growth ($39/seat)Close Growth ($99/user)Annual gap
5 reps$2,340/year$5,940/year$3,600
25 reps$11,700/year$29,700/year$18,000
100 reps$46,800/year$118,800/year$72,000

That gap looks brutal for Close, but it is not an apples-to-apples comparison. Pipedrive Growth does not include a real dialer. Close Growth does, plus the Power Dialer, workflow automation, and SMS baked into that same $99. A team buying Close is also buying out a separate dialer tool (Aircall, Kixie, JustCall) it would otherwise need to bolt onto Pipedrive at extra cost. Factor that in and the real gap shrinks, though it does not close entirely.

At the entry tier the picture flips. Pipedrive Lite at 25 seats runs $4,200/year against Close Solo, which cannot even scale to 25 seats as a shared-team plan.

For teams that just need pipeline tracking with no calling requirement, Pipedrive wins the cost argument outright, full stop.

Which tier actually unlocks what you need

This is where most Pipedrive vs Close comparisons stop short.

The plan name on the pricing page does not tell you what is actually gated.

FeaturePipedrive tierClose tier
Basic pipeline / dealsLite ($14)Solo ($9)
Workflow automationGrowth ($39)Growth ($99)
Team inbox / shared contactsGrowth ($39)Essentials ($35)
Power DialerNot available nativelyGrowth ($99)
Predictive DialerNot availableScale ($139)
SSOAll paid plansScale ($139) only
Advanced reportingPremium ($59) and upNot a dedicated tier, limited across the board

The SSO gate is the sharpest trap in this table. A 15-person Close team that needs single sign-on for its identity provider has to jump to Scale at $139/user/mo, even if it never touches the Predictive Dialer. Pipedrive includes SSO on every paid plan starting at $14. If your buying committee has a security team that requires SSO day one, that single line item changes the math completely in Pipedrive’s favor.

Where Pipedrive wins and where Close wins

Pipedrive’s pipeline is still the best-known visual deal board in the category. New reps understand it inside minutes, and the drag-and-drop stage movement is the reason it became the reference point every other CRM gets compared against. Ease of use scores 4.5/5 on Capterra and 8.9/10 on G2, ahead of larger platforms like Salesforce in that specific category.

Close’s single inbox is the real product, not a marketing line. Calling, SMS, and email sit in the same screen as the deal record, so a rep working a call list never tabs out to a separate dialer app. Reviewers cite this constantly as the reason teams switch to Close from a CRM-plus-dialer stack.

Pipedrive wins on breadth of integrations. 400+ native connections plus 500+ through its API and automation layer covers most stacks a small sales org runs, from QuickBooks to Slack to Google Workspace.

Close wins on support responsiveness. Reviewers on both G2 and Capterra repeatedly flag Close’s support as fast and helpful, the opposite of Pipedrive, where weak or slow support is the single most consistent complaint across every review platform Topickz tracks.

Neither has meaningful marketing automation. Pipedrive requires separate paid add-ons for anything beyond basic sequences.

Close is explicit that marketing automation is minimal by design and expects teams to pair it with a dedicated marketing tool. If nurture campaigns matter, look elsewhere for that piece regardless of which CRM you pick.

Integrations, side by side

PipedriveClose
Native integration count400+, 500+ with API layer8 core native, plus Zapier for the rest
EmailGmail, Outlook, native syncGmail, Microsoft 365/Outlook
CalendarGoogle WorkspaceGoogle Calendar, Calendly
Chat/commsSlackSlack, Zoom
AccountingQuickBooks nativeNot native, via Zapier
Automation platformZapier plus native MarketplaceZapier
AILeadBooster chatbot nativeChatGPT integration listed

Pipedrive’s Marketplace is the deeper ecosystem by a wide margin.

Close leans on Zapier for anything outside its core calling-and-email stack. That works fine day-to-day, but it adds a layer of dependency and occasional sync lag that a native connection avoids.

Security and compliance posture

ControlPipedriveClose
SOC 2Yes (Type II, plus SOC 3)Yes (Type II)
ISO 27001 / 27701YesNot stated
GDPRYes, DPA providedYes, DPA provided
HIPAA / BAANoNot disclosed
SSOAll paid plansScale plan ($139/user/mo) only

Both are reasonably compliant for a standard SMB sales stack. Neither is positioned for regulated healthcare data.

Pipedrive’s edge is the ISO 27001 and 27701 certifications, which show up in vendor security questionnaires more often than SOC 2 alone. Its SSO availability starts at the entry tier rather than getting gated behind the top plan.

Switching cost and what you lose leaving either one

Both tools export contacts and deal history to CSV, and both list Zapier as the bridge for running a dual-write migration period. Neither publishes a dedicated one-click migration tool for the other, which is unusual for a category this mature. That means custom field mapping and pipeline stage rebuilding fall on you or a consultant.

The bigger lock-in risk with Close is call and SMS history. If your team has built months of dialer logs and call recordings inside Close, that historical record does not transfer cleanly to a CRM without native calling, and you either archive it separately or lose the searchable context. Pipedrive’s lock-in is lighter since most of what lives there is structured deal and contact data that ports cleanly to any competitor.

Contract terms on both are month-to-month if you skip the annual discount. Neither traps you with a long commitment.

The annual discount on Close (Solo drops from $19 to $9/mo) is steeper than Pipedrive’s (Lite drops from $24 to $14/mo), which makes annual commitment more consequential if you switch mid-year.

Support reality by tier

Pipedrive offers email, chat, and a knowledge base across its tiers. Weak or slow support shows up as the most consistent complaint across G2, Capterra, and community discussion regardless of plan, and there is no clearly faster support lane published for higher tiers.

Close’s reviewers repeatedly call out responsive support as a differentiator versus larger CRM vendors, and that reputation holds even on the lower-priced Solo and Essentials tiers. For a small team that will actually need to open a support ticket in month one, that difference is worth weighing alongside the feature list.

Vendor viability

Pipedrive is majority-owned by Vista Equity Partners since 2020 at a roughly $1.5 billion valuation, employs around 1,000 people, and reports more than 100,000 customers. It ranked in G2’s 2026 Best Sales Software Products list. The main watch item is not solvency, it is pricing direction: the 2025 tier restructuring already pushed some reviewers toward complaints about rising cost.

Close is privately held, bootstrapped, and describes itself as profitable, with no outside venture funding since it started in 2013. It runs as a fully remote team of roughly 100 people. There is no audited public financial record since it is private, so viability rests on the company’s own claims plus a decade-plus operating history rather than investor-verified numbers.

Who should pick which

You are…PickWhy
Solo founder testing outboundClose Solo$9/user/mo, calling and SMS built in from day one
Small team (3-10), mixed inbound/outboundPipedrive Lite or GrowthCheaper, visual pipeline, easier for a non-technical founder to configure
Outbound-heavy team (10-25 reps, high dial volume)Close GrowthPower Dialer justifies the $99/user/mo once dial volume is real
Team needing SSO at a low seat countPipedriveSSO on every paid plan, not gated to a top tier
Regulated-industry buying committee wanting ISO 27001PipedriveBroader certification set than Close currently publishes
Mid-market team past 25 reps, mixed motionPipedrive UltimateTops out at $79/seat/mo versus Close Scale at $139/user/mo
Team already frustrated with slow vendor supportCloseSupport responsiveness is the most consistently praised trait in reviews

Which one we’d actually deploy

Pick Close if your reps spend most of the day on the phone. The Power Dialer and Predictive Dialer are not a bolt-on feature, they are the reason the product exists, and the 4.7/5 rating across both G2 and Close’s Capterra listing reflects a team that built one thing and built it well. The price premium at Growth and Scale is real, but so is what it replaces: a separate dialer subscription most Pipedrive teams end up paying for anyway.

Pick Pipedrive if your sales motion is mixed, your team is not primarily cold-calling, or your buying committee cares about SSO and ISO certification at a lower seat count. The visual pipeline is still the category benchmark for a reason, and the cost ceiling at $79/seat/mo beats Close’s $139/user/mo Scale tier by a wide margin at real headcount.

The honest tiebreaker is dial volume. Count how many calls your average rep makes per day.

Above 40, Close’s dialer economics start paying for themselves. Below that, you are buying calling capacity you will not use, and Pipedrive’s cheaper, broader pipeline wins on cost alone.

If neither shape fits, both sit alongside a wider field in our best sales CRM roundup , and both have full sourced profiles on Topickz: Pipedrive and Close .


Affiliate disclosure: Topickz may earn a commission when readers click links to Pipedrive or Close and become paying customers. This does not affect our ratings or recommendations. Both tools were compared on current pricing, documented feature support, and live G2 and Capterra review data. See our methodology and full disclosures .

Frequently asked questions

Is Close CRM cheaper than Pipedrive?

At the entry price, yes. Close Solo runs $9/user/mo annually against Pipedrive Lite at $14/seat/mo, but Solo is capped at a single user and does not scale. Once a team needs shared inboxes and calling, Close Essentials runs $35/user/mo and Growth (with the Power Dialer) runs $99/user/mo, both well above Pipedrive's equivalent tiers. Pipedrive stays cheaper for teams above roughly 5 seats.

Does Pipedrive have a built-in dialer like Close?

Not natively at the same level. Pipedrive supports click-to-call through integrations and its own calling add-on, but it was not built around a phone-first workflow. Close's Power Dialer and Predictive Dialer are core to the product, letting reps burn through call lists without leaving the CRM. If your reps make 40+ calls a day, that difference is the whole decision.

Which CRM has better reviews, Pipedrive or Close?

Close, by a clear margin. Close rates 4.7/5 on both G2 (2,000+ reviews) and Capterra (164 reviews). Pipedrive rates 4.3/5 on G2 (approximately 2,916 reviews) and 4.5/5 on Capterra (3,057 reviews). Pipedrive has far more total review volume since it has been around longer and serves a broader market, but Close's smaller review base skews notably more positive.

Can I migrate from Pipedrive to Close, or the other way, without losing data?

Both support CSV import/export of contacts, deals, and activity history, and both list native Zapier connections for ongoing sync during a transition. Neither publishes a dedicated migration tool for the other, so expect manual field mapping. Custom fields and pipeline stages are the part that takes the longest to rebuild, typically a few days for a small team.

Is Pipedrive or Close better for a small startup sales team?

It depends on the motion. A 2-5 person team doing outbound cold calling and texting fits Close's single-inbox design well, and the Solo/Essentials pricing is reachable at that size. A team running a mix of inbound leads, demos, and email nurture usually prefers Pipedrive's visual pipeline, which is easier for a non-technical founder to configure without help.

Do either Pipedrive or Close offer a free plan?

No. Neither has a permanent free tier as of 2026. Pipedrive offers a 14-day trial on any paid plan. Close offers a 14-day trial with no credit card required. Budget for a paid plan from day one if you commit to either tool.

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Reviewed & fact-checked by Vignesh S, Editor-in-Chief, before publication. Both tools are assessed against our editorial standards, and no vendor pays for placement.