# ZoomInfo Sales

ZoomInfo (NASDAQ: ZI) is a B2B sales intelligence platform rated 4.4/5 on G2 (8,500+ reviews). Profile: revenue, pricing, funding, leadership, and where it ranks.

**Category:** B2B sales intelligence / contact database  
**Vendor:** ZoomInfo Technologies Inc.  
**Founded:** 2000 (ZoomInfo brand); DiscoverOrg founded 2007; merged and rebranded 2019  
**HQ:** Vancouver, Washington, US  
**Website:** https://www.zoominfo.com/solutions/sales  


## About

ZoomInfo Technologies is a go-to-market intelligence platform built around a massive database of B2B contacts, company profiles, and buyer-intent signals. The company traces its roots to DiscoverOrg, founded in 2007 in Vancouver, Washington by Henry Schuck and Kirk Brown; the DiscoverOrg team acquired the original ZoomInfo contact-aggregation service in 2019 and rebranded the combined entity as ZoomInfo Technologies before going public on NASDAQ under the ticker ZI in June 2020. ZoomInfo's product suite covers contact and company data, buying-intent data, conversation intelligence (Chorus), digital advertising, and workflow automation. The company reported approximately $1.09 billion in full-year 2024 revenue, serving more than 35,000 customers globally, and employs roughly 3,000 people. Henry Schuck remains CEO and the platform is widely used by enterprise and mid-market sales and marketing teams as the primary data layer for outbound prospecting.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.4/5 | 8,500 |
| Capterra | 4.1/5 | 400 |
| Gartner Peer Insights | 4.3/5 | 310 |
| TrustRadius | 7.9/10 | 540 |

## Funding

~$1.15B total funding before IPO (including leveraged buyout and pre-IPO rounds)

| Round | Amount | Date | Lead |
|---|---|---|---|
| Series A | Undisclosed | 2007 | TA Associates (bootstrapped growth before formal round) |
| Buyout | $500M | 2017 | TA Associates led majority-stake recapitalization |
| Pre-IPO / Secondary | $650M | 2019-2020 | Silver Lake, Carlyle Group, TA Associates |
| IPO | ~$935M raised (NASDAQ: ZI) | June 2020 | Public offering at $21/share |

## Viability

Low risk as a public company, moderate concern around revenue trajectory. ZoomInfo is NASDAQ-listed (ZI) with approximately $1.09 billion in 2024 revenue and more than 35,000 enterprise and mid-market customers. The company has been profitable on an adjusted basis but has faced headwinds: revenue growth decelerated sharply in 2023-2024 as the market for new data subscriptions cooled and churn rose among smaller customers. ZoomInfo responded with a significant workforce reduction in 2024 and a product pivot toward AI-augmented data and automation. The platform is deeply embedded in the outbound stacks of large sales teams, which drives retention, but renewal negotiations have gotten harder and smaller teams increasingly cite the price-to-value gap as a reason to churn. The business is not at risk of disappearing, but buyers negotiating a contract in 2026 have more leverage than they did in 2021.

## Pricing

ZoomInfo does not publish pricing. Sales reps quote based on seat count, credit volume (contacts exported per year), data tiers (basic contact vs. intent vs. Chorus conversation intelligence), and contract length. Typical first-year deals for a small sales team of 5-10 seats with standard contact credits land between $15,000 and $25,000/year. Mid-market teams with intent data and Chorus add-ons run $50,000-$100,000+/year. Enterprise agreements over 50 seats with full suite access can exceed $200,000/year. Multi-year commitments unlock discounts, and negotiating at quarter-end historically yields meaningful concessions. The credit model means you can burn through your annual allotment faster than expected if reps export liberally.

| Plan | Price | Best for |
|---|---|---|
| Professional | Custom (est. $15K-$25K/year for small teams) | Core contact and company data, basic export credits, CRM integrations |
| Advanced | Custom (est. $25K-$60K/year) | Buyer intent data, enhanced firmographics, higher credit volumes |
| Elite | Custom (est. $60K-$150K+/year) | Full data suite, Chorus conversation intelligence, advanced enrichment |
| Enterprise | Custom (est. $150K+/year) | Large orgs with unlimited or high-volume credits, dedicated CSM, custom data feeds |

## What reviewers say

_~8,500 G2 reviews at 4.4/5 and ~400 Capterra reviews at 4.1/5, plus Gartner Peer Insights and TrustRadius_

**Praised:**
- The sheer database depth is the top-cited strength: reviewers consistently point to ZoomInfo's contact coverage, direct-dial accuracy, and company firmographic detail as the best available for enterprise outbound prospecting
- The browser extension integrates into LinkedIn and company websites, surfacing contact data in context and cutting the time reps spend manually researching prospects
- Buying-intent data, when it fires accurately, lets teams time outreach to accounts showing active research behavior, which reviewers say meaningfully lifts reply rates on cold outreach

**Complaints:**
- Price is the single loudest complaint across all platforms: annual contracts start in the five-figure range and scale aggressively with seats and export credits, making ZoomInfo hard to justify for smaller teams and early-stage companies
- Data accuracy has inconsistencies, particularly for direct-dial mobile numbers, mid-market contacts outside North America, and titles at smaller private companies; reviewers report needing to validate a meaningful percentage of exported contacts
- Customer success and support quality drops noticeably at renewal time, with multiple reviewers describing aggressive upsell pressure and slow responses to data accuracy disputes

## Compliance

- **SOC 2:** Yes (SOC 2 Type II)
- **GDPR:** Yes (with ongoing legal scrutiny in various jurisdictions)
- **HIPAA:** No
- **SSO:** Yes (SAML SSO on enterprise plans)

## Integrations

- Salesforce
- HubSpot
- Microsoft Dynamics 365
- Outreach
- Salesloft
- Marketo
- Pardot
- LinkedIn Sales Navigator
- Slack
- Zapier

## FAQs

### How much does ZoomInfo cost?

ZoomInfo does not list prices publicly. Contracts are custom-quoted based on seat count, annual export credit volume, add-ons like buying intent or Chorus, and contract length. Small teams (5-10 seats) typically see first-year quotes of $15,000-$25,000. Mid-market teams with intent data commonly pay $50,000-$100,000+/year. Multi-year deals and end-of-quarter negotiations can reduce the price by 15-30%.

### Is ZoomInfo worth it for small teams?

It depends on your outbound volume and deal size. ZoomInfo's data quality is strongest for North American enterprise contacts; if you are prospecting into large companies at high volume, the database depth often justifies the cost. Smaller teams or those prospecting into SMBs, international markets, or very specific niches often find the ROI harder to achieve at ZoomInfo's price point and migrate to Apollo.io or Clay at a fraction of the cost.

### Is ZoomInfo a public company?

Yes. ZoomInfo Technologies trades on NASDAQ under the ticker ZI. The company went public in June 2020 at $21/share and reported approximately $1.09 billion in full-year 2024 revenue. Growth has decelerated from its post-IPO peak, and the company made significant workforce reductions in 2024 while investing in AI-driven product improvements.

### How accurate is ZoomInfo's contact data?

G2 and Gartner reviews rate ZoomInfo's data accuracy above most alternatives for enterprise North American contacts and verified business emails. Direct-dial mobile accuracy is more variable, and international data outside North America and Western Europe is a consistent weakness. ZoomInfo has a data certification process and a credits-back policy for bounced contacts, but teams typically budget for a 10-20% inaccuracy rate on direct dials.

### Does ZoomInfo integrate with Salesforce and HubSpot?

Yes. ZoomInfo has native bi-directional integrations with Salesforce, HubSpot, Microsoft Dynamics 365, Outreach, Salesloft, and Marketo. The Salesforce and HubSpot integrations allow automatic contact and company enrichment, intent-signal routing to CRM, and workflow triggers based on ZoomInfo data events. The integrations are generally well-regarded in reviews, though setup complexity increases with CRM customization.


## Sources

- [G2: ZoomInfo SalesOS reviews](https://www.g2.com/products/zoominfo-salesos/reviews): rating 4.4/5, ~8,500 reviews
- [Capterra: ZoomInfo](https://www.capterra.com/p/91439/ZoomInfo/): rating 4.1/5, ~400 reviews, sub-scores
- [Gartner Peer Insights: ZoomInfo Sales](https://www.gartner.com/reviews/product/zoominfo-sales): rating 4.3/5, ~310 ratings
- [TrustRadius: ZoomInfo](https://www.trustradius.com/products/zoominfo/reviews): score 7.9/10, ~540 reviews
- [Wikipedia: ZoomInfo](https://en.wikipedia.org/wiki/ZoomInfo): founding history, DiscoverOrg merger, IPO, leadership
- [Crunchbase: ZoomInfo](https://www.crunchbase.com/organization/zoominfo): funding rounds, investors, IPO details
- [LinkedIn: ZoomInfo company page](https://www.linkedin.com/company/zoominfo/): employee count, industry, HQ, specialties
- [ZoomInfo IR: FY2024 results](https://ir.zoominfo.com): FY2024 revenue ~$1.09B, customer count, workforce update