# Zapier

Zapier is a no-code automation platform rated 4.5/5 on G2 (1,300+ reviews) and 4.7/5 on Capterra (2,900+ reviews). Profile: pricing, funding, founders, integrations.

**Category:** No-code automation / workflow integration platform  
**Vendor:** Zapier, Inc.  
**Founded:** 2011  
**HQ:** Remote company (incorporated in San Francisco, California, US)  
**Website:** https://zapier.com  


## About

Zapier is a no-code integration and automation platform that connects over 7,000 apps, letting business teams build automated workflows (called Zaps) without writing code. It was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop during a Y Combinator batch in San Francisco. The company is fully remote, with team members spread across more than 40 countries, and has been profitable since 2014. Zapier reportedly crossed $140 million in annual recurring revenue around 2023 and was valued at approximately $5 billion after its last funding round, though it has taken a deliberate path of avoiding aggressive fundraising and operating lean. The platform is the default first-choice automation tool for small and mid-size businesses that need to connect SaaS applications without a developer, covering use cases from lead routing and CRM sync to e-commerce order management and reporting workflows.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.5/5 | 1,300 |
| Capterra | 4.7/5 | 2,900 |
| Gartner Peer Insights | 4.3/5 | 58 |
| TrustRadius | 8.6/10 | 528 |

## Funding

~$1.4B across 4 rounds (2012-2021)

| Round | Amount | Date | Lead |
|---|---|---|---|
| Y Combinator | $20K | 2012 | Y Combinator (W12 batch) |
| Seed | $1.3M | 2012 | Bessemer Venture Partners, Steadfast Financial |
| Series A | $6.1M | Apr 2014 | Sequoia Capital, Bessemer, Salesforce Ventures |
| Growth (undisclosed) | ~$140M | Aug 2021 | Sequoia Capital (secondary; company did not receive proceeds) |

## Viability

Low risk for the product itself; the business question is around competitive pressure from well-funded rivals. Zapier has been profitable since 2014 and built a durable revenue base estimated around $140M ARR in 2023. The platform is deeply embedded in SMB tech stacks as the default automation layer. The relevant pressure is from Make (formerly Integromat) at the complex-automation segment and from Microsoft Power Automate within Microsoft 365 tenants. Zapier's response is an aggressive move up the stack into AI agents, Tables, and Interfaces. It is not a company at risk of disappearing, but buyers should factor in price increases across 2021-2024 and check whether Make's task-based pricing is cheaper for high-volume automation workflows.

## Pricing

Zapier's free tier works for simple, low-volume personal automations but most business use cases run into the 100-task monthly limit quickly. Professional at $29.99/mo (monthly, billed monthly) includes multi-step Zaps and filters but still caps tasks by volume. The jump to Team at $103.50/mo adds shared Zap management and HIPAA compliance. The task-based pricing model means a busy CRM sync or order-processing Zap can consume your plan's task budget in a week. Before committing, map how many tasks your critical Zaps actually use per month and price accordingly; Make is worth pricing as an alternative at the 5,000+ tasks/mo level.

| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | 5 Zaps, 100 tasks/month; single-step Zaps; personal automation testing |
| Professional | $29.99/mo (monthly) / $19.99/mo (annual) | Multi-step Zaps, filters, formatter, Paths; task volume depends on tier (750 to 2,000 tasks/mo) |
| Team | $103.50/mo (monthly) / $69/mo (annual) | Shared Zap folders, HIPAA BAA, team collaboration features; up to 2,000 tasks/mo base |
| Enterprise / Company | Custom | SAML SSO, advanced admin controls, dedicated support, custom task volumes, SLA guarantees |

## What reviewers say

_1,300+ G2 reviews at 4.5/5 and 2,900+ Capterra reviews at 4.7/5, plus TrustRadius and Zapier community forums_

**Praised:**
- App library breadth is the most cited strength: 7,000+ connected apps means almost any combination of tools a business uses can be bridged without custom development, and reviewers say Zapier usually works the first time
- Setup speed and the no-code Zap builder are consistently praised as genuinely accessible to non-technical users; marketing ops and sales ops reviewers say they routinely build production automations in under 20 minutes
- Reliability at moderate task volumes gets strong marks; reviewers at SMBs running a few dozen Zaps say they rarely think about automation errors and the error log gives enough context to fix issues without developer help

**Complaints:**
- Pricing at scale is the dominant complaint: the task-based pricing model means costs compound quickly for teams running high-volume workflows, and reviewers repeatedly cite switching to Make (Integromat) for complex, task-heavy automations at a lower per-task rate
- Multi-step Zaps with conditional logic hit usability walls at complexity; Zapier's linear trigger-action model requires chaining filters and paths in ways that reviewers describe as unintuitive once workflows exceed 6-8 steps
- Customer support response times are a consistent complaint at the Professional tier, where many users say resolution of billing or broken-Zap issues takes days through email-only support

## Compliance

- **SOC 2:** Yes (SOC 2 Type II)
- **GDPR:** Yes
- **HIPAA:** Yes (on Team and Company plans with BAA)
- **SSO:** Yes (Google SSO on all plans; SAML on Company plan)

## Integrations

- Gmail
- Slack
- HubSpot
- Salesforce
- Google Sheets
- Airtable
- Notion
- Shopify
- QuickBooks Online
- Asana

## FAQs

### What is Zapier and what does it do?

Zapier is a no-code automation platform that connects over 7,000 apps and lets you build automated workflows called Zaps. A Zap has a trigger (something that happens in one app) and one or more actions (things that happen automatically in other apps as a result). For example: a new lead in HubSpot triggers an action to send a Slack message and create a Asana task, all without writing code. Teams use Zapier to eliminate repetitive manual data entry and handoffs between tools.

### How much does Zapier cost?

Zapier has a free plan limited to 5 Zaps and 100 tasks per month. Paid plans start at $19.99/mo billed annually (Professional) and scale based on task volume and team features. The Team plan for shared Zap management runs $69/mo annually. Enterprise pricing is custom. The key variable is tasks per month: each action in a Zap consumes one task, so multi-step Zaps deplete task budgets faster than single-action ones.

### Is Zapier better than Make (formerly Integromat)?

Zapier wins on ease of use, app catalog breadth, and reliability for linear workflows. Make wins on price per task, visual workflow editor for complex branching logic, and lower cost for high-volume automations. Most SMBs start on Zapier and some move heavier workflows to Make as task costs climb. Both tools are worth evaluating with your actual task volumes before committing.

### Who owns Zapier?

Zapier is privately owned by its founders and investors. Wade Foster (CEO), Bryan Helmig (CTO), and Mike Knoop co-founded the company in 2011. Sequoia Capital is the largest institutional investor from a $140M growth-round secondary in 2021 that valued the company at approximately $5 billion. The company has been profitable since 2014 and has not needed to raise capital for operations.

### Is Zapier secure and HIPAA compliant?

Zapier holds SOC 2 Type II certification and supports GDPR. HIPAA compliance with a Business Associate Agreement (BAA) is available on Team and Company plans. The free and Professional plans are not HIPAA compliant. SAML-based SSO is available on the Company/Enterprise plan; Google SSO is available on all plans.


## Sources

- [G2: Zapier reviews](https://www.g2.com/products/zapier/reviews): rating 4.5/5, 1,300+ reviews
- [Capterra: Zapier](https://www.capterra.com/p/109090/Zapier/): rating 4.7/5, 2,900+ reviews, sub-scores, demographics
- [TrustRadius: Zapier](https://www.trustradius.com/products/zapier/reviews): score 8.6/10, 528+ reviews
- [Wikipedia: Zapier](https://en.wikipedia.org/wiki/Zapier): founding, founders, remote model, YC batch, revenue estimates
- [Crunchbase: Zapier](https://www.crunchbase.com/organization/zapier): funding rounds, investors, valuation ~$5B
- [LinkedIn: Zapier company page](https://www.linkedin.com/company/zapier/): employee count ~700, remote HQ, specialties
- [Zapier pricing page](https://zapier.com/pricing): current plan prices: Free $0, Professional from $19.99/mo, Team from $69/mo
- [Zapier blog: 140M ARR milestone](https://zapier.com/blog/wade-foster-zapier-profitable/): profitability since 2014, ARR estimates, remote-first culture