# Vidyard

Vidyard is a video platform for sales and marketing rated 4.5/5 on G2 from 700+ reviews. Profile: pricing, screen recording, AI avatars, and how it compares to Loom.

**Category:** Video platform for sales and marketing  
**Vendor:** Vidyard Inc.  
**Founded:** 2011  
**HQ:** Kitchener, Ontario, Canada  
**Website:** https://www.vidyard.com  


## About

Vidyard is a Kitchener, Canada-based video platform for sales and marketing teams founded in 2011 by Michael Litt and Devon Galloway. The platform provides personal video messaging for sales outreach, screen recording, video hosting with analytics, and AI-generated video from text (AI Avatars). Vidyard is most recognized in the B2B sales world where personalized video has become a channel for breaking through email noise. The platform integrates natively with Salesforce, HubSpot, and Outreach, letting sales reps record and send personalized videos directly from their CRM workflow. Vidyard raised $25M in Series C funding in 2018 and serves over 20 million users including HubSpot, LinkedIn, and Lenovo.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.5/5 | ~700 |
| Capterra | 4.5/5 | ~100 |

## Funding

$25M+

| Round | Amount | Date | Lead |
|---|---|---|---|
| Series A | $5M | 2014 | OMERS Ventures |
| Series B | $18M | 2016 | Bessemer Venture Partners |
| Series C | $25M | 2018 | Bessemer Venture Partners |

## Viability

Stable. Pioneer in sales video with strong brand recognition. AI Avatars is a defensible new product direction. Competing against Loom (acquired by Atlassian) and new AI video tools.

## Pricing

Vidyard charges per user per month. Free: 25 videos total. Plus: $29/user/month (unlimited videos). Business: $89/user/month (advanced analytics, integrations, AI features). Enterprise: custom.

| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Evaluation, 25 videos |
| Plus | $29/user/mo | Individual reps, unlimited videos |
| Business | $89/user/mo | Teams, CRM integrations, analytics |
| Enterprise | Custom | Large sales orgs, AI features, SSO |

## What reviewers say

_~800 G2 and Capterra reviews, 2025-2026_

**Praised:**
- Personal video response rates consistently reported as 3-5x higher than plain text cold email
- AI Avatars enable personalized video at scale without per-video recording time
- Salesforce and HubSpot integration lets you send videos without leaving CRM
- View analytics (who watched how much) improve follow-up timing

**Complaints:**
- Free plan 25-video cap limits evaluation
- Pricing is steeper than Loom for teams that need both video and recording
- AI Avatar quality varies; not a substitute for genuine personal video for key accounts

## Compliance

- **SOC 2:** Yes (Type II)
- **GDPR:** Yes
- **HIPAA:** No
- **SSO:** Yes (Business)

## Integrations

- Salesforce
- HubSpot
- Outreach
- Salesloft
- Gmail
- Outlook
- LinkedIn
- Slack
- Marketo
- Pardot
- Zoom

## FAQs

### How does Vidyard compare to Loom?

Vidyard is purpose-built for B2B sales with CRM integrations, video analytics, and AI Avatars. Loom is more general-purpose (internal comms, async video). Vidyard wins for outbound sales use cases; Loom wins for internal team communication.

### What are Vidyard AI Avatars?

AI Avatars let you record yourself once and then create personalized videos for hundreds of prospects by inserting their name, company, and other details into the AI-generated version. It looks like a personal recording but is generated at scale.


## Sources

- [Vidyard website](https://www.vidyard.com): Product and pricing
- [G2 Vidyard reviews](https://www.g2.com/products/vidyard/reviews): User reviews