# Tealium

Tealium is an enterprise customer data platform and tag management system rated 4.3/5 on G2 from 200+ reviews. Profile: pricing, features, and how it compares to Segment.

**Category:** Enterprise customer data platform and tag management  
**Vendor:** Tealium, Inc.  
**Founded:** 2008  
**HQ:** San Diego, California, US  
**Website:** https://tealium.com  


## About

Tealium is a San Diego-based customer data platform and enterprise tag management company founded in 2008 by Mike Anderson. One of the earliest enterprise tag management systems (Tealium iQ), Tealium expanded into the CDP space with AudienceStream (real-time audience segmentation), DataAccess (data pipeline), and EventStream (event collection). Tealium serves large enterprise companies in financial services, retail, and healthcare that need high-volume, real-time customer data orchestration with strong data privacy compliance. The company raised $45M in Series E funding in 2022 and serves brands including Dell, Gap, and Experian.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.3/5 | ~200 |
| Capterra | 4.3/5 | ~50 |

## Funding

$45M+ (total raises; profitable)

| Round | Amount | Date | Lead |
|---|---|---|---|
| Series A | $10M | 2013 | Bain Capital Ventures |
| Series E | $45M | 2022 | Georgian |

## Viability

Mature and stable. 15+ years of operation with enterprise penetration in regulated industries. Profitable and funded. Safe choice for large enterprise data teams.

## Pricing

Tealium pricing is enterprise-only and not publicly listed. Contracts typically start at $100,000-$300,000/year. Tealium iQ (tag management) and AudienceStream (CDP) are often bundled.

| Plan | Price | Best for |
|---|---|---|
| Enterprise | Custom (starting ~$100K/year) | Large enterprise with complex data governance needs |

## What reviewers say

_~250 G2 and Capterra reviews, 2025-2026_

**Praised:**
- Best tag management platform for large enterprise with complex data governance needs
- Server-side tagging works well for cookieless/privacy-first implementations
- Real-time audience segmentation in AudienceStream is genuinely powerful
- Strong data privacy compliance features for regulated industries

**Complaints:**
- Steep learning curve; implementation typically requires professional services
- Enterprise pricing puts it out of reach for mid-market companies
- UI has aged compared to modern CDPs

## Compliance

- **SOC 2:** Yes (Type II)
- **GDPR:** Yes
- **HIPAA:** Yes
- **SSO:** Yes (SAML)

## Integrations

- Salesforce
- Adobe Experience Cloud
- Google Analytics
- Google Ads
- Facebook
- Snowflake
- BigQuery
- Redshift
- Marketo
- Responsys
- Braze
- Adobe Target

## FAQs

### Is Tealium only for enterprises?

Effectively yes. Tealium's pricing, implementation complexity, and feature depth are designed for large enterprises. Mid-market companies are better served by Segment or RudderStack.

### What is the difference between Tealium iQ and AudienceStream?

Tealium iQ is a tag management system (like Google Tag Manager for enterprise). AudienceStream is the real-time CDP component that segments audiences based on event data. They're often sold together.


## Sources

- [Tealium website](https://tealium.com): Product overview
- [G2 Tealium reviews](https://www.g2.com/products/tealium/reviews): User reviews