HubSpot is a CRM / marketing & sales platform by HubSpot, Inc. This profile pulls together HubSpot's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About HubSpot, Inc.
HubSpot is a customer platform that bundles CRM, marketing, sales, customer service, content, and operations software around a single shared database. It was founded in 2006 in Cambridge, Massachusetts by Brian Halligan and Dharmesh Shah, who coined the term inbound marketing and built the company around it. HubSpot went public on the New York Stock Exchange under the ticker HUBS in October 2014, and reported $3.13 billion in full-year 2025 revenue serving 288,706 customers across more than 135 countries. The product is structured as separate Hubs (Marketing, Sales, Service, Content, Operations) that share a free CRM core, and Dharmesh Shah remains CTO while Yamini Rangan became CEO in 2021.
| Category | CRM / marketing & sales platform |
| Company | HubSpot, Inc. |
| Founded | 2006 |
| Headquarters | Cambridge, Massachusetts, US |
| Industry | Software Development · CRM / marketing & sales software |
| Team size | 8,882 full-time (Dec 31, 2025) |
| Ownership | Public, NYSE: HUBS (IPO October 2014) |
| Founder / CEO | Brian Halligan and Dharmesh Shah (co-founders, 2006) |
| Specialties | CRM, inbound marketing, marketing automation, sales software, customer service, email marketing, content management, analytics |
| Website | hubspot.com |
Find HubSpot on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra · producthunt.com
HubSpot ratings across the web
Aggregated from the major review platforms. Each links to the source.
Also rated: TrustRadius 8.7/10 (576).
Rating breakdown
Per-category scores from Capterra HubSpot CRM (4,462 reviews).
Who uses HubSpot
What people say about HubSpot
Our synthesis across 13,825 G2 reviews at 4.4/5 and 4,462 Capterra reviews at 4.5/5 (93% positive sentiment), plus Gartner and TrustRadius. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- The all-in-one platform is the most-cited strength: CRM, marketing, sales, and service share one database, so contact, campaign, and ticket history sit in a single view
- Fast, low-friction setup; reviewers repeatedly say it stands up in days and is usable by non-technical teams, with HubSpot Academy filling the learning gap
- The free CRM tier is genuinely usable, with unlimited users and a large contact ceiling, which is why many teams start there before upgrading
Most cited complaints
- High and complex pricing is the dominant complaint (35% of negative Capterra reviews); essential features sit behind paywalls and tier jumps (free to roughly $50 to $850+) escalate cost fast
- Reporting gets cumbersome with multiple pipelines, and advanced or custom reporting often needs higher tiers
- Cost is tied to contact and seat volume, so the bill can climb unexpectedly as lists and teams grow; some reviewers also flag occasional UI clutter and bugs
What we found testing it
What's great
- Most generous free tier in the segment (unlimited contacts, 5 deal pipelines, basic sequences)
- Cleanest sales-marketing alignment when paired with Marketing Hub, beats anything Salesforce ships
- 1,500+ integrations across the HubSpot App Marketplace, broadest in CRM
Watch-outs
- Marketing Hub Professional jumps to $890/mo flat (not per-seat), the biggest pricing cliff in segment
- Sales sequences gated behind Pro at $100/seat, Kixie analysis pegs a 5-rep Pro upgrade at $6,500 year-1 with the mandatory $1,500 onboarding fee
- Operations Hub (now Data Hub) Pro adds $720-$800/mo flat for sync features other CRMs include
HubSpot funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Series A | $5M | 2007 | General Catalyst |
| Series B | $12M | May 2008 | Matrix Partners (with General Catalyst) |
| Series C | $16M | Oct 2009 | Scale Venture Partners (existing investors) |
| Series D | $32M | Mar 2011 | Sequoia Capital, Google Ventures, Salesforce.com |
| Mezzanine | $35M | Nov 2012 | Altimeter Capital, Cross Creek Capital |
| IPO | ~$140M raised (NYSE: HUBS) | Oct 2014 | Public offering at $25/share |
Very low risk. HubSpot is a profitable, publicly traded company on the NYSE (HUBS) with $3.13 billion in 2025 revenue, up 19% year over year, and 288,706 customers in more than 135 countries as of December 31, 2025. It posted GAAP net income of $45.9 million for 2025, its second consecutive year of GAAP profitability, and employs 8,882 people. Both co-founders are still involved (Dharmesh Shah as CTO, Brian Halligan on the board), and the free CRM core keeps the top of the funnel filling. The realistic watch-item is not solvency but cost: the Hub-stacking pricing model means spend can climb fast as you add seats and modules, which is the single most consistent complaint in reviews.
HubSpot features & integrations
Feature availability
| Feature | Status |
|---|---|
| AI included | Breeze, limited |
| Custom objects | Enterprise |
| Native dialer | $ add-on |
| Free tier | ✓ unlimited contacts |
| Sandbox | Enterprise |
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | Add-on (Enterprise, specific configurations) |
| SOC 2 Type II | Yes (SOC 2 Type II) |
| SSO / SAML | Yes (SSO on Enterprise) |
Integrations: Gmail, Outlook, Slack, Salesforce, Google Workspace, Microsoft Excel, Mailchimp, WordPress, Zoom, and Zapier.
HubSpot leadership
HubSpot pricing
| Plan | Price | Best for |
|---|---|---|
| Free CRM | $0 | Unlimited users, contact management, deals, basic email; small teams starting out |
| Starter Customer Platform | $20/seat/mo | Starter tiers of every Hub bundled; includes 1,000 marketing contacts |
| Professional | $50+/seat/mo (per Hub; Marketing Hub Pro is a flat $890/mo) | Growing teams needing automation, sequences, custom reporting |
| Enterprise | $75+/seat/mo (per Hub) | Larger orgs needing SSO, custom objects, advanced permissions and governance |
The catch: HubSpot's free CRM is real and useful, but the platform is priced as separate Hubs that stack. The Starter Customer Platform bundles Starter tiers of every Hub at about $20/seat/mo, but Marketing Hub Professional jumps to a flat $890/mo (not per-seat), Sales Hub Professional adds sequences at a higher per-seat rate plus a one-time onboarding fee, and contact-tier escalators fire as your marketing lists grow. Budget the modules and onboarding you actually need, not the sticker price, and re-check the live numbers before you commit.
HubSpot alternatives & where it appears
Featured in our guides
Latest HubSpot news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- HubSpot (HUBS) Is Up 10.8% After Profitable Q1 And AI CRM Momentum - What's Changed - Yahoo FinanceThu, 04 Jun 2026
- Havemeyer Place LP Makes New Investment in HubSpot, Inc. $HUBS - MarketBeatSun, 07 Jun 2026
- HubSpot and nCino Stocks Trade Down, What You Need To Know - StockStoryFri, 05 Jun 2026
- Customer portals, more AI in HubSpot’s April update - MarTechWed, 03 Jun 2026
- HubSpot (HUBS) Is Up 29.8% After Showcasing AI-Powered Smart CRM Strategy At Jefferies Conference - simplywall.stTue, 02 Jun 2026
- HubSpot Inc (NYSE:HUBS) – A Strong GARP Candidate with Affordable Growth Metrics - ChartMillThu, 04 Jun 2026
HubSpot FAQs
Is HubSpot free?
Yes, the core CRM is free with unlimited users and up to a million contacts. Free covers contact, deal, and task management plus basic email and forms. Paid functionality (automation, sequences, advanced reporting, SSO) sits in the Starter, Professional, and Enterprise tiers of each Hub, starting around $20/seat/mo for the Starter Customer Platform.
How much does HubSpot actually cost?
It depends which Hubs and tiers you turn on. The Starter Customer Platform is about $20/seat/mo. Professional and Enterprise are priced per Hub (roughly $50 and $75/seat/mo on Capterra's listing), and some plans, notably Marketing Hub Professional at a flat $890/mo, are not per-seat. Onboarding fees and contact-tier escalators add to the total, so model the modules you need rather than the headline price.
Is HubSpot a public company?
Yes. HubSpot, Inc. trades on the New York Stock Exchange under the ticker HUBS, having gone public in October 2014. It reported $3.13 billion in revenue for full-year 2025 (up 19% year over year) and GAAP net income of $45.9 million, its second consecutive year of GAAP profitability.
Is HubSpot SOC 2 and GDPR compliant?
Yes. HubSpot maintains SOC 2 Type II and supports GDPR. Single sign-on is available on Enterprise tiers, and HIPAA support is offered for specific Enterprise configurations rather than across all plans. Check HubSpot's trust and security pages for the current scope before a regulated deployment.
Who is HubSpot best for?
HubSpot fits sub-200-employee B2B teams that want sales, marketing, and service in one connected platform instead of stitching point tools together. It is strongest where sales-marketing alignment and fast onboarding matter most. Very large enterprises with complex territory and customization needs often weigh it against Salesforce; budget-sensitive small teams sometimes choose lighter, cheaper CRMs to avoid the Hub-stacking cost.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- G2: HubSpot Sales Hub (CRM) reviews — rating 4.4/5 and review count 13,825, read live (accessed June 7, 2026)
- G2: HubSpot seller page — 4.4 across all HubSpot products, 35,585 reviews (accessed June 7, 2026)
- Capterra: HubSpot CRM — rating 4.5/5, 4,462 reviews, sub-scores, demographics, pricing (accessed June 7, 2026)
- Gartner Peer Insights: HubSpot Sales Hub — rating 4.4/5 across 126 ratings, read live (accessed June 7, 2026)
- TrustRadius: HubSpot Sales Hub — score 8.7/10 across 576 reviews (accessed June 7, 2026)
- HubSpot IR: Q4 & Full Year 2025 results — FY2025 revenue $3.13B, up 19% (accessed June 7, 2026)
- SEC: HubSpot Form 10-K (FY2025) — 288,706 customers, 8,882 employees, GAAP net income $45.9M, 135+ countries (accessed June 7, 2026)
- Wikipedia: HubSpot — founding, founders, HQ, IPO, products, leadership (accessed June 7, 2026)
- Crunchbase: HubSpot — ~$100.5M total funding, investor list (accessed June 7, 2026)
- LinkedIn: HubSpot company page — industry, company size band, HQ, founded, specialties (accessed June 7, 2026)
- HubSpot: IPO pricing announcement (2014) — NYSE listing under HUBS, October 2014 (accessed June 7, 2026)
- HubSpot: Yamini Rangan named CEO — leadership transition (CEO/chair) (accessed June 7, 2026)