# Roll by ADP

Roll by ADP is a chat-based payroll app rated 4.8/5 on G2 from 400+ reviews. Profile: pricing, features, mobile payroll, and how it compares to Gusto and QuickBooks Payroll.

**Category:** Chat-based payroll app for small businesses  
**Vendor:** ADP, Inc.  
**Founded:** 2021 (Roll product; ADP founded 1949)  
**HQ:** Roseland, New Jersey, US  
**Website:** https://roll.adp.com  


## About

Roll by ADP is a chat-based payroll app designed for small businesses with 1-20 employees, launched by ADP in 2021. Unlike traditional payroll software with complex dashboards, Roll works through a conversational interface where users type commands like 'Pay my team' and the AI walks through the payroll process step by step. Roll handles federal and state tax filing automatically, same-day direct deposit, and integrates with ADP's compliance infrastructure. It's designed for small business owners who don't have dedicated HR staff and want payroll to take 5 minutes, not 50. ADP is a public company with $18B+ in annual revenue and serves over 1 million businesses.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.8/5 | ~400 |
| Capterra | 4.7/5 | ~200 |

## Funding

ADP subsidiary (ADP public, NASDAQ: ADP)

## Viability

Excellent. Backed by ADP's 75-year payroll infrastructure and $18B+ revenue base. Roll benefits from ADP's compliance and tax filing network at a fraction of the complexity.

## Pricing

Roll by ADP charges $29/month base plus $5/employee/month. A 5-employee business pays $54/month. No annual contract required; cancel anytime.

| Plan | Price | Best for |
|---|---|---|
| Roll | $29/mo + $5/employee | Small businesses up to ~20 employees |

## What reviewers say

_~600 G2 and Capterra reviews, 2025-2026_

**Praised:**
- Running payroll via chat commands is genuinely faster than any dashboard-based payroll
- ADP's tax filing compliance means business owners never worry about missed deadlines
- Setup takes less than 15 minutes versus hours with traditional payroll systems
- Mobile-first design works for business owners who run everything from their phone

**Complaints:**
- Limited to very small teams; not suitable for businesses with 25+ employees
- Fewer integrations than Gusto or QuickBooks Payroll for accounting sync
- HR features are basic; not a full HRIS like Gusto

## Compliance

- **SOC 2:** Yes
- **GDPR:** Yes
- **HIPAA:** No
- **SSO:** No

## Integrations

- ADP ecosystem
- QuickBooks
- FreshBooks
- Wave

## FAQs

### Is Roll by ADP the same as ADP's main payroll product?

No. Roll is a separate, simplified product designed specifically for very small businesses (under 20 employees). ADP's main products (Run Powered by ADP, Workforce Now) are designed for larger organizations. Roll is simpler and significantly cheaper.

### How does Roll by ADP compare to Gusto?

Gusto is more full-featured, with benefits administration, HR tools, and more integrations. Roll is simpler and cheaper if you just want payroll done fast. For businesses that want payroll only and don't need HR features, Roll is often the better value. For businesses that want payroll plus benefits and HR in one place, Gusto is better.


## Sources

- [Roll by ADP website](https://roll.adp.com): Product and pricing
- [G2 Roll by ADP reviews](https://www.g2.com/products/roll-by-adp/reviews): User reviews