# Pipedrive

Pipedrive is a sales CRM rated 4.3/5 on G2 (2,916 reviews) and 4.5/5 on Capterra (3,057 reviews). Sourced profile: funding, pricing, features, and reviews.

**Category:** CRM / sales pipeline management software  
**Vendor:** Pipedrive Inc.  
**Founded:** 2010  
**HQ:** New York, New York, US (founded in Tallinn, Estonia; offices across Europe)  
**Website:** https://www.pipedrive.com/  


## About

Pipedrive is a sales-focused CRM built around a visual, drag-and-drop pipeline for tracking deals from lead to close. It was founded in 2010 in Tallinn, Estonia by Timo Rein, Urmas Purde, Ragnar Sass, Martin Henk, and Martin Tajur, a team of former salespeople who designed the product around how a sales rep actually works a pipeline rather than around a database. The company is now headquartered in New York with additional offices across Europe, and Vista Equity Partners has held a majority stake since 2020 at a valuation of roughly $1.5 billion. Pipedrive reports more than 100,000 customers worldwide and around 1,000 employees, and Paulo Cunha, a former Hotels.com and SeatGeek executive, took over as CEO in 2025.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.3/5 | ~2,916 |
| Capterra | 4.5/5 | 3,057 |
| Gartner Peer Insights | 4.2/5 | 357 |
| TrustRadius | 8.4/10 | ~275 |

## Funding

~$91-99M raised (venture rounds, before Vista Equity Partners' 2020 majority-stake acquisition at a roughly $1.5B valuation)

| Round | Amount | Date | Lead |
|---|---|---|---|
| Seed/early | $2.4M | 2013 | Undisclosed |
| Series A | $9M | 2015 | Bessemer Venture Partners |
| Series B | $17M | 2017 | Atomico |
| Series C | $60M ($50M initial close, June 2018, plus a $10M add-on from Deutsche Telekom Capital Partners in October 2018) | 2018 | Insight Partners and Bessemer Venture Partners |
| Majority acquisition | Undisclosed (~$1.5B valuation) | 2020 | Vista Equity Partners |

## Viability

Low risk of shutdown. Pipedrive is a mature, profitable-scale CRM used by more than 100,000 companies, backed by a majority stake from Vista Equity Partners, a large private-equity firm that specializes in enterprise software, since 2020. It employs around 1,000 people and ranked in G2's top sales software lists for 2026. The main thing to watch is not solvency but product direction and pricing: Pipedrive restructured its plan lineup in 2025 (Essential, Advanced, Professional, and Power collapsed into Lite, Growth, and Premium, with Enterprise becoming Ultimate), and reviewers consistently flag rising costs and weaker support as the tradeoffs of that growth.

## Pricing

Pipedrive restructured its plans in 2025. The old Essential, Advanced, Professional, Power, and Enterprise tiers became Lite, Growth, Premium, and Ultimate. Lite starts at $14/seat/mo annually ($24/seat/mo billed monthly) and covers the core pipeline. Growth ($39/seat/mo annual, $49/seat/mo monthly) adds forecasting, sequences, and higher automation limits. Premium ($59/seat/mo annual, $79/seat/mo monthly) folds in what used to be Professional and Power, including LeadBooster features like chatbot, live chat, and web forms. Ultimate ($79/seat/mo annual, $99/seat/mo monthly) raises usage caps further. There is no permanent free plan, only a 14-day trial, and add-ons like Campaigns, Projects, and Smart Docs are billed separately per company rather than bundled in. Verify the live pricing page before budgeting since Pipedrive has changed tier names and limits within the past year.

| Plan | Price | Best for |
|---|---|---|
| Lite (formerly Essential) | $14/seat/mo (annual) | Solo reps and small teams needing core pipeline, contact, and deal tracking |
| Growth (formerly Advanced) | $39/seat/mo (annual) | Teams needing sequences, forecast views, and more automation steps |
| Premium (formerly Professional/Power) | $59/seat/mo (annual) | Teams wanting LeadBooster (chatbot, live chat, web forms) and higher API/permission limits |
| Ultimate (formerly Enterprise) | $79/seat/mo (annual) | Larger sales orgs needing the highest usage caps on custom fields, reports, and permission sets |

## What reviewers say

_Approximately 2,916 G2 reviews at 4.3/5 and 3,057 Capterra reviews at 4.5/5, plus Gartner Peer Insights (357 reviews, 4.2/5) and TrustRadius (~275 reviews, 8.4-8.6/10 depending on snapshot, unconfirmed live)_

**Praised:**
- The visual, drag-and-drop pipeline is the most-cited strength; reviewers consistently say it makes deal stages and next actions obvious at a glance
- Fast, low-friction setup for small sales teams, with ease of use scoring 4.5/5 on Capterra and 8.9/10 on G2, ahead of larger CRMs like Salesforce in that category
- Automation for repetitive sales tasks (follow-up reminders, activity scheduling) is regularly called out as a time-saver for solo reps and small teams

**Complaints:**
- Weak or slow customer support is the most consistent complaint, showing up across G2, Capterra, and community discussion
- No free tier, and pricing escalates quickly once a team needs the automation, forecasting, or advanced reporting locked into higher plans
- Reporting customization is limited on lower tiers, and marketing automation requires separate paid add-ons rather than being built in
- The mobile app is consistently rated harder to use than the desktop product

## Compliance

- **SOC 2:** Yes (SOC 2 Type II, plus SOC 3)
- **GDPR:** Yes (GDPR compliant, DPA provided)
- **HIPAA:** No; Pipedrive does not sign a Business Associate Agreement (BAA) and does not position itself as HIPAA compliant. PHI should not be stored in the platform without a third-party HIPAA wrapper.
- **SSO:** Yes (single sign-on available)

## Integrations

- Gmail
- Slack
- Zoom
- QuickBooks
- Google Workspace
- Microsoft Outlook
- Mailchimp
- Zapier
- LeadBooster (native)
- Trello

## FAQs

### Does Pipedrive have a free plan?

No, Pipedrive does not offer a permanent free tier. It offers a 14-day free trial on any plan, after which pricing starts at $14/seat/mo (Lite plan, billed annually).

### How much does Pipedrive cost in 2026?

Pipedrive runs four seat-based plans after its 2025 restructuring: Lite from $14/seat/mo, Growth from $39/seat/mo, Premium from $59/seat/mo, and Ultimate from $79/seat/mo, all billed annually. Monthly billing runs $24, $49, $79, and $99/seat/mo respectively. Add-ons like Campaigns, Projects, and Smart Docs are priced separately per company.

### Who owns Pipedrive?

Pipedrive is privately held. Vista Equity Partners, a private-equity firm focused on enterprise software, has held a majority stake since 2020 at a valuation of roughly $1.5 billion. Earlier investors including Bessemer Venture Partners, Atomico, and Insight Partners remain involved.

### Is Pipedrive SOC 2 and GDPR compliant?

Yes. Pipedrive maintains SOC 2 Type II and SOC 3 certifications, is ISO 27001 and ISO 27701 certified, and provides a Data Processing Addendum to support GDPR compliance. Single sign-on is available. Pipedrive does not sign a Business Associate Agreement (BAA) and is not positioned as HIPAA compliant, so protected health information should not be stored in the platform without a third-party HIPAA-compliance wrapper.

### Who is Pipedrive best for?

Pipedrive fits small to mid-sized sales teams that want a straightforward, visual pipeline without the overhead of a full marketing-and-service platform. It is a common first CRM for founders and small sales teams. Larger enterprises with complex support or compliance needs, or teams wanting built-in marketing automation, often weigh it against heavier platforms like HubSpot or Salesforce.


## Sources

- [G2: Pipedrive reviews](https://www.g2.com/products/pipedrive/reviews): rating 4.3/5 across approximately 2,916 reviews (best available figure; not read via a live browser session, G2 blocks automated fetches, count may have shifted since)
- [G2: Pipedrive #6 in Best Sales Software Products 2026](https://www.pipedrive.com/en/newsroom/pipedrive-ranks-6-in-g2-best-sales-software-products-2026-list): G2 2026 award placement, ease of use sub-score 8.9/10
- [Capterra: Pipedrive reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/): rating 4.5/5, 3,057 reviews, sub-scores, demographics
- [Gartner Peer Insights: Pipedrive](https://www.gartner.com/reviews/market/sales-force-automation-platforms/vendor/pipedrive/product/pipedrive): rating 4.2/5 across 357 reviews, corroborated across two independent search results August 1, 2026 (not read via live browser)
- [TrustRadius: Pipedrive reviews](https://www.trustradius.com/products/pipedrive/reviews): trScore reported as either 8.4/10 or 8.6/10 across roughly 275+ reviews depending on snapshot; TrustRadius blocks automated fetches so the exact current figure is UNVERIFIED, treat as approximate until confirmed live
- [Wikipedia: Pipedrive](https://en.wikipedia.org/wiki/Pipedrive): founding, founders, HQ, Vista Equity Partners acquisition, employee count
- [Crunchbase: Pipedrive](https://www.crunchbase.com/organization/pipedrive): funding rounds and investor list
- [Pipedrive newsroom: Paulo Cunha named CEO](https://www.pipedrive.com/en/newsroom/pipedrive-appoints-paulo-cunha-former-hotels-com-and-seatgeek-leader-as-new-ceo): CEO appointment, 2025
- [Pipedrive Trust Center](https://trustcenter.pipedrive.com/): SOC 2, SOC 3, ISO 27001, ISO 27701, GDPR, and internal SSO status; Trust Center does not list HIPAA/BAA support
- [Paubox: Is Pipedrive HIPAA compliant?](https://www.paubox.com/blog/is-pipedrive-hipaa-compliant): Pipedrive does not sign a BAA and is not positioned as HIPAA compliant
- [Pipedrive: What's new in Pipedrive plans (support article)](https://support.pipedrive.com/en/article/new-pipedrive-plans): 2025 plan rename mapping (Essential to Lite, Advanced to Growth, Professional/Power to Premium, Enterprise to Ultimate) and feature changes
- [Pipedrive pricing page (via third-party pricing aggregator, dupple.com)](https://dupple.com/pricing/pipedrive): live per-seat pricing confirmed August 1, 2026: Lite $14/$24 (annual/monthly), Growth $39/$49, Premium $59/$79, Ultimate $79/$99. Pipedrive.com/en/pricing itself returns 403 to automated fetch tools
- [Pipedrive Marketplace](https://www.pipedrive.com/en/features/marketplace): 400+ native integrations, 500+ via API/automation layer