# Outreach

Outreach is a sales engagement and revenue intelligence platform rated 4.3/5 on G2 (3,400+ reviews). Profile: custom pricing, $4.4B valuation, leadership, funding.

**Category:** Sales engagement / revenue intelligence platform  
**Vendor:** Outreach Inc.  
**Founded:** 2011 (sales engagement pivot 2014)  
**HQ:** Seattle, Washington, US  
**Website:** https://www.outreach.io  


## About

Outreach is a sales engagement and revenue intelligence platform that helps sales teams automate outbound sequences, manage pipeline, forecast revenue, and coach reps through AI-driven insights. It was founded in 2011 in Seattle, Washington by Manny Medina, Andrew Kinzer, Gordon Hempton, and Wes Hather, initially as a recruiting marketplace before pivoting in 2014 to become a sales engagement platform. That pivot turned out to be well-timed: Outreach helped define the sales engagement category and was named a category leader on G2 for multiple consecutive years. The company raised approximately $489 million in total funding, with a Series G in 2021 valuing it at $4.4 billion. Outreach is headquartered in Seattle and employs approximately 1,200 people as of 2025. The platform competes most directly with Salesloft, which it has battled for the top spot in the sales engagement category since both companies scaled in 2016 and 2017. Key enterprise customers include Zoom, Adobe, and Tableau. Pricing is not publicly listed and requires a custom quote.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.3/5 | 3,412 |
| Capterra | 4.4/5 | 292 |
| Gartner Peer Insights | 4.4/5 | 105 |
| TrustRadius | 8.1/10 | 534 |

## Funding

~$489M across 7 rounds (2014-2021)

| Round | Amount | Date | Lead |
|---|---|---|---|
| Series A | $2M | 2014 | Trinity Ventures |
| Series B | $10M | 2015 | Mayfield Fund |
| Series C | $17.5M | 2016 | DFJ (now DCVC) |
| Series D | $30M | Apr 2017 | Spark Capital |
| Series E | $65M | Nov 2018 | Lone Pine Capital |
| Series F | $114M | Apr 2019 | Lone Pine Capital (at $1.1B valuation) |
| Series G | $250M | Jun 2021 | Tiger Global, Steadfast Capital (at $4.4B valuation) |

## Viability

Moderate risk. Outreach is a heavily funded private company with $489 million raised and a $4.4 billion 2021 valuation, but the SaaS market correction since 2022 has made that valuation difficult to justify without significant revenue growth. Reports in 2025 and early 2026 of merger talks with Salesloft (which did not advance) signal that the company and its investors are weighing options. The product itself is deeply embedded in enterprise sales stacks, making churn difficult for existing customers, but new logo growth in a competitive market against Salesloft, HubSpot Sales Hub, and Apollo.io is the real test. An IPO at the 2021 valuation looks unlikely without a meaningful market recovery. Not an immediate operational risk, but worth tracking if you are signing a multi-year deal.

## Pricing

Outreach does not publish pricing. In practice, contracts for sales teams are typically quoted at $100-$150/user/month, with a 12-month minimum and an onboarding fee layered on top. A 15-person SDR team would realistically budget $18,000-$27,000/year in seat costs before professional services. The forecasting and deal intelligence modules (Outreach Commit, Outreach Guide) are sold as add-ons or bundled depending on the deal structure, which makes total cost difficult to calculate without an enterprise quote. Teams that have used both Outreach and Salesloft report similar total cost at equivalent scale. Apollo.io is meaningfully cheaper and covers much of the sequencing functionality, though not the revenue intelligence layer.

| Plan | Price | Best for |
|---|---|---|
| Sales Engagement | Custom (typically $100-$150/user/mo) | AE and SDR teams running multi-touch outbound sequences, with Salesforce integration |
| Revenue Intelligence add-on (Commit) | Custom | RevOps and sales leaders needing pipeline forecasting and deal risk scoring |
| Enterprise | Custom (negotiated annual contract) | Large sales organizations needing SSO, conversation intelligence (Kaia), advanced admin controls, and dedicated support |

## What reviewers say

_3,412 G2 reviews at 4.3/5 and 292 Capterra reviews at 4.4/5, plus Gartner Peer Insights and TrustRadius_

**Praised:**
- Sequence automation and multi-touch outbound execution are praised as best-in-class; enterprise AEs describe Outreach as the platform that makes a disciplined outbound motion actually sustainable at scale
- Salesforce integration depth is frequently called out as the tightest in the sales engagement category, with bidirectional sync, task logging, and sequence enrollment directly from Salesforce records
- Pipeline and forecasting capabilities through Outreach Commit are praised by RevOps leads as the piece that finally replaces the spreadsheet-plus-Salesforce-dashboard combination most teams lived with before

**Complaints:**
- Value for money scores the lowest of any dimension; reviewers consistently note that Outreach is expensive relative to alternatives like Apollo.io and Salesloft, and that pricing opacity makes it hard to budget before getting a quote
- The user interface has a steeper learning curve than competitors; new reps report needing 2-4 weeks before feeling productive, and admin configuration takes dedicated RevOps time to maintain
- Customer support response times and quality are a recurring complaint at non-Enterprise tiers; reviewers describe long waits for technical issues that block reps from working sequences

## Compliance

- **SOC 2:** Yes (SOC 2 Type II)
- **GDPR:** Yes
- **HIPAA:** No
- **SSO:** Yes (SAML SSO, all paid plans)

## Integrations

- Salesforce
- Microsoft Dynamics 365
- HubSpot CRM
- LinkedIn Sales Navigator
- Gmail
- Outlook / Microsoft 365
- Zoom
- Gong
- Slack
- ZoomInfo

## FAQs

### How much does Outreach cost?

Outreach does not publish pricing and requires a custom quote. Based on publicly reported deals and user-disclosed contracts, pricing typically runs $100-$150/user/month for the core sales engagement platform, with a 12-month minimum commitment. Additional modules like Outreach Commit (revenue forecasting) and Kaia (AI conversation intelligence) are priced separately. Budget an onboarding fee for new deployments. For a small team of 10-20 reps, expect a total annual cost of $12,000-$36,000 in seat licensing alone.

### How does Outreach compare to Salesloft?

Outreach and Salesloft are the two dominant enterprise sales engagement platforms and are closely matched on features and price. Outreach is generally rated higher for Salesforce integration depth and pipeline intelligence. Salesloft is often cited as having a cleaner interface and more responsive support. Both require annual contracts at similar price points. The decision typically comes down to which platform your team's RevOps leader or CRO has experience with, and which has a stronger reference in your industry vertical.

### Is Outreach good for small teams?

Not the obvious choice. Outreach is built and priced for mid-market and enterprise sales teams (15+ reps) that can justify the per-seat cost and invest in a dedicated admin. Smaller teams often find Apollo.io, Salesloft's lower tiers, or HubSpot Sales Hub's sequences adequate at a fraction of the cost. If you are under 10 reps and under $5M ARR, Outreach's minimum deal sizes and onboarding overhead typically make it the wrong fit until you scale.

### Is Outreach a public company?

No. Outreach Inc. is a private company headquartered in Seattle, Washington. It raised approximately $489 million in total funding, with a Series G in June 2021 valuing the company at $4.4 billion. As of mid-2026 the company has not announced IPO plans. Reports of merger discussions with Salesloft circulated in early 2026 but were not consummated.

### Who is Outreach best for?

Outreach is best suited for B2B companies with dedicated SDR and AE teams (typically 15+ reps) running high-volume outbound sequences against an enterprise or mid-market target market. It is strongest where Salesforce is the CRM and where a RevOps team can configure and maintain the platform. Companies selling to SMBs with short sales cycles often find the platform over-engineered and over-priced for their motion. The revenue forecasting module (Commit) adds disproportionate value for companies with complex, multi-quarter pipeline management needs.


## Sources

- [G2: Outreach reviews](https://www.g2.com/products/outreach/reviews): rating 4.3/5, 3,412 reviews, read live
- [Capterra: Outreach](https://www.capterra.com/p/140344/Outreach/): rating 4.4/5, 292 reviews, sub-scores, demographics
- [Gartner Peer Insights: Outreach](https://www.gartner.com/reviews/market/sales-engagement-platforms/vendor/outreach/product/outreach): rating 4.4/5, 105 ratings
- [TrustRadius: Outreach](https://www.trustradius.com/products/outreach/reviews): score 8.1/10, 534 reviews
- [Crunchbase: Outreach](https://www.crunchbase.com/organization/outreach-io): ~$489M total funding, Series G at $4.4B valuation, investor list
- [Wikipedia: Outreach (company)](https://en.wikipedia.org/wiki/Outreach_(company)): founding, founders, HQ, pivot history, funding
- [LinkedIn: Outreach Inc. company page](https://www.linkedin.com/company/outreach-inc/about/): industry, company size, HQ, specialties, employee count
- [G2: Sales Engagement category report 2026](https://www.g2.com/categories/sales-engagement): category leader rankings, Outreach vs Salesloft competitive positioning