Notion is a Connected workspace / docs, wiki, and project management by Notion Labs, Inc. This profile pulls together Notion's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Notion Labs, Inc.
Notion is a connected workspace that combines notes, documents, wikis, databases, project boards, calendar, and an AI layer (Notion AI, with the Notion Agent) in one tool, positioned by the company as a single app to replace several narrower ones. It was founded in 2013 by Ivan Zhao (CEO) and Simon Last, joined in 2018 by COO Akshay Kothari, and is operated by Notion Labs, Inc., headquartered in San Francisco, California. Notion raised roughly $343M across its disclosed rounds, reaching a $10B valuation at its October 2021 Series C led by Coatue and Sequoia, and a later employee share sale was reported around an $11B valuation. The company reports passing $600M in annual recurring revenue in 2025, much of it tied to AI upgrades, and is one of the highest-rated products in its category, carrying a 4.6/5 on G2 and 4.7/5 on Capterra.
| Category | Connected workspace / docs, wiki, and project management |
| Company | Notion Labs, Inc. |
| Founded | 2013 |
| Headquarters | San Francisco, California, US |
| Industry | Software Development · Productivity / collaboration |
| Team size | Approximately 800-1,200 (2026 estimate; trackers vary) |
| Ownership | Private, venture-backed (Series C) |
| Founder / CEO | Ivan Zhao (co-founder & CEO) and Simon Last (co-founder); Akshay Kothari joined as COO in 2018 |
| Specialties | Notes, docs, wikis, databases, project management, knowledge management, AI productivity, connected workspace |
| Website | notion.com |
Find Notion on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra
Notion ratings across the web
Aggregated from the major review platforms. Each links to the source.
Also rated: TrustRadius 8.7/10 (1,136).
Rating breakdown
Per-category scores from Capterra (2,758 reviews).
Who uses Notion
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What people say about Notion
Our synthesis across 12,019 G2 reviews (4.6/5) and 2,758 Capterra reviews (4.7/5), among the higher-volume samples in the docs and work-management category. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- One place for everything: docs, wikis, databases, and tasks live together, so a spec can link to the tickets, notes, and roadmap it drives, the most consistent reason reviewers pick it
- Flexibility runs deep: the block-and-database model bends into a CRM-lite, an OKR tracker, a content calendar, or a team wiki without code, and reviewers call it a 'second brain'
- The free plan is genuinely usable: unlimited pages and blocks for individuals, which lets teams build real work before paying
Most cited complaints
- Performance at scale is the top complaint: large workspaces and heavy databases load slowly and search can miss results, named repeatedly across reviews
- Blank-page problem: the same flexibility makes it easy to build a workspace nobody else can navigate, and setup takes real time up front
- Project-management depth trails dedicated tools: no native resource planning or cross-project workload view, and the mobile app lags the desktop experience
What we found testing it
What's great
- Best docs-plus-database model in the category; RFCs that link to project tickets, meeting notes that reference open tasks, and product specs that become the source of truth for a launch project all live in the same page
- Free tier is genuinely usable for small teams; unlimited pages, databases with subtasks and dependencies, and the Notion Calendar integration at no cost
- The "Notion Agent" feature at the Business tier ($20/member/mo) automates meeting notes, does enterprise search across connected apps, and runs multi-step database operations without manual triggers
Watch-outs
- Performance at scale is the consistent complaint from large workspaces; teams with 10,000+ pages report slow search and page load that Asana and Monday.com don't have at comparable usage levels
- Project-management depth lags dedicated PM tools; no native resource planning, no cross-project workload view, and dependency tracking is limited compared to Asana or Wrike
- The flexibility that makes Notion powerful also makes it easy to build a workspace nobody else can navigate; teams without deliberate structure end up with a beautiful mess
Notion funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Seed (convertible notes) | $10M | 2019 | First Round Capital and angels; ~$800M valuation |
| Series B | $50M | early 2020 | Index Ventures; $2B valuation |
| Series C | $275M | Oct 2021 | Coatue Management & Sequoia Capital (co-led); $10B valuation |
Well-funded, profitable-track, and established for its category. Notion is private and venture-backed, founded in 2013, with roughly $343M raised and a $10B valuation set at its 2021 Series C; a later employee share sale was reported around an $11B valuation. The company says it passed $600M in annual recurring revenue in 2025, up sharply year over year, with a large share of growth attributed to AI. Adoption is broad (the company has cited well over 100 million users) and the free tier keeps it compounding. The honest caveat is product pace, not solvency: Notion is pushing hard upmarket and bundling AI into higher tiers, so feature gating and pricing shift more often than with a slow-moving incumbent. If you standardize hundreds of seats, factor in that change cadence.
Notion features & integrations
Feature availability
| Feature | Status |
|---|---|
| AI assist | Plus+ |
| Free tier | ✓ unlimited pages |
| Gantt charts | • limited |
| Portfolios | No |
| Workload view | No |
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Yes |
| HIPAA | Enterprise only (BAA available) |
| ISO 27001 | Yes (ISO 27001, plus 27701 / 27017 / 27018) |
| SOC 2 Type II | Yes (SOC 2 Type 2) |
| SSO / SAML | SAML SSO on Business and Enterprise; SCIM on Enterprise |
Integrations: Slack, Google Drive, Google Docs, Google Workspace, Jira, Trello, Zoom, Dropbox, and GitHub.
Notion leadership
Notion pricing
| Plan | Price | Best for |
|---|---|---|
| Free | $0 | Individuals: unlimited pages and blocks, plus a trial of Notion AI |
| Plus | $10/seat/mo (annual), $12 monthly | Small teams needing unlimited blocks, 100 guests, custom automations, and charts |
| Business | $20/seat/mo (annual), $24 monthly | Most teams: SAML SSO, full Notion AI (Agent, AI Meeting Notes), private teamspaces, advanced analytics |
| Enterprise | Custom | SCIM provisioning, audit logs, HIPAA BAA, advanced security and controls at scale |
The catch: Notion's Free plan is genuinely usable for individuals (unlimited pages and blocks), and the published per-seat prices, $10 Plus and $20 Business, are the annual-billing rates; the monthly rates are higher at $12 and $24 (which is what Capterra lists). The bigger budgeting trap in 2026 is AI: Free and Plus include only a trial of Notion AI, while the full AI layer (Notion Agent, AI Meeting Notes, enterprise search) is bundled into Business, so a team that wants AI for everyone is effectively on the $20 tier. HIPAA with a signed BAA is Enterprise only, as is SCIM user provisioning.
Cost at your team size
Free for individuals. Figures below use the Plus tier at $10/seat/mo billed annually. Teams that need SAML SSO, advanced analytics, and the full AI layer (Notion Agent, AI Meeting Notes) run the Business tier at $20/seat/mo, so multiply by roughly 2x.
| Team size | Annual cost |
|---|---|
| 10 seats | $1,200/yr (Plus) |
| 50 seats | $6,000/yr (Plus) |
| 200 seats | $24,000/yr (Plus) |
Notion alternatives & where it appears
Head-to-head comparisons
Featured in our guides
Latest Notion news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Why We Pay Salesforce 83% More Than Last Year. But Stopped Using Notion Entirely. The AI Agent Seat Problem Is Real. - saastr.comMon, 27 Apr 2026
- I thought I needed Notion AI until I learned what Google Docs already does for free - MakeUseOfSat, 02 May 2026
- Notion takes a quiet approach to designing AI features: ‘You can’t have every new tool screaming at you’ - FortuneFri, 12 Jun 2026
- Notion Kicks Off Employee Share Sale At $11 Billion Valuation As AI Accelerates Its Growth - ForbesMon, 15 Dec 2025
- Notion just turned its workspace into a hub for AI agents - TechCrunchWed, 13 May 2026
- How Notion Brings Its AI Interface to Life in Slack - SlackThu, 19 Mar 2026
Notion FAQs
Is Notion's free plan really free?
Yes, for individual use. The Free plan includes unlimited pages and blocks, basic databases, and a trial of Notion AI. The practical limits are on team collaboration (block limits kick in for groups), file upload size, and AI usage, plus features like SAML SSO and the full AI layer that sit on paid tiers. Verified live on notion.com in June 2026.
How much does Notion cost?
Plus is $10/seat/mo and Business is $20/seat/mo when billed annually (the monthly rates are $12 and $24, which is what Capterra shows). Enterprise is custom-priced. The full Notion AI layer (Notion Agent, AI Meeting Notes) is bundled into Business rather than sold as a flat add-on, so AI for a whole team effectively means the $20 tier. Prices verified live on notion.com in June 2026.
Is Notion HIPAA compliant?
Only on the Enterprise plan. Notion publishes SOC 2 Type 2, ISO 27001 (plus 27701, 27017, 27018), and GDPR alignment for all customers, but processing protected health information (PHI) requires the Enterprise plan and a signed Business Associate Agreement (BAA). SAML SSO is available on Business and Enterprise; SCIM provisioning is Enterprise only.
Who is Notion best suited for?
Reviewers most often praise it for teams whose work genuinely lives at the intersection of docs and projects, such as product, engineering, and operations teams that want one flexible workspace instead of several narrow tools. The recurring trade-offs are performance lag on very large workspaces and a project-management layer that is thinner than dedicated PM tools.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- G2 - Notion reviews — rating 4.6/5 and review count 12,019, read live (accessed June 21, 2026)
- Capterra - Notion — rating 4.7/5, 2,758 reviews, sub-scores, demographics, deployment, support, training, pricing, read live (accessed June 21, 2026)
- Gartner Peer Insights - Notion — rating 4.5/5, 253 ratings, read live (accessed June 21, 2026)
- TrustRadius - Notion — rating 8.7/10, 1,136 reviews, read live (accessed June 21, 2026)
- Wikipedia - Notion — founding 2013, founders, HQ, funding rounds and valuations, acquisitions (accessed June 21, 2026)
- Crunchbase - Notion Labs — HQ San Francisco, private ownership, total funding ~$343M (accessed June 21, 2026)
- TechCrunch - Notion acquires Skiff — Feb 2024 Skiff acquisition (became Notion Mail) (accessed June 21, 2026)
- getLatka - Notion — ~$600M ARR (2025), ~1,000 employees (2026), $10B valuation, $343.2M total funding, HQ (accessed June 21, 2026)
- SecondaryLink - Notion $11B tender — Dec 2025 $270M employee tender offer at ~$11B valuation (accessed June 21, 2026)
- Sequoia - Notion CEO Ivan Zhao — founder background, company history (accessed June 21, 2026)
- Notion blog - new CTO Fuzzy Khosrowshahi — Fuzzy Khosrowshahi joined as CTO Dec 2023, Google Sheets creator (accessed June 21, 2026)
- Notion pricing page — Free $0, Plus $10 annual ($12 monthly), Business $20 annual ($24 monthly), Enterprise custom; AI bundling, read live (accessed June 21, 2026)
- Notion security page — SOC 2 Type 2, ISO 27001/27701/27017/27018, HIPAA (Enterprise + BAA), SAML SSO Business/Enterprise, SCIM Enterprise, read live (accessed June 21, 2026)