# Omnisend

Omnisend is an email and SMS marketing platform built for e-commerce, rated 4.6/5 on G2 from 900+ reviews. Profile: pricing, funding, Shopify integration, and user sentiment.

**Category:** Email and SMS marketing for e-commerce  
**Vendor:** Omnisend Ltd.  
**Founded:** 2014 (as Soundest)  
**HQ:** Vilnius, Lithuania (US office in New York)  
**Website:** https://www.omnisend.com  


## About

Omnisend is a Lithuanian email and SMS marketing platform designed specifically for e-commerce businesses. Founded in 2014 by Rytis Lauris and Justas Kriukas in Vilnius, Omnisend started as Soundest before rebranding in 2017. The platform integrates natively with Shopify, WooCommerce, and BigCommerce, and offers pre-built automation workflows for cart abandonment, browse abandonment, welcome series, and post-purchase follow-ups. Omnisend serves over 100,000 e-commerce brands and is one of the top-rated alternatives to Klaviyo, particularly for smaller Shopify stores that find Klaviyo's pricing prohibitive. The company raised $50M in Series B funding in 2022.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.6/5 | ~900 |
| Capterra | 4.7/5 | ~700 |

## Funding

$50M+

| Round | Amount | Date | Lead |
|---|---|---|---|
| Series A | Undisclosed | 2019 | Hedosophia |
| Series B | $50M | 2022 | Nove Capital |

## Viability

Well-funded, growing fast in the e-commerce niche. 100K+ customers and strong Shopify ecosystem integration. Competes effectively against Klaviyo on price for smaller Shopify merchants.

## Pricing

Omnisend charges based on contacts. Free: 500 emails/month. Standard: $16/month (500 contacts, 6K emails). Pro: $59/month (500 contacts, unlimited emails + SMS credits). Pricing scales with contacts. At 5K contacts, Standard is ~$60/month; Pro is ~$95/month.

| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Small stores, 500 email sends/month |
| Standard | From $16/mo | Growing stores, 500-50K contacts |
| Pro | From $59/mo | Unlimited emails + SMS credits |

## What reviewers say

_~1,600 G2 and Capterra reviews, 2025-2026_

**Praised:**
- Best Klaviyo alternative for Shopify stores under $1M/year GMV
- Pre-built e-commerce automation workflows that work out of the box
- 24/7 live chat support is consistently praised
- Email + SMS in one platform at significantly lower cost than Klaviyo

**Complaints:**
- Reporting and analytics less sophisticated than Klaviyo
- Fewer advanced segmentation options for complex CDP use cases
- SMS is US/Canada-centric; international SMS support is limited

## Compliance

- **SOC 2:** Yes
- **GDPR:** Yes (EU company)
- **HIPAA:** No
- **SSO:** Yes (Enterprise)

## Integrations

- Shopify
- WooCommerce
- BigCommerce
- Magento
- OpenCart
- Volusion
- Gorgias
- Smile.io
- Yotpo
- Klaviyo (migration)
- Zapier

## FAQs

### Is Omnisend better than Klaviyo for small Shopify stores?

For stores under $500K/year GMV, most users find Omnisend offers better value. Omnisend is significantly cheaper at the same contact count, and the feature set covers 90% of what small stores need. Klaviyo has stronger analytics and advanced segmentation for larger stores.

### Does Omnisend work with WooCommerce?

Yes. Omnisend has a native WooCommerce plugin with full e-commerce automation support including cart abandonment, browse abandonment, and order-based triggers.


## Sources

- [Omnisend website](https://www.omnisend.com): Product and pricing
- [G2 Omnisend reviews](https://www.g2.com/products/omnisend/reviews): User reviews