# mParticle

mParticle is an enterprise customer data platform rated 4.3/5 on G2 from 100+ reviews. Profile: pricing, features, data governance, and how it compares to Segment.

**Category:** Enterprise customer data platform  
**Vendor:** mParticle, Inc.  
**Founded:** 2013  
**HQ:** New York, New York, US  
**Website:** https://www.mparticle.com  


## About

mParticle is a New York-based enterprise customer data platform founded in 2013 by Andrew Karam, Mike Katz, and Michael Katz. The platform specializes in mobile-first data collection and real-time data quality enforcement through a data planning and governance layer. mParticle serves primarily large consumer apps and enterprises that need to manage complex mobile event streams across iOS, Android, and web. The platform includes data quality management, identity resolution, audience segmentation, and real-time streaming to 300+ integrations. mParticle has raised $253M in total funding and serves major brands including Airbnb, NBC Universal, and Spotify.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.3/5 | ~100 |

## Funding

$253M+

| Round | Amount | Date | Lead |
|---|---|---|---|
| Series A | $16M | 2014 | Social+Capital |
| Series B | $35M | 2016 | Bain Capital Ventures |
| Series C | $45M | 2018 | Arrowroot Capital |
| Series D | $45M | 2020 | Permira |
| Series E | $112M | 2021 | Permira |

## Viability

Well-funded enterprise platform with strong brand among large consumer apps. $253M raised signals long-term staying power. Enterprise-grade data governance is a durable competitive advantage.

## Pricing

mParticle pricing is enterprise-only and not publicly listed. Community reports suggest contracts typically start at $120,000-$500,000/year depending on MTUs and data volume. Not appropriate for companies below ~$50M ARR or without dedicated data engineering teams.

| Plan | Price | Best for |
|---|---|---|
| Enterprise | Custom (enterprise only) | Large consumer apps and enterprise data teams |

## What reviewers say

_~100 G2 reviews and enterprise community discussion, 2025-2026_

**Praised:**
- Best mobile SDK quality and reliability of any CDP for iOS/Android
- Data plan governance catches schema violations before they hit downstream tools
- Identity resolution handles complex anonymous-to-known user stitching well
- 300+ out-of-box integrations with real-time streaming quality

**Complaints:**
- Enterprise pricing puts it out of reach for most SMB/mid-market companies
- Implementation complexity requires professional services or dedicated engineering
- UI can feel dated compared to newer CDPs

## Compliance

- **SOC 2:** Yes (Type II)
- **GDPR:** Yes
- **HIPAA:** Yes
- **SSO:** Yes (SAML)

## Integrations

- Snowflake
- BigQuery
- Redshift
- Amplitude
- Mixpanel
- Braze
- Salesforce Marketing Cloud
- Google Analytics
- Facebook Ads
- AppsFlyer
- Segment (migration)

## FAQs

### Who is mParticle best for?

mParticle is built for large consumer apps and enterprises with high mobile data volumes, complex data quality requirements, and dedicated data engineering teams. It's overkill for most mid-market companies; Segment or RudderStack are better fits below $50M ARR.

### How does mParticle compare to Segment?

mParticle is stronger for mobile, has better data governance and quality enforcement, and handles higher event volumes. Segment has a broader ecosystem, better UI, and is accessible to smaller companies. mParticle wins at enterprise scale; Segment wins for general-purpose CDP use.


## Sources

- [mParticle website](https://www.mparticle.com): Product overview
- [G2 mParticle reviews](https://www.g2.com/products/mparticle/reviews): User reviews