# Mixmax

Mixmax is a Gmail-based sales engagement platform rated 4.6/5 on G2 from 1,300+ reviews. Profile: pricing, email sequences, scheduling, and how it compares to Outreach.

**Category:** Gmail-based sales engagement and email automation platform  
**Vendor:** Mixmax, Inc.  
**Founded:** 2014  
**HQ:** San Francisco, California, US  
**Website:** https://www.mixmax.com  


## About

Mixmax is a San Francisco-based sales engagement platform founded in 2014 by Olof Mathé and Brad Vogel. Unlike broader platforms like Outreach or SalesLoft, Mixmax works entirely inside Gmail, treating it as the primary workspace rather than replacing it. The platform provides email tracking, one-click scheduling, email sequences, templates, polls, and CRM sync for Salesforce and HubSpot, all from the Gmail inbox. Mixmax is particularly popular with smaller sales teams and individual AEs who want power-user productivity tools without the complexity of enterprise SEPs. The company has raised $37M in total funding and serves over 100,000 users.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.6/5 | ~1,300 |
| Capterra | 4.5/5 | ~200 |

## Funding

$37M+

| Round | Amount | Date | Lead |
|---|---|---|---|
| Series A | $10M | 2017 | Andreessen Horowitz |
| Series B | $27M | 2019 | Norwest Venture Partners |

## Viability

Established in the Gmail-native SEP niche with 100K+ users. Competes with Outreach and Salesloft at the high end, and Apollo at the mid-market.

## Pricing

Mixmax charges per user per month. Free: basic tracking. SMB: $29/user/month. Growth: $49/user/month (sequences, CRM sync). Enterprise: custom. A 10-rep team on Growth pays $490/month.

| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Basic email tracking only |
| SMB | $29/user/mo | Templates, scheduling, basic sequences |
| Growth | $49/user/mo | Full sequences, CRM sync, team analytics |
| Enterprise | Custom | Large teams, SSO, advanced reporting |

## What reviewers say

_~1,500 G2 and Capterra reviews, 2025-2026_

**Praised:**
- Works entirely inside Gmail without switching tools, which is how most reps actually work
- One-click scheduling links eliminate back-and-forth email scheduling loops
- Email open and click tracking gives instant visibility into prospect engagement
- Salesforce sync is reliable and automatic, solving the CRM logging problem

**Complaints:**
- Gmail-only; not an option for Outlook or Office 365 users
- Sequence analytics are less robust than dedicated platforms like Outreach
- Some users report tracking pixel issues with certain corporate email clients

## Compliance

- **SOC 2:** Yes
- **GDPR:** Yes
- **HIPAA:** No
- **SSO:** Yes (Enterprise)

## Integrations

- Gmail
- Google Calendar
- Salesforce
- HubSpot
- Pipedrive
- Slack
- Zapier
- LinkedIn Sales Navigator
- Greenhouse

## FAQs

### Does Mixmax work with Outlook?

No. Mixmax is Gmail-only. If your company uses Outlook, you will need a different sales engagement platform like Outreach, SalesLoft, or Apollo, which all support Outlook natively.

### How does Mixmax compare to Outreach?

Mixmax is Gmail-native and better for smaller teams that want simplicity. Outreach is a purpose-built SEP with deeper analytics, dialing, and enterprise workflow tools. Mixmax is cheaper and easier; Outreach is more powerful for high-volume outbound teams.


## Sources

- [Mixmax website](https://www.mixmax.com): Product and pricing
- [G2 Mixmax reviews](https://www.g2.com/products/mixmax/reviews): User reviews