# Make

Make (formerly Integromat) is a no-code automation platform rated 4.7/5 on G2 from 800+ reviews. Profile: pricing, visual workflow builder, and how it compares to Zapier.

**Category:** No-code automation and integration platform  
**Vendor:** Celonis SE (Make subsidiary)  
**Founded:** 2012 (as Integromat)  
**HQ:** Prague, Czech Republic  
**Website:** https://www.make.com  


## About

Make (formerly Integromat) is a Prague-based no-code automation platform originally founded in 2012 by Ondřej Gazda. Integromat was acquired by Celonis in 2020 for an undisclosed amount and rebranded to Make in 2022. The platform provides a visual, canvas-based workflow builder with more advanced data transformation capabilities than Zapier, including branching logic, iterators, aggregators, and complex HTTP request handling. Make is particularly popular with technical operators, digital agencies, and power users who need automation complexity beyond what Zapier offers. The platform has over 400,000 users and 1,500+ app integrations.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.7/5 | ~800 |
| Capterra | 4.7/5 | ~400 |

## Funding

Acquired by Celonis (2020, undisclosed)

| Round | Amount | Date | Lead |
|---|---|---|---|
| Acquisition by Celonis | Undisclosed | 2020 | Celonis SE |

## Viability

Strong. Celonis SE is a $13B valuation company. Make benefits from Celonis's financial stability and enterprise distribution. Independent operation with own product roadmap.

## Pricing

Make charges per operation (one step in an automation = one operation). Free: 1,000 ops/month. Core: $10.59/month (10K ops). Pro: $18.82/month (10K ops + advanced features). Teams: $34.12/month. Operations pricing scales; complex workflows consume more ops than simple ones.

| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Testing and simple automations, 1K ops |
| Core | $10.59/mo | Small teams, 10K operations/month |
| Pro | $18.82/mo | Power users, custom variables, advanced tools |
| Teams | $34.12/mo | Team collaboration, 10K+ ops |
| Enterprise | Custom | High volume, SSO, dedicated support |

## What reviewers say

_~1,200 G2 and Capterra reviews, 2025-2026_

**Praised:**
- Visual canvas makes it possible to build automation flows that would be impossible in Zapier
- Data transformation capabilities (mapping, aggregation, iteration) far exceed Zapier
- Price per operation is 5-10x cheaper than Zapier for equivalent automation volume
- Error handling and retry logic built into workflows

**Complaints:**
- Steeper learning curve than Zapier for non-technical users
- Some app integrations are community-maintained with inconsistent quality
- Support response times can be slow on free/Core plans

## Compliance

- **SOC 2:** Yes (Type II)
- **GDPR:** Yes (EU company)
- **HIPAA:** No
- **SSO:** Yes (Enterprise)

## Integrations

- Slack
- Airtable
- Google Workspace
- Shopify
- HubSpot
- Salesforce
- GitHub
- Jira
- Stripe
- Twilio
- OpenAI
- Anthropic
- 1,500+ others

## FAQs

### Is Make better than Zapier?

Make is more powerful and cheaper per operation. Zapier is simpler to use and has broader app coverage. For technical operators and complex workflows, Make wins decisively. For non-technical teams wanting quick, simple automations, Zapier's simplicity wins.

### What is an 'operation' in Make?

An operation is one step in a workflow. A scenario that runs every 15 minutes and fetches data from a CRM, transforms it, and sends it to a webhook uses 3 operations per run. Free plan: 1,000 operations/month total.


## Sources

- [Make website](https://www.make.com): Product and pricing
- [G2 Make reviews](https://www.g2.com/products/make-formerly-integromat/reviews): User reviews