# Loom

Loom is an async video messaging tool rated 4.7/5 on G2 (~2,000 reviews) and 4.7/5 on Capterra. Acquired by Atlassian in 2023 for $975M. Profile: pricing, funding, leadership.

**Category:** Async video messaging / screen recorder  
**Vendor:** Loom, Inc. (an Atlassian company)  
**Founded:** 2015  
**HQ:** San Francisco, California, US (now an Atlassian company)  
**Website:** https://www.loom.com  


## About

Loom is an asynchronous video messaging platform that lets workers record their screen, camera, or both and share a link instantly instead of scheduling a meeting. It was founded in 2015 in San Francisco by Shahed Khan, Joe Thomas, and Vinay Hiremath, originally as Opentest before rebranding to Loom in 2016. Loom grew rapidly during the pandemic-era shift to remote work and raised approximately $203M before Atlassian acquired the company in October 2023 for $975M. The tool now ships as a standalone product and integrates natively across Atlassian's suite, including Confluence and Jira. Loom's core proposition is cutting down meeting load by letting a sender record a quick walkthrough that recipients can watch on their own schedule, comment on with time-stamped reactions, and respond to with their own Loom.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.7/5 | ~2,000 |
| Capterra | 4.7/5 | ~400 |
| Gartner Peer Insights | 4.4/5 | ~50 |
| TrustRadius | 9.0/10 | ~120 |

## Funding

~$203M across 5 rounds before the Atlassian acquisition (October 2023)

| Round | Amount | Date | Lead |
|---|---|---|---|
| Seed | $850K | 2016 | Kleiner Perkins, Y Combinator |
| Series A | $11M | 2018 | Kleiner Perkins |
| Series B | $30M | 2019 | Sequoia Capital |
| Series C | $73M | 2020 | Andreessen Horowitz (a16z) |
| Series D | $130M | 2021 | Andreessen Horowitz (a16z) |
| Acquisition | $975M (all cash) | October 2023 | Atlassian |

## Viability

Very low risk. Loom is now a business unit inside Atlassian, a publicly traded Australian software company (NASDAQ: TEAM) with roughly $4B in annual revenue. That backing eliminates any near-term solvency concern, and Atlassian has committed to keeping Loom's free tier and expanding its integrations across Confluence and Jira. The realistic watch item is roadmap alignment: as Loom becomes more embedded in the Atlassian suite, users who do not use Atlassian products may find the standalone value proposition erodes over time if investment concentrates on the integrated experience.

## Pricing

Loom's free plan is genuinely useful for occasional walkthroughs, but the 5-minute cap and 25-video ceiling hit fast in practice. Business at $12.50/creator/mo (billed annually) unlocks unlimited recordings, longer videos, AI editing features, and workspace analytics. Pricing is per creator, not per viewer, which keeps the cost reasonable if only a few people are recording. Viewers always watch for free. Atlassian customers should check whether Loom access is bundled with their existing Atlassian plan before buying separately.

| Plan | Price | Best for |
|---|---|---|
| Starter (Free) | $0/creator/mo | Individuals needing occasional screen recordings; hard cap at 25 videos and 5 min each |
| Business | $12.50/creator/mo (billed annually) | Teams wanting unlimited recordings, AI editing, custom branding, and workspace analytics |
| Business + AI | $16/creator/mo (billed annually) | Power users who want AI-generated summaries, auto-chapters, and filler-word removal |
| Enterprise | Custom | Large organizations needing SSO, advanced admin controls, custom data retention, and dedicated support |

## What reviewers say

_~2,000 G2 reviews at 4.7/5 and ~400 Capterra reviews at 4.7/5, plus TrustRadius and Gartner Peer Insights data_

**Praised:**
- Share a link instantly is the most-cited win: record a walkthrough and drop the URL in Slack, no file upload, no scheduling, no 45-minute meeting that could have been a 3-minute video
- Transcription quality and time-stamped reactions let reviewers watch at 1.5x and jump directly to the relevant moment, which saves real time in async-heavy teams
- The Chrome extension and desktop recorder are genuinely frictionless to set up; most reviewers say they were recording and sharing within 10 minutes of signing up

**Complaints:**
- The free plan's 5-minute cap and 25-video limit frustrate users who push past simple use cases; many report upgrading reluctantly just to unlock longer recordings
- Video organization gets messy at scale; reviewers on mid-sized teams say the library becomes hard to search once you have more than a few hundred recordings
- Some reviewers flag that AI features and advanced analytics sit behind the Business paywall, which feels steep for individuals or tiny teams

## Compliance

- **SOC 2:** Yes (SOC 2 Type II)
- **GDPR:** Yes
- **HIPAA:** No (not currently offered)
- **SSO:** Yes (Business and Enterprise plans)

## Integrations

- Slack
- Confluence
- Jira
- Notion
- Gmail
- HubSpot
- Salesforce
- Asana
- Linear
- Zapier

## FAQs

### Is Loom free?

Yes. Loom's Starter plan is free with no time limit on your account, but caps individual recordings at 5 minutes and your library at 25 videos. For most professional use cases that involve anything longer than a quick bug report or product walkthrough, you hit the ceiling within a week or two. Business starts at $12.50/creator/mo billed annually.

### Who owns Loom now?

Atlassian acquired Loom in October 2023 for $975M in cash. Atlassian trades on NASDAQ as TEAM. Loom operates as a standalone product but integrates deeply into Confluence and Jira, and Atlassian has committed to maintaining the free tier.

### How does Loom pricing work?

You pay per creator (the person recording), not per viewer. Anyone with the link can watch a Loom for free. The Business plan at $12.50/creator/mo covers unlimited recordings, AI editing, custom branding, and workspace-level analytics. Enterprise pricing is negotiated and adds SSO, custom data retention, and a dedicated account team.

### Is Loom SOC 2 compliant?

Yes. Loom maintains SOC 2 Type II certification and supports GDPR. SSO via SAML is available on Business and Enterprise plans. HIPAA is not currently offered; teams in regulated healthcare should verify current compliance scope on Loom's trust page before deploying.

### What is Loom best for?

Loom is the default choice for remote and async teams that want to cut meeting frequency by replacing status updates, bug reports, design reviews, and onboarding walkthroughs with short recorded videos. It is weakest for teams that need advanced video editing, hosting for external marketing content, or video with heavy production requirements; for those use cases, Vidyard or Vimeo are better fits.


## Sources

- [G2: Loom reviews](https://www.g2.com/products/loom/reviews): rating 4.7/5, ~2,000 reviews
- [Capterra: Loom](https://www.capterra.com/p/175996/Loom/): rating 4.7/5, ~400 reviews, sub-scores, pricing
- [TrustRadius: Loom](https://www.trustradius.com/products/loom/reviews): score 9.0/10, ~120 reviews
- [Gartner Peer Insights: Loom](https://www.gartner.com/reviews/product/loom): ~50 ratings, 4.4/5
- [Atlassian press release: Loom acquisition](https://www.atlassian.com/company/news/press-releases/atlassian-loom-acquisition): $975M all-cash deal, October 2023
- [Crunchbase: Loom](https://www.crunchbase.com/organization/loom): ~$203M total funding, investor list, acquisition details
- [Wikipedia: Loom (software)](https://en.wikipedia.org/wiki/Loom_(software)): founding, founders, product history, acquisition
- [Loom pricing page](https://www.loom.com/pricing): Starter, Business, Enterprise tier prices and feature scope