# HiBob

HiBob (Bob) is an HR platform for mid-market teams rated 4.5/5 on G2 (~1,100 reviews) and 4.6/5 on Capterra. Profile: funding, pricing, leadership, compliance.

**Category:** HR platform / HRIS for mid-market  
**Vendor:** HiBob Ltd.  
**Founded:** 2015  
**HQ:** New York, NY, US (with significant operations in Tel Aviv, Israel)  
**Website:** https://www.hibob.com  


## About

HiBob is a modern HRIS (human resources information system) built specifically for mid-market companies, typically between 50 and 1,000 employees. Its core product, branded simply as Bob, consolidates employee records, org charts, time and attendance, payroll integrations, performance reviews, and workforce analytics into a single platform. The company was founded in 2015 in Tel Aviv by Ronni Zehavi (CEO) and Israel Schorr, with headquarters now split between New York and Tel Aviv. HiBob raised a Series D round in February 2022 at a $2.45 billion valuation, bringing total disclosed funding to approximately $372 million. The platform is known for a consumer-grade interface that HR teams and employees actually use on their own, and for strong mid-market fit where legacy HRIS vendors like Workday or SAP SuccessFactors are overkill.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.5/5 | 1,100 |
| Capterra | 4.6/5 | 150 |
| Gartner Peer Insights | 4.4/5 | 82 |
| TrustRadius | 8.4/10 | 95 |

## Funding

~$372M across Series A through Series D (2015-2022)

| Round | Amount | Date | Lead |
|---|---|---|---|
| Seed | Undisclosed | 2015 | Undisclosed |
| Series A | $7.5M | 2018 | Bessemer Venture Partners |
| Series B | $35M | 2019 | Battery Ventures, Bessemer Venture Partners |
| Series C | $70M | 2021 | Bessemer Venture Partners, Battery Ventures, Tiger Global |
| Series D | $250M | Feb 2022 | General Atlantic (at $2.45B valuation) |

## Viability

Low risk for a private company. HiBob raised its Series D in 2022 at a $2.45 billion valuation with approximately $372 million in total funding, and General Atlantic participation signals institutional confidence in the business. The company has not publicly disclosed revenue, but analyst estimates and LinkedIn employee counts suggest strong growth through 2025. The mid-market HRIS category is competitive (Rippling, Lattice, Personio are direct rivals) but HiBob has carved a clear product identity and geography: strongest in EMEA mid-market and increasingly in North America. Realistic risks are a difficult IPO environment for high-multiple SaaS companies and a crowded category, not near-term solvency concerns.

## Pricing

HiBob does not publish a price list. The market consensus across G2 reviews and analyst coverage is roughly $8 to $12 per employee per month depending on headcount, contract length, and which modules (performance, time tracking, payroll integrations) are included. Implementation and onboarding fees are common for mid-market contracts. The company requires a demo call before quoting, which means buyers cannot self-serve a price. Verify directly with a sales rep and negotiate on the module scope, not just the per-seat rate.

| Plan | Price | Best for |
|---|---|---|
| Core (estimated) | ~$8/employee/mo | Core HRIS: employee records, org chart, onboarding, time off, basic analytics |
| Growth (estimated) | ~$10-12/employee/mo | Adds performance management, continuous feedback, surveys, and advanced workflows |
| Enterprise | Custom | Dedicated CSM, advanced HRIS customization, enterprise SSO, premium integrations |

## What reviewers say

_~1,100 G2 reviews at 4.5/5 and ~150 Capterra reviews at 4.6/5, plus Gartner Peer Insights and TrustRadius_

**Praised:**
- The interface is consistently called the cleanest in the mid-market HRIS category; employees and managers actually log in on their own without HR chasing them, which reviewers flag as genuinely rare
- Onboarding and offboarding workflows are a standout feature: automated task sequences, digital preboarding portals, and document signing mean a 50-person team can run structured onboarding without an HRIS specialist
- The org chart, people directory, and culture tools get strong marks from teams scaling internationally, where having a single view of who works where and in which time zone saves real admin time

**Complaints:**
- Payroll is not native, so HiBob depends on integrations with ADP, Gusto, and others; reviewers at companies with complex payroll setups say the sync can be finicky and require manual reconciliation
- Reporting and analytics are functional but not deep; teams that want custom workforce analytics often need to export data to a BI tool rather than build everything inside Bob
- Pricing is not transparent and requires a sales call; reviewers at smaller end of the mid-market (under 100 employees) sometimes find the per-employee cost hard to justify against lighter HRIS options

## Compliance

- **SOC 2:** Yes (SOC 2 Type II)
- **GDPR:** Yes
- **HIPAA:** No (HRIS platform; PHI handling not a core use case)
- **SSO:** Yes (SAML 2.0 / SSO supported)

## Integrations

- Slack
- Google Workspace
- Microsoft 365
- ADP
- Gusto
- Rippling
- Greenhouse
- Workable
- Jira
- Zapier

## FAQs

### What is HiBob best for?

HiBob is best for mid-market companies between roughly 50 and 1,000 employees that want a modern, employee-friendly HRIS without the complexity of Workday or SAP. It fits international teams well, has strong onboarding and org-chart features, and works best where HR wants employees to engage with the system themselves rather than routing everything through an HR admin.

### How much does HiBob cost?

HiBob does not publish pricing publicly. Market estimates from G2 reviewer disclosures and analyst coverage put it at approximately $8 to $12 per employee per month. The final number depends on headcount, contract length, and which modules are included. A sales call is required before any quote is given.

### Does HiBob have native payroll?

No. HiBob integrates with payroll providers including ADP, Gusto, Paylocity, and Rippling, but does not process payroll natively. The integrations sync headcount and salary data to your payroll provider. For teams with complex payroll, review the integration depth carefully before committing.

### Is HiBob SOC 2 certified?

Yes. HiBob maintains SOC 2 Type II certification and supports GDPR compliance. SSO via SAML 2.0 is available. HIPAA is not a stated compliance target, as HiBob is an HRIS rather than a healthcare data platform. Check HiBob's current trust and security documentation for the scope of any specific compliance certificate.

### Who are HiBob's main competitors?

In the mid-market HRIS space, HiBob competes most directly with Rippling (broader platform including IT and payroll), Personio (stronger in DACH/EMEA SMB), Lattice (performance-first with HRIS added), and BambooHR (simpler and cheaper for smaller teams). Workday and SAP SuccessFactors serve the larger enterprise segment that HiBob is generally not built for.


## Sources

- [G2: HiBob reviews](https://www.g2.com/products/hibob/reviews): rating 4.5/5, ~1,100 reviews
- [Capterra: HiBob](https://www.capterra.com/p/162821/HiBob/reviews/): rating 4.6/5, ~150 reviews, sub-scores
- [Gartner Peer Insights: HiBob](https://www.gartner.com/reviews/market/cloud-hcm-suites-for-midmarket-and-large-enterprises/vendor/hibob/product/bob): rating 4.4/5, ~82 reviews
- [TrustRadius: HiBob](https://www.trustradius.com/products/hibob/reviews): score 8.4/10, ~95 reviews
- [Crunchbase: HiBob](https://www.crunchbase.com/organization/hibob): funding rounds, investors, founding date
- [LinkedIn: HiBob company page](https://www.linkedin.com/company/hibob/about/): employee count, HQ, specialties, founded
- [TechCrunch: HiBob Series D](https://techcrunch.com/2022/02/14/hibob-raises-250m-at-2-45b-valuation/): $250M Series D at $2.45B valuation, General Atlantic lead, Feb 2022
- [HiBob: official website](https://www.hibob.com): product overview, integrations, compliance claims