# Heap

Heap is a digital insights platform with auto-capture, rated 4.4/5 on G2 (~1,100 reviews) and 4.5/5 on Capterra. Acquired by Contentsquare in 2023. Profile: pricing, funding, leadership.

**Category:** Digital insights / product analytics platform  
**Vendor:** Heap Inc. (a Contentsquare company)  
**Founded:** 2012  
**HQ:** San Francisco, California, US  
**Website:** https://heap.io  


## About

Heap is a digital insights platform known for its auto-capture approach to product analytics: rather than requiring teams to instrument individual events before they can be analyzed, Heap records all user interactions by default and lets teams define events retroactively. This removes the 'you should have tracked that' problem that plagues traditional analytics. Founded in 2012 in San Francisco by Matin Movassate and Ravi Parikh, Heap raised approximately $95 million in venture funding before being acquired by Contentsquare, a French digital experience analytics company, in September 2023. Post-acquisition, Heap operates as a standalone product within the Contentsquare portfolio, which also includes Contentsquare's own session replay and heatmap tools.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.4/5 | 1,100 |
| Capterra | 4.5/5 | 40 |
| Gartner Peer Insights | 4.3/5 | 60 |
| TrustRadius | 7.9/10 | 140 |

## Funding

~$95M across 5 rounds before acquisition by Contentsquare (2023)

| Round | Amount | Date | Lead |
|---|---|---|---|
| Seed | $2M | 2013 | Y Combinator and angels |
| Series A | $10M | 2014 | New Enterprise Associates (NEA) |
| Series B | $27M | 2016 | NEA (with Index Ventures) |
| Series C | $55M | 2020 | Menlo Ventures (with NEA, Y Combinator) |
| Acquisition | Undisclosed | Sep 2023 | Acquired by Contentsquare |

## Viability

Moderate-to-low risk, with nuance. Heap as a standalone startup no longer exists; it is a product inside Contentsquare, which itself raised $600M in 2022 at a $5.6B valuation and is backed by Softbank, Blackstone, and others. That backing insulates Heap from closure in the near term, but product roadmap is now driven by Contentsquare's strategic priorities rather than Heap's original vision. Teams evaluating Heap should weigh the integration trajectory with Contentsquare and ask what independent Heap roadmap commitments exist before signing.

## Pricing

Heap's free plan is capped at 10,000 sessions per month, which is enough for early-stage products but exhausted quickly by anything with real traffic. Paid plans are custom-quoted by sales and vary based on session volume, seat count, and data retention period. There is no published pricing page for paid tiers; buyers should request a quote and model the session volume they expect at 12 and 24 months before committing.

| Plan | Price | Best for |
|---|---|---|
| Free | $0 | Up to 10,000 sessions/mo; early-stage product teams validating auto-capture analytics |
| Growth | Custom | Growing products needing higher session limits, Heap Connect warehouse sync, and advanced cohorts |
| Pro | Custom | Larger teams needing data governance, SSO, dedicated support, and longer data retention |
| Premier | Custom | Enterprise accounts needing SLAs, HIPAA BAA, premium CSM, and Contentsquare cross-product access |

## What reviewers say

_~1,100 G2 reviews at 4.4/5 and ~40 Capterra reviews at 4.5/5, plus Gartner and TrustRadius_

**Praised:**
- Auto-capture is the defining feature: reviewers consistently praise the ability to retroactively define events and run analyses on user behavior that was never explicitly instrumented, which saves days of back-and-forth with engineering
- Time to first insight is faster than traditional tagged analytics; product managers report being able to answer questions about past behavior without waiting for a new release cycle
- The funnel and path analysis views are polished and readable, with enough flexibility in the UI for non-technical users to run meaningful analyses independently

**Complaints:**
- Pricing opacity is the most common complaint; paid plans are custom-quoted with no public pricing page, which slows down evaluation and makes budgeting difficult for smaller teams
- Data volume and session limits on the free plan are low enough that many real products exhaust them quickly, forcing an upgrade conversation before the team has validated the tool
- Post-acquisition uncertainty around the roadmap is surfacing in reviews from 2024 onward, with some users noting slower feature velocity and concern about Heap's direction inside Contentsquare

## Compliance

- **SOC 2:** Yes (SOC 2 Type II)
- **GDPR:** Yes
- **HIPAA:** Available on Enterprise plans with BAA
- **SSO:** Yes (SAML SSO on paid plans)

## Integrations

- Salesforce
- Segment
- Snowflake
- BigQuery
- Databricks
- Slack
- HubSpot
- Intercom
- Amplitude
- Zapier

## FAQs

### What makes Heap different from other analytics tools?

Heap auto-captures every user interaction by default, including clicks, taps, form submissions, and page views, without requiring engineers to instrument individual events first. Teams can define what an event means retroactively, which means you can go back and analyze behavior that was never explicitly tracked. Traditional tools like Mixpanel or Amplitude require upfront instrumentation before you can analyze an action.

### Was Heap acquired?

Yes. Contentsquare, a French digital experience analytics company, acquired Heap in September 2023 for an undisclosed amount. Heap continues to operate as a standalone product but is now part of the broader Contentsquare platform, which also includes session replay, heatmaps, and voice-of-customer tools.

### How much does Heap cost?

The free plan covers up to 10,000 sessions per month. Paid plans (Growth, Pro, Premier) are custom-quoted based on session volume, seats, and data retention. There is no public pricing page; request a quote from Heap's sales team and model your expected session volume before the call.

### Is Heap suitable for small teams?

It depends on your traffic. The free plan works for early-stage products with low session counts. Most teams with real production traffic exceed the free tier and need a paid plan, which requires a sales conversation. For very small teams on a tight budget, PostHog's open-source option or Mixpanel's free tier may be more immediately accessible.

### Does Heap work for mobile apps?

Yes. Heap supports iOS and Android auto-capture through its mobile SDKs, which record touch events, screen views, and gesture interactions automatically. The mobile auto-capture has some limitations compared to web (fewer DOM-level signals), but covers the primary user actions without manual instrumentation.


## Sources

- [G2: Heap reviews](https://www.g2.com/products/heap/reviews): rating 4.4/5, ~1,100 reviews
- [Capterra: Heap Analytics](https://www.capterra.com/p/131703/Heap-Analytics/): rating 4.5/5, ~40 reviews, pricing, deployment
- [Gartner Peer Insights: Heap](https://www.gartner.com/reviews/market/product-analytics/vendor/heap): rating 4.3/5, ~60 ratings
- [TrustRadius: Heap](https://www.trustradius.com/products/heap/reviews): score 7.9/10, ~140 reviews
- [Heap: Pricing page](https://heap.io/pricing): free plan details, paid plans custom-quoted
- [Crunchbase: Heap](https://www.crunchbase.com/organization/heap-analytics): ~$95M total funding, acquisition by Contentsquare 2023
- [LinkedIn: Heap company page](https://www.linkedin.com/company/heap-inc-/about/): employee count, HQ, acquisition status
- [TechCrunch: Contentsquare acquires Heap](https://techcrunch.com/2023/09/12/contentsquare-acquires-heap/): acquisition announcement September 2023, deal terms undisclosed