# Groove

Groove is a Salesforce-native sales engagement platform rated 4.7/5 on G2 from 1,600+ reviews. Profile: pricing, features, and how it compares to Outreach and SalesLoft.

**Category:** Salesforce-native sales engagement and automation platform  
**Vendor:** Groove Labs, Inc.  
**Founded:** 2013  
**HQ:** San Francisco, California, US  
**Website:** https://www.groove.co  


## About

Groove is a San Francisco-based Salesforce-native sales engagement platform founded in 2013 by Chris Rothstein and Austin Chang. Unlike Outreach or SalesLoft which are built as standalone platforms, Groove is built on top of Salesforce, meaning all data lives natively in Salesforce without syncing. This architectural choice makes it the preferred choice for sales ops teams that consider Salesforce the system of record and need every activity logged with perfect fidelity. Groove was acquired by Clari in 2023, strengthening the revenue intelligence angle. The platform serves mid-market and enterprise B2B sales teams across Cisco, Google, and Uber.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.7/5 | ~1,600 |
| Capterra | 4.6/5 | ~300 |

## Funding

Acquired by Clari (2023)

| Round | Amount | Date | Lead |
|---|---|---|---|
| Series A | $12M | 2018 | Google Ventures |
| Series B | $45M | 2021 | Viking Global |

## Viability

Strong. Clari acquisition adds revenue intelligence capabilities and enterprise distribution. Salesforce-native positioning is a meaningful differentiator for Salesforce-first organizations.

## Pricing

Groove charges per user per month on annual contracts. Pricing starts around $45–$75/user/month depending on features and contract length. Enterprise discounts available for large teams. All plans require a Salesforce license.

| Plan | Price | Best for |
|---|---|---|
| Standard | ~$45/user/mo | Core sequences, email, calendar |
| Pro | ~$75/user/mo | Dialer, advanced analytics, AI features |
| Enterprise | Custom | Large orgs, custom integrations, SLAs |

## What reviewers say

_~1,900 G2 and Capterra reviews, 2025-2026_

**Praised:**
- Native Salesforce build means zero sync issues; every activity logged with perfect fidelity
- Sales ops teams love not having to manage a separate sync infrastructure or data reconciliation
- Clari integration adds forecasting and deal risk signals directly in the workflow
- Reps can work from Gmail or Outlook with full Salesforce data visible

**Complaints:**
- Higher price point than standalone SEPs like Apollo or Mixmax
- Requires Salesforce; not an option for HubSpot-only shops
- Feature development pace has slowed somewhat since Clari acquisition

## Compliance

- **SOC 2:** Yes (Type II)
- **GDPR:** Yes
- **HIPAA:** No
- **SSO:** Yes (SAML)

## Integrations

- Salesforce
- Gmail
- Outlook
- LinkedIn Sales Navigator
- ZoomInfo
- Slack
- Zoom
- Microsoft Teams
- Clari

## FAQs

### Is Groove better than Outreach for Salesforce users?

For teams that consider Salesforce the absolute system of record, Groove is often better because data lives natively in Salesforce rather than syncing. Outreach has more feature depth and is better for teams wanting a standalone platform. Groove is the safer choice for Salesforce-first enterprise organizations.

### Does the Clari acquisition affect Groove's product?

The Clari acquisition has added revenue intelligence and forecasting features to the Groove workflow. Existing Groove customers gained access to Clari's deal risk and pipeline analytics. The core sales engagement features remain the same; the acquisition added, not replaced.


## Sources

- [Groove website](https://www.groove.co): Product and pricing
- [G2 Groove reviews](https://www.g2.com/products/groove/reviews): User reviews