# GetResponse

GetResponse is an email marketing and automation platform for SMBs, rated 4.2/5 on G2 from 1,000+ reviews. Profile: pricing, features, AI capabilities, and how it compares to Mailchimp.

**Category:** Email marketing and automation platform  
**Vendor:** GetResponse Sp. z o.o.  
**Founded:** 1998  
**HQ:** Gdansk, Poland (with US office in Wilmington, DE)  
**Website:** https://www.getresponse.com  


## About

GetResponse is a Polish email marketing and online marketing platform founded in 1998 by Simon Grabowski in Gdansk. One of the earliest email marketing platforms, GetResponse has evolved from an email tool into a multi-channel marketing platform covering email, SMS, webinars, landing pages, website builder, marketing automation, and live chat. The company serves over 350,000 customers in 183 countries and is one of the larger bootstrapped SaaS companies in Europe. GetResponse competes with Mailchimp, ActiveCampaign, and AWeber for the SMB email marketing segment and differentiates with built-in webinar hosting, which is unique in the category.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.2/5 | ~1,000 |
| Capterra | 4.2/5 | ~600 |

## Funding

Bootstrapped (no external funding)

## Viability

Extremely stable. 25+ years of profitable operation, bootstrapped, no VC/PE pressure. 350K+ customers. One of the safest SMB email marketing vendor choices for long-term continuity.

## Pricing

GetResponse charges per contact per month. Free: 500 contacts. Email Marketing: from $19/month (1K contacts). Marketing Automation: from $59/month (1K contacts). E-commerce Marketing: from $119/month. MAX: custom. At 10K contacts, Email Marketing is $54/month.

| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Up to 500 contacts, basic email |
| Email Marketing | From $19/mo | Basic email campaigns, 1K-100K contacts |
| Marketing Automation | From $59/mo | Full automation, webinars, landing pages |
| E-Commerce Marketing | From $119/mo | E-commerce automation, cart abandonment |
| MAX | Custom | Large senders, dedicated IP, transactional email |

## What reviewers say

_~1,600 G2 and Capterra reviews, 2025-2026_

**Praised:**
- Built-in webinar hosting is unique at this price point
- Strong deliverability rates across major ISPs
- Landing page builder included (saves a separate tool)
- Long-established platform with good deliverability reputation

**Complaints:**
- Automation builder less intuitive than ActiveCampaign
- UI and design templates feel dated vs. newer competitors
- Support quality has been inconsistent in recent reviews

## Compliance

- **SOC 2:** Yes
- **GDPR:** Yes (EU company)
- **HIPAA:** No
- **SSO:** Yes (MAX plans)

## Integrations

- Shopify
- WooCommerce
- Magento
- Salesforce
- HubSpot
- WordPress
- Zapier
- Facebook Ads
- Google Analytics
- PayPal
- Stripe

## FAQs

### Does GetResponse include webinar hosting?

Yes. GetResponse Marketing Automation and higher plans include webinar hosting for up to 500 attendees (more on enterprise plans). This is unique among email marketing tools at this price point.

### How does GetResponse compare to Mailchimp?

GetResponse has webinars and more automation features. Mailchimp has a stronger brand reputation, more integrations, and a better free tier for e-commerce. Both are comparable for basic email marketing.


## Sources

- [GetResponse website](https://www.getresponse.com): Product and pricing
- [G2 GetResponse reviews](https://www.g2.com/products/getresponse/reviews): User reviews