# CargoWise

CargoWise by WiseTech Global is the dominant enterprise platform for freight forwarders, customs brokers, and 3PLs. Profile: pricing, ratings, integrations, and global footprint.

**Category:** Freight forwarding / logistics execution platform  
**Vendor:** WiseTech Global  
**Founded:** 1994 (WiseTech Global); CargoWise platform evolved through 2000s  
**HQ:** Sydney, New South Wales, Australia  
**Website:** https://www.cargowise.com  


## About

CargoWise is the flagship logistics execution platform from WiseTech Global (ASX: WTC), an Australian technology company that has become the de facto operating system for large freight forwarders. Founded in 1994 by Richard White and publicly listed on the ASX in 2016, WiseTech has grown CargoWise into a platform used by 23 of the 25 largest global freight forwarders, including DB Schenker, Kuehne+Nagel, DSV, and Expeditors. The platform covers the entire freight forwarding workflow: origin, transport, customs, destination, and finance. It processes billions of logistics transactions annually across air, ocean, road, and rail freight, with compliance modules for 170+ countries. CargoWise operates on a transaction-based pricing model rather than traditional SaaS per-seat fees.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 3.9/5 | ~130 |
| Capterra | 3.8/5 | ~90 |

## Funding

Public (ASX: WTC); market cap ~AUD $25B+ as of 2026

| Round | Amount | Date | Lead |
|---|---|---|---|
| IPO | AUD ~$163M raised | April 2016 | ASX listing |

## Viability

Extremely high. WiseTech is a profitable, growing public company with $900M+ AUD in annual revenue (FY2025) and 23 of 25 top freight forwarders as customers. CargoWise is the market standard at enterprise scale.

## Pricing

CargoWise uses transaction-based pricing rather than per-seat fees. Smaller forwarders typically pay $2,000-$8,000/month. Mid-size forwarders with 20-100 staff: $10,000-$50,000/month. Enterprise contracts are negotiated individually. Implementation and consulting fees from CargoWise-certified partners add significant additional cost.

| Plan | Price | Best for |
|---|---|---|
| CargoWise Community | Reduced transaction rates | Small forwarders, <5 users |
| CargoWise Standard | Transaction-based (custom) | Mid-size freight forwarders |
| Enterprise | Negotiated, multi-year | Large global forwarders |

## What reviewers say

_~220 G2 and Capterra reviews, 2025-2026_

**Praised:**
- Unmatched customs compliance depth across global markets
- Single platform replaces multiple point solutions for large forwarders
- Industry standard — most forwarders require CargoWise knowledge for hiring
- Strong global footprint with real-time visibility tools

**Complaints:**
- Steep learning curve and complex UI, especially for new users
- Customer support response times can be slow for non-critical issues
- Transaction pricing becomes expensive at scale for high-volume operations
- Legacy CargoWise One (CW1) UI feels dated; migration to CWX is slow

## Compliance

- **SOC 2:** Yes
- **GDPR:** Yes
- **HIPAA:** N/A
- **SSO:** Yes

## Integrations

- 170+ country customs authorities (direct EDI)
- IATA/FIATA compliance
- Major ocean carriers
- Major airlines
- Port systems globally
- SAP
- Oracle
- Microsoft Dynamics
- Synapse (WiseTech)
- CargoWise API (ediSON)

## FAQs

### Is CargoWise only for large freight forwarders?

No. CargoWise Community is designed for smaller forwarders and customs brokers. However, the platform is most powerful and cost-effective at mid-to-enterprise scale.

### How does CargoWise pricing compare to alternatives like Magaya or GoFreight?

CargoWise is typically more expensive but offers deeper customs compliance and global coverage. Smaller forwarders often find Magaya or GoFreight more cost-effective.

### What is the difference between CargoWise One (CW1) and CargoWise Next (CWX)?

CW1 is the legacy on-premise/hybrid version. CWX is the new cloud-native platform WiseTech is rolling out. Migration is ongoing; most enterprise customers are still on CW1.


## Sources

- [WiseTech Global Investor Relations](https://www.wisetech.com/investor-centre/): Annual reports and financial data
- [G2 CargoWise reviews](https://www.g2.com/products/cargowise/reviews): User reviews
- [CargoWise website](https://www.cargowise.com): Product information