# Brevo

Brevo (formerly Sendinblue) is an email and SMS marketing platform for SMBs rated 4.5/5 on G2 from 2,500+ reviews. Profile: pricing, funding, features, and user sentiment.

**Category:** Email and SMS marketing platform  
**Vendor:** Brevo (formerly Sendinblue S.A.)  
**Founded:** 2012  
**HQ:** Paris, France  
**Website:** https://www.brevo.com  


## About

Brevo (rebranded from Sendinblue in 2023) is a Paris-based marketing platform offering email marketing, SMS, WhatsApp campaigns, chat, CRM, and marketing automation. Founded in 2012 by Armand Thiberge and Kapil Sharma, Sendinblue started as a transactional email service and evolved into a full marketing platform. The rebranding to Brevo in 2023 accompanied an expansion into CRM and multi-channel marketing. Brevo is known for competitive pricing based on emails sent (not contacts stored), which makes it particularly attractive for businesses with large contact lists that send infrequently. The company raised $160M in Series B funding in 2021 at a valuation north of $1B, making it a unicorn. Brevo serves over 500,000 businesses globally.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.5/5 | ~2,500 |
| Capterra | 4.5/5 | ~2,000 |

## Funding

$180M+

| Round | Amount | Date | Lead |
|---|---|---|---|
| Series A | $15M | 2018 | Partech Partners |
| Series B | $160M | 2021 | Bridgepoint |

## Viability

Strong. Unicorn status, 500K+ customers, profitable on the email delivery side. Rebranding to Brevo with CRM adds complexity but also revenue potential. Stable long-term choice for SMB email marketing.

## Pricing

Brevo's Starter plan starts at $25/month for 20K emails. Pricing scales by email volume, not contacts. A list of 100,000 contacts sending twice monthly would need Business at $65/month. This makes Brevo significantly cheaper than per-contact pricing tools for large inactive lists.

| Plan | Price | Best for |
|---|---|---|
| Free | $0/mo | Up to 300 emails/day, unlimited contacts |
| Starter | From $25/mo | 20K-100K emails/month, basic automation |
| Business | From $65/mo | Unlimited automation, A/B testing, phone support |
| Enterprise | Custom | Volume discounts, SSO, dedicated IP |

## What reviewers say

_~4,500 G2 and Capterra reviews, 2025-2026_

**Praised:**
- Pricing based on email sends (not contacts) is the main differentiator for large lists
- Strong GDPR compliance as an EU company
- Transactional email delivery rate is excellent
- Free tier is genuinely useful for small businesses

**Complaints:**
- Customer support can be slow for Free/Starter plans
- Automation builder is less intuitive than Klaviyo or ActiveCampaign
- Rebranding from Sendinblue to Brevo created confusion

## Compliance

- **SOC 2:** Yes
- **GDPR:** Yes (EU-headquartered, GDPR-native)
- **HIPAA:** No
- **SSO:** Yes (Business and above)

## Integrations

- WordPress
- WooCommerce
- Shopify
- Magento
- PrestaShop
- Salesforce
- HubSpot
- Zapier
- Make (Integromat)
- Facebook Lead Ads
- Stripe

## FAQs

### Does Brevo charge per contact or per email sent?

Brevo charges based on emails sent per month, not per contact stored. This is the key differentiator vs. Mailchimp and Klaviyo, which charge per contact.

### Is Brevo GDPR-compliant?

Yes. Brevo is headquartered in France and built GDPR compliance into its core product. It's a popular choice for European businesses and those targeting EU audiences.

### What happened to Sendinblue?

Sendinblue rebranded to Brevo in 2023 to reflect its expansion beyond email to multi-channel marketing (SMS, WhatsApp, CRM). The product is the same company.


## Sources

- [Brevo website](https://www.brevo.com): Product and pricing overview
- [G2 Brevo reviews](https://www.g2.com/products/brevo/reviews): ~2,500 user reviews