# Attio

Attio is an AI-native CRM for startups and GTM teams, rated 4.3/5 on G2 (448 reviews) and 3.8/5 on Capterra. Sourced profile: funding, pricing, and reviews.

**Category:** AI-native CRM  
**Vendor:** Attio Ltd.  
**Founded:** 2019 (public launch reported as 2021 by some outlets, 2023 by others; Topickz could not confirm the exact public-launch year, company founding in 2019 is well-sourced via TechCrunch)  
**HQ:** London, United Kingdom  
**Website:** https://attio.com/  


## About

Attio is an AI-native CRM built for startups and go-to-market teams that need a data model more flexible than a standard contact-company-deal structure. Founder Nicolas Sharp started the company in 2019 after struggling to find CRM software that fit his venture firm's workflow, and Attio publicly launched the product after several years of building, with co-founder and CTO Alexander Christie; secondary sources disagree on the exact public-launch year (2021 vs. 2023). The platform lets teams define custom objects and attributes, syncs contact and company data in real time, and layers AI features like automated data enrichment and workflow automation on top. Attio is based in London and reported around 5,000 paying customers as of its August 2025 Series B, including AI-focused companies like Lovable, Granola, Modal, and Replicate.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.3/5 | 448 |
| Capterra | 3.8/5 | 8 |

## Funding

~$116M across seed, Series A, an extension round, and Series B (as of August 2025)

| Round | Amount | Date | Lead |
|---|---|---|---|
| Seed | $7.7M | November 2021 | Point Nine (with Balderton, Headline, Passion Capital and angels) |
| Series A | $23.5M | March 2023 | Redpoint Ventures (with Balderton Capital, Point Nine) |
| Growth round | $33M | August 2024 | Redpoint Ventures, Balderton Capital, Point Nine (with new investor 01 Advisors); official round name not disclosed by the company |
| Series B | $52M | August 2025 | GV (Google Ventures), with Redpoint Ventures, Balderton Capital, Point Nine, 01A |

## Viability

Moderate risk profile typical of a venture-backed startup, offset by real growth signals. Attio has raised roughly $116 million total, most recently a $52 million Series B led by GV in August 2025, and says it was on track to quadruple ARR in 2025 with about 5,000 paying customers. Both co-founders are still active in the company. The realistic watch items are the ones every early-stage SaaS vendor carries: no public profitability data, a compliance program still maturing for large enterprise buyers, and review volume on third-party sites that is still small next to legacy CRMs like HubSpot or Salesforce, which limits how much independent signal is available.

## Pricing

Attio's Free plan genuinely works for a small team, up to 3 seats with real-time syncing and enrichment. The jump to Plus starts at $35/seat/mo billed annually ($44 monthly) and covers private lists and enhanced email sending up to 10 seats, while Pro at $79/seat/mo annually ($99 monthly) adds call intelligence, sequences, and advanced reporting. Enterprise is custom-quoted and where SAML SSO, unlimited objects, and admin controls live. Confirm current numbers on Attio's pricing page before buying, since AI-native CRM vendors in this stage of growth iterate pricing frequently.

| Plan | Price | Best for |
|---|---|---|
| Free | $0/seat/mo | Up to 3 seats, real-time contact syncing, automatic data enrichment |
| Plus | $35/seat/mo annual ($44 monthly) | Up to 10 seats, private lists, enhanced email sending |
| Pro | $79/seat/mo annual ($99 monthly) | Call intelligence, sequences, permission controls, advanced reporting |
| Enterprise | Custom, billed annually | Unlimited objects and teams, SAML SSO, security and admin controls |

## What reviewers say

_448 G2 reviews at 4.3/5 and a small Capterra sample (8 reviews) at 3.8/5; volume is meaningfully smaller than legacy CRMs, so read the pattern as directional rather than statistically definitive_

**Praised:**
- The flexible, custom data model is the most-cited strength, especially for teams whose records don't fit a standard contact-company-deal structure, like VC firms tracking portfolio companies or PLG teams tracking product usage
- Fast time to a working setup; reviewers and third-party write-ups describe going from signup to a usable CRM in under an hour
- Modern, clean interface that reviewers compare favorably against older CRMs, alongside real-time data syncing and automatic enrichment

**Complaints:**
- Weak duplicate detection and data-hygiene tooling come up repeatedly as a gap compared to more mature CRMs
- No native dialer and no built-in forms builder, which pushes high-velocity outbound and lead-capture teams toward add-ons or another tool
- Customer service is the lowest-rated sub-score on Capterra (3.1/5), and some reviewers flag Attio hitting real limits as usage scales past a small team

## Compliance

- **SOC 2:** No published SOC 2 Type II report as of August 2026; Attio holds ISO 27001 (certified by A-LIGN) instead, per Attio's security page and third-party security review
- **GDPR:** Yes
- **HIPAA:** Not stated
- **SSO:** Yes (SAML SSO on Enterprise plan)

## Integrations

- Gmail
- Outlook
- Slack
- Zoom
- Microsoft Teams
- Google Meet
- Zapier
- Mailchimp
- Outreach
- Calendly
- Stripe
- Notion

## FAQs

### Is Attio free?

Yes, Attio has a Free plan for up to 3 seats that includes real-time contact syncing and automatic data enrichment. Paid plans start at $35/seat/mo billed annually (or $44/seat/mo billed monthly) on the Plus tier.

### How much does Attio cost?

Pricing runs Free (up to 3 seats), Plus at $35/seat/mo annual, Pro at $79/seat/mo annual for call intelligence and advanced reporting, and custom-quoted Enterprise for unlimited objects and SSO. Monthly billing costs more per seat than annual on every paid tier.

### How much funding has Attio raised?

Attio has raised roughly $116 million as of its August 2025 Series B, across a $7.7M seed (2021), a $23.5M Series A (2023), a $33M growth round (2024), and a $52M Series B led by GV (2025).

### Is Attio SOC 2 and GDPR compliant?

Attio does not publish a SOC 2 Type II report as of August 2026. It holds ISO 27001 certification (audited by A-LIGN), states GDPR and CCPA compliance, and offers SAML SSO on its Enterprise plan. Confirm current certifications directly on Attio's Trust Center before a regulated deployment.

### Who is Attio best for?

Attio fits startups and product-led growth teams whose CRM data doesn't map cleanly to a standard contact-company-deal structure, like VC firms or SaaS teams tracking custom product-usage attributes. It is a weaker fit for high-velocity outbound sales teams that need a native dialer, or larger enterprises that require mature compliance tooling and duplicate-detection out of the box.


## Sources

- [G2: Attio reviews](https://www.g2.com/products/attio/reviews): rating and review count as cited in Topickz's best-crm-software listicle, captured May 2026; G2 blocked direct fetch and Chrome MCP re-verification this session, third-party secondary sources in August 2026 suggest the current G2 rating may be closer to 4.4/5 with a review count somewhere between roughly 280 and 500 depending on filters, UNVERIFIED live, flagged for manual re-check
- [Capterra: Attio](https://www.capterra.com/p/259360/Attio/): rating 3.8/5, 8 reviews, sub-scores and demographics read live
- [TechCrunch: Attio raises $23.5M to build a next-gen CRM platform](https://techcrunch.com/2023/03/02/attio-raises-23-5m-to-build-a-next-gen-crm-platform/): founding year 2019, founder Nicolas Sharp, Series A detail, 25 employees, 2,000+ customers at the time
- [Balderton Capital: Attio raises a $7.7m Seed round](https://www.balderton.com/news/attio-raises-a-7-7m-seed-round/): seed round amount, date, lead investor
- [PR Newswire: Attio Raises $52M Series B](https://www.prnewswire.com/news-releases/attio-raises-52m-series-b-to-scale-the-first-ai-native-crm-for-go-to-market-builders-302538357.html): Series B amount, date, lead GV, total funding $116M, 5,000 customers, ARR growth claim
- [The SaaS News: Attio Raises $33 Million in Funding](https://www.thesaasnews.com/news/attio-raises-33-million-in-funding): 2024 growth round amount, date, investors; official round name not disclosed
- [GV: Building AI CRM, an interview with Nicolas Sharp](https://www.gv.com/news/interview-with-nicholas-sharp-founder-of-attio): founder background, company positioning
- [Crunchbase: Attio](https://www.crunchbase.com/organization/attio): organization profile referenced for cross-check
- [Attio: pricing page](https://attio.com/pricing): current tiers and per-seat pricing, live read
- [Attio: app marketplace](https://attio.com/apps): integration categories and named integrations
- [Attio Trust Center](https://trust.attio.com/): SOC 2 / GDPR / SSO claims; page is JS-rendered and could not be fully extracted directly, cross-checked via Attio security page and third-party security review below
- [Attio: Security & Compliance page](https://attio.com/security): confirms ISO 27001 certification (A-LIGN) and GDPR/CCPA compliance; no SOC 2 report referenced
- [Coffee CRM: How Secure Is Attio CRM? 2026 Security Analysis](https://www.coffee.ai/articles/attio-crm-security-review-2026): third-party analysis stating Attio has ISO 27001, GDPR, and SAML SSO on Enterprise, but no published SOC 2 Type II report as of 2026
- [TrustRadius: Attio reviews](https://www.trustradius.com/products/attio/reviews): confirmed via search that TrustRadius does not yet have enough reviews to display a score for Attio, supports the link-only (no score) treatment in ratings_more
- [Tracxn: Attio company profile](https://tracxn.com/d/companies/attio/__zXaorGoGUFFCntq5i6GuYbFjA5y0l4NPgP5t1R3FhXg): third-party employee estimate ~177 as of April 2026
- [PitchBook: Attio company profile](https://pitchbook.com/profiles/company/226657-45): third-party employee estimate ~115
- [GV: Building AI CRM, an interview with Nicolas Sharp](https://www.gv.com/news/interview-with-nicholas-sharp-founder-of-attio): states Sharp and Christie ran a prior CRM business before pivoting to found Attio, and that Attio "launched" after three years of building around 2023, conflicting with other sources citing a 2021 public launch; used to flag the founded/launch-year uncertainty rather than to assert a specific launch year
- [Topickz: Best CRM Software listicle](https://www.topickz.com/list/best-crm-software/): source of the G2 rating/count and $29/seat starting price used at the time of that listicle's May 2026 capture; pricing has since changed on Attio's site