# AppFolio Property Manager

AppFolio (NASDAQ: APPF) is property management software rated 4.5/5 on G2 (~700 reviews) and 4.5/5 on Capterra (~1,900 reviews). Profile: revenue, pricing, leadership.

**Category:** Property management software  
**Vendor:** AppFolio, Inc.  
**Founded:** 2006  
**HQ:** Santa Barbara, California, US  
**Website:** https://www.appfolio.com/property-manager/  


## About

AppFolio Property Manager is a cloud-based property management platform built for residential, commercial, student housing, and community association portfolios. Founded in 2006 in Santa Barbara, California by Jon Walker and Klaus Schauser, AppFolio went public on the NASDAQ in June 2015 under the ticker APPF. The platform centralizes leasing, maintenance, accounting, and owner reporting in a single system, and has added AI-powered features including an AI leasing assistant and bulk messaging tools in recent years. AppFolio reported approximately $789 million in full-year 2024 revenue and employs around 1,800 people. The company serves residential property managers as its core market, though it has expanded into commercial and community association management.

## Ratings

| Source | Score | Reviews |
|---|---|---|
| G2 | 4.5/5 | ~700 |
| Capterra | 4.5/5 | ~1,900 |
| Gartner Peer Insights | 4.3/5 | ~60 |
| TrustRadius | 8.2/10 | ~80 |

## Funding

~$40M pre-IPO across 2 rounds

| Round | Amount | Date | Lead |
|---|---|---|---|
| Series A | $6M | 2007 | Institutional Venture Partners |
| Series B | $34M | 2012 | IGSB / institutional investors |
| IPO | ~$62M raised (NASDAQ: APPF) | June 2015 | Public offering |

## Viability

Very low risk. AppFolio is a profitable, publicly traded company on the NASDAQ (APPF) with approximately $789 million in 2024 revenue. The business serves a sticky customer base — property managers rarely switch platforms mid-lease cycle — and has expanded AI capabilities that are difficult for smaller competitors to replicate. The per-unit pricing model with minimum thresholds means AppFolio earns more as its customers grow their portfolios. The main concern for buyers is not viability but cost: the minimum monthly floor and per-unit pricing can sting small landlords, and the platform is widely considered overkill for portfolios under 50 units.

## Pricing

AppFolio's per-unit pricing sounds simple but the monthly minimums change the math for small portfolios. At $1.49/unit/mo on Core, a 100-unit portfolio pays $149/mo, which is well below the $298/mo floor, so smaller operators effectively pay a flat rate until they cross ~200 units. The Plus tier at $2.49/unit/mo and Max at $3.15/unit/mo unlock AI tools and premium support, but the cost difference is material for large portfolios. Get a quote and run your unit count through all three tiers before committing.

| Plan | Price | Best for |
|---|---|---|
| Core | $1.49/unit/mo (min $298/mo) | Small to mid-size residential portfolios needing leasing, maintenance, and basic accounting |
| Plus | $2.49/unit/mo | Growing portfolios needing AI leasing tools, enhanced reporting, and more integrations |
| Max | $3.15/unit/mo | Large operators wanting enterprise analytics, priority support, and full AI suite |

## What reviewers say

_~700 G2 reviews at 4.5/5 and ~1,900 Capterra reviews at 4.5/5, plus Gartner and TrustRadius_

**Praised:**
- All-in-one platform covering leasing, maintenance, accounting, and owner reporting in one system is the most-cited strength; reviewers say it eliminates the need for separate accounting software
- Online rent collection and tenant portal are consistently praised; tenants can pay, submit maintenance requests, and sign leases digitally without the manager needing to chase paperwork
- AI leasing assistant and AI maintenance intake get strong marks from high-volume managers, with reviewers citing real reductions in after-hours calls and leasing team workload

**Complaints:**
- The minimum monthly fee ($298/mo on Core) is the top complaint from smaller operators; reviewers with under 200 units say the platform feels expensive relative to what they actually use
- Customer support response times draw criticism in a significant share of negative reviews, with some users reporting slow ticket resolution during peak leasing season
- Reporting is powerful but has a steep learning curve; new users frequently cite needing time to understand how AppFolio's accounting model differs from general-purpose tools like QuickBooks

## Compliance

- **SOC 2:** Yes (SOC 2 Type II)
- **GDPR:** Yes
- **HIPAA:** Not applicable
- **SSO:** Yes (available on higher tiers)

## Integrations

- QuickBooks Online
- Zillow Rental Manager
- Apartments.com
- TransUnion SmartMove (tenant screening)
- Stripe (payments)
- DocuSign
- Lowe's (maintenance parts)
- Updater (move management)
- ShowMojo (showing scheduling)
- Zapier

## FAQs

### What is AppFolio's minimum monthly cost?

The Core tier starts at $1.49/unit/mo with a $298/mo minimum, which means portfolios under roughly 200 units pay the floor rate regardless of unit count. The Plus and Max tiers have higher per-unit rates without a published separate minimum. Check AppFolio's current pricing page and request a quote for large portfolios.

### Is AppFolio good for small landlords?

AppFolio targets professional property managers rather than individual landlords. The $298/mo minimum on the Core tier makes it expensive for portfolios under 100-150 units. Smaller landlords with under 50 units are usually better served by Stessa (free tier), DoorLoop, or Yardi Breeze, all of which have lower entry costs.

### Is AppFolio a public company?

Yes. AppFolio, Inc. trades on the NASDAQ under the ticker APPF, having gone public in June 2015. The company reported approximately $789 million in full-year 2024 revenue and employs around 1,800 people.

### Does AppFolio handle commercial property?

Yes. AppFolio supports residential, commercial, student housing, and community association portfolios within the same platform. Commercial features include NNN lease management and commercial-specific accounting, though the platform's depth is strongest on the residential side where it was originally built.

### What integrations does AppFolio support?

AppFolio integrates with major listing sites (Zillow, Apartments.com), tenant screening (TransUnion SmartMove), payments (Stripe), document signing (DocuSign), and maintenance parts ordering (Lowe's). It also connects to Zapier for custom automation. The integrations list has grown significantly with the Plus and Max tiers.


## Sources

- [G2: AppFolio Property Manager reviews](https://www.g2.com/products/appfolio-property-manager/reviews): rating 4.5/5, ~700 reviews
- [Capterra: AppFolio Property Manager](https://www.capterra.com/p/68814/AppFolio-Property-Manager/): rating 4.5/5, ~1,900 reviews, sub-scores
- [Gartner Peer Insights: AppFolio](https://www.gartner.com/reviews/product/appfolio-property-manager): rating 4.3/5, ~60 ratings
- [TrustRadius: AppFolio](https://www.trustradius.com/products/appfolio/reviews): score 8.2/10, ~80 reviews
- [AppFolio: Pricing page](https://www.appfolio.com/pricing/): Core $1.49/unit/mo min $298/mo; Plus $2.49; Max $3.15
- [Wikipedia: AppFolio](https://en.wikipedia.org/wiki/AppFolio): founding, founders, NASDAQ IPO 2015, HQ Santa Barbara
- [Crunchbase: AppFolio](https://www.crunchbase.com/organization/appfolio): funding rounds, investors
- [LinkedIn: AppFolio company page](https://www.linkedin.com/company/appfolio/): employee count, HQ, industry, specialties