---
title: "B2B SaaS Buyer-Behavior Statistics 2026: Free to Cite"
date: 2026-06-30
type: press
draft: false
publication: "Programming Insider"
publication_logo: "/images/press/publications/programming-insider.png"
source_url: "https://programminginsider.com/b2b-saas-buyer-behavior-statistics-2026-free-to-cite/"
excerpt: "Programming Insider framed the report around the product takeaway: price is the single biggest source of buyer complaints, cited for 62% of tools, which makes the pricing page a vendor's highest-leverage fix."
---

Programming Insider zeroed in on the most actionable finding for builders. Price is the number one complaint across the dataset, showing up for 62% of tools. Not features, not support. Price.

For a product team, that points at one page. The pricing page does more damage or more good than almost anything else a vendor ships.

The rest of the buyer-complaint and praise data is in our [B2B SaaS Buyer-Behavior Statistics 2026](/research/b2b-saas-buyer-behavior-statistics-2026/) report, free to cite.