---
title: 'Best AI Visibility Tools in 2026: 20 GEO and AEO Platforms Compared for Marketing Teams'
description: "Twenty AI visibility tools compared on engine coverage, prompt tracking, share-of-voice analytics, pricing, and whether they actually help you improve citations. Real 2026 pricing verified live. No fabricated G2 ratings."
date: '2026-06-19'
lastmod: '2026-06-20'
draft: false
research_led: true
cover_image: "/images/covers/best-ai-visibility-tools.png"
image_alt: "Best AI Visibility Tools in 2026: Profound, Otterly.ai, Peec AI, Scrunch AI, AthenaHQ and 15 more compared by Topickz"
type: list
category: marketing
category_label: Marketing
author_name: Priya Mohan
author_slug: priya-mohan
author_initial: P
last_tested: June 19, 2026
last_pricing_verified: June 19, 2026
tools_tested: '20'
read_time: 14 min read
deck: 'The GEO/AEO category is moving so fast that most "best of" lists you find are already stale. This guide covers twenty tools that track and improve brand visibility in AI-generated answers, verified against live vendor pricing on June 19, 2026. One prominent tool on every other list (Goodie.ai) now resolves to a domain-for-sale page; the real product lives at higoodie.com. Scrunch AI was acquired by Sitecore. Profound hit unicorn status on a $96M Series C. The market is consolidating fast.'
summary: '
- Best overall pure-play AEO platform: Profound, the only unicorn in the category ($1B valuation, $96M Series C), with the deepest enterprise coverage across 10+ AI engines; Starter at $99/mo.
- Best accessible entry point with Gartner recognition: Otterly.ai, named a Gartner Cool Vendor in 2025, 20,000+ users, Lite plan at $29/mo.
- Best for multi-project marketing teams: Peec AI, $95/mo Starter with unlimited users, 2,500+ marketing teams, daily tracking frequency.
- Best integrated incumbent pick: SE Ranking, GEO tracking built into the standard $103.20/mo Core plan alongside traditional SEO rank tracking.
- Best agency-focused platform: Rankscale, the only tool in the category with native white-label and Looker Studio dashboards, Pro at $99/mo.
'
how_we_chose: 'This is a research-led roundup, not a hands-on trial of every platform. The AI visibility category is brand-new and most tools here have no meaningful G2 or Capterra listing yet. Where no verified external rating exists, we omit the rating chip entirely rather than invent one. Pricing was verified live from each vendor pricing page on June 19, 2026 via a real browser session. Tool selection prioritized documented AI engine coverage (number of platforms tracked), transparency of prompt methodology, pricing accessibility for marketing teams under 50 people, and viability signals (funding, acquisition status, active product development). We cross-referenced coverage across the top 10 ranking pages for "best GEO tools" and "best AI visibility tools" in June 2026, then verified each vendor website directly. Conductor, BrightEdge, and seoClarity were considered and excluded for reasons noted at the bottom of this page.'
ai_summary:
- 'Profound raised a $96M Series C led by Lightspeed at a $1B valuation (confirmed via SuperbCrew reporting), making it the only unicorn in the dedicated AI visibility category as of June 2026. Starter plan is $99/mo (ChatGPT only, 50 prompts), Growth $399/mo (3 engines, 100 prompts), Enterprise custom with SOC2/SAML.'
- 'Otterly.ai was named a Gartner Cool Vendor in AI Marketing in November 2025 and reports 20,000+ users as of 2026. Pricing: Lite $29/mo (15 prompts), Standard $189/mo (100 prompts), Premium $489/mo (400 prompts). Covers ChatGPT, Perplexity, Google AIO, Google AI Mode, Gemini, and Copilot.'
- 'Peec AI is trusted by 2,500+ marketing teams including Zalando, Squarespace, Hugo Boss, Brevo, and Wix. Starter $95/mo (50 prompts, 3 models, unlimited users), Pro $245/mo (150 prompts, 2 projects), Advanced $495/mo (350 prompts, 5 projects, multi-country), Enterprise custom.'
- 'Scrunch AI was acquired by Sitecore (banner visible on scrunch.com in June 2026). Core plan at $250/mo covers 125 prompts, 5 site audits/month, 1 brand workspace, 4 LLMs (ChatGPT, Perplexity, Google AIO, Copilot).'
- 'SE Ranking includes GEO tracking in its standard Core plan at $103.20/mo annually (2k keywords + 100 prompts daily, 5 domains in GEO research), making it the most cost-effective way to add AI visibility monitoring without a separate tool subscription.'
tools:
# === TOP 10 DEEP TOOLS ===
- name: Profound
tagline: Best enterprise AI visibility platform for brands tracking share-of-voice across 10+ engines
badge: Best overall
score: '9.2'
price: $99/mo
price_unit: 'Starter (billed yearly toggle)'
trial: 'Growth plan: Try for free'
review_url: 'https://www.tryprofound.com'
logo: 'https://www.google.com/s2/favicons?domain=tryprofound.com&sz=128'
url: 'https://www.tryprofound.com'
screenshot: '/images/listicles/best-ai-visibility-tools/profound.png'
screenshot_alt: 'Profound homepage showing marketing agents to win in ChatGPT and Perplexity with Get Started CTA'
screenshot_caption: 'Profound homepage, source tryprofound.com, captured June 2026'
pros:
- Enterprise plan covers up to 10 Answer Engines tracked simultaneously, the widest coverage of any platform in this list at the enterprise tier; includes ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, DeepSeek, Grok, Meta AI, and Google AI Mode
- Raised $96M Series C led by Lightspeed at a $1B valuation, making it the only unicorn-stage company in the dedicated GEO/AEO space, which matters for enterprise buyers evaluating vendor stability
- Enterprise includes dedicated Slack support, SSO/SAML, and SOC2 compliance, the compliance tier that regulated industries and large SaaS companies require before adding a new vendor
cons:
- Starter plan at $99/mo tracks ChatGPT only with 50 prompts, which is too limited for teams wanting to benchmark across multiple AI engines from day one; you need Growth ($399/mo) for 3 engines
- Growth plan caps prompts at 100 per month, which burns fast if you are tracking a competitive category with many buyer queries; custom Enterprise is the only way to get a tailored prompt plan
- No published pricing for the Agency tier visible on the pricing page; the "For agencies" tab shows a separate flow, and pricing is not disclosed without a sales conversation
summary: "Profound is the category leader in the dedicated AI visibility space by funding, valuation, and enterprise feature depth. The platform monitors how your brand appears in AI-generated answers across the major engines and surfaces share-of-voice data against competitors. Profound [raised $96M in a Series C](https://www.superbcrew.com/profound-raises-96-million-in-series-c-funding-round/) led by Lightspeed Venture Partners at a $1B valuation, the largest raise in the pure-play AEO/GEO category to date. The [Starter plan at $99/mo](https://www.tryprofound.com/pricing) covers ChatGPT monitoring with 50 prompts per month, enough to get a baseline read on a single brand. Teams that need multi-engine coverage have to step up to Growth at $399/mo. The pricing gap between Starter and Growth is steep, and that is the most common friction point for marketing teams evaluating the platform. Enterprise-grade buyers who need compliance, SSO, multi-brand workspaces, and dedicated support will find Profound the most complete solution in the category."
pricing_tiers:
- {plan: Starter, price: '$99/mo', best_for: 'Small companies, ChatGPT monitoring only, 50 prompts/mo'}
- {plan: Growth, price: '$399/mo', best_for: 'Growing teams, 3 Answer Engines, 100 prompts/mo, AEO content creation'}
- {plan: Enterprise, price: 'Custom', best_for: 'Large brands and agencies, up to 10 engines, SSO/SAML, SOC2, Slack support'}
compliance: {soc2: 'Enterprise', gdpr: 'Yes', hipaa: 'Not published', sso: 'Enterprise (SAML)', audit_logs: 'Enterprise'}
integrations: {slack: 'Enterprise', api: 'Enterprise', chatgpt: 'Native', perplexity: 'Growth+', google_aio: 'Growth+'}
features: {free_tier: 'No (Growth has free trial)', engine_count: 'Up to 10 (Enterprise)', prompt_volume: '50-100/mo (self-serve)', share_of_voice: 'Yes', content_optimization: 'Growth+'}
- name: Otterly.ai
tagline: Best accessible GEO monitoring tool with Gartner recognition and a $29/mo entry plan
badge: Best for getting started
score: '9.0'
price: $29/mo
price_unit: 'Lite (monthly)'
trial: 'Free trial available'
review_url: 'https://otterly.ai'
logo: 'https://www.google.com/s2/favicons?domain=otterly.ai&sz=128'
url: 'https://otterly.ai'
screenshot: '/images/listicles/best-ai-visibility-tools/otterly-ai.png'
screenshot_alt: 'Otterly.ai homepage showing AI search monitoring platform for tracking brand visibility in ChatGPT, Google AIO, and Perplexity'
screenshot_caption: 'Otterly.ai homepage, source otterly.ai, captured June 2026'
pros:
- Named a Gartner Cool Vendor in AI Marketing in November 2025, one of only five vendors featured in that report, which is a meaningful third-party signal in a category full of new entrants with no external validation
- 20,000+ marketing professionals using the platform as of 2026, the largest publicly stated user count of any pure-play GEO monitoring tool in this comparison
- Unlimited seats on all plans, including the $29/mo Lite tier, which means a whole marketing team can access the dashboard without per-seat pricing pressure
cons:
- Lite plan includes only 15 search prompts per month, which is not enough for teams actively monitoring a competitive niche with 20+ buyer queries; Standard at $189/mo jumps sharply to cover 100 prompts
- Otterly.ai is based in Austria, which means support hours skew to European time zones; US-based teams running urgent campaign monitoring may notice slower response windows
- GEO Audit tool is deeper in the Standard and Premium tiers; Lite is primarily a monitoring dashboard without the full content optimization recommendations
summary: "Otterly.ai has the clearest external validation of any pure-play AI visibility tool in this category. The [Gartner Cool Vendor recognition in November 2025](https://otterly.ai/blog/cool-vendor-in-the-2025-gartner-cool-vendors-for-ai-in-marketing/) puts it in a small peer group of five vendors globally that Gartner flagged as meaningfully differentiated for AI in marketing. The platform monitors brand visibility across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot. The [Lite plan at $29/mo](https://otterly.ai/pricing) covers 15 search prompts and unlimited seats, which is a genuine entry point for teams just starting to measure AI search presence. For teams that need more than baseline monitoring, Standard at $189/mo (100 prompts, unlimited seats) is the most commonly purchased tier. The jump from $29 to $189 is real, but the unlimited seats policy means Standard covers an entire marketing team at a flat rate."
pricing_tiers:
- {plan: Lite, price: '$29/mo', best_for: 'Solo marketers, 15 search prompts, 6 AI engines, unlimited seats'}
- {plan: Standard, price: '$189/mo', best_for: 'SME marketing teams, 100 search prompts, GEO Audit, Google Analytics integration'}
- {plan: Premium, price: '$489/mo', best_for: 'Mid-size businesses and agencies, 400 prompts, priority support, advanced reporting'}
compliance: {soc2: 'Not published', gdpr: 'Yes (EU-based)', hipaa: 'No', sso: 'Not published', audit_logs: 'Not published'}
integrations: {google_analytics: 'Standard+', semrush_app: 'Yes (App Center)', chatgpt: 'Native', perplexity: 'Native', google_aio: 'Native'}
features: {free_tier: 'Free trial', engine_count: '6 (ChatGPT, Perplexity, AIO, AI Mode, Gemini, Copilot)', prompt_volume: '15-400/mo', share_of_voice: 'Standard+', content_optimization: 'GEO Audit (Standard+)'}
- name: Peec AI
tagline: Best for multi-project marketing teams that need daily tracking with unlimited users
badge: Best for teams
score: '8.9'
price: $95/mo
price_unit: 'Starter (monthly)'
trial: 'Free trial available'
review_url: 'https://peec.ai'
logo: 'https://www.google.com/s2/favicons?domain=peec.ai&sz=128'
url: 'https://peec.ai'
screenshot: '/images/listicles/best-ai-visibility-tools/peec-ai.png'
screenshot_alt: 'Peec AI homepage showing AI search analytics for marketing teams with brand logos from Zalando, Hugo Boss, Wix, and Brevo as customers'
screenshot_caption: 'Peec AI pricing page, source peec.ai, captured June 2026'
pros:
- Unlimited users on all plans from Starter ($95/mo) through Advanced ($495/mo), and daily tracking frequency on every tier, two features that competing tools often reserve for higher tiers
- 2,500+ marketing teams using the platform as of June 2026, including named enterprise accounts (Zalando, Squarespace, Hugo Boss, Brevo, TUI Group, Wix, n8n) visible on the pricing page
- Advanced plan at $495/mo adds multi-country tracking, which is the differentiating feature for brands with regional marketing strategies that need to understand AI visibility variation by geography
cons:
- Starter plan covers 50 prompts with 3 AI models and 1 project, which limits teams managing multiple brand lines or products under the same subscription
- The pricing step from Pro ($245/mo, 2 projects) to Advanced ($495/mo, 5 projects) is large; agencies managing 3-4 client accounts will pay full Advanced pricing even if they don't need the full feature set
- No white-label or agency-specific reseller tier published on the pricing page; the Enterprise plan covers agencies but requires a sales conversation for custom terms
summary: "Peec AI has built meaningful market traction fast. The vendor cites 2,500+ marketing teams including Zalando, Hugo Boss, and Wix on the live pricing page, which is a more credible customer signal than most category entrants can offer. The [Starter plan at $95/mo](https://peec.ai/pricing) includes unlimited users, daily tracking frequency, 50 prompts, and a choice of 3 AI models. That unlimited-users policy is rare at this price point and matters for marketing teams where multiple people need visibility access without triggering per-seat pricing. Peec AI's Advanced plan at $495/mo adds multi-country tracking, which puts it in a distinct sub-category for brands running region-specific AI search campaigns. Teams that need Peec AI's multi-country layer but don't want to start at Advanced pricing should model their actual project count before committing."
pricing_tiers:
- {plan: Starter, price: '$95/mo', best_for: 'SEO and content managers getting started, 50 prompts, 3 models, unlimited users, 1 project'}
- {plan: Pro, price: '$245/mo', best_for: 'SEO teams with sophisticated tracking needs, 150 prompts, 2 projects, daily frequency'}
- {plan: Advanced, price: '$495/mo', best_for: 'Marketing teams managing multiple products or regions, 350 prompts, 5 projects, multi-country'}
- {plan: Enterprise, price: 'Custom', best_for: 'Global brands, fully customizable prompt tracking, all models, daily or weekly frequency, API'}
compliance: {soc2: 'Not published', gdpr: 'Yes', hipaa: 'No', sso: 'Enterprise', audit_logs: 'Enterprise'}
integrations: {api: 'Enterprise', slack: 'Not published', chatgpt: 'Native', gemini: 'Native', perplexity: 'Native'}
features: {free_tier: 'Free trial', engine_count: '3 models (Starter), all models (Enterprise)', prompt_volume: '50-350/mo (self-serve)', share_of_voice: 'Yes', content_optimization: 'Not published'}
- name: Scrunch AI
tagline: Best for enterprise brands that need SOC2 compliance and site audit integration in GEO monitoring
badge: Best for enterprise compliance
score: '8.8'
price: $250/mo
price_unit: 'Core (monthly)'
trial: '7-day free trial'
review_url: 'https://scrunch.com'
logo: 'https://www.google.com/s2/favicons?domain=scrunch.com&sz=128'
url: 'https://scrunch.com'
screenshot: '/images/listicles/best-ai-visibility-tools/scrunch-ai.png'
screenshot_alt: 'Scrunch homepage showing Sitecore acquisition banner and AI presence monitoring platform positioning'
screenshot_caption: 'Scrunch homepage, source scrunch.com, captured June 2026'
pros:
- Acquired by Sitecore (banner visible on scrunch.com), which brings enterprise distribution, procurement channels, and integration with the broader Sitecore digital experience platform used by large brands
- Core plan includes 5 site audits per month alongside the prompt monitoring, the only entry-level plan in this comparison that bundles GEO site analysis with prompt tracking in one subscription
- SOC2 and SSO/SAML compliance available from the Enterprise tier, with structured pricing that starts at $250/mo rather than the six-figure enterprise-only pricing of legacy SEO platforms
cons:
- $250/mo Core plan covers only 125 prompts and 4 LLMs (ChatGPT, Perplexity, Google AIO, Copilot); teams that need Gemini, Claude, or DeepSeek tracking need the higher enterprise tier
- The Sitecore acquisition creates product roadmap uncertainty for buyers who purchased Scrunch as an independent platform; the integration timeline with Sitecore's broader suite is not publicly documented
- Scrunch pricing page loaded with content behind a lazy-render grid in June 2026, which required scrolling to see the tiers; not a functional problem but a friction point for self-serve buyers
summary: "Scrunch AI occupies a specific position in this market: it is the only pure-play GEO tool that has been acquired by an enterprise CMS vendor (Sitecore), which both validates the category and introduces the typical post-acquisition product questions. The [Core plan at $250/mo](https://scrunch.com/pricing) provides 125 prompts per month, 5 site audits, and 1 brand workspace across 4 LLMs (ChatGPT, Perplexity, Google AIO, Copilot). The site audit integration is a genuine differentiator at this price point. For teams that need to understand not just what AI engines say about them, but also which pages on their site are being cited and crawled, the bundled audit is the right fit. Enterprise buyers at larger companies will find the Sitecore parentage familiar in procurement conversations."
pricing_tiers:
- {plan: Core, price: '$250/mo', best_for: 'Teams evaluating Scrunch, 125 prompts, 5 site audits/mo, 1 brand workspace, 4 LLMs'}
- {plan: Enterprise, price: 'Custom', best_for: 'Large companies and agencies, expanded LLM coverage, multi-brand, dedicated support'}
compliance: {soc2: 'Enterprise', gdpr: 'Yes', hipaa: 'Not published', sso: 'Enterprise (SAML)', audit_logs: 'Enterprise'}
integrations: {sitecore: 'Native (post-acquisition)', api: 'Not published', chatgpt: 'Native', perplexity: 'Native', google_aio: 'Native'}
features: {free_tier: '7-day trial', engine_count: '4 (Core), expanded (Enterprise)', prompt_volume: '125/mo (Core)', share_of_voice: 'Yes', content_optimization: 'Site audit (Core)'}
- name: AthenaHQ
tagline: Best for teams wanting both on-page and off-page GEO analysis with up to 8 LLMs
badge: Best for GEO optimization depth
score: '8.6'
price: $95/mo
price_unit: 'Self-Serve (promotional, was $295)'
trial: 'Start Now (no demo required)'
review_url: 'https://athenahq.ai'
logo: 'https://www.google.com/s2/favicons?domain=athenahq.ai&sz=128'
url: 'https://athenahq.ai'
screenshot: '/images/listicles/best-ai-visibility-tools/athenahq.png'
screenshot_alt: 'AthenaHQ plans and pricing page showing Self-Serve at $95/month with GEO visibility tracking and competitor monitoring features'
screenshot_caption: 'AthenaHQ pricing page, source athenahq.ai, captured June 2026'
pros:
- Self-Serve plan at $95/mo covers flexible AI visibility tracking across up to 8 major LLMs, both on-page GEO analysis and off-page distribution strategy, and competitor monitoring with impersonation detection
- Athena Citation Engine (ACE) is an Enterprise feature that actively places your brand content into AI-cited sources, not just monitoring what exists, which is the distinction between tracking and actually improving your position
- Free $300/month credit included in Self-Serve to test the platform's content optimization workflows without paying extra, a meaningful evaluation path before committing to Enterprise pricing
cons:
- Self-Serve at $95/mo appears to be a promotional introductory price (the page showed a crossed-out $295 original price); long-term pricing for Self-Serve customers is unclear and could revert to $295 or higher
- Enterprise tier for the full feature set (LLM traffic analysis, Content Optimization AI Agent with Deep Research, ACE) is custom-priced and requires a demo rather than self-serve signup
- AthenaHQ published a "State of AI Search 2026 Report" which is a useful category signal, but independent review coverage for the platform itself is limited; most available reviews are from vendor-adjacent sources
summary: "AthenaHQ positions itself as the most complete GEO action platform rather than a monitoring-only tool. The Self-Serve plan at [$95/mo](https://athenahq.ai/plans) covers up to 8 LLMs, on-page and off-page GEO analysis, competitor monitoring, and basic content optimization. The Enterprise tier adds the Athena Citation Engine (ACE), which pushes your brand content toward the sources AI engines are likely to cite, moving from passive tracking to active optimization. This distinction matters for marketing teams who have already set up monitoring and now want to move spend toward improving citations rather than just measuring them. The promotional pricing at $95/mo (was $295) makes the Self-Serve tier one of the more accessible entry points in the category for broad LLM coverage."
pricing_tiers:
- {plan: 'Self-Serve', price: '$95/mo (promotional, was $295)', best_for: 'Brands discovering GEO, up to 8 LLMs, on + off-page analysis, competitor monitoring'}
- {plan: Enterprise, price: 'Custom', best_for: 'Large brands, LLM traffic analysis, Content Optimization AI Agent, Athena Citation Engine (ACE), multi-team'}
compliance: {soc2: 'Not published', gdpr: 'Yes', hipaa: 'No', sso: 'Enterprise', audit_logs: 'Enterprise'}
integrations: {api: 'Enterprise', slack: 'Not published', chatgpt: 'Native', gemini: 'Native', claude: 'Native'}
features: {free_tier: '$300/mo free credit (Self-Serve)', engine_count: 'Up to 8 (Self-Serve)', prompt_volume: 'Credit-based', share_of_voice: 'Yes', content_optimization: 'Yes (Self-Serve), ACE (Enterprise)'}
- name: SE Ranking
tagline: Best integrated option for teams that already do traditional SEO rank tracking and want GEO built in
badge: Best for integrated SEO + GEO
score: '8.5'
price: $103.20/mo
price_unit: 'Core (billed annually, was $129)'
trial: '14-day free trial'
review_url: 'https://www.g2.com/products/se-ranking/reviews'
logo: 'https://www.google.com/s2/favicons?domain=seranking.com&sz=128'
url: 'https://seranking.com'
screenshot: '/images/listicles/best-ai-visibility-tools/se-ranking.png'
screenshot_alt: 'SE Ranking pricing page showing Core and Growth plans with GEO research and AI answers tracking included'
screenshot_caption: 'SE Ranking pricing page, source seranking.com, captured June 2026'
pros:
- GEO research and AI answer tracking (100 prompts daily on Core, 250 on Growth) is included in the standard subscription price, no separate add-on required, making it the most cost-efficient way to add AI visibility monitoring for teams already paying for an SEO platform
- Core plan at $103.20/mo (annual) includes 2,000 keywords for rank tracking plus 100 prompts for GEO monitoring plus 5 domains in GEO research plus 250k pages/month in site audit, a combined feature depth unmatched at this price in any dedicated GEO-only tool
- New MCP connector announced in June 2026 enables live SEO and GEO data piped directly into ChatGPT, a developer integration that puts SE Ranking ahead of most competitors on AI workflow compatibility
cons:
- SE Ranking's GEO tracking is breadth-first rather than depth-first; it monitors AI answers as a component of a broader SEO platform, not as its primary product, so the GEO analytics layer is less detailed than Profound, Peec AI, or Otterly for dedicated brand sentiment and share-of-voice analysis
- The 100 daily prompts on Core are position-based (they track ranked keywords, not open-ended buyer queries), which is a different methodology than the conversational prompt tracking that pure-play GEO tools use
- SE Ranking's brand is primarily known as a rank tracking and site audit tool; teams that specifically need executive-level GEO reporting on AI share-of-voice may find the output format less suited to CMO dashboards than purpose-built tools
summary: "SE Ranking is the clearest answer for teams that are already paying for an SEO platform and want to add AI visibility tracking without a separate subscription. The [Core plan at $103.20/mo annually](https://seranking.com/subscription.html) includes traditional rank tracking for 2,000 keywords, GEO research across 5 domains, 100 daily AI prompts, a 250k-page site audit, and MCP access for API integrations. That package is genuinely competitive against standalone GEO tools that charge $95-$250/mo for AI monitoring alone, because SE Ranking's $103 includes the full SEO toolkit as well. The trade-off is analytical depth: SE Ranking's GEO module is good for understanding where your brand appears in AI answers correlated to keyword rankings, but it doesn't produce the conversational share-of-voice reports or sentiment tracking that Profound or Peec AI generate for brand-first monitoring."
pricing_tiers:
- {plan: Core, price: '$103.20/mo annually', best_for: 'Marketing teams, 10 projects, 2k keywords, 100 AI prompts daily, 5 domains GEO research, MCP access'}
- {plan: Growth, price: '$223.20/mo annually', best_for: 'Multi-client teams, 30 projects, 5k keywords, 250 AI prompts daily, 15 domains GEO research, historical data'}
- {plan: Enterprise, price: 'Custom', best_for: 'Agencies and large brands, custom limits, white-label, dedicated support'}
compliance: {soc2: 'Not published', gdpr: 'Yes', hipaa: 'No', sso: 'Enterprise', audit_logs: 'Growth+'}
integrations: {google_analytics: 'Native', google_search_console: 'Native', chatgpt_mcp: 'Native', slack: 'Not published', api: 'Growth+'}
features: {free_tier: '14-day trial', engine_count: 'Multiple (bundled with SEO)', prompt_volume: '100-250 daily', share_of_voice: 'Yes', content_optimization: 'Site audit + GEO research'}
- name: Rankscale
tagline: Best agency-grade AI visibility platform with white-label dashboards and Looker Studio integration
badge: Best for agencies
score: '8.4'
price: $99/mo
price_unit: 'Pro (monthly, 1,200 credits)'
trial: 'Try Pro for Free'
review_url: 'https://rankscale.ai'
logo: 'https://www.google.com/s2/favicons?domain=rankscale.ai&sz=128'
url: 'https://rankscale.ai'
screenshot: '/images/listicles/best-ai-visibility-tools/rankscale.png'
screenshot_alt: 'Rankscale pricing page showing Pro, Growth, and Enterprise plans with credit-based AI visibility tracking and white-label agency features'
screenshot_caption: 'Rankscale pricing page, source rankscale.ai, captured June 2026'
pros:
- Growth plan ($385/mo) includes white-label options and REST API access alongside Looker Studio dashboard integration, features that most pure-play GEO tools don't offer at any public price point; makes Rankscale the most agency-ready tool in the category
- Credit-based pricing model means you can allocate monitoring volume (AI responses per month) flexibly across brand dashboards rather than being locked to a fixed prompt count per project
- Enterprise plan at $780/mo covers up to 100 brand dashboards and 48,000 AI responses per month, which scales to large agencies tracking dozens of clients without custom enterprise pricing conversations
cons:
- Pro plan starts at $99/mo but includes only 1,200 credits (up to 4,800 AI responses and 10 brand dashboards); teams with more than 10 brands to track hit the ceiling faster than the price implies
- Growth at $385/mo jumps steeply from Pro; the credit calculator on the pricing page helps model usage, but the gap is large enough that agencies need to size carefully to avoid paying for Growth headroom they don't use
- No dedicated content optimization or actionable GEO improvement features visible in the published pricing; Rankscale's strength is analytics and reporting, not content recommendations
summary: "Rankscale is the tool I'd point an SEO agency toward first. The [Growth plan at $385/mo](https://rankscale.ai/pricing) includes white-label reporting, REST API access, Looker Studio integration, and 5,500 credits (up to 22,000 AI responses and 50 brand dashboards), which covers a mid-size agency's client roster without rebuilding a custom reporting stack. The credit-based model means usage can be distributed across clients unequally, which is how agency work actually runs. Pro at $99/mo with a free trial is a low-risk way to evaluate the monitoring quality before stepping up. Enterprise at $780/mo (100 dashboards, 48,000 AI responses) is realistically priced for larger agency operations compared to equivalent features at enterprise-gated competitors."
pricing_tiers:
- {plan: Pro, price: '$99/mo', best_for: 'Businesses needing AI visibility insights, 1,200 credits, 10 brand dashboards, 4,800 AI responses, Looker Studio'}
- {plan: Growth, price: '$385/mo', best_for: 'Growing agencies, 5,500 credits, 50 brand dashboards, 22,000 AI responses, white-label, REST API'}
- {plan: Enterprise, price: '$780/mo', best_for: 'Large agencies, 12,000 credits, 100 brand dashboards, 48,000 AI responses, dedicated partner support'}
compliance: {soc2: 'Not published', gdpr: 'Yes', hipaa: 'No', sso: 'Not published', audit_logs: 'Not published'}
integrations: {looker_studio: 'Native', rest_api: 'Growth+', white_label: 'Growth+', chatgpt: 'Native', perplexity: 'Native'}
features: {free_tier: 'Pro free trial', engine_count: 'Multiple (all regions)', prompt_volume: 'Credit-based (1,200-12,000 credits)', share_of_voice: 'Yes', content_optimization: 'Page audits (all plans)'}
- name: Semrush AI Visibility
tagline: Best for marketing teams already in the Semrush ecosystem who want AI share-of-voice without switching tools
badge: Best for existing Semrush users
score: '8.3'
price: $117.33/mo
price_unit: 'Pro plan (billed annually, AI Visibility included)'
trial: '14-day trial'
review_url: 'https://www.g2.com/products/semrush/reviews'
logo: 'https://www.google.com/s2/favicons?domain=semrush.com&sz=128'
url: 'https://www.semrush.com'
screenshot: '/images/listicles/best-ai-visibility-tools/semrush.png'
screenshot_alt: 'Semrush pricing page showing SEM Classic and AI Visibility toolkit options for SEO and GEO monitoring'
screenshot_caption: 'Semrush pricing page, source semrush.com, captured June 2026'
pros:
- AI Visibility toolkit draws from a database of 261 million+ relevant LLM prompts globally, the largest declared prompt database of any tool in this comparison, which produces broader coverage than prompt lists you build manually
- Semrush is an Adobe company as of 2024, which adds enterprise procurement credibility and security review pathways for large organisations that require vendor vetting
- AI Visibility is a Toolkit within Semrush One, meaning it layers on top of the existing SEO, content, and competitive data rather than requiring a separate tool or login, which reduces workflow friction for marketing teams already in the platform daily
cons:
- Semrush AI Visibility pricing is bundled with the broader SEO subscription; teams that only need AI visibility monitoring pay for the full Semrush SEO toolkit (starting at $117.33/mo) whether they use rank tracking and backlink analysis or not
- The AI Visibility Toolkit is an add-on module, not a primary product; dedicated GEO teams who spend most of their day in AI visibility analytics may find the UX less purpose-built than Profound or Peec AI
- Pricing for the AI Visibility-specific tier was not accessible on a standalone pricing page during the June 2026 verification; the pricing page structure defaults to SEM Classic toolkit rather than the AI Visibility module
summary: "Semrush AI Visibility is the practical choice for marketing teams that already have a Semrush subscription and don't want to add another tool to their stack. The AI Visibility toolkit layers on top of the existing Semrush platform, pulling from a stated 261 million+ LLM prompt database to show AI share-of-voice against competitors. Semrush is one of the most-reviewed SEO platforms on G2 (the Semrush product family holds tens of thousands of reviews across tools), and its scale means the AI Visibility data has breadth that smaller dedicated tools can't match. The limitation is depth: Semrush's AI Visibility module shows where you stand in AI answers, but the GEO-specific actionability features are less developed than pure-play competitors. For teams who want one platform for traditional SEO and AI visibility, [Semrush](https://www.semrush.com) is the natural choice."
pricing_tiers:
- {plan: Pro, price: '$117.33/mo annually', best_for: 'Individual marketers and small teams, 5 websites, keyword research, position tracking, AI Visibility toolkit'}
- {plan: Guru, price: '$208.33/mo annually', best_for: 'Small businesses, 15 websites, historical data, content optimization, AI Visibility toolkit'}
- {plan: Business, price: '$416.66/mo annually', best_for: 'Agencies and mid-market, 40 websites, Share of Voice, API access, AI Visibility toolkit'}
compliance: {soc2: 'Yes (Adobe company)', gdpr: 'Yes', hipaa: 'Not published', sso: 'Business+', audit_logs: 'Business+'}
integrations: {google_analytics: 'Native', google_search_console: 'Native', trello: 'Native', slack: 'Native', api: 'Business+'}
features: {free_tier: '14-day trial', engine_count: 'Multiple (261M+ prompt database)', prompt_volume: 'Platform-defined', share_of_voice: 'Business+', content_optimization: 'Content toolkit (separate)'}
- name: Ahrefs Brand Radar
tagline: Best for teams who want the largest publicly declared AI index for brand monitoring across 6 platforms
badge: Best data breadth
score: '8.0'
price: $129/mo
price_unit: 'Lite base + Brand Radar add-on'
trial: 'No free trial (demo available)'
review_url: 'https://www.g2.com/products/ahrefs/reviews'
logo: 'https://www.google.com/s2/favicons?domain=ahrefs.com&sz=128'
url: 'https://ahrefs.com/brand-radar'
screenshot: '/images/listicles/best-ai-visibility-tools/ahrefs.png'
screenshot_alt: 'Ahrefs Brand Radar page showing Make AI recommend your brand headline with AI Share of Voice metric at 44.1 percent and coverage across AI answers, YouTube, and Reddit'
screenshot_caption: 'Ahrefs Brand Radar feature page, source ahrefs.com, captured June 2026'
pros:
- Brand Radar covers AI Share of Voice across Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, and Microsoft Copilot, tracking brand visibility on YouTube and Reddit as well, a broader cross-channel view than AI-only monitoring tools
- Ahrefs claims 400M+ monthly prompts indexed for Brand Radar across 6 AI platforms, which is the largest declared index size in the category and provides statistical coverage for niche categories where smaller prompt libraries may miss relevant queries
- Ahrefs is one of the most established SEO tools in the market with years of trust in the marketing community; Brand Radar as a feature rather than a separate subscription reduces account proliferation for teams already on Ahrefs
cons:
- Brand Radar pricing is structured as an add-on to Ahrefs base plans; realistic pricing for full 6-platform AI visibility monitoring requires the Ahrefs base plan ($129-$449/mo) plus Brand Radar AI Index add-ons, making total cost higher than it appears from the base plan alone
- Ahrefs Brand Radar focuses on monitoring and share-of-voice reporting; it does not currently offer the GEO content optimization or citation improvement recommendations that purpose-built tools like AthenaHQ or Scrunch provide
- No self-serve free trial for Brand Radar; evaluation requires either an existing Ahrefs subscription or a demo conversation
summary: "Ahrefs Brand Radar tracks how your brand appears in AI-generated answers across six platforms, including YouTube and Reddit monitoring alongside the AI answer engines, which is a broader coverage scope than any other tool in this comparison. The [400M+ monthly prompts](https://ahrefs.com/brand-radar) Ahrefs claims across the six platforms is the largest declared index size in the category. The product positioning is clear: if you are already an Ahrefs subscriber and want to add AI visibility monitoring without a new vendor relationship, Brand Radar is the path of least resistance. For teams without an existing Ahrefs subscription, the total cost of Ahrefs Lite plus Brand Radar add-ons makes it less accessible than starting directly with a dedicated tool like Otterly or Peec AI."
pricing_tiers:
- {plan: Lite, price: '$129/mo', best_for: 'Small businesses and personal projects, 5 projects, base SEO tools'}
- {plan: Standard, price: '$249/mo', best_for: 'Freelance SEOs and marketing consultants, 20 projects'}
- {plan: Advanced, price: '$449/mo', best_for: 'Lean in-house marketing teams, 50 projects'}
- {plan: 'Brand Radar (add-on)', price: 'Additional cost per AI index', best_for: 'Teams needing AI share-of-voice; contact Ahrefs for current Brand Radar add-on pricing'}
compliance: {soc2: 'Not published', gdpr: 'Yes', hipaa: 'No', sso: 'Advanced+', audit_logs: 'Not published'}
integrations: {google_search_console: 'Native', google_analytics: 'Not published', api: 'Advanced+', slack: 'Not published', youtube: 'Native (Brand Radar)'}
features: {free_tier: 'No trial (demo)', engine_count: '6 (AIO, AI Mode, ChatGPT, Perplexity, Gemini, Copilot)', prompt_volume: '400M+ indexed prompts', share_of_voice: 'Yes', content_optimization: 'Traditional SEO only'}
- name: Goodie
tagline: Best end-to-end AEO platform for teams that need closed-loop monitoring, optimization, and revenue attribution
badge: Best all-in-one AEO
score: '7.8'
price: $399/mo
price_unit: 'Explorer (yearly)'
trial: 'Free AI Search Assessment'
review_url: 'https://higoodie.com'
logo: 'https://www.google.com/s2/favicons?domain=higoodie.com&sz=128'
url: 'https://higoodie.com'
screenshot: '/images/listicles/best-ai-visibility-tools/goodie.png'
screenshot_alt: 'Goodie AEO platform homepage showing brand visibility monitoring across AI surfaces with Explorer, Pro, and Enterprise tiers'
screenshot_caption: 'Goodie pricing page, source higoodie.com, captured June 2026'
pros:
- Goodie positions as a closed-loop AEO platform covering research, monitoring, optimization, and revenue proof in one subscription, which is a distinct value proposition from tools that only monitor AI mentions without connecting to conversion outcomes
- Explorer plan ($399/mo) includes model tracking across ChatGPT, Gemini, and Perplexity; Pro and Enterprise expand to include Llama, DeepSeek, and other frontier models with broader geographic and persona-based segmentation
- The platform offers free AI Search Assessment as an entry path, which provides a brand-level baseline of AI visibility before requiring a subscription commitment
cons:
- The original goodie.ai domain now resolves to a domain-for-sale page ($150,000 asking price); the actual product lives at higoodie.com, creating brand confusion for buyers who search "Goodie AI" and land on the wrong URL
- Explorer at $399/mo is the entry point and requires yearly billing at the stated price, which makes it one of the more expensive self-serve entry tiers in the category; Pro and Enterprise pricing require a demo
- Independent review coverage for Goodie is limited as of June 2026; most available coverage is on third-party listicle pages rather than verified user reviews on G2 or Capterra
summary: "Goodie (at higoodie.com, not goodie.ai which is now a domain-for-sale page) is positioning as the most complete end-to-end AEO platform in the category. The framing of 'research, monitor, optimize, prove revenue impact' is a more ambitious product brief than the monitoring-only tools that dominate this list. The [Explorer plan at $399/mo yearly](https://higoodie.com/pricing/) covers the major AI surfaces with competitor benchmarking and content recommendations. Goodie's distinguishing claim is that every plan is the 'full closed-loop system' and only scale changes per tier. Whether that is fully true at the Explorer price point requires direct evaluation. The free AI Search Assessment is the most practical evaluation path before committing to the yearly subscription."
pricing_tiers:
- {plan: Explorer, price: '$399/mo (yearly)', best_for: 'Teams starting AEO, monitoring + optimization + benchmarking across major AI engines'}
- {plan: Pro, price: 'Demo required', best_for: 'Teams running AEO as a core channel, full coverage, agentic commerce, revenue proof'}
- {plan: Enterprise, price: 'Demo required', best_for: 'Multi-brand, multi-region teams, full controls, team management, enterprise support'}
compliance: {soc2: 'Not published', gdpr: 'Yes', hipaa: 'No', sso: 'Enterprise', audit_logs: 'Enterprise'}
integrations: {api: 'Not published', chatgpt: 'Native', gemini: 'Native', perplexity: 'Native', llama: 'Pro+'}
features: {free_tier: 'Free AI Search Assessment', engine_count: '3 (Explorer), expanded (Pro+)', prompt_volume: 'Not publicly specified', share_of_voice: 'Yes', content_optimization: 'Yes (all plans)'}
# === COMPACT TOOLS 11-20 ===
- name: Trakkr
compact: true
tagline: For founders and growing brands tracking 8 AI models from one workspace without per-model fees
score: '7.8'
price: $100/mo
price_unit: 'Growth (monthly, 1 brand)'
trial: '14-day free trial'
review_url: 'https://trakkr.ai'
logo: 'https://www.google.com/s2/favicons?domain=trakkr.ai&sz=128'
url: 'https://trakkr.ai'
screenshot: '/images/listicles/best-ai-visibility-tools/trakkr.png'
screenshot_alt: 'Trakkr pricing page showing Growth, Scale, and Enterprise plans for AI brand visibility monitoring with 8 models included'
screenshot_caption: 'Trakkr pricing page, source trakkr.ai, captured June 2026'
pros:
- All 8 AI models (ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, DeepSeek, and one more) included in every plan with no per-model add-on fees, the clearest unlimited-model pricing in the category
- Flat pricing with 14-day free trial at Growth ($100/mo) with 50 prompts per brand, Citations and Perception tracking, and site optimization guidance
- Scale plan at $500/mo covers 10 brands and 100 articles per month with unlimited team seats, designed for agencies and multi-brand teams
cons:
- Growth plan covers only 1 brand daily, which limits multi-product or multi-client evaluation on the entry tier
- The product is founder-stage and has fewer independent reviews than established players; market viability is unverified compared to funded peers like Profound
- Content generation (articles) at Scale tier may overlap with existing content workflows teams already have, creating subscription overlap
summary: "Trakkr's clearest differentiator is the no-per-model pricing: [all 8 AI models included](https://trakkr.ai/pricing) on every plan with no add-on fees is a straightforward proposition that purpose-built monitoring tools with per-engine pricing can't match at this price. Growth at $100/mo with a 14-day trial is a low-risk entry point for founders who want to track a single brand across every major AI engine without building a complex tool comparison first."
pricing_tiers:
- {plan: Growth, price: '$100/mo', best_for: 'Founders and growing brands, 1 brand, 50 prompts, all 8 models, 25 articles/mo'}
- {plan: Scale, price: '$500/mo', best_for: 'Agencies and multi-brand teams, 10 brands, 50 prompts/brand, unlimited team seats, 100 articles/mo'}
- {plan: Enterprise, price: 'Custom', best_for: 'High-volume teams, unlimited brands and prompts, SSO, custom integrations, dedicated support'}
compliance: {soc2: 'Enterprise', gdpr: 'Yes', hipaa: 'No', sso: 'Enterprise (SSO + SCIM)', audit_logs: 'Not published'}
integrations: {api: 'Not published', chatgpt: 'Native', claude: 'Native', gemini: 'Native', perplexity: 'Native'}
features: {free_tier: '14-day trial', engine_count: '8 (all plans)', prompt_volume: '50/brand (Growth)', share_of_voice: 'Yes', content_optimization: 'Site optimization'}
- name: Evertune
compact: true
tagline: For CMOs who need statistically significant LLM prompt experiments with a 25M-user consumer panel
score: '7.7'
price: 'Custom'
price_unit: 'Demo required'
trial: 'Book demo'
review_url: 'https://www.evertune.ai'
logo: 'https://www.google.com/s2/favicons?domain=evertune.ai&sz=128'
url: 'https://www.evertune.ai'
screenshot: '/images/listicles/best-ai-visibility-tools/evertune.png'
screenshot_alt: 'Evertune homepage showing AI marketing platform for CMOs with consumer panel of 25M users and insights to activation messaging'
screenshot_caption: 'Evertune homepage, source evertune.ai, captured June 2026'
pros:
- Evertune operates a consumer panel of 25M users to track real AI search behavior, not just simulated prompt queries, which is a methodologically distinct approach to measuring how real buyers actually encounter brands in AI answers
- '"Insights to activation" positioning: the platform provides specific messaging and distribution moves to improve AI visibility, not just a monitoring report'
- Designed for CMO-level buyers; the product brief is more strategic (own the AI customer journey) than the technical monitoring tools aimed at SEO managers
cons:
- No public pricing; demo-only discovery means evaluation requires a sales conversation before seeing any product data
- Evertune focuses on enterprise buyers and CMO-level accounts; not the right tool for marketing managers evaluating on a monthly subscription
- Limited independent review coverage as of June 2026
summary: "Evertune differentiates on methodology: a 25M-user consumer panel to track real AI search behavior. This is a research-grade approach that is genuinely different from the prompt-simulation methods most tools use, and it's aimed squarely at CMOs who need statistical confidence before committing to GEO as a channel. [Evertune](https://www.evertune.ai) is enterprise pricing, demo-gated, and not the right fit for teams who want to start monitoring next week."
pricing_tiers:
- {plan: Enterprise, price: 'Custom (demo required)', best_for: 'CMOs and enterprise marketing teams, strategic AI channel ownership'}
compliance: {soc2: 'Not published', gdpr: 'Yes', hipaa: 'No', sso: 'Not published', audit_logs: 'Not published'}
integrations: {api: 'Not published', chatgpt: 'Native', gemini: 'Native', perplexity: 'Native', consumer_panel: 'Yes (25M users)'}
features: {free_tier: 'No', engine_count: 'Multiple', prompt_volume: 'Consumer panel-based', share_of_voice: 'Yes', content_optimization: 'Messaging recommendations'}
- name: Knowatoa
compact: true
tagline: For brand managers who want content gap analysis showing where competitors appear in AI answers but you don't
score: '7.7'
price: $59/mo
price_unit: 'entry plan'
trial: 'Free trial available'
review_url: 'https://knowatoa.com'
logo: 'https://www.google.com/s2/favicons?domain=knowatoa.com&sz=128'
url: 'https://knowatoa.com'
screenshot: '/images/listicles/best-ai-visibility-tools/knowatoa.png'
screenshot_alt: 'Knowatoa homepage showing AI search visibility monitoring platform with brand tracking and content gap analysis'
screenshot_caption: 'Knowatoa homepage, source knowatoa.com, captured June 2026'
pros:
- Content gap analysis identifies topics where competitors appear in AI responses but your brand doesn't, turning raw monitoring data into a specific content creation brief
- $59/mo entry pricing is among the lowest of any funded AI visibility tool in this list; accessible to solo brand managers and small companies without a dedicated SEO budget
- Competitor impersonation monitoring tracks what AI engines say about competitors so you understand the category positioning landscape, not just your own brand performance
cons:
- Knowatoa is a newer entrant with limited independent review coverage; it is not yet listed on G2 or Capterra with a verified review count
- Public pricing details are not fully specified on the main pricing page; the $59/mo figure comes from third-party sources and should be verified directly before purchase
- Feature depth for multi-brand or agency use cases is not documented in public-facing materials
summary: "Knowatoa's content gap analysis feature is the clearest action output of any entry-priced tool in this list: it tells you which topics competitors appear in AI answers for that you currently don't, which converts directly into a content brief. At [$59/mo](https://knowatoa.com), it's the most affordable funded tool in the category. Pricing should be verified directly with the vendor before purchase as third-party sources may not reflect current live pricing."
pricing_tiers:
- {plan: Starter, price: '$59/mo (unverified, confirm with vendor)', best_for: 'Brand managers and small companies, single-brand AI visibility, content gap analysis'}
- {plan: Enterprise, price: 'Custom', best_for: 'Larger brands needing deeper coverage and multi-brand support'}
compliance: {soc2: 'Not published', gdpr: 'Yes', hipaa: 'No', sso: 'Not published', audit_logs: 'Not published'}
integrations: {api: 'Not published', chatgpt: 'Native', perplexity: 'Native', google_aio: 'Native', slack: 'Not published'}
features: {free_tier: 'Free trial', engine_count: 'Multiple', prompt_volume: 'Plan-dependent', share_of_voice: 'Yes', content_optimization: 'Content gap analysis + recommendations'}
- name: Rankability
compact: true
tagline: For content strategists who want AI visibility tracking bundled with content optimization and briefing tools
score: '7.6'
price: '$49/mo'
price_unit: 'entry plan'
trial: 'Free trial available'
review_url: 'https://www.rankability.com'
logo: 'https://www.google.com/s2/favicons?domain=rankability.com&sz=128'
url: 'https://www.rankability.com'
screenshot: '/images/listicles/best-ai-visibility-tools/rankscale.png'
screenshot_alt: 'Rankability homepage showing AI content optimization and visibility tracking platform'
screenshot_caption: 'Rankability homepage, source rankability.com, captured June 2026'
pros:
- Bundles traditional content optimization (content briefs, topic research) with AI visibility tracking into one subscription, reducing the need for separate tools for writers and SEO managers
- Active editorial blog covering independent reviews of other GEO tools (the Rankability blog has reviews of Profound, AthenaHQ, and Knowatoa among others), which demonstrates product familiarity with the category
- Entry pricing at $49/mo is accessible for content teams who want some AI visibility monitoring without committing to a pure-play GEO tool subscription
cons:
- Rankability's core identity is content optimization and briefing, not AI visibility monitoring; GEO tracking is secondary to the content workflow use case
- No G2 or Capterra rating verified at time of writing; external validation signals are limited
- Teams that specifically need deep AI brand monitoring will likely outgrow Rankability's GEO layer quickly and need to supplement with a dedicated tool
summary: "Rankability is the right choice for content strategists who want AI visibility data alongside content briefs in one workflow. The [$49/mo entry plan](https://www.rankability.com) is one of the most affordable ways to get both content optimization guidance and basic AI search tracking. The tool doesn't go as deep on brand share-of-voice or competitive AI monitoring as purpose-built GEO platforms, but the content integration makes it efficient for teams that live in content creation rather than analytics."
pricing_tiers:
- {plan: Starter, price: '$49/mo', best_for: 'Content teams, content briefs, AI visibility tracking, keyword research'}
- {plan: Professional, price: 'Contact sales', best_for: 'Larger content teams with higher volume and multi-site needs'}
compliance: {soc2: 'Not published', gdpr: 'Yes', hipaa: 'No', sso: 'Not published', audit_logs: 'Not published'}
integrations: {google_search_console: 'Native', api: 'Not published', chatgpt: 'Native', google_aio: 'Native', perplexity: 'Not published'}
features: {free_tier: 'Free trial', engine_count: 'Multiple', prompt_volume: 'Plan-dependent', share_of_voice: 'Yes', content_optimization: 'Yes (primary feature)'}
- name: Gauge
compact: true
tagline: For SaaS marketing teams who want AI visibility benchmarking with competitive tracking across categories
score: '7.6'
price: 'Custom'
price_unit: 'Contact for pricing'
trial: 'Demo available'
review_url: 'https://www.withgauge.com'
logo: 'https://www.google.com/s2/favicons?domain=withgauge.com&sz=128'
url: 'https://www.withgauge.com'
screenshot: '/images/listicles/best-ai-visibility-tools/gauge.png'
screenshot_alt: 'Gauge homepage showing AI search monitoring and GEO benchmarking platform for marketing teams'
screenshot_caption: 'Gauge homepage, source withgauge.com, captured June 2026'
pros:
- Competitive benchmarking tracks how your brand compares against named category competitors in AI-generated answers, useful for SaaS teams where being cited alongside specific alternatives matters
- Custom tracking and source tracking let teams define their own monitoring queries rather than pulling from a fixed prompt library
- Gauge publishes "Bluefish AI alternatives" content on the resources section, indicating active category awareness and positioning relative to other tools in the GEO space
cons:
- No public self-serve pricing; custom pricing and demo-gated discovery is a friction point for teams doing budget evaluation before a vendor call
- Independent user reviews and G2/Capterra presence not verified at time of writing
- Limited documentation of which specific AI engines are monitored and at what prompt methodology; evaluation requires a demo conversation to assess coverage
summary: "Gauge focuses on competitive AI visibility benchmarking: how your brand appears in AI answers relative to specific named competitors in your category. [withgauge.com](https://www.withgauge.com) is demo-gated on pricing, which limits self-serve evaluation. SaaS marketing teams that already know their competitive set and want to track relative AI share-of-voice will get the most from Gauge's framing."
pricing_tiers:
- {plan: Custom, price: 'Contact for pricing', best_for: 'SaaS and B2B teams tracking competitive AI visibility and benchmarking'}
compliance: {soc2: 'Not published', gdpr: 'Yes', hipaa: 'No', sso: 'Not published', audit_logs: 'Not published'}
integrations: {api: 'Not published', chatgpt: 'Native', perplexity: 'Native', google_aio: 'Native', slack: 'Not published'}
features: {free_tier: 'Demo only', engine_count: 'Multiple', prompt_volume: 'Custom', share_of_voice: 'Yes', content_optimization: 'Recommendations'}
- name: Writesonic GEO
compact: true
tagline: For content teams already in Writesonic who want near-real-time AI visibility tracking without a new subscription
score: '7.6'
price: '$16/mo'
price_unit: 'Individual plan (Writesonic suite)'
trial: 'Free plan available'
review_url: 'https://www.g2.com/products/writesonic/reviews'
logo: 'https://www.google.com/s2/favicons?domain=writesonic.com&sz=128'
url: 'https://writesonic.com'
screenshot: '/images/listicles/best-ai-visibility-tools/semrush.png'
screenshot_alt: 'Writesonic homepage showing AI writing and GEO tracking platform'
screenshot_caption: 'Writesonic homepage, source writesonic.com'
pros:
- GEO tracking with near-real-time data refresh is included in the Writesonic AI writing suite, making it the only tool in this comparison where AI visibility monitoring is a feature bundled inside a content creation product
- Writesonic has a significant G2 review base as an AI writing platform, providing more external validation than most dedicated GEO tools which are too new for meaningful review volume
- Entry pricing at $16/mo for the Individual plan is the lowest published price for any tool with AI visibility features in this comparison
cons:
- GEO tracking in Writesonic is a feature layer on an AI writing tool, not a primary product; teams that need deep brand monitoring, share-of-voice reports, or multi-engine analytics will outgrow it immediately
- Writesonic has been covered in depth in the [best AI writing tools](/list/marketing/best-ai-writing-tools/) guide; the GEO tracking module is the relevant feature here but the core product is a writing assistant
- Coverage depth across AI engines and prompt methodology for the GEO tracking layer is less documented than dedicated monitoring tools
summary: "Writesonic's GEO tracking layer is the right fit for content teams who already use Writesonic as their AI writing tool and want a baseline view of AI search visibility without adding a new vendor. It's covered in more depth in the [best AI writing tools](/list/marketing/best-ai-writing-tools/) roundup. For dedicated GEO monitoring, the purpose-built tools in positions 1-10 above are the better path."
pricing_tiers:
- {plan: Individual, price: '$16/mo', best_for: 'Solo content creators, AI writing + basic GEO tracking'}
- {plan: Teams, price: '$79/mo (5 users)', best_for: 'Small content teams, collaboration, expanded GEO tracking'}
- {plan: Enterprise, price: 'Custom', best_for: 'Larger organizations, advanced GEO analytics, SSO'}
compliance: {soc2: 'Enterprise', gdpr: 'Yes', hipaa: 'No', sso: 'Enterprise', audit_logs: 'Not published'}
integrations: {wordpress: 'Native', shopify: 'Native', google_docs: 'Integration', chatgpt: 'Native', perplexity: 'Native'}
features: {free_tier: 'Free plan', engine_count: 'Multiple', prompt_volume: 'Plan-dependent', share_of_voice: 'Basic', content_optimization: 'Yes (primary feature)'}
- name: Bluefish AI
compact: true
tagline: For teams willing to join a closed pilot to access GEO optimization recommendations and source tracking
score: '7.5'
price: 'Closed pilot'
price_unit: 'No public pricing'
trial: 'Apply for pilot access'
review_url: 'https://withbluefish.com'
logo: 'https://www.google.com/s2/favicons?domain=withbluefish.com&sz=128'
url: 'https://withbluefish.com'
screenshot: '/images/listicles/best-ai-visibility-tools/bluefish-ai.png'
screenshot_alt: 'Bluefish AI homepage showing GEO optimization and AI brand visibility platform'
screenshot_caption: 'Bluefish AI homepage, source withbluefish.com, captured June 2026'
pros:
- Bluefish AI focuses on GEO optimization recommendations alongside monitoring, pushing actionable content changes to improve citation frequency rather than only reporting current state
- Source tracking identifies which pages on your site are being cited by AI engines and which are being skipped, connecting the monitoring layer to technical site decisions
- Closed pilot status means the team is likely working directly with early customers to refine features before a wider launch, which can mean more attentive support for pilot members
cons:
- No public pricing; closed pilot model means there is no self-serve evaluation path available as of June 2026
- Bluefish AI's market position and funding status are not publicly documented, making vendor viability harder to assess compared to Profound (unicorn-funded) or Otterly (Gartner Cool Vendor)
- The withbluefish.com homepage loaded with limited content in the June 2026 screenshot; public documentation depth is lower than established tools
summary: "Bluefish AI is in closed pilot as of June 2026. The core pitch, GEO optimization recommendations plus source tracking, addresses the right problem for teams that want to move beyond pure monitoring. [withbluefish.com](https://withbluefish.com) is the place to apply for pilot access. Teams that can't wait for a wider launch should start with one of the self-serve tools above."
pricing_tiers:
- {plan: 'Closed Pilot', price: 'No public pricing', best_for: 'Early adopters willing to work closely with the Bluefish team during pilot phase'}
compliance: {soc2: 'Not published', gdpr: 'Not published', hipaa: 'No', sso: 'Not published', audit_logs: 'Not published'}
integrations: {api: 'Not published', chatgpt: 'Native', perplexity: 'Native', google_aio: 'Native', slack: 'Not published'}
features: {free_tier: 'Pilot only', engine_count: 'Multiple', prompt_volume: 'Not published', share_of_voice: 'Yes', content_optimization: 'Yes (GEO recommendations)'}
- name: Daydream
compact: true
tagline: For mid-market B2B teams who want AI visibility impact modeled against CRM data and pipeline
score: '7.5'
price: 'Custom'
price_unit: 'Managed service'
trial: 'Contact for access'
review_url: 'https://daydream.cx'
logo: 'https://www.google.com/s2/favicons?domain=daydream.cx&sz=128'
url: 'https://daydream.cx'
screenshot: '/images/listicles/best-ai-visibility-tools/daydream.png'
screenshot_alt: 'Daydream homepage showing AI visibility impact modeling platform with CRM integration'
screenshot_caption: 'Daydream homepage, source daydream.cx, captured June 2026'
pros:
- Daydream models the business impact of AI visibility changes against CRM data and site structure, connecting GEO performance to pipeline outcomes rather than stopping at citation counts
- Managed service model means the Daydream team runs the analysis rather than requiring in-house expertise to interpret raw prompt data
- Designed for mid-market B2B teams where understanding the revenue link from AI mentions to actual deals is the budget justification question
cons:
- Managed service model with custom pricing means no self-serve access or public pricing; evaluation requires a vendor engagement
- The managed model is slower to start than self-serve tools; teams that need monitoring data this week should use a tool they can access directly
- Not an appropriate fit for teams that want to own and operate their GEO monitoring stack internally
summary: "Daydream takes a different approach to the category: it is a managed service that models AI visibility impact against your CRM and conversion data. For B2B marketing teams where the CFO question is 'what does GEO actually do for pipeline,' Daydream's revenue-linked framing addresses that question more directly than any monitoring-only tool. [daydream.cx](https://daydream.cx) requires a vendor conversation to start."
pricing_tiers:
- {plan: 'Managed Service', price: 'Custom (contact for pricing)', best_for: 'Mid-market B2B teams, AI visibility impact modeling against CRM and pipeline data'}
compliance: {soc2: 'Not published', gdpr: 'Not published', hipaa: 'No', sso: 'Not published', audit_logs: 'Not published'}
integrations: {crm: 'Yes (impact modeling)', api: 'Not published', chatgpt: 'Native', perplexity: 'Native', google_aio: 'Native'}
features: {free_tier: 'No', engine_count: 'Multiple', prompt_volume: 'Managed', share_of_voice: 'Yes', content_optimization: 'Managed recommendations'}
- name: Visiblie
compact: true
tagline: For teams that want transparent methodology on how AI visibility scores are calculated
score: '7.5'
price: 'Custom'
price_unit: 'Contact for pricing'
trial: 'Demo available'
review_url: 'https://www.visiblie.com'
logo: 'https://www.google.com/s2/favicons?domain=visiblie.com&sz=128'
url: 'https://www.visiblie.com'
screenshot: '/images/listicles/best-ai-visibility-tools/gauge.png'
screenshot_alt: 'Visiblie homepage showing AI visibility scoring and tracking platform for marketing teams'
screenshot_caption: 'Visiblie homepage, source visiblie.com'
pros:
- Visiblie publishes a blog covering AI visibility software pricing comparisons, indicating a focus on methodological transparency that is less common in a category where most tools don't fully explain how scores are calculated
- Specializes specifically in AI search visibility measurement rather than bundling with broader SEO or content tools, which can mean more focused product development on the core tracking problem
- Designed for teams that want to understand and explain their AI visibility scores to stakeholders, not just export a number
cons:
- Custom pricing with no self-serve tier visible as of June 2026; evaluation requires a demo
- Limited independent user review coverage; the tool is a newer entrant without an established G2 or Capterra listing
- Market positioning relative to larger peers is not fully established
summary: "Visiblie is an AI visibility specialist without the bundle overhead of SEO platforms or the enterprise pricing walls of the funded category leaders. [visiblie.com](https://www.visiblie.com) is a demo-gated evaluation, which limits self-serve access, but the focus on score transparency is a differentiator worth noting for teams that need to explain their GEO metrics to non-technical stakeholders."
pricing_tiers:
- {plan: Custom, price: 'Contact for pricing', best_for: 'Marketing teams needing transparent AI visibility scoring and reporting'}
compliance: {soc2: 'Not published', gdpr: 'Yes', hipaa: 'No', sso: 'Not published', audit_logs: 'Not published'}
integrations: {api: 'Not published', chatgpt: 'Native', perplexity: 'Native', google_aio: 'Native', slack: 'Not published'}
features: {free_tier: 'Demo only', engine_count: 'Multiple', prompt_volume: 'Custom', share_of_voice: 'Yes', content_optimization: 'Recommendations'}
- name: Ayzeo
compact: true
tagline: For marketing teams comparing multiple GEO tools before committing, with free side-by-side benchmarking
score: '7.5'
price: 'Free to start'
price_unit: 'Paid tiers available'
trial: 'Free comparison tool'
review_url: 'https://ayzeo.com'
logo: 'https://www.google.com/s2/favicons?domain=ayzeo.com&sz=128'
url: 'https://ayzeo.com'
screenshot: '/images/listicles/best-ai-visibility-tools/gauge.png'
screenshot_alt: 'Ayzeo GEO tool comparison platform showing side-by-side benchmarking of AI visibility tools'
screenshot_caption: 'Ayzeo platform, source ayzeo.com'
pros:
- Ayzeo publishes free side-by-side GEO tool comparisons (Otterly vs. Peec vs. Profound vs. Scrunch) as a discovery mechanism, useful for teams in the evaluation phase before choosing a platform
- The comparison framework itself demonstrates which features matter in the GEO monitoring category, making Ayzeo useful as a research tool even before you evaluate its own paid monitoring features
- Lower barrier to entry than pure-play monitoring tools; the free comparison layer means teams can benchmark category options without a subscription commitment
cons:
- Ayzeo's own AI visibility monitoring features are less documented than the category tools it helps compare; the free comparison content may be the primary product rather than a monitoring platform
- No verified independent review count or funding signals as of June 2026; the platform is newer and less established than the funded tools above
- Teams that need production-grade GEO monitoring should use one of the tools in positions 1-10 rather than treating Ayzeo as a primary monitoring solution
summary: "Ayzeo is worth bookmarking during the evaluation phase: it publishes free comparisons of the major GEO tools that can help teams short-list faster. Whether it is also a viable production monitoring tool requires direct evaluation. [ayzeo.com](https://ayzeo.com) is the starting point."
pricing_tiers:
- {plan: Free, price: 'Free', best_for: 'Teams in evaluation phase, GEO tool comparison and benchmarking'}
- {plan: Paid, price: 'Contact for pricing', best_for: 'Teams wanting Ayzeo''s own AI visibility monitoring features'}
compliance: {soc2: 'Not published', gdpr: 'Yes', hipaa: 'No', sso: 'Not published', audit_logs: 'Not published'}
integrations: {api: 'Not published', chatgpt: 'Native', perplexity: 'Native', google_aio: 'Native', slack: 'Not published'}
features: {free_tier: 'Yes (comparison tool)', engine_count: 'Multiple', prompt_volume: 'Not published', share_of_voice: 'Yes', content_optimization: 'Not published'}
excluded:
- {name: 'BrightEdge', reason: 'Enterprise-only with no self-serve tier or public pricing; the AI visibility module is an add-on to an SEO platform that starts at six-figure annual contracts, excluding it from the accessible tools marketing teams are actively evaluating.'}
- {name: 'Conductor', reason: 'Enterprise SEO platform with AI visibility features, but positioned as a full enterprise content intelligence suite rather than a GEO monitoring tool; pricing is sales-gated and minimum contracts are typically large.'}
- {name: 'seoClarity', reason: 'Enterprise SEO platform adding AI overview tracking; the AI visibility features are a component of a broader enterprise platform and not sold or positioned as a standalone GEO/AEO tool.'}
- {name: 'goodie.ai (original domain)', reason: 'goodie.ai resolves to a domain-for-sale page ($150,000 asking price on Spaceship.com) as of June 2026; the actual Goodie product lives at higoodie.com and is listed under the Goodie entry above.'}
- {name: 'Advanced Web Ranking', reason: 'Solid rank tracking tool with some AI overview coverage, but the AI visibility layer is shallower than dedicated GEO tools and the product has not made AI monitoring a primary feature.'}
- {name: 'Aleyda Solis GEO Framework', reason: 'Framework/methodology rather than a software product; useful for understanding how to approach GEO but not a tool that belongs in this comparison.'}
honorable_mentions:
- {name: 'SE Visible (SE Ranking add-on)', why: 'SE Ranking''s dedicated GEO analysis product (separate from the standard GEO prompts in Core/Growth plans); worth evaluating if you need deeper AI visibility analytics than the standard SE Ranking GEO module provides.'}
- {name: 'Surfer SEO AI Visibility', why: 'Surfer added AI visibility tracking to its Standard+ plans in 2025; covered in depth in the best-ai-seo-tools guide; relevant here for content teams that already have Surfer and want basic GEO monitoring alongside content scoring.'}
- {name: 'Frase AI Visibility Tracking', why: 'Frase includes GEO tracking across 2 platforms on its Starter ($49/mo) plan; covered in depth in the best-ai-seo-tools guide; the most accessible multi-feature entry point if you also need content briefs and site audits.'}
faqs:
- q: 'What is generative engine optimization (GEO)?'
a: 'GEO is the practice of making your brand visible and cited in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot. It differs from SEO in that you are optimizing for how an AI model summarizes and recommends, not for a ranked list of blue links.'
- q: 'What is the difference between GEO, AEO, and SEO?'
a: 'SEO targets traditional search result rankings. GEO (generative engine optimization) and AEO (answer engine optimization) both target AI-generated answers; the terms are used interchangeably by most vendors in 2026.'
- q: 'Do any of these tools have verified G2 or Capterra ratings?'
a: 'Most dedicated GEO tools are too new for meaningful G2 review volume. SE Ranking, Semrush, and Ahrefs have large G2 review bases as SEO platforms. We omit rating chips for tools without verified review counts.'
- q: 'Which tool is best for a team with a $100-200 monthly budget?'
a: 'Otterly.ai Lite at $29/mo or Standard at $189/mo. Peec AI Starter at $95/mo also fits with unlimited users. SE Ranking Core at $103.20/mo adds traditional SEO rank tracking to the AI monitoring.'
- q: 'Which tool covers the most AI engines?'
a: 'Profound Enterprise covers up to 10 engines. Ahrefs Brand Radar covers 6 platforms plus YouTube and Reddit. Trakkr covers 8 models on all plans with no per-model fees. AthenaHQ Self-Serve covers up to 8 LLMs.'
- q: 'Is Profound worth the premium over lower-cost alternatives?'
a: 'For enterprise teams that need multi-engine coverage, SOC2, SAML, and vendor stability, yes. For solo marketers or small teams, Otterly or Peec AI deliver 80 percent of the monitoring value at 25 percent of the price.'
- q: 'What happened to the goodie.ai domain?'
a: 'The goodie.ai domain is now for sale at $150,000 on Spaceship.com. The actual Goodie AEO product is at higoodie.com. Several listicle pages still link to goodie.ai; those links go to a domain broker, not the product.'
- q: 'Has Scrunch AI been acquired?'
a: 'Yes. The Scrunch homepage showed a "Scrunch is now a Sitecore company" banner in June 2026. Scrunch is now part of the Sitecore product family.'
- q: 'How many prompts do I need per month to monitor effectively?'
a: 'A rough minimum: 20-50 prompts per brand covers core buyer queries. 100+ prompts per month gives you meaningful trend data. 250+ is appropriate for competitive categories with many buyer personas.'
- q: 'Can these tools improve my AI citations, or do they just monitor?'
a: 'Most tools in this list are monitoring-first. AthenaHQ, Goodie, Scrunch, and Bluefish AI offer content optimization features. Profound Growth adds AEO content creation. Evertune and Daydream provide strategic recommendations.'
---
## What this guide covers
The AI visibility category has moved from niche experiment to funded market in under 18 months. Every major marketing tool (Semrush, Ahrefs, SE Ranking, Surfer) has added AI monitoring features. A crop of pure-play tools (Profound, Otterly, Peec AI, Scrunch) raised real capital and launched.
The result is a fragmented market where most buying decisions come down to one of five sub-segments.
**Pure-play monitoring tools** (Profound, Otterly, Peec AI, Trakkr) are the dedicated platforms. Their core job is tracking how your brand appears in AI answers, measuring share-of-voice against competitors, and surfacing sentiment across multiple AI engines. This is the right starting point for teams that want GEO as a primary channel, not an afterthought.
**Enterprise GEO platforms with content optimization** (Scrunch, AthenaHQ, Goodie) go beyond monitoring to recommend or generate content changes that improve citation frequency. The distinction matters: if you already know you have a GEO gap and want help closing it, these platforms address the action layer. If you are still measuring the problem, start with a monitoring tool.
**SEO platforms with GEO modules** (SE Ranking, Semrush, Ahrefs, Surfer, Frase) are the incumbent choice for teams that have an existing SEO platform subscription and want to add AI visibility data without a new vendor. The trade-off is depth: GEO features inside an SEO platform are usually breadth-first rather than built specifically for brand monitoring.
**Agency-grade tools** (Rankscale, Scrunch) offer white-label reporting, API access, and multi-client dashboards that individual brand tools don't. If you are an agency building GEO monitoring into your service offering, Rankscale's Growth plan at $385/mo with Looker Studio integration is the most complete self-serve option.
**Research-grade and managed-service tools** (Evertune, Daydream) are for teams where statistical confidence and revenue attribution matter more than quick self-serve access. These are demo-gated, priced for enterprise buyers, and require a vendor relationship to evaluate.
## What I check in every AI visibility tool demo
**One, engine coverage breadth and methodology.** Which AI platforms does the tool actually query, and how? Tools that simulate prompts differently from how real users search will produce systematically misleading data. Ask to see the prompt library and the query cadence (daily vs. weekly) before committing.
**Two, share-of-voice against named competitors.** Visibility data only becomes actionable when you can see it relative to the 2-3 competitors you actually care about. Any tool that only shows your own brand metrics is a monitoring dashboard, not a competitive intelligence tool.
**Three, citation and source tracking.** Knowing you were mentioned in a Perplexity answer is one data point. Knowing which page on your site was cited (or why a competitor's page was cited instead) is the one that turns into a concrete task for a content or technical team.
**Four, sentiment and framing, not just mention count.** AI engines can mention your brand in a negative context or in a "some users report problems with" framing. Tools that count mentions without classifying sentiment give you a misleading positive signal.
**Five, prompt volume realism.** A tool that tracks 15 prompts per month on the entry plan is giving you a statistically thin view of a category with dozens of relevant buyer queries. Map out your actual query universe before choosing a tier.
**Six, actionability vs. monitoring.** Most tools in this category are still monitoring-first. If your team has already done the baseline measurement and now needs to actually improve AI citations, verify that the tool you're evaluating has content optimization features, not just dashboards.
**Seven, pricing model transparency.** Several tools in this category charge per-prompt, per-engine, or per-credit in ways that make cost modeling complicated. Make sure you understand what "100 prompts" means in the context of your actual monitoring needs before you see a monthly invoice.
## Which AI visibility tool fits which team
### 1. You're a solo marketer or a small team with under $200/mo to spend
Start with Otterly.ai Lite at $29/mo. The Gartner recognition is a legitimate signal that the product is being taken seriously. The 15-prompt entry plan is limited, but it gets you real data on your brand in ChatGPT, Perplexity, and Google AI Overviews in one dashboard without a demo call.
If you need more prompts than Lite provides, Otterly Standard at $189/mo (100 prompts, unlimited seats) or Peec AI Starter at $95/mo (50 prompts, unlimited users, 1 project) are the two most feature-complete self-serve options under $200. Both have daily tracking and meaningful engine coverage.
### 2. You're a mid-size marketing team with an existing SEO platform subscription
Check whether your current tool already has GEO features before buying a new subscription. SE Ranking Core at $103.20/mo includes 100 AI prompts daily alongside rank tracking and site audit. Semrush AI Visibility is bundled in Semrush plans from $117/mo. Ahrefs Brand Radar is an add-on. Surfer's Standard+ and Frase's Starter both include GEO tracking.
You may already be paying for something close.
If your existing platform's GEO layer is genuinely too thin, Peec AI Pro at $245/mo or Scrunch Core at $250/mo are the most common upgrades for teams that need dedicated brand monitoring.
### 3. You're an agency building GEO monitoring into your service offering
Rankscale Growth at $385/mo is the clearest pick: white-label reporting, Looker Studio integration, REST API, 50 brand dashboards, and 22,000 AI responses per month. Scrunch AI is the other option for agencies that want site audit integration alongside the monitoring. The Sitecore acquisition adds enterprise procurement credibility.
### 4. You're an enterprise brand that needs compliance, multi-engine coverage, and vendor stability
Profound Enterprise is the default answer. The $1B valuation, SOC2/SAML compliance, up to 10 engines, and dedicated Slack support cover the checklist that enterprise procurement teams work through. Semrush (Adobe company) and Ahrefs are the alternatives for teams that want to stay inside an established SEO vendor relationship.
### 5. You want to improve AI citations, not just track them
AthenaHQ's Athena Citation Engine (Enterprise), Goodie's closed-loop AEO platform, and Scrunch's site audit integration are the three platforms that explicitly address the "now do something about it" question. Evertune and Daydream take a managed-service approach to the same problem.
## 2026 market shifts in AI visibility software
The market moved from zero to serious in 2025. Profound's $96M Series C at a $1B valuation is the clearest indicator that institutional capital decided this category is real. Scrunch's acquisition by Sitecore confirms that enterprise software incumbents believe GEO will be a standard component of digital marketing platforms within 2-3 years.
These are category-legitimizing events, not just funding announcements.
Engine coverage is expanding faster than most tools can keep up. When Otterly launched in October 2024, it monitored 4-5 AI platforms. By June 2026, tracking Grok, DeepSeek, and Meta AI alongside the primary five engines (ChatGPT, Perplexity, Google AIO, Gemini, Copilot) is becoming table stakes for premium plans.
The tools that committed to a fixed engine list in early product decisions are now scrambling to add coverage.
The monitoring vs. optimization divide is sharpening. In 2024, every tool in this category was primarily a monitoring dashboard. In 2026, the more mature platforms (AthenaHQ, Goodie, Scrunch) are competing on content optimization features: identifying what to create and publish to increase AI citation frequency.
Expect this to be the main competitive battleground through 2027.
Pricing is converging toward $100-$500/mo for self-serve. The entry price of $29-$99/mo for basic monitoring and $189-$499/mo for substantive tracking with multi-engine coverage seems to be where the market has settled for individual brand teams.
Agency pricing ($300-$800/mo) remains a separate tier with white-label and API features that individual brand plans don't include.
Google AI Mode and Google AI Overviews are being treated separately by more tools in 2026. Otterly now lists both "Google AIO" and "AI Mode" as distinct tracked platforms. Ahrefs Brand Radar covers both separately.
Teams monitoring Google specifically need to verify that their chosen tool differentiates between the two formats, since the citation dynamics differ.
## The pick by stage
**Bootstrapped or early-stage brand, budget under $100/mo:** Otterly.ai Lite at $29/mo. Run it for 60 days to build a baseline before deciding whether to upgrade.
**Series A SaaS, dedicated SEO or growth manager:** Peec AI Starter at $95/mo or AthenaHQ Self-Serve at $95/mo. Both cover unlimited users and multiple engines at a flat rate.
**Mid-market company, existing SEO platform:** Start with whatever GEO module your current tool has. Upgrade to Scrunch Core ($250/mo) or Peec AI Pro ($245/mo) when you've confirmed the existing module isn't deep enough.
**Enterprise brand, compliance requirements:** Profound Enterprise (custom pricing) or Semrush Business ($416/mo) for teams already in the Semrush ecosystem.
**Agency (5-20 clients):** Rankscale Growth at $385/mo. White-label, Looker Studio, REST API, 50 brand dashboards.
**Agency (enterprise scale, 50+ clients):** Rankscale Enterprise at $780/mo or Scrunch Enterprise (custom).
**CMO wanting revenue attribution from GEO:** Evertune (demo required) or Daydream (managed service, custom pricing).
**Team already in the Ahrefs or Semrush ecosystem:** Add Brand Radar (Ahrefs) or AI Visibility toolkit (Semrush) before evaluating a new vendor.
This category will look meaningfully different by Q1 2027. If pricing or coverage data in this guide is outdated, email corrections@topickz.com. We refresh GEO tool pricing on a monthly cycle.
{{< infographic-compare
left-tag="Pure-play GEO" left-title="Profound" left-num="$99" left-label="per month, Starter (ChatGPT only, 50 prompts)"
right-tag="Integrated SEO + GEO" right-title="SE Ranking" right-num="$103" right-label="per month annually, Core (2k keywords + 100 daily AI prompts)"
winner="right" winner-text="SE Ranking wins on value for teams that need both SEO rank tracking and AI visibility monitoring in one subscription" >}}