--- title: 'Best Gym CRM Software in 2026: 20 Tools Compared for Fitness Studio Owners' description: Twenty gym CRM and fitness management platforms compared on member retention tools, lead conversion, pricing, and integration depth. Real G2 ratings and 2026 pricing verified. date: '2026-06-27' lastmod: '2026-06-28' draft: false research_led: true cover_image: "/images/covers/best-gym-crm-software.png" image: "/images/covers/best-gym-crm-software.png" image_alt: "Best Gym CRM Software in 2026, an X-style card from the verified TopickZ.com software guide comparing 20 fitness CRMs" type: list category: sales category_label: Sales author_name: Prem Anand author_slug: prem-anand author_initial: P last_tested: June 27, 2026 last_pricing_verified: June 28, 2026 tools_tested: '20' read_time: 15 min read deck: Twenty gym CRM and fitness management platforms compared on member pipeline, retention automation, pricing structure, and what actually moves a trial member to a paying member. The pick depends on your gym type, size, and whether you want one system or two. summary: '' how_we_chose: 'This is a research-led roundup. We evaluated each platform on published G2 and Capterra ratings (pulled directly via browser June 2026), verified 2026 pricing from each vendor pricing page, and reviewed the recurring themes across buyer discussions on Reddit r/gyms, r/crossfit, and fitness industry forums. We weighted three things heavily: CRM and lead-pipeline depth (not just scheduling), member retention automation, and pricing transparency. Tools that hide all pricing behind a sales call scored lower on buyer confidence, regardless of feature set. Pricing was verified from vendor pages on June 28, 2026.' definition_title: What Is Gym CRM Software? definition: - Gym CRM software manages the full member lifecycle, from first-inquiry lead through trial, conversion, retention, and win-back. It differs from general scheduling software in that it tracks where a prospect is in a sales pipeline, sends automated follow-ups, and measures conversion rates. - Fitness platforms like Mindbody, Wodify, and PushPress bundle CRM into a broader gym management system (scheduling, billing, check-ins). Horizontal CRMs like GoHighLevel and Keap are used by gym operators who want deeper marketing automation and are willing to pair it with a separate class-scheduling tool. ai_summary: - PushPress is the highest-rated gym management platform on G2 (4.8/5, 196 reviews) with a free core tier and a native CRM add-on called Grow for lead-to-member conversion. - Mindbody is the largest player by market presence but earns only 3.7/5 across roughly 492 G2 reviews; it's used for its booking network, not its CRM depth. - Wodify (4.7/5, 153 reviews) is the top pick for CrossFit boxes and functional fitness gyms that need WOD tracking alongside CRM. - Vagaro (4.6/5, 393 reviews) starts at $30/mo per calendar, making it the most accessible entry point for solo trainers and boutique studios. - GoHighLevel ($97/mo flat) is the horizontal CRM most gym marketing agencies recommend for operators running paid ads and needing multi-channel nurture sequences. tools: # === TOP 10 DEEP TOOLS === - name: PushPress tagline: Best overall gym CRM for growing fitness businesses badge: Best overall score: '9.2' external_rating: '4.8' rating_source: G2 rating_count: '196' price: $0/mo (Free), $159/mo (Pro) price_unit: '' trial: Free tier available review_url: 'https://www.g2.com/products/pushpress/reviews' logo: 'https://www.google.com/s2/favicons?domain=pushpress.com&sz=128' url: 'https://www.pushpress.com/' screenshot: '/images/listicles/best-gym-crm-software/pushpress.png' screenshot_alt: 'PushPress gym management dashboard showing AI assistant with member check-in data and at-risk member alerts' screenshot_caption: 'PushPress homepage, source pushpress.com, captured June 2026' pros: - Free Core tier with no monthly fee (processing only at 4.19% + $0.30 CC on the free tier); the only major gym platform with a genuinely usable free plan - Grow CRM add-on builds a dedicated lead pipeline with automated follow-up sequences, trial-to-member conversion tracking, and two-way SMS - 4.8/5 on G2 across 196 reviews; G2 Leader badge in Gym Management for 2026, the only fitness platform in this guide with a Leader designation cons: - Grow (CRM module) is a paid add-on on top of Core or Pro; total stack cost for a gym using Core + Grow + Train can reach $400+/mo before payment processing fees - Review count of 196 is thin relative to Mindbody's ~492 or Vagaro's 393; the 4.8/5 is excellent but the sample is still small - Reporting depth on the free Core tier is limited; multi-location gym owners need Pro ($159/mo) for analytics that match what Wodify includes at base tier summary: "PushPress is the safest default for an independent gym owner who wants a modern, mobile-first platform without paying for enterprise software they don't need yet. The free Core tier handles billing, member check-ins, and class scheduling for a growing CrossFit box or boutique studio; the Grow CRM layer adds the lead pipeline on top when you're ready to run structured sales. [4.8/5 across 196 G2 reviews](https://www.g2.com/products/pushpress/reviews) with a G2 Leader badge in Summer 2026 is the cleanest signal in this category. The honest watch-out: PushPress stacks modules, and a gym using Core + Grow + Train hits $400+/mo before anyone processes a payment. Budget for the full stack before comparing against Wodify or WellnessLiving, which include more features at a flat rate. Best for: independent gyms, CrossFit affiliates, and boutique studios under 300 members that want to grow into CRM rather than buy it upfront." pricing_tiers: - {plan: Free (Core), price: $0/mo, best_for: Small gyms, billing + check-ins + basic scheduling, no monthly fee} - {plan: Pro, price: $159/mo, best_for: Mid-size gyms needing analytics, multi-staff, branded app} - {plan: Max, price: $229/mo, best_for: Established gyms with full automation and lowest processing rates} - {plan: Grow (CRM add-on), price: $329/mo add-on, best_for: Any tier, adds lead pipeline + automated follow-up + trial management ($599/mo Full Stack bundle)} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: 'Pro+', audit_logs: 'Pro+'} integrations: {zapier: 'N', stripe: 'N', mailchimp: 'N', classpass: '✗', google_calendar: 'N'} features: {free_tier: '✓ Core (billing + check-ins)', crm_pipeline: '$ Grow add-on', member_app: '✓', workout_tracking: '$ Train add-on', automated_followup: '$ Grow add-on'} - name: Mindbody tagline: Best fitness booking network for multi-location studios badge: Best booking network score: '9.0' external_rating: '3.7' rating_source: G2 rating_count: '492' price: Custom (contact sales) price_unit: '' trial: Demo only review_url: 'https://www.g2.com/products/mindbody/reviews' logo: 'https://www.google.com/s2/favicons?domain=mindbody.io&sz=128' url: 'https://www.mindbody.io/' screenshot: '/images/listicles/best-gym-crm-software/wellnessliving.png' screenshot_alt: 'Mindbody fitness business management platform homepage showing studio and gym management features' screenshot_caption: 'Mindbody (substitute image shown; mindbody.io blocked headless capture), captured June 2026' pros: - Largest consumer booking network in fitness; new members discover your studio through the Mindbody app, which is a real acquisition channel not available elsewhere - End-to-end enterprise infrastructure: scheduling, payroll, branded member app, marketing automation, and reporting in one system, no integration stitching required - Parent brand Playlist (which also covers ClassPass and Booker) announced a merger with EGYM in a $7.5B deal in January 2026, bringing deeper fitness infrastructure investment and continued work on AI marketing tools and the Mindbody Intelligence reporting suite cons: - 3.7/5 on G2 across roughly 492 reviews is the lowest satisfaction score of any gym CRM in this guide; the most common complaint is pricing unpredictability and slow support resolution - No published pricing; every plan requires a sales call and a custom quote, which makes budget comparison nearly impossible without going through the full demo cycle - CRM features are secondary to scheduling; the lead pipeline and automated follow-up tools are functional but not as deep as a purpose-built CRM like GoHighLevel or even the PushPress Grow add-on summary: "Mindbody owns the fitness consumer discovery market. The Mindbody app is how millions of people find yoga studios, boxing gyms, and cycle classes in their city, and that acquisition channel doesn't replicate by switching to a competing platform. That's the real reason gyms stay on Mindbody despite [3.7/5 across roughly 492 G2 reviews](https://www.g2.com/products/mindbody/reviews), which is the most critical review profile of any tool in this guide. The consistent G2 complaint: 'powerful but expensive, slow support, and pricing changes without notice.' If your business depends on organic member discovery through the Mindbody consumer app, the platform's pricing friction is the cost of accessing that network. If you run a gym that sources members primarily through paid ads, direct outreach, or referrals, the scheduling and CRM tools here don't justify Mindbody's price versus PushPress or WellnessLiving." pricing_tiers: - {plan: Starter, price: 'Custom quote', best_for: Solo instructors or single-location studios} - {plan: Accelerate, price: 'Custom quote', best_for: Growing studios with marketing automation needs} - {plan: Ultimate, price: 'Custom quote', best_for: Multi-location with branded app and advanced reporting} - {plan: Ultimate Plus, price: 'Custom quote', best_for: Enterprise chains with Mindbody Intelligence analytics} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✓', sso: 'Ultimate+', audit_logs: 'Ultimate+'} integrations: {zapier: 'N', stripe: '✗ (own payments)', mailchimp: 'N', classpass: 'N', google_calendar: 'N'} features: {free_tier: '✗ demo only', crm_pipeline: '✓ Accelerate+', member_app: '✓', workout_tracking: '✓', automated_followup: '✓ Accelerate+'} - name: Wodify tagline: Best for CrossFit boxes and functional fitness gyms badge: Best for CrossFit score: '8.9' external_rating: '4.7' rating_source: G2 rating_count: '153' price: From $179/mo price_unit: ' per location' trial: Demo + $1 first month (promo as of June 2026) review_url: 'https://www.g2.com/products/wodify/reviews' logo: 'https://www.google.com/s2/favicons?domain=wodify.com&sz=128' url: 'https://www.wodify.com/' screenshot: '/images/listicles/best-gym-crm-software/wodify.png' screenshot_alt: 'Wodify gym management software homepage with CrossFit workout tracking and member management features' screenshot_caption: 'Wodify homepage, source wodify.com, captured June 2026' pros: - Only gym platform in this guide with native WOD (Workout of the Day) programming and performance tracking built into the core product, not a separate add-on - Accelerate tier includes lead management with automated email campaigns and insight dashboards; competitive CRM depth at the mid-tier without a separate purchase - 4.7/5 on G2 across 153 reviews with G2 Leader, Best Relationship, Best Usability, and Best Results badges for Summer 2026 simultaneously cons: - Regular pricing starts at $179/mo per location; the current "$79/mo promo" (available until end of June 2026) creates sticker shock for new buyers after the promotional period - Workout programming features are overkill for yoga studios, pilates, or spa-adjacent fitness; those operators overpay for capabilities they'll never open - Multi-location scaling requires custom enterprise quotes; the published tier pricing applies to single-location gyms only summary: "Wodify is the default platform for the CrossFit-adjacent gym world, and it earns its place there. The workout tracking and leaderboard features create a culture feedback loop that keeps competitive members engaged; no other gym CRM platform builds that in at the same depth. [4.7/5 across 153 G2 reviews](https://www.g2.com/products/wodify/reviews), with the Summer 2026 G2 report giving Wodify four simultaneous badges including Best Results. The real pricing picture: Wodify runs a time-limited promo at $79/mo per location, but the standard Essentials tier is $179/mo and Accelerate and Ultimate sit above that. The CRM module (lead management, automated campaigns) lives in Accelerate and above. For CrossFit boxes, martial arts schools, and functional fitness gyms that run structured programming, this is the right platform. Yoga studios and pilates operators should look at Vagaro or WellnessLiving instead." pricing_tiers: - {plan: Essentials, price: '$179/mo per location', best_for: Scheduling, billing, client management, single location} - {plan: Accelerate, price: 'Contact sales', best_for: Lead management, email automation, insight dashboards} - {plan: Ultimate, price: 'Contact sales', best_for: Full platform, custom website, unlimited automations, performance tracking} - {plan: Promo, price: '$79/mo (June 2026 offer)', best_for: New subscribers booking demo before June 30 2026} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: 'Ultimate', audit_logs: 'Accelerate+'} integrations: {zapier: 'N', stripe: '✗ (own payments)', mailchimp: 'N', classpass: '✗', google_calendar: 'N'} features: {free_tier: '✗ demo + promo', crm_pipeline: '✓ Accelerate+', member_app: '✓', workout_tracking: '✓ all tiers', automated_followup: '✓ Accelerate+'} - name: ABC Glofox tagline: Best for boutique multi-location fitness chains badge: Best for studio chains score: '8.8' external_rating: '4.5' rating_source: G2 rating_count: '140' price: Custom (contact sales) price_unit: '' trial: Demo only review_url: 'https://www.g2.com/products/abc-glofox/reviews' logo: 'https://www.google.com/s2/favicons?domain=glofox.com&sz=128' url: 'https://www.glofox.com/' screenshot: '/images/listicles/best-gym-crm-software/abc-glofox.png' screenshot_alt: 'ABC Glofox gym and studio management platform homepage showing branded app and class management features' screenshot_caption: 'ABC Glofox homepage, source glofox.com, captured June 2026' pros: - Owned by ABC Fitness, which serves over 31 million gym members across its platform family; enterprise infrastructure for chains that need it - Built-in lead management with pipeline tracking, automated follow-up sequences, and trial conversion workflows; the CRM layer is more complete than most fitness-first platforms - Branded white-label member app included at mid-tier; members see your gym's branding, not Glofox's, which builds direct brand equity cons: - No published pricing; all plans require a demo and custom quote, making it impossible to self-serve a budget comparison; gym owners on Reddit consistently cite this as frustrating - Around 140 G2 reviews is thin for a platform claiming enterprise scale; newer buyer cohorts have less review history to validate long-term satisfaction - US gym operators in lower-traffic markets report being deprioritized in sales cycles; Glofox skews toward higher-volume studios with 100+ active members summary: "ABC Glofox sits at the enterprise end of boutique fitness. The ABC Fitness acquisition brought deeper infrastructure, multi-location management, and enterprise billing into a platform that started as a studio management tool. [4.5/5 across roughly 140 G2 reviews](https://www.g2.com/products/abc-glofox/reviews) with consistent praise for the branded member app and class management depth. The lead management and automated follow-up features are more CRM-complete than most competitors here, meaning the same platform handles first inquiry, trial booking, conversion email, and renewal. The friction point is pricing: no published rates, minimum contract lengths rumored at 12 months, and cost structures that vary significantly by location count and feature tier. For a boutique yoga or cycling chain with 3-8 locations and 500+ members across the network, Glofox is worth the sales conversation. For a solo studio, PushPress or Vagaro will cost 60-70% less." pricing_tiers: - {plan: Grow, price: 'Custom quote', best_for: Single-location boutique studios, lead pipeline} - {plan: Transform, price: 'Custom quote', best_for: Growing multi-location studios with branded app} - {plan: Perform, price: 'Custom quote', best_for: Enterprise chains with full CRM and analytics} - {plan: Enterprise, price: 'Custom quote', best_for: 10+ location groups, ABC Fitness integration} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: 'Perform+', audit_logs: 'Perform+'} integrations: {zapier: 'N', stripe: '✗ (own payments)', mailchimp: 'N', classpass: 'N', google_calendar: 'N'} features: {free_tier: '✗ demo only', crm_pipeline: '✓ all tiers', member_app: '✓ branded', workout_tracking: '✓', automated_followup: '✓'} - name: Vagaro tagline: Best value for solo trainers and boutique studios badge: Best value score: '8.6' external_rating: '4.6' rating_source: G2 rating_count: '393' price: $30/mo price_unit: ' (1 calendar)' trial: Free trial available review_url: 'https://www.g2.com/products/vagaro/reviews' logo: 'https://www.google.com/s2/favicons?domain=vagaro.com&sz=128' url: 'https://www.vagaro.com/pro' screenshot: '/images/listicles/best-gym-crm-software/vagaro.png' screenshot_alt: 'Vagaro fitness and salon management platform showing scheduling calendar, client records, and payment processing' screenshot_caption: 'Vagaro homepage, source vagaro.com/pro, captured June 2026' pros: - Per-calendar pricing ($30/mo for 1 calendar, scales by staff count) is the most accessible entry point in this guide; a solo personal trainer pays $30 vs $159 at PushPress Pro - 393 G2 reviews at 4.6/5 with G2 Leader in Gym Management; the largest validated review base of any gym-specific tool in this guide outside Mindbody - Covers gym, salon, spa, and beauty without add-ons; fitness studios that also offer massage, facials, or retail can run everything in one Vagaro account cons: - CRM and lead pipeline features are lighter than PushPress Grow or Wodify Accelerate; Vagaro is strong on scheduling and payments, thinner on structured sales funnel management - Per-calendar pricing escalates fast: 2 staff = $50/mo, 3 = $65/mo, 4 = $80/mo; a 5-staff studio pays $95/mo before add-ons, closing the gap with Wodify Essentials - Primary market is salon, spa, and beauty; the Vagaro consumer marketplace skews toward beauty clients, which limits the discovery channel value for fitness-specific gyms summary: "Vagaro is the right call when the operator is a solo personal trainer, a small yoga studio, or a multi-discipline wellness center that runs both fitness and beauty services. The [4.6/5 across 393 G2 reviews](https://www.g2.com/products/vagaro/reviews) is one of the stronger satisfaction scores in this category, and the $30/mo starting price for a single calendar is the lowest published entry point in the guide. The CRM layer covers client records, automated reminders, basic follow-ups, and a booking widget, but it's not built for running a structured lead pipeline the way PushPress Grow or Wodify Accelerate is. For a gym owner who runs paid social ads and needs a full lead funnel with multi-touch automation, Vagaro is the wrong tool. For a yoga instructor or personal trainer who needs clean scheduling, payment processing, and client retention without a complex sales setup, it's the most cost-effective pick here." pricing_tiers: - {plan: '1 calendar', price: '$30/mo', best_for: Solo trainers and instructors} - {plan: '2 calendars', price: '$50/mo', best_for: 2-person studio with shared scheduling} - {plan: '3 calendars', price: '$65/mo', best_for: Small team of 3 instructors} - {plan: '7+ calendars', price: '$105/mo+', best_for: Multi-staff studios, custom pricing above 7} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✓', sso: '✗', audit_logs: '✗'} integrations: {zapier: 'N', stripe: '✗ (own payments)', mailchimp: 'N', classpass: '✓', google_calendar: 'N'} features: {free_tier: '✗ trial only', crm_pipeline: '• basic', member_app: '✓', workout_tracking: '✗', automated_followup: '✓ reminders'} - name: WellnessLiving tagline: Best all-in-one value for wellness studios needing CRM depth badge: Best all-in-one mid-market score: '8.5' external_rating: '4.6' rating_source: G2 rating_count: '196' price: Custom (contact sales) price_unit: '' trial: Demo available review_url: 'https://www.g2.com/products/wellnessliving/reviews' logo: 'https://www.google.com/s2/favicons?domain=wellnessliving.com&sz=128' url: 'https://www.wellnessliving.com/' screenshot: '/images/listicles/best-gym-crm-software/wellnessliving.png' screenshot_alt: 'WellnessLiving business management platform homepage showing gym and studio scheduling, booking, and member management' screenshot_caption: 'WellnessLiving homepage, source wellnessliving.com, captured June 2026' pros: - 4.6/5 across 196 G2 reviews with consistent praise for customer support responsiveness; support quality is the single most-cited positive across reviews - Stronger CRM features than most fitness-native platforms: lead capture forms, automated nurture sequences, and retention campaigns are all included without add-on pricing - ClassPass integration included; members can book via ClassPass and WellnessLiving syncs inventory automatically, adding a discovery channel without extra admin cons: - No published pricing; custom quotes required for all tiers, making self-serve budget planning difficult - The platform's breadth (gym, yoga, spa, dance, martial arts) means the depth in any single category is shallower than a specialist tool like Wodify for CrossFit - Some G2 reviewers cite a learning curve for the admin dashboard; the feature richness requires onboarding investment, unlike PushPress's simpler interface summary: "WellnessLiving is the serious challenger to Mindbody for wellness-adjacent studios that want CRM features included without paying for them as add-ons. The [4.6/5 across 196 G2 reviews](https://www.g2.com/products/wellnessliving/reviews) is notably stronger than Mindbody's 3.7/5 at nearly the same review count. The platform consistently earns praise for the support team, which matters when a class booking glitch costs the gym real revenue. The CRM layer includes lead capture, automated follow-up sequences, and a basic member retention reporting suite. Pricing is custom, which is frustrating, but reviewers describe it as significantly cheaper than Mindbody for comparable features. Best for pilates studios, yoga chains, dance schools, and multi-discipline wellness centers that want one system across scheduling, CRM, and retention without Mindbody's pricing opacity." pricing_tiers: - {plan: Starter, price: 'Custom quote', best_for: Single-location wellness studios} - {plan: Business, price: 'Custom quote', best_for: Growing studios needing CRM automation} - {plan: Business Pro, price: 'Custom quote', best_for: Multi-location studios with advanced reporting} - {plan: Enterprise, price: 'Custom quote', best_for: Chains with 5+ locations and franchising needs} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✓', sso: 'Business Pro+', audit_logs: 'Business+'} integrations: {zapier: 'N', stripe: '✗ (own payments)', mailchimp: 'N', classpass: 'N', google_calendar: 'N'} features: {free_tier: '✗ demo only', crm_pipeline: '✓ all tiers', member_app: '✓ branded', workout_tracking: '✓', automated_followup: '✓'} - name: GoHighLevel tagline: Best horizontal CRM for gym operators running paid ads badge: Best for marketing-heavy operators score: '8.4' external_rating: '4.6' rating_source: G2 rating_count: '600' price: $97/mo flat price_unit: ' (Starter)' trial: 14-day free trial review_url: 'https://www.g2.com/products/highlevel/reviews' logo: 'https://www.google.com/s2/favicons?domain=gohighlevel.com&sz=128' url: 'https://www.gohighlevel.com/' screenshot: '/images/listicles/best-gym-crm-software/gohighlevel.png' screenshot_alt: 'GoHighLevel CRM and marketing automation dashboard showing pipeline, automation workflows, and lead management' screenshot_caption: 'GoHighLevel homepage, source gohighlevel.com, captured June 2026' pros: - Flat $97/mo Starter plan includes full CRM, email marketing, SMS campaigns, funnel builder, reputation management, and booking widgets; replaces 6-8 separate SaaS subscriptions a marketing-active gym would otherwise run - Multi-step lead nurture automations are the deepest in this guide; when a prospect fills a "Free 7-Day Pass" form, GoHighLevel can auto-send SMS, add them to a pipeline stage, trigger a 5-email sequence, and book a staff callback task without manual work - Around 600 G2 reviews at 4.6/5, the largest review base of any CRM in this guide with that rating, skewed toward marketing-active operators who use the automation depth cons: - GoHighLevel does not manage class schedules, membership billing, check-ins, or workout tracking; gym operators need a separate scheduling tool (typically Mindbody, PushPress, or a simple booking system) running alongside it - UI is dense and steep to learn; the same feature breadth that makes it powerful creates a 2-4 week onboarding investment before reps feel comfortable - Usage-based add-on costs for SMS ($0.0079/segment), outbound email, and AI features stack on top of the subscription; a gym sending 2,000 SMS per month adds $15-20/mo on top of the published rate summary: "GoHighLevel is not a gym management platform. It's a marketing and sales CRM that gym operators have adopted because the automation depth for converting a Facebook lead into a booked trial is genuinely superior to what purpose-built gym software offers. [4.6/5 across roughly 600 G2 reviews](https://www.g2.com/products/highlevel/reviews), skewed toward marketing-active power users. The common fitness-industry pattern: Mindbody or PushPress handles class scheduling and billing, GoHighLevel handles lead capture, nurture, and reactivation campaigns. At $97/mo flat for Starter (versus $400+/mo for a full gym platform stack), the economics work when the gym runs consistent paid ads. If your studio sources new members entirely through ClassPass, referrals, or walk-ins, the CRM automation depth here is overkill and PushPress Free is the smarter call." pricing_tiers: - {plan: Starter, price: '$97/mo flat', best_for: Single gym location, full CRM + automation + marketing} - {plan: Unlimited, price: '$297/mo flat', best_for: Multi-location operators or agencies managing multiple gym accounts} - {plan: SaaS Pro, price: '$497/mo flat', best_for: Gym marketing agencies reselling the platform to gym clients} - {plan: Annual discount, price: '$81-$414/mo', best_for: Annual billing, approximately 15% off monthly rates} compliance: {soc2: '✓', gdpr: '✓', hipaa: '$ BAA available', sso: 'Unlimited+', audit_logs: 'Unlimited+'} integrations: {zapier: 'N', stripe: 'N', mailchimp: '✗ (replaces it)', classpass: '✗', google_calendar: 'N'} features: {free_tier: '✗ 14-day trial', crm_pipeline: '✓ all tiers', member_app: '✗', workout_tracking: '✗', automated_followup: '✓ all tiers'} - name: Zen Planner tagline: Best for martial arts schools and CrossFit gyms needing skill tracking badge: Best for martial arts and CrossFit score: '8.3' external_rating: '4.2' rating_source: G2 rating_count: '101' price: Custom (contact sales) price_unit: '' trial: Demo available review_url: 'https://www.g2.com/products/zen-planner/reviews' logo: 'https://www.google.com/s2/favicons?domain=zenplanner.com&sz=128' url: 'https://zenplanner.com/' screenshot: '/images/listicles/best-gym-crm-software/teamup.png' screenshot_alt: 'Zen Planner gym management software homepage showing member management, scheduling, and billing for fitness businesses' screenshot_caption: 'Zen Planner (substitute image shown; zenplanner.com blocked headless capture), captured June 2026' pros: - Belt and skill tracking system built natively for martial arts schools and BJJ academies; members track rank progression, attendance streaks, and milestone achievements in the same system as billing - Owned by Daxko (a fitness industry holding company), which means enterprise stability and ongoing development investment not typical of venture-funded fitness SaaS - Two-way SMS and email built into the platform with automated follow-up sequences for trial members; CRM follow-up is more complete than the platform's satisfaction score suggests cons: - 4.2/5 on G2 across 101 reviews; the most common complaint is UI dated-ness and a support backlog that runs slow compared to PushPress or WellnessLiving - All pricing is behind a sales call; no published tier structure, making self-serve evaluation difficult - CrossFit workout tracking is available but less granular than Wodify's native WOD programming; boxes that care deeply about performance data will find Wodify more purpose-built summary: "Zen Planner has been the go-to platform for martial arts schools for the better part of a decade, and the belt-and-skill tracking feature is the clearest vertical-specific CRM feature in this entire guide. No other tool here tracks a student's progression from white belt to black belt alongside their billing and attendance. [4.2/5 across 101 G2 reviews](https://www.g2.com/products/zen-planner/reviews); the satisfaction is lower than peers, with UI and support speed as the recurring complaints. The Daxko ownership brings stability and is gradually updating the platform, but the pace is slower than startups like PushPress. The sweet spot: BJJ academies, karate schools, kung fu studios, and MMA gyms where belt rank and skill tracking matter as much as class scheduling. For a CrossFit box, Wodify is the stronger pick. For yoga, Vagaro or WellnessLiving. Zen Planner's niche is real and the CRM follow-up automation is solid for that audience." pricing_tiers: - {plan: All-in-one, price: 'Custom quote', best_for: Single-location martial arts or CrossFit gym, full feature access} - {plan: Multi-location, price: 'Custom quote', best_for: 2-5 locations with shared member records} - {plan: Enterprise, price: 'Custom quote', best_for: Daxko-affiliated enterprise chains} - {plan: Onboarding, price: 'Included', best_for: All new accounts get assisted setup with a Zen Planner rep} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: 'Enterprise', audit_logs: 'Enterprise'} integrations: {zapier: '✗', stripe: '✗ (own payments)', mailchimp: 'N', classpass: '✗', google_calendar: 'N'} features: {free_tier: '✗ demo only', crm_pipeline: '✓ all tiers', member_app: '✓', workout_tracking: '✓ CrossFit + belt tracking', automated_followup: '✓'} - name: Keap tagline: Best horizontal CRM for gym operators who want marketing automation without GoHighLevel complexity badge: Best for simple marketing automation score: '8.0' external_rating: '4.2' rating_source: G2 rating_count: '' price: $299/mo price_unit: ' (or $249/mo annual, 2 users)' trial: 14-day free trial review_url: 'https://www.g2.com/products/keap/reviews' logo: 'https://www.google.com/s2/favicons?domain=keap.com&sz=128' url: 'https://keap.com/' screenshot: '/images/listicles/best-gym-crm-software/keap.png' screenshot_alt: 'Keap CRM and marketing automation platform homepage showing contact management and automated follow-up workflows' screenshot_caption: 'Keap homepage, source keap.com, captured June 2026' pros: - One of the longest-running small-business CRM and marketing automation platforms; deep review history across G2 and Capterra gives buyers strong signal on long-term satisfaction and edge cases - Pipeline automation with visual campaign builder; the "Easy Automations" interface is significantly simpler to configure than GoHighLevel's, making it accessible to non-technical gym owners - All-in-one for solo and micro business: CRM, email marketing, invoicing, and payment collection in one $299/mo subscription, without per-message usage fees cons: - $299/mo month-to-month (or $249/mo on annual billing) for 2 users is expensive when compared to GoHighLevel Starter at $97/mo, which ships more raw automation power; the price-to-automation-depth ratio favors GoHighLevel for operators who will actually use the depth - No fitness-specific features at all; there is no class scheduling, member check-ins, or workout tracking; must pair with a separate scheduling tool - 4.2/5 on G2; lower satisfaction than expected for the price, with the most common complaint being the per-contact pricing model that escalates costs as lists grow above the base plan summary: "Keap is the small-business marketing automation platform that gym owners who find GoHighLevel overwhelming often land on. The [4.2/5 G2 rating](https://www.g2.com/products/keap/reviews) sits on one of the deeper review histories of any CRM adapted for fitness in this comparison, and the 14-day trial is the right way to evaluate it. Keap moved off its old Pro/Max/Ultimate tier structure; new customers now buy a single plan at $299/mo month-to-month, or $249/mo on annual billing, with all features included and per-contact costs scaling as the list grows. The pipeline builder and email automation are genuinely accessible to a gym owner without a marketing background. The honest trade-off: Keap is more expensive than GoHighLevel and less powerful, which is the price of a simpler interface. Gym operators who run 5-10 Facebook lead campaigns per month and want a clean visual pipeline without a 2-week learning curve will be comfortable here. Operators who need complex multi-channel sequences or SMS campaigns at volume should look at GoHighLevel instead." pricing_tiers: - {plan: Keap (month-to-month), price: '$299/mo', best_for: 2 users, all features, per-contact pricing scales with list size} - {plan: Keap (annual), price: '$249/mo', best_for: 2 users, same plan billed annually} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: '✓', audit_logs: '✓'} integrations: {zapier: 'N', stripe: 'N', mailchimp: '✗ (replaces it)', classpass: '✗', google_calendar: 'N'} features: {free_tier: '✗ 14-day trial', crm_pipeline: '✓ all tiers', member_app: '✗', workout_tracking: '✗', automated_followup: '✓ all tiers'} - name: Gymdesk tagline: Best lightweight gym management CRM for martial arts and small gyms badge: Best clean UI for small gyms score: '7.8' external_rating: '4.8' rating_source: G2 rating_count: '21' price: From $75/mo price_unit: ' (up to 50 members)' trial: Free trial available review_url: 'https://www.g2.com/products/gymdesk/reviews' logo: 'https://www.google.com/s2/favicons?domain=gymdesk.com&sz=128' url: 'https://gymdesk.com/' screenshot: '/images/listicles/best-gym-crm-software/abc-glofox.png' screenshot_alt: 'Gymdesk gym management platform homepage showing member management and billing for small gyms' screenshot_caption: 'Gymdesk, source gymdesk.com (geo-blocked; substitute image shown), captured June 2026' pros: - Member-count pricing model ($75/mo up to 50 members, $100/mo up to 100, $150/mo up to 200, $200/mo up to 400) is the most transparent and predictable pricing structure in this guide - 4.8/5 on G2 across 21 reviews; the highest raw satisfaction score in this entire guide, though the 21-review count is too thin to treat as a statistical signal - Built by "Martial Arts on Rails"; the platform is purpose-designed for small martial arts gyms and BJJ academies that don't need enterprise complexity cons: - 21 G2 reviews is the thinnest validation in this comparison by a wide margin; the product has limited independent review history outside its own marketing - Geo-restricted: platform shows "not available in this region" for non-US/EU traffic; unclear how this affects US-based gym operators with international members - CRM depth is lighter than Wodify or WellnessLiving; lead management and automated follow-up are basic rather than pipeline-structured summary: "Gymdesk is for the owner who runs a 30-60 person BJJ academy or martial arts school and wants clean software that just works without enterprise pricing or complex onboarding. The member-count pricing is the most honest model in this guide: you pay by how many people are in your gym, not by staff seats or feature tier. [4.8/5 across 21 G2 reviews](https://www.g2.com/products/gymdesk/reviews) is an excellent early signal, but 21 reviews cannot validate long-term platform satisfaction the way Vagaro's 393 or Mindbody's ~492 can. The G2 review count is thin enough that one batch of negative reviews could move the needle significantly. Best for: small martial arts schools, BJJ academies, and independent gyms with under 200 members that want the simplest possible billing and scheduling setup without paying for CRM depth they won't use." pricing_tiers: - {plan: Micro Gym, price: '$75/mo', best_for: Up to 50 active members} - {plan: Small Gym, price: '$100/mo', best_for: Up to 100 active members} - {plan: Medium Gym, price: '$150/mo', best_for: Up to 200 active members} - {plan: Large Gym, price: '$200/mo', best_for: Up to 400 active members (Enterprise above)} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: '✗', audit_logs: '✗'} integrations: {zapier: 'N', stripe: 'N', mailchimp: '✗', classpass: '✗', google_calendar: 'N'} features: {free_tier: '✓ trial', crm_pipeline: '• basic', member_app: '✓', workout_tracking: '✓', automated_followup: '• limited'} # === COMPACT TOOLS 11-20 === - name: TeamUp compact: true tagline: For class-based fitness studios that charge by customer count badge: Best per-customer pricing score: '7.8' external_rating: '4.6' rating_source: G2 rating_count: '269' price: $119/mo price_unit: ' (0-100 customers)' trial: 30-day free trial review_url: 'https://www.g2.com/products/teamup/reviews' logo: 'https://www.google.com/s2/favicons?domain=goteamup.com&sz=128' url: 'https://www.goteamup.com/' screenshot: '/images/listicles/best-gym-crm-software/teamup.png' screenshot_alt: 'TeamUp fitness studio management platform showing class scheduling and member management interface' screenshot_caption: 'TeamUp homepage, source goteamup.com, captured June 2026' pros: - Per-customer pricing scales transparently: $119/mo for 0-100 customers, flat $309/mo for 600+ customers; no hidden tier cliffs - 4.6/5 G2 Quality of Support score of 9.2; reviewers consistently cite the support team as a standout strength in an industry where support is a known weak point - Clean embedded booking widget that slots into any gym website without requiring a full platform migration; gyms can test TeamUp alongside their existing setup cons: - CRM features are lighter than fitness-specific platforms; lead management and automated follow-up sequences are not a core part of the product - No workout programming or performance tracking; not suitable for CrossFit boxes or functional fitness gyms that need that layer - US market coverage is solid but TeamUp originated in the UK; some feature defaults and support hours reflect that heritage summary: "TeamUp's per-customer pricing model is the clearest alternative to flat-fee gym software for studios that have seasonal or variable enrollment. [4.6/5 across 269 G2 reviews](https://www.g2.com/products/teamup/reviews) with a 9.2/10 support quality score. The live-verified pricing from goteamup.com shows $119/mo for 0-100 customers (updated from older reports of $104/mo). Best for: yoga and pilates studios, dance schools, and group fitness centers where the operator wants to pay based on actual usage rather than a fixed monthly fee regardless of member count." pricing_tiers: - {plan: '0-100 customers', price: '$119/mo', best_for: Small studios with stable enrollment} - {plan: '101-200 customers', price: '$149/mo', best_for: Growing studios past 100 active members} - {plan: '401-600 customers', price: '$249/mo', best_for: Larger studios approaching scale} - {plan: '601+ customers', price: '$309/mo flat', best_for: High-volume studios with 600+ active members} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: '✗', audit_logs: '✗'} integrations: {zapier: 'N', stripe: 'N', mailchimp: 'N', classpass: '✓', google_calendar: 'N'} features: {free_tier: '✗ 30-day trial', crm_pipeline: '• basic', member_app: '✓', workout_tracking: '✗', automated_followup: '• basic reminders'} - name: Exercise.com compact: true tagline: For personal trainers and fitness coaches needing white-label client apps badge: Best white-label client app score: '7.8' external_rating: '4.7' rating_source: G2 rating_count: '111' price: Custom (contact sales) price_unit: '' trial: Demo available review_url: 'https://www.g2.com/products/exercise-com/reviews' logo: 'https://www.google.com/s2/favicons?domain=exercise.com&sz=128' url: 'https://www.exercise.com/' screenshot: '/images/listicles/best-gym-crm-software/exercise-com.png' screenshot_alt: 'Exercise.com gym and personal trainer management platform showing workout programming and client management' screenshot_caption: 'Exercise.com homepage, source exercise.com, captured June 2026' pros: - Fully white-labeled mobile app for clients with the gym's branding; no Exercise.com branding visible to members, which matters for premium positioning - Custom workout programming builder with video exercise libraries; personal trainers can deliver remote programs alongside in-person gym management in one platform - 4.7/5 on G2 across 111 reviews; reviewers consistently praise the customer success team responsiveness as a differentiator cons: - No published pricing; all plans require a demo, which is a friction point for budget-sensitive gym operators - The platform skews toward personal training businesses and custom programming gyms; group fitness studios find the class management tools less refined than Mindbody or Wodify - 111 G2 reviews is a thin base for a platform positioning itself as an enterprise-grade solution summary: "Exercise.com targets personal trainers and hybrid gym-plus-coaching businesses that need custom workout delivery alongside traditional gym management. The white-label client app is the clearest differentiator: every interaction a member has with the platform shows the gym's branding, not Exercise.com's. [4.7/5 across 111 G2 reviews](https://www.g2.com/products/exercise-com/reviews), with most reviews skewing positive. Best for: personal training studios, performance coaching facilities, and hybrid online-plus-in-person fitness businesses." pricing_tiers: - {plan: All plans, price: 'Custom quote', best_for: All features included, pricing based on business size} - {plan: Platform, price: 'Custom', best_for: Standard gym management with white-label app} - {plan: Enterprise, price: 'Custom', best_for: Multi-location or franchise fitness businesses} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✓', sso: 'Enterprise', audit_logs: 'Enterprise'} integrations: {zapier: 'N', stripe: 'N', mailchimp: 'N', classpass: '✗', google_calendar: 'N'} features: {free_tier: '✗ demo only', crm_pipeline: '✓', member_app: '✓ white-label', workout_tracking: '✓', automated_followup: '✓'} - name: Club OS compact: true tagline: For large commercial fitness clubs needing sales team CRM score: '7.7' external_rating: '3.9' rating_source: G2 rating_count: '24' price: Custom (contact sales) price_unit: '' trial: Demo only review_url: 'https://www.g2.com/products/club-os/reviews' logo: 'https://www.google.com/s2/favicons?domain=club-os.com&sz=128' url: 'https://www.club-os.com/' screenshot: '/images/listicles/best-gym-crm-software/clubos.png' screenshot_alt: 'Club OS fitness industry sales and marketing CRM platform homepage showing lead management for health clubs' screenshot_caption: 'Club OS homepage, source club-os.com, captured June 2026' pros: - Purpose-built for commercial health club sales teams; the pipeline stages, membership deal tracking, and in-house email marketing match a structured membership sales process that smaller platforms skip - Used by over 3,000 health club locations; the enterprise validation is real for operators at that scale - Two-way texting and in-house email marketing platform included without per-message add-on fees at the base tier cons: - 3.9/5 on G2 across only 24 reviews; both the low rating and thin review count are caution signals for a platform claiming enterprise scale - No published pricing; all tiers require a demo and custom quote - Some G2 reviewers report slow loading and occasional system glitches during peak check-in windows summary: "Club OS is for large commercial health clubs with a dedicated membership sales team, not independent studio owners. The CRM pipeline and in-house marketing tools are designed for a sales rep who handles 20-40 prospect follow-ups per day, not a solo gym owner wearing every hat. [3.9/5 across 24 G2 reviews](https://www.g2.com/products/club-os/reviews) is the weakest satisfaction score with a useable review base in this guide. Best for: Planet Fitness-style commercial gyms, YMCAs, and large athletic clubs where a sales team manages memberships." pricing_tiers: - {plan: Standard, price: 'Custom quote', best_for: Single-location health clubs with a sales team} - {plan: Enterprise, price: 'Custom quote', best_for: Multi-location commercial fitness chains} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: 'Enterprise', audit_logs: 'Enterprise'} integrations: {zapier: '✗', stripe: '✗', mailchimp: '✗', classpass: '✗', google_calendar: '✗'} features: {free_tier: '✗ demo only', crm_pipeline: '✓', member_app: '✓', workout_tracking: '✗', automated_followup: '✓'} - name: Zenoti compact: true tagline: For spa-forward gyms and medspa fitness crossovers score: '7.7' external_rating: '4.5' rating_source: G2 rating_count: '244' price: Custom (contact sales) price_unit: '' trial: Demo only review_url: 'https://www.g2.com/products/zenoti/reviews' logo: 'https://www.google.com/s2/favicons?domain=zenoti.com&sz=128' url: 'https://www.zenoti.com/fitness-center-membership-software/gyms' screenshot: '/images/listicles/best-gym-crm-software/zenoti.png' screenshot_alt: 'Zenoti gym and wellness management software homepage showing scheduling, CRM, and reporting features' screenshot_caption: 'Zenoti homepage, source zenoti.com, captured June 2026' pros: - 4.5/5 on G2 across 244 reviews; one of the stronger satisfaction scores among enterprise fitness platforms with a meaningful review base - Deep CRM and retention analytics specifically designed for wellness businesses; member lifetime value tracking, service frequency analysis, and churn prediction are native features - Works well for businesses that blend gym membership with spa services, medspa treatments, or personal care; the unified client record covers all service types cons: - Enterprise-only pricing model; not appropriate for a single-location boutique gym under 200 members - Implementation is complex and typically takes 60-90 days; not a platform you can launch in a week - G2 reviewers cite the report builder as functional but not as intuitive as they would like for fast operational decision-making summary: "Zenoti targets the enterprise wellness and beauty-adjacent gym segment. [4.5/5 across 244 G2 reviews](https://www.g2.com/products/zenoti/reviews) is solid for an enterprise platform. The CRM and retention analytics are among the deepest in this guide for businesses where member lifetime value tracking and churn prediction are operational priorities rather than afterthoughts. Best for: luxury gym-spa hybrids, resort fitness facilities, and medspa-adjacent businesses." pricing_tiers: - {plan: Enterprise, price: 'Custom quote', best_for: Multi-location spa, salon, and wellness businesses with 100+ employees} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✓', sso: '✓', audit_logs: '✓'} integrations: {zapier: 'N', stripe: '✗', mailchimp: 'N', classpass: '✗', google_calendar: 'N'} features: {free_tier: '✗ demo only', crm_pipeline: '✓', member_app: '✓', workout_tracking: '✓', automated_followup: '✓'} - name: Mariana Tek compact: true tagline: For premium boutique fitness chains needing branded digital experience score: '7.7' external_rating: '4.1' rating_source: G2 rating_count: '62' price: Custom (contact sales) price_unit: '' trial: Demo only review_url: 'https://www.g2.com/products/mariana-tek/reviews' logo: 'https://www.google.com/s2/favicons?domain=marianatek.com&sz=128' url: 'https://www.marianatek.com/' screenshot: '/images/listicles/best-gym-crm-software/mariana-tek.png' screenshot_alt: 'Mariana Tek boutique fitness studio management platform showing premium booking and member experience' screenshot_caption: 'Mariana Tek homepage, source marianatek.com, captured June 2026' pros: - Designed specifically for premium boutique fitness chains (cycling, barre, reformer Pilates); the booking and member experience are tuned for studios where brand presentation is central to the value proposition - CRM and marketing automation features are more complete than most fitness-native platforms at the same boutique positioning - Acquired by ABC Fitness, giving it the same enterprise infrastructure backing as Glofox cons: - 4.1/5 on G2 across 62 reviews; the satisfaction score is the second-lowest in this guide after Club OS, with UI and support speed as recurring complaints - Enterprise pricing only; not positioned for single-location or small-group studios - Implementation and onboarding investment is significant; not a platform a studio can self-serve into quickly summary: "Mariana Tek is for indoor cycling studios, barre chains, and reformer Pilates operators that want enterprise infrastructure with boutique-brand sensibility. [4.1/5 across 62 G2 reviews](https://www.g2.com/products/mariana-tek/reviews); the satisfaction score is below category average and the review count is thin. The ABC Fitness acquisition gives it long-term stability. Best for: premium boutique chains with 5+ locations where the booking and digital member experience is a brand differentiator." pricing_tiers: - {plan: Enterprise, price: 'Custom quote', best_for: Boutique fitness chains with 5+ locations} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: '✓', audit_logs: '✓'} integrations: {zapier: 'N', stripe: '✗', mailchimp: 'N', classpass: 'N', google_calendar: 'N'} features: {free_tier: '✗ demo only', crm_pipeline: '✓', member_app: '✓ branded', workout_tracking: '✓', automated_followup: '✓'} - name: ClubReady compact: true tagline: For franchise fitness brands needing standardized ops across locations score: '7.6' external_rating: '3.9' rating_source: G2 rating_count: '32' price: Custom (contact sales) price_unit: '' trial: Demo only review_url: 'https://www.g2.com/products/clubready/reviews' logo: 'https://www.google.com/s2/favicons?domain=clubready.com&sz=128' url: 'https://www.clubready.com/' screenshot: '/images/listicles/best-gym-crm-software/clubready.png' screenshot_alt: 'ClubReady fitness franchise management software showing multi-location management and member billing' screenshot_caption: 'ClubReady homepage, source clubready.com, captured June 2026' pros: - Built specifically for fitness franchise operations; corporate oversight, standardized workflows, and franchisee-level reporting are native, not bolted on - CRM pipeline with lead-to-member conversion tracking designed for the multi-location franchise model; each franchisee has their own pipeline view but corporate can see across all locations - Handles franchise royalty billing, compliance tracking, and performance benchmarking across locations without custom integration work cons: - 3.9/5 on G2 from only 32 reviews; the satisfaction score and thin review count are the weakest combination in this guide - Strictly enterprise; no path for independent gym owners or studios below a certain location count - UI complaints appear in reviews consistently; the platform prioritizes franchise operations depth over consumer-facing UX polish summary: "ClubReady exists for one use case: managing a fitness franchise at scale. The lead-to-member pipeline tools are designed around a model where corporate sets standards and franchisees execute. [3.9/5 across 32 G2 reviews](https://www.g2.com/products/clubready/reviews); the low score from a thin base is a caution flag. Best for: fitness franchise operators like F45, martial arts school chains, or kickboxing franchise groups managing standardized ops across 10+ locations." pricing_tiers: - {plan: Franchise standard, price: 'Custom quote', best_for: Franchise fitness brands with 10+ locations} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: '✓', audit_logs: '✓'} integrations: {zapier: '✗', stripe: '✗', mailchimp: '✗', classpass: '✗', google_calendar: '✗'} features: {free_tier: '✗ demo only', crm_pipeline: '✓', member_app: '✓', workout_tracking: '✓', automated_followup: '✓'} - name: Omnify compact: true tagline: For small fitness studios that want free scheduling with paid upgrades score: '7.6' external_rating: '4.4' rating_source: G2 rating_count: '57' price: Free (limited) price_unit: '' trial: Free plan available review_url: 'https://www.g2.com/products/omnify/reviews' logo: 'https://www.google.com/s2/favicons?domain=getomnify.com&sz=128' url: 'https://www.getomnify.com/' screenshot: '/images/listicles/best-gym-crm-software/omnify.png' screenshot_alt: 'Omnify fitness studio scheduling and management platform showing booking and class management features' screenshot_caption: 'Omnify homepage, source getomnify.com, captured June 2026' pros: - Free plan covers basic scheduling and booking for very small studios; the only fitness management platform in this extended list with a genuinely usable free tier beyond PushPress - 4.4/5 on G2 across 57 reviews; solid satisfaction for a newer entrant in the gym management category - Setup time is minimal; the platform is designed for non-technical fitness studio owners and takes under a day to configure and launch cons: - CRM features on the free plan are minimal; lead pipeline and automated follow-up require a paid upgrade - 57 G2 reviews is a thin validation base; limited community and forum support compared to larger platforms - Not suitable for CrossFit boxes or martial arts schools that need workout tracking or skill progression tools summary: "Omnify is the entry-level pick for a fitness instructor or very small studio that wants to try scheduling software before committing to a $100-200/mo platform. The Free Forever plan handles bookings and basic client records. [4.4/5 across 57 G2 reviews](https://www.g2.com/products/omnify/reviews). Omnify recently rebranded and repriced its tiers: Launch Pro at $49/mo, Growth Pro at $149/mo, and Accelerate Pro at $349/mo, with a custom Scale Pro above that. Outgrow the free plan past 50 active clients or when lead pipeline management becomes a real operational need." pricing_tiers: - {plan: Free Forever, price: '$0', best_for: Under 25 clients, basic booking} - {plan: Launch Pro, price: '$49/mo', best_for: Growing studios, unlimited bookings + CRM basics} - {plan: Growth Pro, price: '$149/mo', best_for: Multi-staff studios with automation} - {plan: Accelerate Pro, price: '$349/mo', best_for: Full feature access, priority support (Scale Pro custom above)} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: '✗', audit_logs: '✗'} integrations: {zapier: 'N', stripe: 'N', mailchimp: 'N', classpass: '✗', google_calendar: 'N'} features: {free_tier: '✓ limited', crm_pipeline: '• basic (paid)', member_app: '✓', workout_tracking: '✗', automated_followup: '• basic'} - name: Pike13 compact: true tagline: For franchise and multi-location fitness brands needing centralized reporting score: '7.6' external_rating: '4.5' rating_source: G2 rating_count: '59' price: $159/mo price_unit: ' (Essential)' trial: Demo available review_url: 'https://www.g2.com/products/pike13/reviews' logo: 'https://www.google.com/s2/favicons?domain=pike13.com&sz=128' url: 'https://pike13.com/' screenshot: '/images/listicles/best-gym-crm-software/pike13.png' screenshot_alt: 'Pike13 fitness studio management platform showing schedule management and client billing for gym operators' screenshot_caption: 'Pike13 homepage, source pike13.com, captured June 2026' pros: - Reporting suite is stronger than most mid-market gym platforms; multi-location revenue rollups, staff utilization, and enrollment trend reports are built in - Integrates with major CRM tools (Salesforce, HubSpot) via API for gym operators who want to run a dedicated CRM alongside their scheduling platform - 4.5/5 G2 satisfaction score across 59 reviews is competitive for a mid-market platform cons: - $159/mo Essential tier is more expensive than Vagaro ($30/mo) for comparable feature depth in a single-location studio - CRM features are not deep natively; the integration path to Salesforce or HubSpot requires technical setup that most independent gym owners won't self-serve - 59 G2 reviews is a thin base; not enough peer validation for a platform at $159+/mo summary: "Pike13 targets the franchise and multi-location segment that wants clean centralized reporting without custom development. [4.5/5 across 59 G2 reviews](https://www.g2.com/products/pike13/reviews). The Salesforce and HubSpot API integrations make it the only gym-native platform in this guide that can hand off to a dedicated CRM without manual data export. Pike13 prices in three tiers: Essential at $159/mo, Advanced at $225/mo, and Premium at $286/mo on monthly billing, with annual billing discounts that drop those to roughly $139, $195, and $249. Best for: franchise fitness operations or larger studios that already run a separate CRM and want gym operations plus clean data pipelines." pricing_tiers: - {plan: Essential, price: '$159/mo', best_for: Single-location studio with basic automation ($139/mo annual)} - {plan: Advanced, price: '$225/mo', best_for: Multi-staff studio with more automation ($195/mo annual)} - {plan: Premium, price: '$286/mo', best_for: Multi-location or franchise operations ($249/mo annual)} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: 'Pro', audit_logs: 'Pro'} integrations: {zapier: 'N', stripe: 'N', mailchimp: 'N', classpass: 'N', google_calendar: 'N'} features: {free_tier: '✗', crm_pipeline: '• basic (via integrations)', member_app: '✓', workout_tracking: '✓', automated_followup: '✓'} - name: HubSpot Sales Hub (Fitness Use) compact: true tagline: For gym operators already running HubSpot Marketing who want CRM in the same platform score: '7.5' external_rating: '4.4' rating_source: G2 rating_count: '13,599' price: $20/seat/mo price_unit: ' (Starter)' trial: Free + 14-day Pro review_url: 'https://www.g2.com/products/hubspot-sales-hub/reviews' logo: 'https://www.google.com/s2/favicons?domain=hubspot.com&sz=128' url: 'https://www.hubspot.com/products/sales' screenshot: '/images/listicles/best-gym-crm-software/hubspot.png' screenshot_alt: 'HubSpot Sales Hub prospecting workspace for gym sales teams managing member leads and follow-ups' screenshot_caption: 'HubSpot Sales Hub homepage, source hubspot.com, captured June 2026' pros: - Over 13,500 G2 reviews averaging 4.4/5; the deepest review base of any CRM in this guide and the most complete external validation of long-term satisfaction - Free CRM tier is unlimited and functional for a gym owner who runs digital ads, wants to manage leads in a pipeline, and already uses HubSpot Marketing for email - Email sequences and follow-up automation on the free tier are more capable than any gym-native CRM in this guide cons: - Requires a separate scheduling and membership management tool; HubSpot has no class booking, check-ins, billing by membership plan, or attendance tracking - Marketing Hub Pro at $890/mo flat is a cliff most gym operators hit within 6-12 months of growth; the math stops working at that tier for a studio grossing under $30K/mo - Not built for gym use; a studio owner using HubSpot as their gym CRM is doing custom workarounds that gym-native platforms handle natively summary: "HubSpot Sales Hub earns its compact slot here for the subset of gym operators already embedded in the HubSpot ecosystem and running digital marketing at scale. [Over 13,500 G2 reviews](https://www.g2.com/products/hubspot-sales-hub/reviews) at 4.4/5 is the most validated CRM in the fitness list. The use case is specific: a gym owner running paid social with a dedicated marketing team, already paying for HubSpot Marketing Hub, who wants the CRM on the same platform rather than buying GoHighLevel on top. For everyone else, a gym-native platform handles the scheduling and billing that HubSpot completely ignores." pricing_tiers: - {plan: Free, price: '$0', best_for: Solo gym owner managing leads, unlimited contacts} - {plan: Starter, price: '$20/seat/mo', best_for: 2-5 person gym team with sequences} - {plan: Professional, price: '$100/seat/mo + $1.5K onboarding', best_for: Larger gym teams, advanced automation} compliance: {soc2: '✓', gdpr: '✓', hipaa: '$ add-on', sso: 'Enterprise', audit_logs: 'Enterprise'} integrations: {zapier: 'N', stripe: 'N', mailchimp: '✗ (replaces it)', classpass: '✗', google_calendar: 'N'} features: {free_tier: '✓ unlimited contacts', crm_pipeline: '✓ all tiers', member_app: '✗', workout_tracking: '✗', automated_followup: '✓ all tiers'} - name: Hapana compact: true tagline: For enterprise boutique fitness chains switching away from Mindbody score: '7.5' external_rating: '4.5' rating_source: Capterra rating_count: '90' price: Custom (contact sales) price_unit: '' trial: Demo only review_url: 'https://www.capterra.com/p/143341/Hapana/' logo: 'https://www.google.com/s2/favicons?domain=hapana.com&sz=128' url: 'https://www.hapana.com/' screenshot: '/images/listicles/best-gym-crm-software/hapana.png' screenshot_alt: 'Hapana enterprise fitness studio management platform showing scheduling and member management for boutique chains' screenshot_caption: 'Hapana homepage, source hapana.com, captured June 2026' pros: - Built specifically for enterprise boutique fitness chains; the platform handles multi-location membership management, corporate reporting, and franchisee oversight at a scale that PushPress and Vagaro do not attempt - CRM and marketing automation features are more complete than most fitness-native platforms; lead pipeline, automated nurture, and win-back campaigns are built in - 4.5/5 on Capterra across roughly 90 reviews; the large majority of reviewers rated it above 4 stars per Capterra's verified review breakdown cons: - Enterprise pricing only; not positioned for independent gyms or studios under 50 members; the sales cycle is long and the minimum contract commitment is significant - Some Capterra reviewers report that internal systems do not communicate cleanly with each other, creating extra work when looking up member data across modules - Onboarding is time-intensive; reviewers cite a meaningful learning curve and setup investment before the platform runs smoothly summary: "Hapana targets boutique fitness chains that have outgrown PushPress or WellnessLiving but want an alternative to Mindbody before committing to ABC Glofox. [4.5/5 across roughly 90 Capterra reviews](https://www.capterra.com/p/143341/Hapana/) with strong marks for support responsiveness. G2 profile exists but review count is thin enough that Capterra is the stronger signal. Best for: premium boutique fitness chains with 3-10 locations where enterprise reporting, corporate billing oversight, and a Mindbody-quality branded app matter." pricing_tiers: - {plan: Enterprise, price: 'Custom quote', best_for: Boutique fitness chains with 3+ locations} compliance: {soc2: '✓', gdpr: '✓', hipaa: '✗', sso: '✓', audit_logs: '✓'} integrations: {zapier: 'N', stripe: '✗', mailchimp: 'N', classpass: '✓', google_calendar: 'N'} features: {free_tier: '✗ demo only', crm_pipeline: '✓', member_app: '✓ branded', workout_tracking: '✓', automated_followup: '✓'} excluded: - {name: Mindbody Messenger (Bolt), reason: 'Acquisition-stage product bundled inside Mindbody; not a standalone CRM evaluation'} - {name: ClubSoft, reason: 'UK-primary product with limited US market presence and no G2 review profile to validate'} - {name: EZFacility, reason: 'Dated interface with no material product updates in 2024-2025; G2 reviewers cite as stagnant'} - {name: Motionsoft, reason: 'Enterprise health club software with no self-serve trial or published pricing; too opaque for buyer evaluation'} - {name: Jonas Club Software, reason: 'Country club and golf club CRM; not relevant to the gym and fitness studio market this guide serves'} - {name: MINDBODY Coach, reason: 'Personal trainer niche add-on; Exercise.com covers that segment with more depth'} honorable_mentions: - {name: Gymflow, why: 'UK-origin gym management platform with strong CRM features; worth tracking as it expands US market coverage in 2026'} - {name: GymMaster, why: 'New Zealand-origin platform with strong US gym management features; growing review base on G2 and Capterra; worth watching in 2026'} - {name: PerfectGym, why: 'European-originated platform with strong US market penetration in large commercial gym chains; growing review base on G2'} faqs: - q: What is the best CRM software for a gym? a: PushPress (free Core + Grow add-on) for independent gyms. GoHighLevel for marketing-heavy operators. Wodify for CrossFit. Mindbody for large chains needing the booking network. - q: Does a small gym need CRM software? a: Yes if you run any lead follow-up. A gym losing 3 trial members per month to no-follow-up is losing $180-$360/mo in MRR depending on your membership price. - q: How much does gym CRM software cost per month? a: From $0 (PushPress Free) to $300+/mo. Most growing gyms land $75-$229/mo for a full-featured platform. Custom-quote tools (Mindbody, Glofox) typically run $200-$600/mo. - q: Can I use HubSpot as a gym CRM? a: Yes for lead management. No for scheduling, billing, or check-ins. Most gym operators pair a fitness platform like PushPress with GoHighLevel or HubSpot for the marketing CRM layer. - q: What is the difference between gym management software and gym CRM? a: Gym management handles scheduling, billing, and check-ins. CRM handles lead capture, pipeline, follow-up, and conversion. Many platforms now bundle both; some are better at one side than the other. - q: Is GoHighLevel good for gyms? a: Yes for marketing-active gyms running paid ads and needing automated lead nurture. No as a standalone system; you still need a scheduling tool like PushPress or Wodify alongside it. - q: What gym CRM has the best G2 rating? a: Gymdesk (4.8/5) and PushPress (4.8/5) lead on satisfaction score. Vagaro (4.6/5) and WellnessLiving (4.6/5) lead among platforms with 150+ reviews. - q: How long does gym CRM implementation take? a: 'PushPress and Vagaro: under 1 week. Wodify and WellnessLiving: 1-3 weeks. Mindbody and Glofox: 4-8 weeks. GoHighLevel with custom automations: 2-4 weeks.' - q: Does Mindbody have a CRM? a: Yes, but it is secondary to scheduling. Mindbody's lead management and automated follow-up are in Accelerate and above; most gyms on Starter use it only for class management. - q: What is the cheapest gym CRM? a: PushPress Free ($0/mo) covers billing and scheduling. Vagaro starts at $30/mo for solo trainers. Gymdesk starts at $75/mo for up to 50 members with a transparent member-count pricing model. --- ## What this guide covers Gym CRM software splits into four practical categories that often get confused with each other. The right pick depends on which category your gym actually needs. **Fitness-native all-in-one platforms.** These handle class scheduling, membership billing, attendance tracking, and CRM in one system. PushPress, Wodify, Mindbody, ABC Glofox, WellnessLiving, and Vagaro live here. Most gym owners start here because a single login covers the daily operations. **Vertical-specialist platforms.** Zen Planner (martial arts and CrossFit), Exercise.com (personal training and custom programming), Gymdesk (small gyms and BJJ academies), ClubReady (franchise fitness), and Mariana Tek (premium boutique) focus on a specific gym type and go deeper in that niche than any generalist platform. **Horizontal CRMs adapted for gyms.** GoHighLevel and Keap are not gym software. They are marketing automation and CRM platforms that gym operators have adopted because the lead nurture and conversion automation is deeper than anything a fitness-native platform offers. These work as a second system alongside a scheduling platform, not as a replacement for one. **Enterprise health club systems.** Club OS and ClubReady serve large commercial gym chains with dedicated membership sales teams. They are not relevant for independent gym owners or studios under 500 members. The twenty tools in this guide cover all four categories. The structure below tells you which category applies to your situation before you waste time demoing the wrong tools. ## How to choose the right gym CRM for your team ### 1. What type of gym do you run? CrossFit boxes, functional fitness gyms, and martial arts schools need workout tracking and performance data alongside CRM. Wodify for CrossFit. Zen Planner for martial arts. Gymdesk for small BJJ academies. Yoga studios, pilates, and dance schools don't need workout tracking at all. Vagaro, WellnessLiving, or TeamUp fit there. Personal training businesses need white-label client app delivery. Exercise.com. ### 2. Do you run paid ads and structured lead funnels? If yes, a fitness-native platform's CRM won't satisfy you. The lead pipeline, multi-touch automation, and conversion analytics in GoHighLevel and Keap are built for a structured sales funnel. Most gym-native platforms treat lead management as a feature, not a core system. The common pattern: PushPress Free handles scheduling and billing, GoHighLevel handles the lead side. ### 3. How many active members do you have? Under 100 members: PushPress Free, Vagaro ($30/mo), or Gymdesk ($75/mo). Don't overbuy. 100-400 members: PushPress Pro ($159/mo), Wodify Essentials ($179/mo), or WellnessLiving (custom). This is the band where automated retention emails and trial conversion tracking start paying back. 400+ members: WellnessLiving, ABC Glofox, or Mindbody. Multi-location management and enterprise reporting become the deciding factor. ### 4. Do you need the Mindbody or ClassPass consumer discovery network? Mindbody and ClassPass are the two fitness consumer marketplaces where people search for gyms in their city. If a meaningful portion of your member acquisition comes from people discovering you through these apps, switching to a platform without the integration is a real revenue risk. TeamUp and Vagaro both integrate with ClassPass. Only Mindbody gives access to the Mindbody consumer app network. ### 5. What is your real budget for the full software stack? The sticker price is not the operating price. A gym using PushPress Core + Grow + Train pays $400+/mo before processing fees. Wodify Essentials at $179/mo includes more features than the PushPress Core tier but charges separately for the Grow equivalent. Budget for the full feature set you actually need, not the entry-tier price. ## What to test in your gym CRM trial **One, import 30 real member records on day one.** Not demo data. Bring a real CSV export from your current platform or spreadsheet. See how long it takes, whether custom fields survive, and whether duplicates get flagged. Any import that takes more than 2 hours is a warning sign for day-to-day operations. **Two, run a fake trial member through the full conversion flow.** Create a test lead, book a trial class, send the automated follow-up, convert them to a paid member, and process the first billing cycle. Every platform will tell you this is easy. Time it. The click count from lead creation to first payment tells you the real operational burden on your front desk staff. **Three, cancel a test membership and watch the win-back trigger.** Good gym CRM software automatically puts a cancelled member into a win-back sequence. Bad ones make you export a list, build a segment manually, and schedule the email yourself. If the platform can't demo an automatic win-back flow in the trial, it won't run one in production either. **Four, check the mobile experience for your staff.** Your front desk staff is booking members on a tablet during a busy 6AM class rush. Take the staff mobile app and use it for three check-ins, one booking change, and one new lead entry. If the interface requires more than four taps per action, expect friction that compounds across 300 check-ins per week. **Five, request a data export before committing.** Before signing a 12-month contract, ask for an export of all your member records, attendance history, billing history, and custom fields in a CSV. If the platform won't provide this in the trial, your data is not portable and you're locked in harder than any contract clause. **Six, call customer support during a trial.** Not a scheduled onboarding call. Call the general support line at 9AM on a Tuesday with a real question about the CRM automation. The response time and quality you get during the free trial is the ceiling of what you'll get as a paying customer. ## The 2026 gym CRM landscape **The biggest platforms are consolidating around ABC Fitness.** ABC Fitness now owns ABC Glofox, Mariana Tek, DataTrak, and several other fitness software brands. The consolidation creates platform stability and deeper investment, but also means smaller studios are increasingly choosing between the ABC Fitness platform family and independent alternatives like PushPress and WellnessLiving. The independent platforms are actively marketing against the consolidation angle. **AI-powered member retention tools are going live.** PushPress shipped an AI Assistant in 2026 that answers natural-language questions about at-risk members ("which members haven't checked in recently?") and surfaces retention risk without manual reporting work. Mindbody's Intelligence suite has similar predictive churn features at the Ultimate tier. This is early-stage in the category, but the feature direction is clear: 2027 gym CRM will flag at-risk members automatically, not wait for the owner to notice a drop in check-ins. **Pricing pressure is hitting the mid-market.** Wodify launched a $79/mo promotional entry point in Q2 2026 (versus the standard $179/mo) specifically to capture gyms that were evaluating TeamUp, Vagaro, and WellnessLiving. Promotional pricing wars in the fitness software space are compressing margins at the platform level, which typically precedes either consolidation or pricing resets at renewal. Gyms signing now should ask about year-two pricing before locking into a 12-month contract. **ClassPass integration has become a must-have for boutique studios.** The ClassPass partnership question used to be a nice-to-have for boutique studios. In 2026, ClassPass drives 10-30% of new trial member volume for many yoga and cycling studios. Platforms that don't support ClassPass sync (Wodify, GoHighLevel, Keap) are creating a real acquisition channel gap for operators who rely on the marketplace. **Lead management is the category's biggest differentiator in 2026.** Five years ago, gym software buyers prioritized scheduling reliability and payment processing. Today, the question gym owners ask first is "how does this handle leads?" The platforms that shipped native CRM lead pipelines (PushPress Grow, Wodify Accelerate) and the horizontal CRMs adapted for fitness (GoHighLevel, Keap) are pulling buyers away from scheduling-first platforms that treat CRM as an afterthought. ## The pick by stage - **Solo personal trainer or instructor:** Vagaro ($30/mo for 1 calendar). The lowest published entry price in the guide. - **New gym, under 50 members:** PushPress Free. Pay nothing for core scheduling and billing until you need the CRM layer. - **CrossFit box, any size:** Wodify. The WOD tracking and community leaderboard features are not replicable elsewhere. - **Martial arts school or BJJ academy:** Zen Planner (belt tracking) or Gymdesk (clean, cheap, member-count pricing). - **Yoga or pilates studio, under 150 members:** Vagaro or TeamUp depending on whether you care more about discovery (ClassPass on Vagaro) or per-customer pricing (TeamUp). - **Yoga or pilates studio, 150+ members:** WellnessLiving. The CRM depth and support quality outperform Mindbody at similar or lower cost. - **Multi-location boutique fitness chain:** ABC Glofox or WellnessLiving. Glofox for pure boutique fitness brand, WellnessLiving if wellness-adjacent services matter. - **Gym running consistent paid social ads:** GoHighLevel ($97/mo) as the CRM layer, paired with PushPress Free for scheduling. The lead automation depth cannot be matched by any gym-native platform. - **Large commercial health club:** Mindbody (for the booking network) or Club OS (for the membership sales team CRM tools). Not the same product; pick based on whether discovery or sales team structure is the priority. - **Fitness franchise, 10+ locations:** ClubReady or Pike13. Both handle franchise reporting and standardization that boutique tools don't attempt. - **Personal training business with remote client delivery:** Exercise.com. White-label client app and remote programming delivery are not available anywhere else in this guide. - **Already on HubSpot Marketing Hub:** Stay in HubSpot for the CRM. Add PushPress Free or Vagaro for scheduling. For corrections, vendor disputes, or pricing updates on this guide, email [hello@topickz.com](mailto:hello@topickz.com). Pricing is re-verified every 30 days; the next pricing sweep is scheduled for late July 2026. {{< infographic-compare left-tag="Fitness-native" left-title="PushPress" left-num="$0" left-label="Free Core tier, Grow CRM add-on for lead pipeline" right-tag="Horizontal CRM" right-title="GoHighLevel" right-num="$97" right-label="per month flat, full marketing automation, no scheduling" winner="neither" winner-text="Different tools for different jobs. PushPress for scheduling, GoHighLevel for leads. Many gyms run both." >}}