Mira Adelola

Mira Adelola covers sales engagement and revenue operations at Topickz. She has spent 9 years building RevOps functions at B2B SaaS companies, from Series A through post-IPO, which means she has seen what breaks at every stage of scale.

What Mira covers

• Sales engagement platforms (Outreach, Salesloft, Apollo, Reply, Groove)
• Revenue intelligence and call recording (Gong, Chorus, Avoma, Fireflies)
• Sales forecasting tools (Clari, Boostup, Revenue.io)
• ABM and intent data platforms (6sense, Demandbase, Terminus, Bombora)
• Pipeline management and deal intelligence

Testing approach

Mira tests sales engagement tools against a live outbound sequence: 200 contacts imported, 5-touch sequence with email and LinkedIn steps, deliverability tested against a dedicated domain, and all metrics pulled at day 14 (open rate, reply rate, bounce rate, inbox placement). For revenue intelligence platforms, she runs at least 20 recorded calls through the AI analysis layer and evaluates the call scoring accuracy against her own notes.

The RevOps lens means every tool gets evaluated not just for what it does but for what it costs to implement, maintain, and train a new rep on when someone quits. That operational overhead cost shows up in the reviews.

Background

Mira has held VP of Revenue Operations and Head of Sales Operations roles at three B2B SaaS companies. She has run implementations of every major sales engagement platform at least once and has a strong opinion about which ones are oversold. She joined Topickz to write about the gap between vendor marketing and operator reality.

How to reach Mira

For corrections, vendor briefings, or tool suggestions in sales engagement and RevOps, contact us via the Contact page and we will route to Mira.